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User-Friendly Formula Fields in Reports
HubSpot made creating formula fields in the Custom Report Builder much easier. You'll now see two new, simplified options:
- Conditional logic
- Summary measure
These are perfect for simple calculations. If you still need to build something more complex, the advanced, powerful formula builder is still available in the 'Formula' tab.


Prepared for day 271: Monday 28 September 2026 🫡 | Category: Reports | Hub: All | Community: Skool Link - LinkedIn Post | Substack:
Need help implementing this in your HubSpot portal? Contact us here.