Episode 47: HubSpot Composer, Planning a Campaign, Awesome Facebook Tip
Welcome to Episode 47 of HubShots!
Recorded: Tuesday 16 August 2016 | Published: Friday 26 August 2016
Shot 1: Inbound Thought of the Week
Inboundcountdown.com – 84 days left
New Spotlight Speaker – Serena Williams – http://www.inbound.com/speakers/serena-williams
Shot 2: HubSpot Feature/Tip of the Week
Point out the product updates page > http://www.hubspot.com/product-updates
In BETA – New Composer in Blog
Looks like you can manage the editorial process all within HubSpot!
Craig’s comment: seems a bit underwhelming at this early stage, will be interesting to see how it develops from here. Like how it will paste from Google Docs and clean up the formatting.
Shot 3: Challenge of the Week
Prepare more PowerPoint presentations
PowerPoint all the things!
Shot 4: Opinion of the Week
Big agency work is going to be under fire from smaller agencies.
For all of their ‘research’ they often miss big players in the market if they don’t understand the industry well.
Understanding your customer’s industries is vital and can’t be substituted with general research.
If you have an intimate knowledge of your business and industry this gives you a distinct advantage over other companies that enter the market and rely on outside research.
Shot 5: Pro Tip of the Week
Larry Kim had an awesome Facebook Likes post a few weeks back:
Shot 6: State of Inbound Item of the Week
Setting up your first Inbound campaign in HubSpot – Part 2
Last week we mentioned the Projects available in the Productivity menu
Over the next few weeks we’re going to discuss the Content Offer Campaign:
Last week: Content creation => content offer => persona => buyer’s journey stage
- Content campaign
- Content promotion
Define campaign details:
- Set attainable visit, lead, and customer goals.
- Determine a timeline (if applicable).
- Associate the buyer persona(s).
2 tools we use:
For creating Content Downloads quickly use > Beacon – http://beacon.by/
To create Call to Actions and blog and social images use > Canva – https://www.canva.com/
Shot 7: Motivation of the Week
Focussing on the positives – email stats
Shot 8: Resource of the Week
3 Unusual Hacks to Dramatically Up Your LinkedIn Game
Shot 9: Community Item of the Week
The results from using SlideShare with CTAs
Key point: if you write content for other sites, often they won’t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded – which itself has a CTA.
Shot 10: Listener Tip of the Week
Justin Theng: Sometimes when you’re testing your smart fields and progressive forms, in order for it to work you have to put your browser in incognito mode 🙂
Justin mentioned that in our HubShots WhatsApp group – you should join us: https://hubshots.com/whatsapp/
Shot 11: Podcast of the Week
Marketing School – I’m a fan now too:
Shot 12: Thought of the Week
Do we allocate time to think & plan?
Shot 13: Quote of the Week
I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care. – Gary Vee