Episode 52: Inbound Rave, HubSpot Rant, State of Inbound Review, Appreciating the Good Things
Welcome to Episode 52 of HubShots!
Recorded: Monday 26 September 2016 | Published: Thursday 29 September 2016
Special offer: Free set of steak knives for the most creative tweet to us @HubShots : http://www.ebay.com.au/itm/NEW-ROUND-TIP-STEAK-KNIFE-SET-Plastic-Handle-Knives-Handle-Stainless-Steel-/181931151878?var=&hash=item2a5bf11206:m:m_wnPX5REmSDd9bO-33BpZQ
Shot 1: Inbound Thought of the Week
Inboundcountdown.com – 42 days left! Will be in the 30s when this is live!
New Featured Speaker – Michael Strahan – http://www.inbound.com/inbound16/speakers/michael-strahan
Emmy winner and Super Bowl Champion Michael Strahan currently co-hosts ABC’s “Good Morning America” and serves as an analyst for “Fox NFL Sunday.”
Here is his book, Wake Up Happy – http://wakeuphappy.com/
Shot 2: HubSpot Feature/Tip of the Week
Point out the product updates page > http://www.hubspot.com/product-updates
- In Beta – New HubSpot Marketplace – where are the drag and drop templates filter?
- New Collected Forms Dashboard in LeadIn
- Episode 49: HubSpot Smart lists and forms: https://hubshots.com/episode-49/
- Episode 50: Lead scoring: https://hubshots.com/episode-50/
- Episode 51: Workflow settings: https://hubshots.com/episode-51/
Shot 3: Challenge of the Week
Buyer’s Remorse – https://en.wikipedia.org/wiki/Buyer%27s_remorse
HubSpot Inbound discount pricing – so many ways to piss people off.
A customer purchased a ticket to Inbound back in March. Last week he got an email from HubSpot offering him 60% off a ticket. He was pretty annoyed!
Buyer’s remorse – a big problem often created by conflicting KPIs.
We also see this with HubSpot license pricing.
Shot 4: Opinion of the Week
Bad app experience. Eg. Band App where it was forcing you to enable notifications. Why do people cause friction between people?
Shot 5: Pro Tip of the Week
HubSpot research > https://research.hubspot.com/
Use this for metrics in your presentations and talking to your business.
Shot 6: State of Inbound Item of the Week
2 key takeaways:
1: Marketers find tracking and making sense of their metrics a challenge.
2: Inbound organisations with an SLA are over 5X as likely to be effective.
Shot 7: Resource of the Week
Focus on subscription goals as part of your goal set:
“Yes, we cannot own our audience, but there are different levels of control. If you have your choice, email subscription is the most important type of relationship you can have with your subscriber, simply because you can control that connection the most. Your fans on Facebook or your followers on Twitter should be viewed as they are — temporary subscription opportunities with whom you can try to build relationships. Those connections are controlled by Facebook and Twitter, and the platforms can do whatever they want with them. We’ve obviously seen the changes Facebook has made, and the millions that brands have lost by focusing too much on these types of connections. Google doesn’t even know what they are doing with Google Plus. So tread lightly.“
The Subscription Hierarchy
Shot 8: Community Item of the Week
Penguin now part of the Google Algorithm: https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html
Aaron Wall comments: http://www.seobook.com/penguin-40-update
Key point: “Anyone operating at scale chasing SEO with automation is likely to step into a trap.”
Shot 9: App of the Week
The advertising ROI calculator: https://www.hubspot.com/ads-calculator
Shot 10: Podcast of the Week
InboundBuzz – Episode 30: https://www.redpandas.com.au/ep30/
Moby discusses the future of marketing including some stats from the State of Inbound report. He has a particular focus on video this episode as well, including the new video aspect orientations for Facebook video.
Shot 11: Thought of the Week
“I used to dream about a future where I was rich and successful. These days, I dream about a future where Bryn, Eric and I can all go have a picnic in the park together.
It turns out all that really matters to me is my family being healthy, happy, and together. If we have that then I’ll feel like the richest person in the world.”
A reminder to appreciate the ‘little’ things…
Shot 12: Quote of the Week
The team that is the most focused and executes the best is the team that wins. That’s usually the team that can handle the pressure of the situation. ~ Michael Strahan