Episode 69: HubSpot Ads Add-on is Finally Worth Using
Welcome to the Late Show!
Welcome to Episode 69 of HubShots!
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Wednesday 25 January 2017 | Published: Friday 27 January 2017
Shot 1: Inbound Thought of the Week
Nancy Harhut “10 Human Behavior Hacks That Will Change the Way You Create Email”
Shot 2: HubSpot Marketing Feature of the Week
HubSpot Ads Add-on Is Updated and Awesome
It’s really good. And a big improvement on the original release – which Craig gave the big thumbs down to back in episode 5: https://hubshots.com/episode-5/
- Main usage is reporting
- Lead Ads integration (supports Lead Forms)
- ROI calculation can be based on Deal size ie real dollar numbers, not estimates
- Not good for creating, or managing in detail
- Some issues with LinkedIn integration if you manage multiple LI ad accounts
Next feature we’d like to see: syncing Saved audiences based on HubSpot lists…
Action item: Start the 14 day trial, connect your accounts and view the stats. If they are helpful to you, consider purchasing.
Shot 3: HubSpot Sales Feature of the Week
Sales Tools > Prospects
Great to see who is visiting your site and if you can identify the company and keep a track
Craig’s wishlist: be able to filter prospects by pages visited
Shot 4: Cafe Consulting Review
We had our first Cafe Consulting session today – went really well.
Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:
Shot 5: Opinion of the Week
Don’t create obviously fake scarcity:
Kipp Bodnar on building marketing teams for growth:
“The goal isn’t to find a perfect org structure. Instead, find a structure that is right for right now, one that reflects what you are currently prioritizing — and deprioritizing — and sets you up to leverage your current growth opportunities.”
Key point: Org structures are fluid and serve a purpose, rather than fitting a text book approach.
Shot 6: Podcast of the Week
The Daily Hub with Samantha Alford:
Interview style, where she interviews key marketers – each day with a new episode!
Shot 7: Resource of the Week
Following on from last week and Ryan Bonnici’s session at Inboud, one of his hacks was around snippets in Google. Here’s a Moz guide to analysing how to get your content ‘snippet optimised’:
Key point: you can learn a lot by simply analysing what the current snippets are… sounds obvious, but is totally actionable
Shot 8: Quote of the Week
Give people what they want and they will like you for now. Give people what the need and they will value you forever.
~ Simon Sinek
Shot 9: Bogus Tip of the Week
Get people to do your FB updates
Shot 10: Bonus Links of the Week
Other stuff we’ve been reading and recommend, but had to cut from the show:
http://www.smartinsights.com/advice/digital-marketing-megatrends/ (requires free sign up as a Basic member)
Some of Craig’s reading:
Craig’ book recommendations
Disrupted by Dan Lyons – book review coming in the next few weeks
Please rate and leave us some feedback as this helps us.
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