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Monthly Archives: February 2017

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Episode 73: Infuriating Signup Offers, Free Stock Images, Audience Targeting

Welcome to Episode 73 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: http://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248

https://m.me/g/AbYPyswc4gtK5d5c

Recorded: Monday 20 February February 2017 | Published: Friday 24 February 2017

Shot 1: Inbound Thought of the Week

HubSpot Sales Software Certification

https://certification.hubspot.com/hubspot-sales-software-certification-course

Great way to get everyone on the team on the same page and understand the basics of HubSpot CRM and HubSpot Sales software.  Contains:

  • 5 Classes
  • 2 Hours to do it

Shot 2: HubSpot Marketing Feature of the Week

Shutterstock integration into File Manager:

Shutterstock Integration: 60,000 Royalty Free Images within HubSpot Now Available

If you’re a content creator, you know finding the right image can be time consuming and full of legal complexities. Today, we’re happy to announce an integration with Shutterstock which will make 60,000 images from their gallery available free within HubSpot.

Try out the Shutterstock integration today!

17 01 27 HubspotPromotion HeaderThumbnailblog header

How it Works:

  • Head to File Manager and click the new ‘Stock Images’ tab.
  • Within Stock Images, search for an image you would like to add to social messages, or content. Such as, “coffee” or, “exam”.
  • Once you find an image, simply click on it and save it to your File Manager.
  • After it’s saved, go to your content, or social message and insert it directly from there.

Note: Watermarks will appear on Shutterstock images within search. Once you save these images to your File Manager, watermarks are removed and will not appear in your live content.

Note: we discovered that this is only a subset of the images available on Shutterstock – many of the ‘good’ ones aren’t available.

Shot 3: HubSpot Sales Feature of the Week

Send Emails from Company and Deal Records in HubSpot CRM

You can now send emails from company and deal records in addition to contact records. This change makes it quicker and easier to get your emails into your prospects’ inboxes. Fewer clicks between CRM

records means time saved.

Resmed

Shot 4: Cafe Consulting

Upcoming Cafe Consulting

Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:

https://hubshots.com/cafe-consulting/

Shot 5: Opinion of the Week

Making sure you thought about the whole signup process and what a free trial means to potential users and customers.

WhatsApp Image 2017 02 11 at 6 26 22 PM

Shot 6: Creative Top 10 of the Week

Ian’s challenge to Craig:

How to differently promote an Australian building materials distributor & supplier to residential, commercial, industrial, building and construction industries.

Good marketing = clever targeting + specific content

  1. Create ideal buyer profiles and personas for each market
  2. Prepare a matrix of personas versus channels where they ‘hang out’
  3. Plan content for each channel and persona => there is always room for a high quality guide eg How To Choose A Supplier for Your Home Renovation -> do this for each buyer profile
  4. Consider utility versus entertainment: think of ways to make the brand memorable, think of your ‘will it blend’ equivalent eg it could be a particular material is incorporated into a campaign showing its particular strengths => video

Residential

  1. Target people on Facebook who are interested in renovation, interior design and promote via FB, Instagram and Messenger => SEM
  2. Target people on Facebook who are builders and promote a key differentiator (choose one of delivery, price, quality) => SEM
  3. Use a service like Task Rabbit to get someone to drive around a suburb and make a note of all the building projects underway (eg sign in front yard), then direct mail each of those builders with details of materials they’ll need in the next stage of the building => direct mail, SMS

Commercial

  1. Target specific commercial industry segments eg hospitals, nursing homes and highlight case studies of happy customers => case study guide
  2. Target specific partner channels eg architects, plumbers, electricians, interior designers and provide guides for each specific type => ebook

Industrial

  1. Target particular construction sites you know have had supply issues and directly contact the site foreman (foreperson) => phone calls
  2. Consider common pain points: eg late delivery and provide differentiated service that will overcome that stress => highlight in partner tenders

Shot 7: Podcast of the Week

PNR – Joe Pulizzi and Robert Rose on considering business models for content companies:

http://contentmarketinginstitute.com/2017/02/medium-wrong-business-model/

They also discuss unethical marketing practices eg fake outrage campaigns that raise awareness of your brand.

Shot 8: Resource of the Week

Jon Loomer has done it again:

http://www.jonloomer.com/2017/02/17/facebook-advertising-success/

Audiences and Targeting

Shot 9: Quote of the Week

‘Think of your content like a gas tank and the promotion of it as the fuel.”

~ Justin Champion

@JustinRChampion

Shot 10: Random Thought of the Week

How to make a sign

Really makes you think about how you communicate with people.

http://sethgodin.typepad.com/seths_blog/2017/01/how-to-make-a-sign.html

Shot 11: Tip of the Week

Claim your Google Business Listing – don’t be like Microsoft who haven’t yet claimed their Australian listing:

claim google listing

Shot 12: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

Stunning read:

http://www.eugenewei.com/blog/2017/1/12/tower-of-babel

https://moz.com/blog/keyword-year-content-rankings-hack-whiteboard-friday

http://tomtunguz.com/is-machine-learning-overhyped/

http://chiefmartec.com/2017/02/hackies-hack-crm-abm/

Attribution models:

http://contentmarketinginstitute.com/2017/02/primer-attribution-models/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Craig’ book recommendations

Disrupted by Dan Lyons – book review coming in the next few weeks

Please rate and leave us some feedback as this helps us.

Book in for Cafe Consulting here:

https://hubshots.com/cafe-consulting/

HubShots episode 73

Time for your next shot

Episode 72: #growthbotwisdom, Setting HubSpot Owner, Should you use Popup Forms?

Welcome to Episode 72 of HubShots!

The 20th Anniversary Edition!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: http://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248

https://m.me/g/AbYPyswc4gtK5d5c

Recorded: Wednesday 15 February 2017 | Published: Saturday 18 February 2017

Shot 1: Inbound Thought of the Week

#growthbotwisdom

Hat Tip to Justin Theng (@justintheng)

#growthbotwisdom

Shot 2: HubSpot Marketing Feature of the Week

Setting the HubSpot Owner on contacts

From the Marketing side, make a smart list of all the contacts who don’t have an Owner set:

hubspot owner missing

Then, you can do any of the following:

  1. Individually edit each contact
  2. Enrol contacts into a workflow to set their Owner: https://knowledge.hubspot.com/articles/kcs_article/contacts/how-to-set-an-owner
  3. Rotate owners in a Workflow when the contact is created: https://knowledge.hubspot.com/articles/kcs_article/workflows/how-can-i-automatically-distribute-my-leads-evenly-to-different-hubspot-owners

From the Sales (CRM) side, create a filter of contacts who are missing the Owner:

hubspot filter

And then you can either:

  1. Individually edit each contact
  2. Bulk edit: https://knowledge.hubspot.com/articles/kcs_article/contacts/how-to-set-an-owner

You can also:

  1. Set HubSpot Owner when importing: https://knowledge.hubspot.com/articles/kcs_article/contacts/can-i-import-a-hubspot-owner-for-contacts-in-hubspot
  2. Sync with Salesforce to set the owner (if you use Salesforce)

https://www.craigbailey.net/setting-hubspot-owner-contact-records/

Shot 3: HubSpot Sales Feature of the Week

You can add child companies to a company in HubSpot CRM:

https://www.hubspot.com/product-updates/introducing-parent-child-relationships-in-hubspot-crm

Note: a parent can have many children, but a child can only be attached to one parent ie there’s no many-to-many relationships allowed.

Also, there’s no data rollup – ie deals against a child company won’t show against the parent.

Good use case: Government departments, divisions in big companies & franchises – because you can set the HubSpot owner on child companies

Shot 4: Cafe Consulting

Upcoming Cafe Consulting

Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:

https://hubshots.com/cafe-consulting/

Shot 5: Opinion of the Week

More on popups (from HubSpot last October):

https://blog.hubspot.com/marketing/pop-up-forms-analysis

Studies show 9.3% increase in conversions when using popups

Consider: Lead quality from popups

Moving past just the conversion %

  • I’d like to see some analysis of lead quality in these types of reports, I suspect lead quality is pretty low for these interruptive popups, but have no way to know.
  • Just anecdotally based on all the Lead Flows we’ve been running, we found that just asking for First Name and email got a much higher conversion rate (eg 5%+) but quality was low. We added Last Name and Company and quality is much better, but overall conversion rate is down (eg 3%).
  • Depends on what the goal is that the customer needs of course, but I’m more inclined to push for better quality, rather than clogging up the database with low quality leads.

Shot 6: Creative Top 10 of the Week

Craig’s challenge to Ian:

Come up with 10 headlines for a blog post about employee onboarding using an Intranet

  1. 7 ways your intranet can help with onboarding new staff.
  2. Want to know the most effective employee onboarding tool we use?
  3. 3 ways we use an intranet to onboard staff quicker
  4. Want to know how to onboard staff in half the time?
  5. How to 2x staff engagement when onboarding them.
  6. Want to know how we avoid problems when onboarding new staff?
  7. Managers, here is how to save time with employee onboarding.
  8. Save yourself $11000 per employee when using this tool to onboard them.
  9. Want to save time and have a consistent process with employee onboarding?
  10. See how we transformed staff onboarding with this system.

Shot 7: Podcast of the Week

Listener tip

Recommended to us by Suellen – interesting opportunities with Facebook Messenger:

http://www.digitalmarketer.com/podcast/how-to-use-facebook-messenger-ads/

Shot 8: Resource of the Week

Demand Generation Statistic

Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. For those exceeding their revenue goals, 70% report attracting more than 10,000 visitors per month. (HubSpot, 2015)

Selling

Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. (HubSpot, 2016)

https://www.hubspot.com/marketing-statistics

Shot 9: Quote of the Week

Brian Halligan on Twitter It is increasingly easy to make everything This creates more supply w the same demand This makes it increasingly hard to sell stuff

https://twitter.com/bhalligan/status/828819291734736896

Shot 10: Random Thought of the Week

Google is sooooo smart – I got the lyric wrong and Google still found the song that was in my head:

google search results

Shot 11: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://developers.googleblog.com/2017/02/whats-in-amp-url.html

https://warfareplugins.com/how-to-measure-social-media-roi-using-google-analytics/

https://bothsidesofthetable.com/mark-cuban-on-why-you-need-to-study-artificial-intelligence-or-youll-be-a-dinosaur-in-3-years-db3447bea1b4#.61iyclhut

http://kaiserthesage.com/enterprise-link-building/

https://medium.com/digital-vault/senior-marketing-execs-virtually-no-proof-social-media-ads-are-working-df3e0d41ef92#.4qjw9o8n1

https://medium.pjrvs.com/the-difference-between-tactics-and-strategy-in-marketing-28ac3aaa55cd#.ufmbhlsoj

“So before you start trying (or keep trying) random marketing tactics you read on industry blogs, think about why you’re doing them. Are they a part of your overall strategic plan? If you don’t have an answer for that, start thinking about your strategy first.”

http://online-behavior.com/analytics/search-console-data-studio

I love contrarian thinking:

https://m.signalvnoise.com/why-the-hell-not-27c3fa735157#.8hfm8vsgj

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Craig’ book recommendations

Disrupted by Dan Lyons – book review coming in the next few weeks

Please rate and leave us some feedback as this helps us.

Book in for Cafe Consulting here:

https://hubshots.com/cafe-consulting/

HubShots 72

1 Listening

Episode 71: Content Repurposing, and so much HubSpot Stuff

Welcome to Episode 71 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: http://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Tuesday 07 February 2017 | Published: Thursday 09 February 2017

Shot 1: Inbound Thought of the Week

Review of the latest HubSpot certification updates

Craig just renewed his Inbound Certification, and is really impressed with the updates. It adds some new sections on sales and marketing alignment.

The Content Marketing Certification is well worth going through as well.

Btw HubSpot’s Digital Marketing Hub:

https://www.hubspot.com/digital-marketing

Not sure if this is new or not, but everyone we follow at HubSpot is tweeting about it, so it’s obviously a focus at the moment.

Note: this description on the page is a little unhelpful in Craig’s opinion:

“Digital marketing doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). In other words, digital outbound tactics aim to push a marketing message directly in front of as many people as possible online — regardless of whether it’s relevant or welcomed. For example, the irritating, flashing banner ads you see at the top of lots of websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.”

This is misleading because there’s good digital marketing and bad digital marketing, just as there’s good inbound and bad inbound. For example, there’s plenty of sites that will throw an annoying popup in your face – the HubSpot blog is a prime example.

Exit intent popups are a good example of an idea that is good in theory but bad in practice eg I often am reading a blog and will move my mouse out of the way – and get an annoying exit popup show.

Shot 2: HubSpot Marketing Feature of the Week

We’re discussing content repurposing in this episode.

Here’s three quick ways to check which content is working well:

1. Page Performance report (under Reports).

Scroll through pages to view which ones have the highest CTA click through rate.

2. Attribution report (need to create a new Report from Reports Home)

hubspot attribution report

This is what you see in Professional:

Reports Home HubSpot

3. Blog post Analyze – Top Blog Posts by Conversion

View which posts have driven the most conversions.

Then click through to the full report to view Blog conversions.

BETA HubSpot Marketing tip – email prompt to suppress low engagement users:

Edit Email Melbourne announcement and Slack Search Be Found

https://knowledge.hubspot.com/articles/kcs_article/email/what-is-graymail-and-how-can-i-avoid-sending-my-email-to-contacts-with-low-engagement-rates

How does HubSpot calculate low engagement?

  • If a recipient has never opened an email from you and has not opened the last 10 emails you’ve sent them, these are categorized as recipients with low engagement.
  • If a recipient has previously opened an email from you but has not opened the last 15 emails you’ve sent them, these are categorized as recipients with low engagement.

HubSpot Marketing want of the week: Would love to be able to A/B test website pages (ie same as you can with Landing Pages).

Shot 3: HubSpot Sales Feature of the Week

Call Queue

https://knowledge.hubspot.com/articles/kcs_article/calling/how-do-i-use-my-hubspot-call-queue

Pro tip: The country code must be included when dialing to or from a country outside of the United States. The format may include a “+” or not.  So example have +61 416 005 578.

Shot 4: Cafe Consulting

We had our first Cafe Consulting session last week – went really well.

Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:

https://hubshots.com/cafe-consulting/

Shot 5: Opinion of the Week

The ‘I left a comment’ entitlement.

If you leave a comment on ‘rented land’ you have no control over whether it will get deleted or not.

Bigger point: anything on ‘rented land’ is at risk of being deleted eg your Facebook page

Mentioned:

Louder Minds: http://louderminds.com/

Louder Minds Facebook page: https://www.facebook.com/LouderMindsBlog/

Shot 6: Creative Top 10 of the Week

Ian’s challenge to Craig: come up with 10 ideas to help

Commercial Cleaning company starting in Melbourne and already established in Sydney for 10+ years

  1. Go through existing database and check every customer to see if they have an office in Melbourne, and then specifically reach out to them via a high-touch campaign offering multi-location deals
  2. Flash Mob with people sweeping, dusting, etc in central CBD area, t-shirts with company name on them
  3. Repurpose content to make it specific to Melbourne – include local landmarks, events, jargon to make it more personalised
  4. Consider it as an entering a new market, and use it is as a chance to test ‘rebranding’ eg focus on a premium brand versus budget etc. Run FB ads testing different options.
  5. Startup mentality with a separate growth hacking group that are given 12 weeks to try a ton of new ideas related to positioning on social channels
  6. Test new ‘disruptive’ ideas – since there is no risk – eg no contract options, cleaning during the day, dress in suits, smell nice – as opposed to most cleaners who are dressed in dirty clothes, wear a cap and smell bad.
  7. Partner with other providers eg commercial plumbers, electricians, document shredding, catering, tech support, office moving, etc in an area to provide a suite of office services
  8. Offer add-on services for office workers eg keyboard cleaning, monitor wiping
  9. Target serviced office providers eg WeWork to help startups
  10. Seasonal campaigns eg if launching in winter, offer an office sanitiser special where you sanitise every desk and keyboard as part of the first clean. Leave mini-sanitiser bottle on every desk
  11. UberClean – kind of like a AirTasker or TaskRabbit for cleaning – just focussed on connecting cleaners with offices that need ad-hoc cleaning

Shot 7: Podcast of the Week

Thanks to Samantha Alford for having us on The Daily Hub – you can listen to the interview here:

https://inboundaddons.com/14-get-close-personal-hosts-hubshots-podcast-craig-bailey-ian-jacob/

Shot 8: Resource of the Week

Refurbishing old content:

https://moz.com/blog/refurbishing-top-content-whiteboard-friday

Good Whiteboard Friday presentation by Britney Muller

Including taking existing content, putting it in other formats (see Neil’s post below for good suggestions), and then posting on other sites.

Eg I’ve seen a lot of people write blog posts that answer a question, which they add on their own site, then they add to Medium, then they add as answers on Quora (sometimes straight copy and paste) – James Altucher is a good example of doing this.

https://www.quicksprout.com/2017/01/11/11-advanced-techniques-for-repurposing-old-content/

I’m reluctant to link to any Neil Patel sites these days because the popups and takeover banners are so annoying, but I think this one is worth reviewing.

Other examples including taking an existing blog post, and turning into a Slideshare deck.

Shot 9: Quote of the Week

“But that’s not what I meant”

By Seth Godin

There’s no more urgent reason to write.

It keeps you from insisting that people read your mind, understand your gestures and generally guess what you want.

If you can learn to share what you hope to communicate, written in a way that even a stranger can understand, you’ll not only improve your communication, you’ll learn to think more clearly as well.

The person who most benefits from your writing might be you.

http://sethgodin.typepad.com/seths_blog/2017/02/but-thats-not-what-i-meant.html

Shot 10: Tip of the Week

Focus on subject lines:

email subject line spam

Shot 11: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://blog.bufferapp.com/facebook-advertising-cost

Potential new tool to use:

We are in the process of using Leadsbridge – https://leadsbridge.com/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Craig’ book recommendations

Disrupted by Dan Lyons – book review coming in the next few weeks

Please rate and leave us some feedback as this helps us.

Book in for Cafe Consulting here:

https://hubshots.com/cafe-consulting/

HubShots Episode 71

1 Time for your next shot

Episode 70: HubSpot Sales Templates and How NOT to do SEO

Welcome to Episode 70 of HubShots!

Another Late Night Special

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: http://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 01 February 2017 | Published: Thursday 02 February 2017

Shot 1: Inbound Thought of the Week

Matt Barby on SEO (or what not to do)

http://content.inbound.com/content/how-to-suck-at-seo-and-drive-your-business-into-the-ground

Good beginner overview (not for advanced marketers).

If SEO is new to you, then this is a good one to watch.

7 quick points:

  • The need for promoting content (Content – promotion = failure)
  • The importance of user experience
  • The value of testing (and not just believing things you read online)
  • The level of analysis eg comparing topics with links, comparing word count with shares, etc
  • 2.5 million blog posts published every day
  • Backlinks matter
  • Re-optimise content and CTAs to see improvement

Shot 2: HubSpot Marketing Feature of the Week

A quick reminder about the HubSpot URL Builder:

https://knowledge.hubspot.com/articles/kcs_article/settings/how-do-i-create-a-tracking-url

Available from Reports > Home, Reports > Sources and Reports > Events

Two reasons I like the HubSpot builder compared to the Google one:

  • Keep a history of the links you’ve created
  • Generates a short URL for you as well

Useful for creating tracking URLs, getting shortcut links, and having them saved.

Shot 3: HubSpot Sales Feature of the Week

HubSpot Template library

Creating email templates in HubSpot CRM

Ie Sales > Sales Tools  > Templates

hubspot template from library

Some good templates:

hubspot template library

And some that can just be teaching people to be insincere:

hubspot template example

Here’s more sales email examples:

https://blog.hubspot.com/sales/sales-email-template

https://blog.hubspot.com/sales/sales-email-templates-guaranteed-to-get-a-response

Aim for genuineness

Be wary of just telling fibs/flattery to get a result.

Shot 4: Cafe Consulting

We had our first Cafe Consulting session last week – went really well.

Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:

https://hubshots.com/cafe-consulting/

Shot 5: Opinion of the Week

Practitioners versus Managers:

https://m.signalvnoise.com/this-is-why-we-have-working-managers-at-basecamp-and-why-microsoft-and-apple-stumbled-when-they-ac8e1ebd444c#.wd7xj4xxz

Good read discussing the value of managers who are competent in the work their team does.

Shot 6: Creative Top 10 of the Week

Craig’s challenge: come up with 10 ideas to promote awareness of a cloud computing services company.

  1. Infographics showing benefits of new vs old way of infrastructure support & maintenance
  2. Write in the sky your URL
  3. Promote and target on Facebook content/images that show benefits
  4. Promote content and target it to CIO’s & CTO’s on LinkedIn
  5. Educate & target groups on LinkedIn that talk about hosting, not cloud based
  6. Create case studies and share them with existing database
  7. Review who in your database would be a good candidate to move to cloud services
  8. Write in depth content about issues people have that don’t use cloud computing
  9. Present at CIO’s & CTO’s conferences about the cloud computing advances
  10. Network with CIO’s & CTO’s at events that they would attend like sailing days..
  11. Get a call center in India to call all CIO’s and CTO’s with an offer

It’s Lenny to the rescue – https://www.youtube.com/watch?v=b3D7OrxZrSk

Shot 7: Podcast of the Week

HubSpot To Go:

http://www.togo.fm/podcast/hubspot-to-go/htg-234/

Good tips for improving email open rates.

Using names in emails – the benefits of not using [email protected] email addresses => avoid being lumped into Google’s Social or Promotions tabs.

Another shout-out to The Daily Hub with Samantha Alford:

https://inboundaddons.com/category/thedailyhub/

She interviewed us today – it will live in the next week or so.

Shot 8: Resource of the Week

Analysis of hero images:

https://blog.kissmetrics.com/hero-images-that-boost-conversions/

Good in-depth post covering the 7 types of hero images, when to each, how to choose colours, plus thing not to do (eg avoid sliders)

Shot 9: Quote of the Week

“Companies aren’t families. They’re battlefields in a civil war.”

― Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business

Huh?

Shot 10: Bogus Tip of the Week

Use QR codes in your marketing:

https://www.craigbailey.net/hell-uses-qr-codes/

Shot 11: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://exchange.telstra.com.au/2017/01/31/one-step-closer-to-5g-with-gigabit-speeds/

https://contently.com/strategist/2017/01/30/b2b-paid-content-distribution/

https://www.craigbailey.net/just-say-thank-you/

https://growthmarketingconf.com/net-promoter-score-the-growth-marketers-secret-weapon/

https://thinkgrowth.org/10-things-ai-can-do-for-you-today-2350cc5ae4bf#.w2n45iri8

For the lols:

https://blog.wordable.io/2017-marketing-trends/

Potential new tool to use:

http://app.bloomberry.com/questions;q=hubspot

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Craig’ book recommendations

Disrupted by Dan Lyons – book review coming in the next few weeks

Please rate and leave us some feedback as this helps us.

Book in for Cafe Consulting here:

https://hubshots.com/cafe-consulting/

HubShots Episode 20