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Monthly Archives: April 2018

Episode 119: Forms in HubSpot Free, Sales Hub Free Features, Running Your Business on Free and Starter

Welcome to Episode 119 of HubShots!

This episode we chat about HubSpot’s decision to add Forms in HubSpot Free and Starter. Plus look forward to Shopify integration. And then we chat about how growing companies can effectively run their business on HubSpot Starter.

Listen to the show here:
https://soundcloud.com/hubshots/119-forms-in-hubspot-free-sales-hub-free-features-running-your-business-on-free-and-starte

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wed 11 April 2018 | Published: Fri 13 April 2018

Shot 1: Inbound Thought of the Week

3 quick thoughts and thanks…

Podcastily

Before we get into the show, we want to mention our producer Christopher Mottram and his company Podcastily:

https://podcastily.com/

Chris has been producing our show right from the start, and he does a fantastic job editing out all our waffle and stuff ups.

He produces some of the top podcasts globally, and as of today, the shows he’s produced have had a combined 20M downloads.

Hoppe7

A big thank you to the Hoppe7 agency in Germany who included us in their 10 Best Inbound Marketing Podcasts of 2018 post:

https://www.hoppe7.de/blog/online-marketing-podcasts

We were very excited to get an email from Isabell Weiss letting us know we were number 5 in their list. Thanks for listening Isabell, and thanks for your wonderful message!

Native Shopify Integration

Shopify Integration BETA rolling out – we’ve started playing with it, will be doing a full episode on it in 2 weeks time.

https://www.hubspot.com/ecommerce-marketing

https://knowledge.hubspot.com/articles/kcs_article/integrations/how-do-i-use-the-shopify-integration

Shot 2: HubSpot Marketing Starter Feature of the Week

Forms in HubSpot Marketing Free (with HubSpot branding!) & Marketing Starter.

Easter Special on Whole Body Cryotherapy Treatments Cryo HQ South Pacific

You can now easily add very functional forms – even includes the ability to add File Upload type form fields.

Also includes reCAPTCHA spam bot prevention.

Plus HubSpot is rolling out Email sending in HubSpot Free as well. Look out MailChimp.

Wouldn’t be surprised if they roll out a stripped down version of landing pages in HubSpot Free as well in the coming months.

Shot 3: HubSpot Gotcha of the Week

Not realising all the free features available to Sales Hub Free!

Shot 4: HubSpot Marketing Tip of the Week

Check page bounce rates on your sites.

You can do this in HubSpot under Marketing > Reports > Analytics Tools > Traffic Analytics

Page Analytics HubSpot

You can also see this data in Google Analytics.

Plus, another bonus of the Traffic Analytics report is that the Page Type selector can tell the difference between blog pages and web pages of WordPress sites (unlike the Content Strategy tool which doesn’t seem to know about blog posts on external sites…)

https://knowledge.hubspot.com/articles/kcs_article/reports/why-do-hubspot-and-google-analytics-not-match

https://blog.hubspot.com/marketing/what-is-bounce-rate-fix

hubspot traffic analytics report

Shot 5: HubSpot Sales Hub Free Feature of the Week

We wanted to highlight 4 features that you can be using straight away for $0!

  • Email notifications (stream of 200 recent opens)
  • Email templates (5 per portal) – to have a process for standardised  responses to people
  • Documents (5 per portal) – great for sharing ebooks and reports to people that you can track and see their engagement with it
  • Meetings (1 meetings link, additional limits) – a time saver if you want to make booking meetings  efficient

Reports dashboard 2

Shot 6: Opinion of the Week

Should other marketing tools eg MailChimp & ActiveCampaign be concerned about HubSpot?

You can start running your business on Hubspot Marketing Starter & Sales Hub Free – and get a ton of value.

Shot 7: Podcast of the Week

HubnSpoke is back:

https://www.thekingdom.com.au/hubnspoke/episode47-hubspot-features-9months

Shot 8: Resource of the Week

Hyperlocal SEO: How to Optimize for Micro-Moments

https://www.searchenginejournal.com/hyperlocal-seo-micro-moments/243221/

BrightEdge reported that 79 percent of keywords overall and 47 percent of the top 20 SERPs are different on a mobile device.

Shot 9: Quote of the Week

“Wisdom is the reward you get for a lifetime of listening when you’d have preferred to talk.” – Doug Larson

He also said:

“Life expectancy would grow by leaps and bounds if green vegetables smelled as good as bacon.”

And tons more: https://www.brainyquote.com/authors/doug_larson

Shot 10: Bonus Links of the Week

http://www.seerinteractive.com/blog/behavior-driven-marketing-personas/

https://martechtoday.com/gartner-offers-first-magic-quadrant-for-content-marketing-tools-213526

https://hubshots.com/hubspot-lead-flow-setup-service/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Hunshots Ep 119

Episode 118: Dark social, Newsletter headlines, Automated Tasks of Deal Stages

Welcome to Episode 118 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at LinkedIn’s sponsored video push, think through dark social, review HubSpot features for deal stages, and consider how CB insights tweaks their newsletter headlines to increase open rates.

Listen to the show here:
https://soundcloud.com/hubshots/118-dark-social-newsletter-headlines-automated-tasks-of-deal-stages

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 05 April 2018 | Published:

Shot 1: Inbound Thought of the Week

Companies can now add video natively to their company pages:

https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146

Video for sponsored content:

https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2018/linkedin-goes-all-in-on-b2b-video

In short: LinkedIn ad functionality catching up to other platforms.

Shot 2: HubSpot Marketing Feature of the Week

Funnel of contact lifecycle stages

hubspot funnel

Full list of March releases:

https://blog.hubspot.com/customers/the-complete-list-of-march-2018-product-updates

Shot 3: HubSpot Gotcha of the Week

PandaDoc integration with HubSpot

While doing this with a client and using the Products within Sales Pro we tried to get the product information into PandaDoc.

Unfortunately, this could not be done as it pulls contact properties and not sales properties like products.  Just be aware of this if you are using HubSpot Products and PandaDoc.

There is a request in to have this pulled into PandaDoc from HubSpot.

https://help.pandadoc.com/faqs/hubspot-integration-with-pandadoc/

Shot 4: Marketing Tip of the Week

What is Dark Social?

Traffic that comes from sources that the referrer can’t be identified eg:

  • Messaging/Chat Apps (FB Messenger, WhatsApp, SnapChat, etc)
  • Some Social apps eg FB that open a site within their own browser
  • Email that doesn’t include any tracking details

It is usually lumped within the Direct channel in Google Analytics.

Some analytics tools are getting better at allocating it to other channels (eg Chartbeat)

Why is it important?

A lot of sharing is done outside the trackable channels and instead is done via Messaging apps, or direct email etc.

It’s important because it often is recommended by friends – ie it isn’t traffic from clickbait headlines etc.

How to measure it more accurately

  • Use tracking links if possible eg when you share on social – so that if others then copy your link and share it in a messaging app it includes the tracking details.

Further reading:

https://knowledge.hubspot.com/articles/KCS_Article/Reports/How-does-HubSpot-categorize-visits-contacts-and-customers-in-the-Sources-Report

https://knowledge.hubspot.com/sources-user-guide-v2/how-to-analyze-sources-data

https://econsultancy.com/blog/67529-the-rise-of-dark-social-everything-you-need-to-know

https://adespresso.com/blog/dark-social/

Shot 5: HubSpot Sales Feature of the Week

Automated Tasks on Deal Stages

This gives you the ability to create tasks on deals automatically when deals change stages.

Use this to standardise your sales processes!

Settings 5

Settings 4

https://www.hubspot.com/product-updates/automated-tasks-on-deal-stages

Shot 6: Opinion of the Week

https://daringfireball.net/2018/04/users_and_customers

“The linguistic trick Zuckerberg pulls here is that nowhere in the entire interview does he mention the words user or customer. He only says you (in the plural sense) and people. That’s a dodge, because unlike Apple — and Amazon — Facebook’s users are not its customers — and most of the controversies they are dealing with today all stem from the fact that they favored their customers (advertisers willing to pay ever-higher sums for ever-more-invasively-targeted ads) at the expense of their users.”

Shot 7: Checklist of the Week

Whose meeting is this? A simple checklist by Seth Godin

Can your next meeting (not conversation, not presentation, but meeting) pass this test?

  1. There’s one person responsible.
  2. The time allocated matches what’s needed, not what the calendar app says.
  3. Everyone invited is someone who needs to be there, and no key party is missing.
  4. There’s a default step forward if someone doesn’t come.
  5. There’s no better way to move this forward than to have this meeting.
  6. The desired outcome is clearly stated. The organizer has described what would have to happen for the meeting to be cancelled or to stop midway. “This is what I want to happen,” and if there’s a “yes,” we’re done.
  7. All relevant information, including analysis, is available to all in plenty of time to be reviewed in advance.

If you score a seven, count me in.

http://sethgodin.typepad.com/seths_blog/2018/04/whos-meeting-is-this-a-simple-checklist.html

Shot 8: Resource of the Week

https://www.cbinsights.com/research/team-blog/newsletter-headlines/

Here’s what works for us. (Note: There are no rules with newsletters. Do what is right for you)

  • Brand names – There is a reason big tech blogs cover Google, Apple, etc so much. People care about them. Brands work.
  • Short titles – Less is more.
  • Negativity – Unfortunately, “A unicorn takes flight” will do worse than “A unicorn falls to earth”. The news adage that “if it bleeds, it leads” seems to hold here.
  • Surprises – Contrarian views or data on widely held beliefs or areas do well.

http://www.convinceandconvert.com/digital-marketing/boost-our-marketing-budgets/

Shot 9: Quote of the Week

“You can easily judge the character of a man by how he treats those who can do nothing for him.”

― Simon Sinek, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t

Shot 10: Bonus Links of the Week

http://www.niemanlab.org/2018/03/this-is-the-next-major-traffic-driver-for-publishers-chromes-mobile-article-recommendations-up-2100-percent-in-one-year/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 118

HubShots Podcast

Episode 117: Tailored Lead Flows, ManyChat Integration, and Sydney HubSpot User Group review

Welcome to Episode 117 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

Listen to the show here:
https://soundcloud.com/hubshots/117-117-tailored-lead-flows-manychat-integration-and-sydney-hubspot-user-group-review

This episode we discuss tailored Lead Flows, HubSpot’s upcoming integration with ManyChat, improved HubSpot Meetings functionality and our favourite feedback from the Sydney HubSpot User Group this week.

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 29 Mar 2018 | Published: Tuesday 03 Apr 2018

Shot 1: Inbound Thought of the Week

Inboundcountdown.com

We have under 160 days to Inbound18.  Who will be coming?

IMG 0009

But onto the Sydney HubSpot User Group.  We had a great turnout and you can download the wealth of knowledge that was shared on the night here.  Remember to apply that knowledge and understanding.

Sydney HubSpot user group 2018 03 29 2

Craig presented on the 5 Marketing Trends You Need to be Implementing Now!

Plus Elissa Hudson spoke about Why Facebook Messenger is the Next Big Marketing Channel.

You can download the presentation decks here.

For more images of the night, checkout this shared album.

Interesting observation: no one taking selfies!

Feedback from the night made us lol:

Most of the feedback has been overwhelmingly positive, people saying they loved the venue, food, speakers, presentations, panel session and vibe.

But here’s my favourite response so far:

What was good at tonight’s meeting: Food

What can we improve: Presentations

The next event will be held in May 2018.

Shot 2: HubSpot Marketing Feature of the Week

Optimising HubSpot Lead Flows

Typically when we review Lead Flows in HubSpot portals we find that either:

  • They haven’t been setup at all
  • There are one or two generic Lead Flows that have really low conversion rates.

There’s tons of opportunity here.

You should be aiming to get Lead Flow conversion rates of at least 10% by tailoring your Lead Flow offers. Here’s a screenshot of Lead Flows we have set up in our portal:

hubspot leadflows 1

The secret is to tailor the Lead Flows to specific pages.

Quite often we build Lead Flows that are placed on just one or two pages:

leadflow setup

Our Done For You HubSpot Lead Flow Setup Service

Would you like help setting up Lead Flows for your business? Perhaps our HubSpot Lead Flow Setup Service can help.

We setup 5 tailored Lead Flows for you – full details here.

Shot 3: HubSpot – What’s Coming

After learning all things about Facebook Messenger at the last Sydney HUG we know that in the next few weeks there will be a native integration between HubSpot & ManyChat.

ManyChat Color Vertical

ManyChat lets you create a Facebook Messenger bot for your marketing, sales and support. It’s easy and free.

Coming in May we will see HubSpot conversations will be one of the first platform-level features available in the soon-to-be-released HubSpot Service Hub.  This will be in HubSpot CRM Free.

conversations 001

Shot 4: Marketing Tip of the Week

Cleanup your data before you load it into HubSpot.

Why are we saying this?  Because not doing it can cause you a lot of headaches as you implement and use HubSpot to market your business.

Recently we have experienced customers who load all their data without thinking through what is going in and how old the contacts are can run into big issues.  One being getting your account stopped by HubSpot and having contacts quarantined.

So one of the ways to approach it is like this:

  • Look at your data that you want to use.
  • Determine what fields you need.
  • Then check the mapping of that into HubSpot contact properties.
  • Then split your customer list in 1-2 year blocks before loading.  This is because there is on average contact decay of 25% year on year.
  • As a precautionary measure you can use Clearbit to enhance and check your data before loading it in.

Shot 5: HubSpot Sales Feature of the Week

Meetings Integrates Better with the HubSpot Platform

  • Control Your Branding by Hosting Meetings Links from Your Own Domain.  Caveat, if you have multiple domains (like Craig and Ian) then you only get to choose one.
  • Get Valuable Page Analytics on Your Meetings Link
  • Meetings Submissions Now Act as Forms – this is the biggest one!

Settings 3

Shot 6: Opinion of the Week

Elissa Hudson Circle with Logo

Parting comment from  Elissa Hudson, Senior Marketing Manager at HubSpot Sydney.  This is not verbatim! “Ask why you are doing a particular marketing activity and then see if it lines up with your goals.  So are you building a twitter following that reaches your business goal or are you doing it because it is a good idea?”

This comment resonates with us.  I think we need to always come back to the why and understand on a daily basis if what we are doing is getting us towards our greater goal when implementing marketing activities.

Shot 7: Tool of the Week

Rev – https://www.rev.com/

We use this for:

  1. converting audio (like this podcast) or video to text.
  2. Creating captions and subtitles for videos, especially Facebook

Bonus: want to see what Facebook data is being collected about you?  Then try this for a week > https://dataselfie.it

Shot 8: Resource of the Week

This is for those of you with families.  Apple launched this week a Families section on their website.

Their value proposition is this: You want to do what’s best for your family. So do we.  Check it out here as we think it is a great resource > https://www.apple.com/families/

Shot 9: Quote of the Week

“Success is never final. Failure is never fatal. It is courage that counts.”

-Winston Churchill

Shot 10: Bonus Links of the Week

https://builtvisible.com/install-facebook-tracking-pixel-in-gtm/

https://databox.com/track-blog-post-metrics-by-author-page-title-google-analytics

Tool to investigate:

https://www.birdsonganalytics.com/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 117