Episode 141: HubSpot Enterprise Marketing & Sales Features, Google Ads Opportunities
Welcome to Episode 141 of HubShots!
Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we look at new Marketing Enterprise features including content partitioning and domain filtering, plus how to supercharge your Google Ads campaigns. And… Christmas is coming.
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Recorded: Wednesday 07 November 2018 | Published:
Shot 1: Inbound Thought of the Week
Thanks to listener Chris Higgins for his tweet:
Personas are fluid
People move in and out of personas eg based on age, traits etc
Example: you have a persona for 25-35 yo people who are overweight. If they lose weight, or age (which is quite likely!) they will move out of this persona and into another persona.
Community: Sydney HUG
Sydney HUG is coming up on 21 November – if you are in Sydney register now:
Shot 2: HubSpot Marketing Feature of the Week
Enterprise features rolling out
- Can filter on domains in the Web Analytics reports (note: they must be HubSpot hosted domains ie won’t work for WordPress sites that you happen to have the HS script running on
- Content partitioning of web pages, landing pages and blogs
- Membership options for pages
- Email Send Frequency cap
Shot 3: Content Marketing Item of the Week
Here is a great landing page and example of content marketing.
Take special note of:
- The personas they are targeting
- The information used
- The Call To Actions (CTAs) used
- Quality of the report download
Shot 4: Marketing Tip of the Week
Layering In Market Audiences with Google Ads Search Ads
Also adding remarketing list to search ads
Shot 5: HubSpot Sales Feature of the Week
We like the sound of having Playbooks store particular data in contact records that can be accessed apart of the call script for example. We are yet to test it!
Slash commands in Slack
Shot 6: Opinion of the Week
Information versus Confirmation
We are all susceptible to confirmation bias, where we seek out content to confirm our existing approaches as opposed to seeking out content to inform our learning.
As a marketer, take a minute to consider which of your ‘beliefs’ need to be challenged. And then seek out content to inform rather confirm your understanding.
Shot 7: Retirement of the Week
Lol Jon Loomer has turned off his FB Messenger bot:
Lots of common sense in this post!
Shot 8: Resource of the Week
How to use Topic Cluster correctly:
Check out the comments as well.
Shot 9: Quote of the Week
“Not all marketing dashboards are created equal. If a marketing dashboard is not providing insights that link to business results, it’s just a pretty distraction.”
Tom Fishburne aka Marketoonist
Shot 10: Bonus Links of the Week
Interesting article on how to rank for the new position # 0 with Featured Clips:
Video naming is important – having it exactly match the search query was a high correlation
Please rate and leave us some feedback as this helps us improve and reach more marketers.