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Monthly Archives: November 2018

Episode 141: HubSpot Enterprise Marketing & Sales Features, Google Ads Opportunities

Welcome to Episode 141 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at new Marketing Enterprise features including content partitioning and domain filtering, plus how to supercharge your Google Ads campaigns. And… Christmas is coming.

Listen to the show here:
https://soundcloud.com/hubshots/141-hubspot-enterprise-marketing-sales-features-google-ads-opportunities

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 07 November 2018 | Published:

Shot 1: Inbound Thought of the Week

Listener Feedback

Thanks to listener Chris Higgins for his tweet:

https://twitter.com/chrisfhiggins/status/1057421759983616000

Personas are fluid

People move in and out of personas eg based on age, traits etc

Example: you have a persona for 25-35 yo people who are overweight. If they lose weight, or age (which is quite likely!) they will move out of this persona and into another persona.

Community: Sydney HUG

Sydney HUG is coming up on 21 November – if you are in Sydney register now:

https://sydney.hubspotusergroups.com/

https://www.eventbrite.com.au/e/sydney-hubspot-user-group-november-2018-tickets-50671589087

Shot 2: HubSpot Marketing Feature of the Week

Enterprise features rolling out

https://knowledge.hubspot.com/articles/kcs_article/cos-general/assign-content-to-your-users-and-teams

https://knowledge.hubspot.com/articles/kcs_article/cms-pages-editor/control-audience-access-to-pages

https://blog.hubspot.com/customers/7-new-features-marketing-hub-enterprise-grow-better

Highlights:

  • Can filter on domains in the Web Analytics reports (note: they must be HubSpot hosted domains ie won’t work for WordPress sites that you happen to have the HS script running on
  • Content partitioning of web pages, landing pages and blogs
  • Membership options for pages
  • Email Send Frequency cap

hubspot enterprise email send frequency

Shot 3: Content Marketing Item of the Week

Here is a great landing page and example of content marketing.

https://www.gumtree.com.au/second-hand-economy/

Take special note of:

  • The personas they are targeting
  • The information used
  • The Call To Actions (CTAs) used
  • Quality of the report download

Shot 4: Marketing Tip of the Week

Layering In Market Audiences with Google Ads Search Ads

https://www.wordstream.com/blog/ws/2018/05/31/in-market-audiences-for-search

Also adding remarketing list to search ads

https://instapage.com/blog/remarketing-lists-for-search-ads

Bonus: https://www.digitalmarketer.com/blog/remarketing-grid/

Shot 5: HubSpot Sales Feature of the Week

https://blog.hubspot.com/customers/october-2018-product-updates

We like the sound of having Playbooks store particular data in contact records that can be accessed apart of the call script for example.  We are yet to test it!

Slash commands in Slack

https://knowledge.hubspot.com/articles/kcs_article/integrations/how-do-i-use-the-slack-integration#use-slash-commands-to-interact-with-hubspot

Shot 6: Opinion of the Week

Information versus Confirmation

We are all susceptible to confirmation bias, where we seek out content to confirm our existing approaches as opposed to seeking out content to inform our learning.

As a marketer, take a minute to consider which of your ‘beliefs’ need to be challenged. And then seek out content to inform rather confirm your understanding.

Shot 7: Retirement of the Week

Lol Jon Loomer has turned off his FB Messenger bot:

https://www.jonloomer.com/2018/11/04/why-i-turned-off-my-facebook-messenger-bot/

Lots of common sense in this post!

Shot 8: Resource of the Week

How to use Topic Cluster correctly:

https://www.siegemedia.com/seo/topic-clusters

Check out the comments as well.

Shot 9: Quote of the Week

“Not all marketing dashboards are created equal. If a marketing dashboard is not providing insights that link to business results, it’s just a pretty distraction.”

Tom Fishburne aka Marketoonist

https://marketoonist.com/2018/11/dashboard.html

181104.dashboard

Shot 10: Bonus Links of the Week

Interesting article on how to rank for the new position # 0 with Featured Clips:

https://research.hubspot.com/what-are-featured-clips

Tips:

Video naming is important – having it exactly match the search query was a high correlation

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Episode 140: HubSpot Permissions and Teams, and Listener Feedback

Episode 140: HubSpot Permissions and Teams, and Listener Feedback

Welcome to Episode 140 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at setting up HubSpot Users, Teams and Permissions. Plus think through the Chatbots versus Live Chat. And revisit No Pong!

Listen to the show here:
https://soundcloud.com/hubshots/140-hubspot-permissions-and-teams

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 23 October 2018 | Published: Sunday 04 November 2018

Shot 1: Inbound Thought of the Week

Good to be in at HubSpot this morning. Caught up with Varun and Daniel. Got to meet the guys (Glenn and Michael) from Lupo Digital as well – hey guys!

If you are a HubSpot customer and working with a HubSpot account manager, ask if you can go in a visit one day – take your account manager out for a coffee or lunch!

Shot 2: HubSpot Marketing Feature of the Week

Teams and Roles in Enterprise

https://knowledge.hubspot.com/articles/kcs_article/settings/hubspot-user-roles-guide

Teams are kinda in place (still a little clunky in terms of view child teams), but able to be setup currently.

Team Only Contact access option

Contacts access – option for Team Only access:

hubspot team contact permissions

You get access to any contacts that other people in your team have access to.

Eg if other people in your Team are contact owners on contacts, you will get access to those contacts as well.

Coming soon is content partitioning

Content Partitioning. Organize the users in your HubSpot account on multiple levels based on teams, region, or other attributes. Up to now, you’ve been able to use Teams to control access to tools and to segment your database. Coming this November, you’ll be able to use teams to partition your content, too. For example, you could configure certain landing pages to only be accessible to your channel marketing team. This is going to be released as an included feature in our Marketing Hub Enterprise product.

But watch out for brand domains: https://www.hubspot.com/products/brand-domains

Speaking of permissions, consider carefully who is allowed to export out contact details:

hubspot contact export settings

Shot 3: HubSpot Gotcha of the Week

No gotcha this week!

Shot 4: Marketing Tip of the Week

Why Google Ads brand campaigns are important

https://xen.com.au/why-google-ads-brand-campaigns-are-important/

Shot 5: HubSpot Sales Feature of the Week

Overview of which Workflow actions each edition of HubSpot provides:

https://knowledge.hubspot.com/workflows-user-guide-v2/how-to-choose-your-workflow-actions

Eg Sales Hub Professional users can access workflows and do the basic tasks (contact properties, create tasks, add delays, etc), as well as Add Deals

Shot 6: Opinion of the Week

https://conversionxl.com/blog/live-chat-vs-chatbots/

An interesting quote:

IBM predicts that phone-based customer service will exist solely as a backup option by 2020.

“There is a central truth here: Chatbots cannot fake human-based customer service (yet). If your chatbot strategy hinges on sustaining that deceit, you’ll fail. However, a chatbot doesn’t need to simulate a human to be successful.

The companies that have succeeded with chatbots recognize how to deploy them now (for Tier 1 questions), when to shift to live chat (for complex issues), and how to start planning for the future of customer service that, as of now, remains uncertain.”

So I think about the context and outcome as this is focussed on customer support.

Shot 7: Listener Feedback of the Week

Emma loved our episode that mentioned No Pong, and they now use it all the time.

https://hubshots.com/episode-81/

You’re welcome No Pong.

Shot 8: Resource of the Week

What Are Messenger Ads? Everything You Need to Know About Click-to-Messenger Facebook Ads

https://mobilemonkey.com/blog/2018/08/10/what-are-facebook-messenger-ads

Shot 9: Quote of the Week

A quote about worrying about contact pricing in HubSpot.

“You have the keys to the Ferrari but you are too focused on the cost of filling it with the best fuel to drive it!” – Ian Jacob

Shot 10: Bonus Links of the Week

https://contentmarketinginstitute.com/2018/10/research-b2b-audience/

https://www.searchenginejournal.com/google-my-business-lets-businesses-add-products-to-listings/274369/amp/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 140