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Monthly Archives: March 2019

Episode 151: Would you advertise on cigarette packs?

Welcome to Episode 151 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at the decisions we make as marketers – should we be mindful of where we are advertising? Plus, some marketing stats malarky.

Listen to the show here: https://soundcloud.com/hubshots/151-would-you-advertise-on-cigarette-packs

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: 28 February 2019 | Published: Friday 15 March 2019

Shot 1: Inbound Thought of the Week

This episode we’re going to be chatting about marketing choices…

But first a quick reminder for our Sydney listeners that the next Sydney HubSpot User Group is on on the 20th March:

https://sydney.hubspotusergroups.com/

Make sure you register – we have 137 people registered already, we’ll be capping it in the next week or so.

For other cities – check out the full list of HubSpot User Groups:

https://academy.hubspot.com/hubspot-user-groups/find-a-hug

Shot 2: HubSpot Marketing Feature of the Week

Workflow history updates:

https://www.hubspot.com/product-updates/now-live-two-updates-to-workflow-history-for-clear-visibility-into-your-workflow-actions

New Action types filtering in most workflows (everything except Contact workflows at the moment):

hubspot deal workflow action types

Filter down to specific actions eg Slack notifications

hubspot workflow action type

Disabling an A/B page test

When testing A/B versions of landing pages – make sure you let your team (clients, testers) know that you are running the test – otherwise people can get confused when they are providing feedback.

How to disable one of the variations?

If the client decides they have a preferred version, simply select it as the Winner.

Shot 3: HubSpot Sales Feature of the Week

LinkedIn Ads now available in HubSpot (again)

https://www.hubspot.com/product-updates/linkedin-ads-in-the-ads-tool

Key benefit – it will sync through any LinkedIn lead form ads

Audience size requirements

Each ad network requires that audiences are of a certain size in order to serve ads to that audience.

  • LinkedIn Ads audiences must contain at least 300 members.
  • Facebook Ads audiences must contain at least 20 users.
  • Google Ads audiences should meet the following size requirements:
    • Google Display Network: at least 100 active visitors or users within the last 30 days.
    • Google Search Network: at least 1,000 active visitors or users within the last 30 days.

https://knowledge.hubspot.com/articles/kcs_article/ads/create-ads-audiences-in-hubspot

Shot 4: HubSpot Gotcha of the Week

Marketing Stats Malarky

https://www.hubspot.com/marketing-statistics

But be wary of the stats eg this one:

84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018) (Source: https://www.hubspot.com/marketing-statistics)

Checking that out, takes us to this page:

https://www.bluecorona.com/blog/google-https-update

However, it sources the stat from this post:

https://www.globalsign.com/en/blog/why-integrate-ssl/

Which in turn sources this PDF:

http://downloads.globalsign.com/acton/attachment/2674/f-0360/1/-/-/-/-/increase-conversions-with-SSL.pdf

Which when you download it, turns out to be based on a survey conducted in Europe in 2014

Shot 5: Marketing Tip of the Week

Adding a link to your Facebook page header image

Make sure you add your CTA button on your Facebook page

Shot 6: Insight of the Week

Would you advertise on the side of a cigarette packet?

If not, why not?

Is it because – even though it is legal – it is an addictive product that is bad for your health?

As marketers, how should we approach the sites and channels we promote on?

We may decide not to let our ads run on some sites or alongside certain content:

https://www.theguardian.com/technology/2017/mar/25/google-youtube-advertising-extremist-content-att-verizon

But what about on an entire platform.

Facebook is addictive:

https://www.rd.com/culture/why-is-facebook-so-addictive/

https://www.washingtonpost.com/news/monkey-cage/wp/2018/08/06/its-no-accident-that-facebook-is-so-addictive/

Facebook is potentially harmful:

https://www.forbes.com/sites/jessicabaron/2019/01/08/is-facebook-harmful-to-your-health/#6cba5e996436

For the sake of argument, let’s assume that both the above ideas are true. Does this mean we should avoid advertising on it?

Takeaway: We’re not suggesting yes or no, wrong or right – we’re simply suggesting you advertise mindfully. Thoughtful marketing FTW!

Shot 7: Update of the Week

If you are using chat you should review the settings as you can now HIDE the chat when you are not available!

Settings 6

Shot 8: Resource of the Week

HubSpot Research Charts https://research.hubspot.com/charts

Here is an example > Google and Facebook are top content discovery channels globally

consumergeoArtboard 37

Shot 9: Quote of the Week

“Keep in mind that the obvious solution might very well be quitting. People automatically associate quitting with failure, but sometimes that’s exactly what you should do. If you already spent too much time on something that wasn’t worth it, walk away. You can’t get that time back. The worst thing you can do now is waste even more time.”

Rework – Jason Fried and David Heinemeier Hansson – the guys from Basecamp

See also Sunk Cost Fallacy: https://en.wikipedia.org/wiki/Sunk_cost#Loss_aversion_and_the_sunk_cost_fallacy

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 151: Would you advertise on cigarette packs?

Episode 150: Sales Lead Intelligence, HubSpot Workflow tip & always be starting

Welcome to Episode 150 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at a simple HubSpot Workflow tip, think through Ad attribution reporting, ask What is lead intelligence, and talk about why it is important to start things and persist.

Listen to the show here:
https://soundcloud.com/hubshots/150a/

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: 20 February 2019 | Published: 01 March 2019

Shot 1: Inbound Thought of the Week

#doubleburgerfrenzy

4F1p2EYtTLu74v4N7hPb9w thumb 5ff1UNADJUSTEDNONRAW thumb 5ff2

Craig’s favourite at Frango’s on the right!

A little about Craig and Ian.

Shot 2: HubSpot Marketing Feature of the Week

Date based workflows – recur annually option

hubspot workflow datebased recurring

Example scenario: set up a series of monthly newsletters, and then update it next year to start all over again.

Attribution reporting in ads reporting:

https://blog.hubspot.com/customers/making-an-impression

https://knowledge.hubspot.com/articles/kcs_article/ads/analyze-ad-campaigns-in-hubspot

hubspot ad attribution

Available in Pro and Enterprise

Shot 3: HubSpot Sales Feature of the Week

What is Lead Intelligence?

We use the contact record and the timeline to get lead intelligence.

Shot 4: HubSpot Gotcha of the Week

Why Facebook Lead Forms might have a source of organic social:

https://knowledge.hubspot.com/articles/kcs_article/ads/lead-ads-faq

Another perhaps unexpected behaviour – Analytics views:

hubspot reporting analytics views

You must have ‘All analytics activities’ as the selection in order to see Facebook Lead Form responses.

If you drill down to just your domain they are excluded. This is because technically they weren’t created on your site. Which makes sense. But is potentially a gotcha.

Shot 5: Marketing Tip of the Week

Turn off Hardware acceleration in Chrome

https://twitter.com/craigbailey/status/1091567981019070465

Shot 6: Insight of the Week

You are always starting. You get better over time.

Ian has been pushing for us to do more video.

Craig has been reluctant – he doesn’t like it and isn’t very good.

But it turns out you get better at things – this podcast is an example.

Take a listen back to episode 2 and see how long you can stand to listen to it – we were cringing as we listened to it tonight.

So then we check how many episodes it took for us to find our rhythm – and it turns out it took about 30 episodes before we were comfortable. By episode 10 we were barely listenable, but by 30 we were OK.

By episode 75 or so we had found our pattern and from 100 onwards we’re really enjoying the process.

Our point: it takes time to get OK at things.

And we’ve only just begun in a way – we’ll likely listen back to this episode in a few years time and cringe all over again. That’s progress.

The takeaway for you dear listener is this: you don’t have to get it perfect in your first episode, blog post, campaign, ad, landing page, chat bot or video – you just have to get started.

That’s why we’re going to persevere with video – we’re not very good at it yet, but we’ll get better.

We’re always starting.

Shot 7: Retirement of the Week

HubSpot pulling in Shopify products and allowing them to be added to Deals, no longer available

Shot 8: Resource of the Week

Google Tag Manager glossary:

https://www.lovesdata.com/blog/google-tag-manager-glossary

Eg here’s the details on Cross Domain Tracking terms in Google Tag Manager:

https://www.lovesdata.com/blog/google-tag-manager-glossary#cross-domain-tracking

Thanks Benjamin!

Shot 9: Quote of the Week

“Ordinary things, consistently done, produce extraordinary results.

We self-sabotage when we look for the one massive thing that can be the game changer.”

Keith Cunningham – The Road Less Stupid

Shot 10: Bonus Links of the Week

Facebook link click meanings:

https://www.jonloomer.com/2019/02/10/facebook-clicks/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 150