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Monthly Archives: May 2019

Episode 159: Tips, tricks, tools and resources roundup for marketers

Welcome to Episode 159 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we chat through a round up of tips, tricks and tools for marketers including GA and Davinci Tools, discuss what ‘long tail’ means, plus welcome back Inbound Buzz.

Listen to the episode here: https://soundcloud.com/hubshots/159-tips-tricks-tools-and-resources-roundup-for-marketers

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Monday 20 May 2019 | Published: Friday 31 May 2019

Shot 1: Inbound Thought of the Week

Improving your understanding of Google Analytics:

https://blog.hubspot.com/marketing/google-analytics

A very useful and thorough overview of Google Analytics – well worth a read (or even just a skim through).

Need more Inbound Buzz?

We’ve been missing some Buzz in our Inbound Shot – thankfully Moby has returned to save the day:

https://www.redpandas.com.au/is-hubspot-too-expensive-plus-marketing-takeaways-from-facebooks-f8-conference/

A useful review of all the marketing related takeaways from Facebook’s F8 conference.

Spoiler: If you thought you were going to avoid using Facebook Messenger in your business, think again.

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Reports

New course in HubSpot academy:

https://academy.hubspot.com/courses/building-custom-reports-in-hubspot

Aimed at HubSpot Pro and Enterprise users (ie not Starter or Free)

Some key thoughts:

  • The value of having custom properties is especially useful when considered in terms of reporting
  • Workflows are an often overlooked way of setting custom properties (and then for use in reports)

Shot 3: HubSpot Sales Feature of the Week

Sorting Deals on the Deals Dashboard

Deals

Shot 4: HubSpot Gotcha of the Week

Large video uploads.

The ‘supported’ file size is stated as being 2GB, however, this will often fail if over 1GB.

Shot 5: Marketing Tip of the Week

What does it mean when we say ‘long tail query’?

https://twitter.com/willcritchlow/status/1128314318271991808?s=12

Will Critchlow on Twitter   SEO folks  When you reference  a long tail query  do you mean   Trying again   deleted last poll as I phrased it ambiguously  Sorry

Originally the term meant ‘low volume’, but it has got confusing in the last decade.

Shot 6: Insight of the Week

Should you pay attention to your META descriptions.

Answer: Yes, but don’t be too precious about them.

Consider this (small) study about how often Google rewrites page meta descriptions:

https://strategiq.co/google-rewrites-meta-descriptions/

Caveat: tiny sample size, small test, results aren’t confident.

However, they are useful for prompting reflection.

Summary: Assume Google rewrites your page descriptions, and predominantly on lower ranking pages (eg on page 2 and lower).

Google will rewrite your meta descriptions if it thinks it can do a better job. Sometimes it is good at this, other times not.

Takeaway: if you are seeing your meta descriptions being rewritten regularly, think through the intent of the page – it’s potentially at odds with your description.

General guidelines: Write your meta descriptions as a call to action, highlighting the value of what people will get if they visit the page.

Shot 7: Thank You Page of the Week

Good landing page:

https://offers.hubspot.com/how-to-conduct-technical-seo-audit

How to Conduct a Technical SEO Audit

And it goes on and on and even includes an embedded preview.

But what I like most is the Thank You page:

Thank you for downloading your copy of  How to Conduct a Technical SEO Audit

The upsell is to a course on their HubSpot academy.

Get people sticky on the training. Very good upsell.

Shot 8: Resource of the Week

Da Vinci tools – Chrome extension for marketing geeks to add functionality to GA, GTM, Ads and GDS:

https://www.davinci.tools/

https://support.davinci.tools/

The heatmap tools are really useful:

https://support.davinci.tools/knowledge-bases/2/articles/79-adwords-features

getorganizedwizard com   getorganizedgal com   www getorganizedwizard com

Easily highlight high and low engagement pages

Shot 9: Quote of the Week

“If you look closely at decisions that don’t initially make sense, you’ll likely see status roles at work. The decision didn’t make sense to you, but it made perfect sense to the person who made it. We spend a lot of time paying attention to status.”

Shot 10: Bonus Links of the Week

Hyper-verticalisation

Disintermediation

And other terms you should understand:

https://medium.com/craft-ventures/linkedin-is-the-new-craigslist-39e71238e995

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 159: Tips, tricks, tools and resources roundup for marketers

Episode 158: The Magic of HubSpot Snippets

Welcome to Episode 158 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we chat about HubSpot Snippets and how they can help you systematise a whole bunch of processes. Plus scheduling HubSpot popup forms.

Listen to the episode here: https://soundcloud.com/hubshots/158-the-magic-of-hubspot-snippets

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Thursday 16 May 2019 | Published: Friday 24 May 2019

Shot 1: Inbound Thought of the Week

Michele’s book for introverts, titled How to be an Introvert in an Extrovert World is now a finalist in two book awards. If you are an introvert – or interested in how introverts think – check it out.

Testing new HubShots covers – let us know what you think:

hubshots cover 500

Shot 2: HubSpot Marketing Feature of the Week

Scheduling on popup forms: For existing popups you can now set an End time:

Pop Up Forms   HubSpot

If your popup is not yet published, you can also set Publish Start times:

Pop Up Forms   HubSpot 1

Only seems to be available in Pro and Enterprise, not in Starter or Free.

Shot 3: HubSpot Sales Feature of the Week

Collecting all the data you need in the right contact properties.

Why is this important?  Because we discovered sales teams have internal processes that they do adhere to.  Like sending an email to accounts to have an account set up in SAP.  So we created a snippet that all the necessary bits of data so it could be used in a task for account setup.

Snippets   HubSpot

Shot 4: HubSpot Gotcha of the Week

There’s no way to tell from the contact timeline which social post a person clicked on that brought them to the site.

Would be nice if HubSpot could incorporate that into the timeline.

There’s an Ideas forum entry you upvote if you agree:

https://community.hubspot.com/t5/HubSpot-Ideas/Track-which-social-posts-result-in-contacts-created/idc-p/270188#M34766

Shot 5: Marketing Tip of the Week

Using Google search operators:

https://builtvisible.com/how-to-use-google-advanced-search-operators-to-find-indexation-and-technical-seo-issues/

The Exclude operator is handy eg you can exclude terms or sites from the search results eg:

hubspot podcast -hubspot.com

hubspot podcast  hubspot com   Google Search

This will return a list of results that excludes anything from the hubspot.com domain.

Shot 6: Insight of the Week

Google’s new advertising features

https://adsonair.withgoogle.com/events/marketinglive/watch?talk=day1-keynote3

Watch   Ads Innovation Keynote

“En route to a client meeting across town in a taxi cab but need to launch a last-minute holiday campaign? Google’s Android and iOS app now lets you write the search copy, optimize the headline, place bids and set budget constraints from your smartphone.” lol

https://marketingland.com/key-takeaways-for-brands-after-google-marketing-live-2019-261115

Shot 7: Podcast of the Week

Shoutout to the HubCast – a long time favourite and inspiration of ours

https://www.impactbnd.com/hubcast-podcast-hubspot-strategies

With Carina Duffy and Markus Sheridan

Shot 8: Resource of the Week

Fun tool for generating filler text, related to a topic (rather than using lorem ipsum) – it pulls from Wikipedia:

https://www.boom-online.co.uk/lorem-ipsum/

The World s Best Industry Specific Lorem Ipsum Generator

Shot 9: Quote of the Week

A quote on advertising:

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

Shot 10: Bonus Links of the Week

Things to review when doing a website redesign, so that your SEO isn’t adversely affected:

https://www.suganthan.com/blog/website-redesign-seo/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Episode 158: The Magic of HubSpot Snippets

Episode 157: 3 Big Mistakes we see Clients make in their HubSpot portals

Welcome to Episode 157 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at 3 Big Mistakes we see Clients make in their HubSpot portals, and how you can ensure you don’t make the same mistakes.

Listen to the episode here: https://soundcloud.com/hubshots/157-3-big-mistakes-we-see-clients-make-in-their-hubspot-portals/

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Wednesday 08 May 2019 | Published: Friday 17 May 2019

Shot 1: Inbound Thought of the Week

3 Mistakes we see in HubSpot Portals

Mistake #1: Not adding email Subscription Types

Settings 9

Bonus mistake: Not enabling the resubscribe option

Settings 10

Not tweaking the design of the unsubscribe page (you Edit page in the Subscriptions screen)

Settings 7

Mistake #2: Not getting a naming convention in place and having a proper structure to organise files

Important for naming everything:

  • Lists
  • Workflows
  • Folders
  • Emails
  • Forms
  • Pages
  • Campaigns

Mistake #3: Not setting permissions for users

Especially for sales teams eg disabling export of contacts

There are privacy considerations as well.

Settings 8

Bonus Mistakes:

Not excluding internal IPs (set this in the Report settings)

Not filtering bot traffic (set this in the Report settings)

Not adding Campaigns

  • At a minimum add in at least one campaign

Shot 2: Listener Question of the Week

Should I use a sub-domain versus a sub-folder for my blog?

This was a question from one of our listeners – Joe – he asks:

“Hi Guys, love the podcast and thought I would reach out with a question I am hoping you’ll be able to help with. We are getting a lot of resistance from our SEO consultant regarding our blog sub domain. He is insisting that the hubspot blog sub domain is not the right way to structure our blog. I’ve spoken to a few people and read a few articles but I am still in the dark. We are currently planning our new website and I want to make sure we are doing all we can to do it right!”

There’s a combination of SEO thoughts and setup/maintenance thoughts.

The considerations:

  1. Do you have the option of combining into one domain with a sub-folder?
  2. If so, then for ease, aim for a sub-folder for your blog
    1. It’s easier to manage (styling, GA insertion, no need for cross domain tracking, etc)
    2. There’s a possible easier rankings benefit
  3. If not, don’t be too concerned however, since Google is getting much better at seeing them as the same: https://youtu.be/kQIyk-2-wRg?t=675

Shot 3: HubSpot Marketing Feature of the Week

Using Drafts in HubSpot Social tools

Very handy for saving a list of draft posts, that have their scheduled date set.

Other social tips:

https://blog.hubspot.com/customers/5-tips-supercharge-social-media-strategy-hubspot

Shot 4: HubSpot Sales Feature of the Week

Running team reports in HubSpot Reports:

https://blog.hubspot.com/customers/4-next-level-hubspot-reports-run-teams-activities

https://app.hubspot.com/learning-center/lessons/343/1842

Shot 5: HubSpot Gotcha of the Week

We had an issue where we were creating a Deal based on a customer lifecycle stage change to opportunity.

Lifecycle sync stages

https://knowledge.hubspot.com/articles/kcs_article/contacts/how-can-i-manage-the-automatic-syncing-of-lifecycle-stages-between-associated-records

sync lifecycle stages to associated contacts and companies

Shot 6: Insight of the Week

More on bots driving internet traffic (a quick follow up from our episode last time)

https://thenextweb.com/security/2019/04/17/bots-drove-nearly-40-of-internet-traffic-last-year-and-the-naughty-ones-are-getting-smarter/

https://resources.distilnetworks.com/white-paper-reports/bad-bot-report-2019

Distil Networks’ 2019 Bad Bot Report investigates the daily attacks that sneak past sensors and wreak havoc on websites. It’s based on 2018 data collected from Distil Networks’ global network and includes hundreds of billions of bad bot requests anonymized over thousands of domains.

Ie quite a reasonable data set 🙂

Marketing industry comines in #5 on the naughty list:

bad bot report 2019

Shot 7: Retirement of the Week

HubSpot has removed the ability to set up individual notifications for Collected Forms

https://community.hubspot.com/t5/HubSpot-Ideas/Implement-ability-to-choose-which-Non-HubSpot-forms-send-a/idi-p/268562#M34136

While we’re talking about HubSpot form options…

Can’t push HubSpot forms to MailChimp:

https://community.hubspot.com/t5/HubSpot-Ideas/HubSpot-MailChimp-Integration-Push-HubSpot-Form-submissions-to/idi-p/268575

Shot 8: Resource of the Week

Linking GA and Google Ads:

https://marketingplatform.google.com/about/resources/linking-analytics-and-ads-solution-to-todays-marketing-challenges/

Facebook Event tool:
https://www.jonloomer.com/2019/04/22/facebook-pixel-event-setup-tool/

Keyword research tip:
https://www.kevin-indig.com/a-better-approach-to-keyword-research-for-content-marketing/

Generating fake people:
https://futurism.com/ai-generates-entire-bodies-people-dont-exist

Shot 9: Quote of the Week

“I don’t look to jump over seven-foot bars. I look for one-foot bars that I can step over.”–Warren Buffet

Shot 10: Bonus Links of the Week

Google doesn’t support noindex in robots.txt

https://twitter.com/methode/status/1118882877289189376

Event spam in GMB
https://ohgm.co.uk/event-spam-seo/

Email outreach
https://backlinko.com/email-outreach-study

https://www.adstage.io/resources/q1-2019-ppc-benchmark-report-2/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

3 Big Mistakes we see Clients make in their HubSpot portals

Episode 156: All about Marketing and HubSpot

Welcome to Episode 156 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

This episode we focus on Marketing tips and tricks with HubSpot, including HubSpot’s new Ad reports, using multiple LinkedIn conversions in campaigns, plus a frustrating HubSpot Starter Gotcha.

Listen to the episode here: https://soundcloud.com/hubshots/156-all-about-marketing-and-hubspot/

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Thursday 18 April 2019 | Published: Friday 10 May 2019

Make sure you check out episode 155 for our Sales focussed episode.

Shot 1: Inbound Marketing Thought of the Week

Is Inbound Marketing becoming Interruption Marketing again?

Is it just me, or has there been a resurgence of interruption tactics lately. Sites seem to have embraced annoying popups and gating again. And sometimes multiple interruptions, including:

  • General newsletter or offer popup
  • Popup to request to send push notifications for new content
  • Quiz requests and Spin to Win malarkey
  • Cookie consent popups that don’t remember you clicked them last time

These things go in trends – seems especially bad now, but then people pull back on them.

neilpatel com wants to and Neil Patel  Helping You Succeed Through Online Marketing

Btw offline I seem to be seeing this more as well – in the mall near my office there has been a big increase in people accosting me in the street, asking for donations to their charity or cause.

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Ads Analyze reporting beta is rolling out in some portals:

Ads HubSpot

has some nice reports for highlighting campaign performance including both high cost and low cost campaigns:

Ads HubSpot

Shot 3: HubSpot Marketing Gotcha of the Week

You can’t style forms in HubSpot Starter or Free!

If you have used HubSpot Pro you’ll know how nice it is for styling forms, stacking labels, etc

But not in HubSpot Starter – turns out it is a completely different type of form and can’t be styled.

Support Inbox

I later discovered it actually gets inserted as an iFrame – yikes!

You’ll likely want to use a different form tool. However the good news is that you can still use HubSpot’s collected forms option to get the form submissions into HubSpot.

Shot 4: Marketing Tip of the Week

Use Multiple Conversions in LinkedIn ads.

One of the nice features about LinkedIn ad campaigns is you can select multiple conversion actions in a campaign.

Plus a really handy feature is you can create conversions later and then add them easily to existing campaigns.

This is one of the few areas where LinkedIn campaigns are much nicer to use than Facebook.

LinkedIn Campaign Manager

Shot 5: Marketing Insight of the Week

What is my real traffic?

The Bot traffic distraction.

Some studies have shown more than 50% of web traffic is automated, or bots.

This can cause confusion depending on what you look at for reporting.

For example, if you use Cloudflare and check the traffic stats, you’ll see very high numbers of ‘unique users’. However this includes crawlers and bots:

Analytics hubshots com Account Cloudflare Web Performance Security  Another example – using the social clicks reporting in HubSpot might be misleading as well – especially if connected with bit.ly for the click tracking.

Bit.ly will show many clicks a link gets, but these could be from automated social crawlers as well. They are often a lot higher than the actual visitors you’ll see on your site analytics.

Google Analytics (and other Analytics such as in HubSpot) can be more realistic. Especially if you have the GA setting to exclude bot traffic enabled (in the View):

Analytics

However, they suffer in the opposite way. If a visitor has ad blocking enabled in their browser, they will often be blocking general analytics scripts as well. Which means that the numbers you see in Google Analytics (or HubSpot) might actually be under-reporting actual traffic.

This is also one of the reasons why you can sometimes see a new contact in HubSpot, who has filled out a form, but has no pageviews. The form captured their details, but the ad blocking tool they use was blocking the HubSpot script for other tracking.

Takeaway: be aware that analytics reports are indicative only and might not be highly accurate. However they are good at showing trends and comparisons.

Shot 6: Marketing Resource of the Week

https://evernote.com/products/skitch

Shot 7: Marketing Quote of the Week

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley

Shot 8: Bonus Links of the Week

https://blog.cloudflare.com/announcing-amp-real-url/amp/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShtos Episode 156: All about Marketing and HubSpot

Episode 155: All about Sales! HubSpot sales features, tips and using video for sales

Welcome to Episode 155 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at a recap of what is inbound sales, importing contacts from your phone into HubSpot with a couple of clicks, prospect insights and contact lead intelligence.

Listen to the episode here: https://soundcloud.com/hubshots/155-all-about-sales-hubspot-sales-features-tips-and-using-video-for-sales/

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Thursday 18 April 2019 | Published: Friday 3 May 2019

Shot 1: Inbound Sales Thought of the Week

Recap of the Inbound Methodology for Sales

  1. You need to attract new leads to grow your pipeline
  2. Engage with people who are ready to have a sales conversation
  3. Providing your prospects with solutions to their problems!

IM marketing hub tools 1

Shot 2: HubSpot Sales Feature of the Week

Using the HubSpot app to import contacts from your phone contacts.

IMG B92F4666EA19 1

Shot 3: HubSpot Sales Gotcha of the Week

The option for importing in the App, doesn’t show unless they have permission to import.

Check the User permissions for the sales team members – they may not be able to import.

Settings and Slack   Search   Be Found

Shot 4: Sales Tip of the Week

Using the prospects tool to add and track companies that you are potentially wanting to work with.

Prospects

Shot 5: Sales Insight of the Week

Using the Search Google function in the HubSpot contact record to gain lead intelligence.

Natalie Tierney

Shot 6: Sales Resource of the Week

Loom > https://www.loom.com

Loom   Free Screen   Video Recording Software

Shot 7: Sale Quote of the Week

“It’s no longer about interrupting, pitching and closing. It is about listening, diagnosing and prescribing.” – Mark Roberge

Shot 8: Sales Bollocks of the Week

Pricing request   dotdigital Engagement Cloud

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 155: All about Sales! HubSpot sales features, tips and using video for sales