Episode 119: Forms in HubSpot Free, Sales Hub Free Features, Running Your Business on Free and Starter

Welcome to Episode 119 of HubShots!

This episode we chat about HubSpot’s decision to add Forms in HubSpot Free and Starter. Plus look forward to Shopify integration. And then we chat about how growing companies can effectively run their business on HubSpot Starter.

Listen to the show here:
https://soundcloud.com/hubshots/119-forms-in-hubspot-free-sales-hub-free-features-running-your-business-on-free-and-starte

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wed 11 April 2018 | Published: Fri 13 April 2018

Shot 1: Inbound Thought of the Week

3 quick thoughts and thanks…

Podcastily

Before we get into the show, we want to mention our producer Christopher Mottram and his company Podcastily:

https://podcastily.com/

Chris has been producing our show right from the start, and he does a fantastic job editing out all our waffle and stuff ups.

He produces some of the top podcasts globally, and as of today, the shows he’s produced have had a combined 20M downloads.

Hoppe7

A big thank you to the Hoppe7 agency in Germany who included us in their 10 Best Inbound Marketing Podcasts of 2018 post:

https://www.hoppe7.de/blog/online-marketing-podcasts

We were very excited to get an email from Isabell Weiss letting us know we were number 5 in their list. Thanks for listening Isabell, and thanks for your wonderful message!

Native Shopify Integration

Shopify Integration BETA rolling out – we’ve started playing with it, will be doing a full episode on it in 2 weeks time.

https://www.hubspot.com/ecommerce-marketing

https://knowledge.hubspot.com/articles/kcs_article/integrations/how-do-i-use-the-shopify-integration

Shot 2: HubSpot Marketing Starter Feature of the Week

Forms in HubSpot Marketing Free (with HubSpot branding!) & Marketing Starter.

Easter Special on Whole Body Cryotherapy Treatments Cryo HQ South Pacific

You can now easily add very functional forms – even includes the ability to add File Upload type form fields.

Also includes reCAPTCHA spam bot prevention.

Plus HubSpot is rolling out Email sending in HubSpot Free as well. Look out MailChimp.

Wouldn’t be surprised if they roll out a stripped down version of landing pages in HubSpot Free as well in the coming months.

Shot 3: HubSpot Gotcha of the Week

Not realising all the free features available to Sales Hub Free!

Shot 4: HubSpot Marketing Tip of the Week

Check page bounce rates on your sites.

You can do this in HubSpot under Marketing > Reports > Analytics Tools > Traffic Analytics

Page Analytics HubSpot

You can also see this data in Google Analytics.

Plus, another bonus of the Traffic Analytics report is that the Page Type selector can tell the difference between blog pages and web pages of WordPress sites (unlike the Content Strategy tool which doesn’t seem to know about blog posts on external sites…)

https://knowledge.hubspot.com/articles/kcs_article/reports/why-do-hubspot-and-google-analytics-not-match

https://blog.hubspot.com/marketing/what-is-bounce-rate-fix

hubspot traffic analytics report

Shot 5: HubSpot Sales Hub Free Feature of the Week

We wanted to highlight 4 features that you can be using straight away for $0!

  • Email notifications (stream of 200 recent opens)
  • Email templates (5 per portal) – to have a process for standardised  responses to people
  • Documents (5 per portal) – great for sharing ebooks and reports to people that you can track and see their engagement with it
  • Meetings (1 meetings link, additional limits) – a time saver if you want to make booking meetings  efficient

Reports dashboard 2

Shot 6: Opinion of the Week

Should other marketing tools eg MailChimp & ActiveCampaign be concerned about HubSpot?

You can start running your business on Hubspot Marketing Starter & Sales Hub Free – and get a ton of value.

Shot 7: Podcast of the Week

HubnSpoke is back:

https://www.thekingdom.com.au/hubnspoke/episode47-hubspot-features-9months

Shot 8: Resource of the Week

Hyperlocal SEO: How to Optimize for Micro-Moments

https://www.searchenginejournal.com/hyperlocal-seo-micro-moments/243221/

BrightEdge reported that 79 percent of keywords overall and 47 percent of the top 20 SERPs are different on a mobile device.

Shot 9: Quote of the Week

“Wisdom is the reward you get for a lifetime of listening when you’d have preferred to talk.” – Doug Larson

He also said:

“Life expectancy would grow by leaps and bounds if green vegetables smelled as good as bacon.”

And tons more: https://www.brainyquote.com/authors/doug_larson

Shot 10: Bonus Links of the Week

http://www.seerinteractive.com/blog/behavior-driven-marketing-personas/

https://martechtoday.com/gartner-offers-first-magic-quadrant-for-content-marketing-tools-213526

https://hubshots.com/hubspot-lead-flow-setup-service/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Hunshots Ep 119

Episode 118: Dark social, Newsletter headlines, Automated Tasks of Deal Stages

Welcome to Episode 118 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at LinkedIn’s sponsored video push, think through dark social, review HubSpot features for deal stages, and consider how CB insights tweaks their newsletter headlines to increase open rates.

Listen to the show here:
https://soundcloud.com/hubshots/118-dark-social-newsletter-headlines-automated-tasks-of-deal-stages

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 05 April 2018 | Published:

Shot 1: Inbound Thought of the Week

Companies can now add video natively to their company pages:

https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146

Video for sponsored content:

https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2018/linkedin-goes-all-in-on-b2b-video

In short: LinkedIn ad functionality catching up to other platforms.

Shot 2: HubSpot Marketing Feature of the Week

Funnel of contact lifecycle stages

hubspot funnel

Full list of March releases:

https://blog.hubspot.com/customers/the-complete-list-of-march-2018-product-updates

Shot 3: HubSpot Gotcha of the Week

PandaDoc integration with HubSpot

While doing this with a client and using the Products within Sales Pro we tried to get the product information into PandaDoc.

Unfortunately, this could not be done as it pulls contact properties and not sales properties like products.  Just be aware of this if you are using HubSpot Products and PandaDoc.

There is a request in to have this pulled into PandaDoc from HubSpot.

https://help.pandadoc.com/faqs/hubspot-integration-with-pandadoc/

Shot 4: Marketing Tip of the Week

What is Dark Social?

Traffic that comes from sources that the referrer can’t be identified eg:

  • Messaging/Chat Apps (FB Messenger, WhatsApp, SnapChat, etc)
  • Some Social apps eg FB that open a site within their own browser
  • Email that doesn’t include any tracking details

It is usually lumped within the Direct channel in Google Analytics.

Some analytics tools are getting better at allocating it to other channels (eg Chartbeat)

Why is it important?

A lot of sharing is done outside the trackable channels and instead is done via Messaging apps, or direct email etc.

It’s important because it often is recommended by friends – ie it isn’t traffic from clickbait headlines etc.

How to measure it more accurately

  • Use tracking links if possible eg when you share on social – so that if others then copy your link and share it in a messaging app it includes the tracking details.

Further reading:

https://knowledge.hubspot.com/articles/KCS_Article/Reports/How-does-HubSpot-categorize-visits-contacts-and-customers-in-the-Sources-Report

https://knowledge.hubspot.com/sources-user-guide-v2/how-to-analyze-sources-data

https://econsultancy.com/blog/67529-the-rise-of-dark-social-everything-you-need-to-know

https://adespresso.com/blog/dark-social/

Shot 5: HubSpot Sales Feature of the Week

Automated Tasks on Deal Stages

This gives you the ability to create tasks on deals automatically when deals change stages.

Use this to standardise your sales processes!

Settings 5

Settings 4

https://www.hubspot.com/product-updates/automated-tasks-on-deal-stages

Shot 6: Opinion of the Week

https://daringfireball.net/2018/04/users_and_customers

“The linguistic trick Zuckerberg pulls here is that nowhere in the entire interview does he mention the words user or customer. He only says you (in the plural sense) and people. That’s a dodge, because unlike Apple — and Amazon — Facebook’s users are not its customers — and most of the controversies they are dealing with today all stem from the fact that they favored their customers (advertisers willing to pay ever-higher sums for ever-more-invasively-targeted ads) at the expense of their users.”

Shot 7: Checklist of the Week

Whose meeting is this? A simple checklist by Seth Godin

Can your next meeting (not conversation, not presentation, but meeting) pass this test?

  1. There’s one person responsible.
  2. The time allocated matches what’s needed, not what the calendar app says.
  3. Everyone invited is someone who needs to be there, and no key party is missing.
  4. There’s a default step forward if someone doesn’t come.
  5. There’s no better way to move this forward than to have this meeting.
  6. The desired outcome is clearly stated. The organizer has described what would have to happen for the meeting to be cancelled or to stop midway. “This is what I want to happen,” and if there’s a “yes,” we’re done.
  7. All relevant information, including analysis, is available to all in plenty of time to be reviewed in advance.

If you score a seven, count me in.

http://sethgodin.typepad.com/seths_blog/2018/04/whos-meeting-is-this-a-simple-checklist.html

Shot 8: Resource of the Week

https://www.cbinsights.com/research/team-blog/newsletter-headlines/

Here’s what works for us. (Note: There are no rules with newsletters. Do what is right for you)

  • Brand names – There is a reason big tech blogs cover Google, Apple, etc so much. People care about them. Brands work.
  • Short titles – Less is more.
  • Negativity – Unfortunately, “A unicorn takes flight” will do worse than “A unicorn falls to earth”. The news adage that “if it bleeds, it leads” seems to hold here.
  • Surprises – Contrarian views or data on widely held beliefs or areas do well.

http://www.convinceandconvert.com/digital-marketing/boost-our-marketing-budgets/

Shot 9: Quote of the Week

“You can easily judge the character of a man by how he treats those who can do nothing for him.”

― Simon Sinek, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t

Shot 10: Bonus Links of the Week

http://www.niemanlab.org/2018/03/this-is-the-next-major-traffic-driver-for-publishers-chromes-mobile-article-recommendations-up-2100-percent-in-one-year/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 118

HubShots Podcast

Episode 117: Tailored Lead Flows, ManyChat Integration, and Sydney HubSpot User Group review

Welcome to Episode 117 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

Listen to the show here:
https://soundcloud.com/hubshots/117-117-tailored-lead-flows-manychat-integration-and-sydney-hubspot-user-group-review

This episode we discuss tailored Lead Flows, HubSpot’s upcoming integration with ManyChat, improved HubSpot Meetings functionality and our favourite feedback from the Sydney HubSpot User Group this week.

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 29 Mar 2018 | Published: Tuesday 03 Apr 2018

Shot 1: Inbound Thought of the Week

Inboundcountdown.com

We have under 160 days to Inbound18.  Who will be coming?

IMG 0009

But onto the Sydney HubSpot User Group.  We had a great turnout and you can download the wealth of knowledge that was shared on the night here.  Remember to apply that knowledge and understanding.

Sydney HubSpot user group 2018 03 29 2

Craig presented on the 5 Marketing Trends You Need to be Implementing Now!

Plus Elissa Hudson spoke about Why Facebook Messenger is the Next Big Marketing Channel.

You can download the presentation decks here.

For more images of the night, checkout this shared album.

Interesting observation: no one taking selfies!

Feedback from the night made us lol:

Most of the feedback has been overwhelmingly positive, people saying they loved the venue, food, speakers, presentations, panel session and vibe.

But here’s my favourite response so far:

What was good at tonight’s meeting: Food

What can we improve: Presentations

The next event will be held in May 2018.

Shot 2: HubSpot Marketing Feature of the Week

Optimising HubSpot Lead Flows

Typically when we review Lead Flows in HubSpot portals we find that either:

  • They haven’t been setup at all
  • There are one or two generic Lead Flows that have really low conversion rates.

There’s tons of opportunity here.

You should be aiming to get Lead Flow conversion rates of at least 10% by tailoring your Lead Flow offers. Here’s a screenshot of Lead Flows we have set up in our portal:

hubspot leadflows 1

The secret is to tailor the Lead Flows to specific pages.

Quite often we build Lead Flows that are placed on just one or two pages:

leadflow setup

Our Done For You HubSpot Lead Flow Setup Service

Would you like help setting up Lead Flows for your business? Perhaps our HubSpot Lead Flow Setup Service can help.

We setup 5 tailored Lead Flows for you – full details here.

Shot 3: HubSpot – What’s Coming

After learning all things about Facebook Messenger at the last Sydney HUG we know that in the next few weeks there will be a native integration between HubSpot & ManyChat.

ManyChat Color Vertical

ManyChat lets you create a Facebook Messenger bot for your marketing, sales and support. It’s easy and free.

Coming in May we will see HubSpot conversations will be one of the first platform-level features available in the soon-to-be-released HubSpot Service Hub.  This will be in HubSpot CRM Free.

conversations 001

Shot 4: Marketing Tip of the Week

Cleanup your data before you load it into HubSpot.

Why are we saying this?  Because not doing it can cause you a lot of headaches as you implement and use HubSpot to market your business.

Recently we have experienced customers who load all their data without thinking through what is going in and how old the contacts are can run into big issues.  One being getting your account stopped by HubSpot and having contacts quarantined.

So one of the ways to approach it is like this:

  • Look at your data that you want to use.
  • Determine what fields you need.
  • Then check the mapping of that into HubSpot contact properties.
  • Then split your customer list in 1-2 year blocks before loading.  This is because there is on average contact decay of 25% year on year.
  • As a precautionary measure you can use Clearbit to enhance and check your data before loading it in.

Shot 5: HubSpot Sales Feature of the Week

Meetings Integrates Better with the HubSpot Platform

  • Control Your Branding by Hosting Meetings Links from Your Own Domain.  Caveat, if you have multiple domains (like Craig and Ian) then you only get to choose one.
  • Get Valuable Page Analytics on Your Meetings Link
  • Meetings Submissions Now Act as Forms – this is the biggest one!

Settings 3

Shot 6: Opinion of the Week

Elissa Hudson Circle with Logo

Parting comment from  Elissa Hudson, Senior Marketing Manager at HubSpot Sydney.  This is not verbatim! “Ask why you are doing a particular marketing activity and then see if it lines up with your goals.  So are you building a twitter following that reaches your business goal or are you doing it because it is a good idea?”

This comment resonates with us.  I think we need to always come back to the why and understand on a daily basis if what we are doing is getting us towards our greater goal when implementing marketing activities.

Shot 7: Tool of the Week

Rev – https://www.rev.com/

We use this for:

  1. converting audio (like this podcast) or video to text.
  2. Creating captions and subtitles for videos, especially Facebook

Bonus: want to see what Facebook data is being collected about you?  Then try this for a week > https://dataselfie.it

Shot 8: Resource of the Week

This is for those of you with families.  Apple launched this week a Families section on their website.

Their value proposition is this: You want to do what’s best for your family. So do we.  Check it out here as we think it is a great resource > https://www.apple.com/families/

Shot 9: Quote of the Week

“Success is never final. Failure is never fatal. It is courage that counts.”

-Winston Churchill

Shot 10: Bonus Links of the Week

https://builtvisible.com/install-facebook-tracking-pixel-in-gtm/

https://databox.com/track-blog-post-metrics-by-author-page-title-google-analytics

Tool to investigate:

https://www.birdsonganalytics.com/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 117

Episode 116: Contrarian Marketing Channel Choices, HubSpot Community events

Welcome to Episode 116 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

Listen to the show here:
https://soundcloud.com/hubshots/116-contrarian-marketing-channel-choices-hubspot-community-events

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

This episode we chat about community events including a quick recap of Grow with HubSpot Melbourne learnings. Then chat through HubSpot marketing and CRM features, before thinking through how to be contrarian in our marketing channel choices.

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 21 March 2018 | Published: Friday 23 March 2018

Shot 1: Inbound Thought of the Week

Grow with HubSpot Melbourne review

Good sessions by James Gilbert, Elissa Hudson, Jon Dick.

The slide deck from the event is here: https://bitly.com/2pfOsv2

For the lols check this set of example conversion rates:

conversion rates

Speaking of Elissa, she’s speaking at the Sydney HUG this Wednesday 28th – see you there:

https://sydney.hubspotusergroups.com/sydney-hubspot-user-group-meeting-28-march-2018

We have some swag to give away at the event!

Shot 2: HubSpot Marketing Feature of the Week

Using the Ads features to create Lookalike audience that you can use to do Facebook promotion.  But Why stop there…you can also create some based of smart lists in your portal.

Ads HubSpot

Shot 3: HubSpot Gotcha of the Week

It has got us this week!

Shot 4: Marketing Tip of the Week

How to Test and Measure a channel

  • Pick a channel to test for 3 months eg Instagram
  • Allocate 10% of your spend budget and time budget to the new channel
  • Focus on audiences, message and how you will track it
  • Implement, test and measure each week
  • If it works, compare CPA, lifecycle stage and speed with other channels
  • If it doesn’t park it for 6 or 9 months and then re-test

Shot 5: HubSpot Sales Feature of the Week

Customisation of Product Offers with Increased Product Pricing Flexibility

https://www.hubspot.com/product-updates/customize-your-product-offers-with-increased-product-pricing-flexibility

You can now:

  1.  Add Cost Per Unit and Margin
  2. Discount by Percentage
  3. Add a term that the product is good for, month or year and enter the length of term

Note: discount is applied on the deal and not on the product.

Shot 6: Opinion of the Week

The need to Test and Measure

From Grow with HubSpot session on channels that B2B marketers use to distribute content:

content channels

Taken from: http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/

And here’s the results from 2018:

http://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf

content channels 2018

During the Panel session the speakers were asked whether they use Facebook much for B2B.

The general response was that for B2B they use LinkedIn.

James asked the audience whether they preferred LinkedIn or Facebook for business content. 70% preferred LinkedIn as a channel.

Elissa then mentioned that HubSpot is having great success with Facebook, in particular Messenger.

Here’s my thoughts: the graph above shows what B2B marketers are doing, not necessarily what is the best thing to do.

If you are going to follow the herd make sure its the right herd…

Instead of blindly following industry herds, make sure you have a testing budget. Put 10% into testing contrarian views.

Eg in the above channel listing only 26% of B2B marketers are using Instagram. This to me smells of opportunity.

Would you rather be competing with 89% of B2B marketers, or 26% of B2B marketers.

However, you need to test and measure.

We’ve had huge success with Instagram for some clients, and really poor results for others.

BTW here’s something else that I’m going to review: Google+ – why are 28% of marketers still using that to distribute content?

Shot 7: App of the Week

KAYAK – Search hundreds of travel sites at once. – Thank you Mads!

There is an app for Android and iOS > https://www.kayak.com/mobile

https://www.kayak.com/

Shot 8: Resource of the Week

http://buzzsumo.com/blog/content-trends-2018/

Highlight: In this new world of content saturation and falling social shares, the big winners are sites that have built a strong reputation for original, authoritative content.

Shot 9: Quote of the Week

“I’M NOT READY FOR THAT.” How many times have you heard that? How many times have you said that? It’s a very natural reaction to things that are daunting and often make us feel insecure. It’s also a very common excuse to bow out of things we need to step into.”

― Carl Lentz, Own The Moment

Shot 10: Bonus Links of the Week

https://www.distilled.net/resources/six-optimization-tips-to-get-more-youtube-views/

https://www.integrate.com/blog/how-to-use-a-3-tier-demand-generation-plan-to-craft-a-winning-strategy

Tool to investigate:

https://whatshelp.io/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 116

Nice picture, nothing to do with the episode though

Episode 115: Growing… with HubSpot in Melbourne, HubSpot’s new features, Keyword Rankings in GSC

Welcome to Episode 115 of HubShots!

In this episode we talk about growing… with HubSpot in Melbourne. Plus we look at HubSpot’s new features, especially on the sales side of the product. We look at how to use Google Search Console to check keyword rankings (now that HubSpot is killing its keyword tool). And we finish with a ton of interesting resources to embiggen your marketing thinking!

Listen to the show here: https://soundcloud.com/hubshots/115-growing-with-hubspot-in-melbourne-hubspots-new-features

HubShots is APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 07 March 2018 | Published: Friday 09 March 2018

Shot 1: Inbound Thought of the Week

Grow with HubSpot Melbourne is on next week – Thursday 15th March.

Charles McKay from Synx will be one of the speakers – looking forward to hearing him.

Register now, it’s free.

Register for the Sydney HubSpot User Group (HUG).  Great way to meet other HubSpot users and partners and grow your network.

Register here for free and join us at WeWork in Pyrmont.

Shot 2: HubSpot Feature of the Week

Following contact, company and deal records in CRM

https://www.hubspot.com/product-updates/follow-records-within-hubspot

hubspot settings follow

This along with Mentions is the HubSpot going down the path of what Salesforce Chatter was years ago.

Prediction: Look out for a Chatter like interface when Customer Hub comes out later this year.

The goal will be to get the whole company inside HubSpot.

Shot 3: HubSpot Gotcha of the Week

Setting locale for content strategy. This can only be done once you create the cluster!  Default is United States.  So data you get will be different.  But remember this is a guide…don’t take it as the gospel.

Topic Clusters

Shot 4: Marketing Tip of the Week

How to use Google Search Console to view keyword ranking data

Ie now that HubSpot is killing the keyword tool

Using the old Google Search Console you can access the keyword date for your site.

https://www.google.com/webmasters/tools/search-analytics

Once you’ve created an account, when you log in you’ll see this:

gsc old 1

Click on the Search Analytics in the middle:

gsc old 2

Enable all of the columns above the table to include Clicks, Impressions, CTR and Average Position.

You can change the Dates, Pages, Countries, Devices to drill into the data.

In the new Google Search Console interface the data is presented a bit nicer, and also allows further history (up from 90 days to an entire year of data).

https://search.google.com/search-console/performance/search-analytics

In the new interface, click on the Open Report for the Performance:

gsc new 1

You’ll see the keyword data presented as follows:

gsc new 2

You can add filters at the top to narrow down your focus.

Shot 5: HubSpot Sales Feature of the Week

Now, you can set up your HubSpot Meetings link to automatically send reminder emails to prospects/clients 72 hours and 1 hour before your meeting, which should decrease no-shows!

Meetings

Note that you cannot personalise the reminder email at the moment:

Meetings 1

https://www.hubspot.com/product-updates/set-automatic-email-reminder-for-meetings

Shot 6: Opinion of the Week

Don’t build your house on rented land… more from the Department of Stating the Obvious.

Focus on building your properties and investing in them.  Build a moat!

https://www.businessinsider.com.au/littlethings-online-publisher-shuts-down-and-blames-facebook-algorithm-2018-2

Want to comment on this, then comment on the post about this in our HubShots Facebook Group.

On Facebook, it’s pay to play… speaking of which…

HubSpot and Facebook

https://www.hubspot.com/company-news/hubspot-recognized-by-facebook-as-badged-marketing-partner

HubSpot announced today that Facebook has recognized the company for its rich capabilities, deep expertise, and long track record of success in advertising technology, naming HubSpot an official badged marketing partner.

…in an inboundy way…

Shot 7: Podcast of the Week

Interview With Kevin Kelly

https://www.fool.com/investing/2018/02/22/interview-with-kevin-kelly-bonus-round.aspx

“So, I think the world is getting better — not by very much — but 1% compounded annually is civilization.”

“I think there is primarily only one metaskill that will serve people, and that is the metaskill of learning how to learn.”

Hill: I’ve been to China twice in the past two years. No one is using cash. All transactions are done on a Tencent app that people use on their phones. When will cash be dead in the United States?

Kelly: [Laughs] It’s absolutely true that nobody under the age of 30 carries any cash whatsoever. In fact, I saw a homeless guy begging, and he had his QR code. He only accepted mobile payments, because nobody had cash.

Shot 8: Resource of the Week

Google keeping people on its own entities longer:

https://moz.com/blog/googles-walled-garden

Charles Duhigg on Google:

https://www.nytimes.com/2018/02/20/magazine/the-case-against-google.html

Shot 9: Quote of the Week

http://tomtunguz.com/marketing-roadmap/

“At the highest level, marketing articulates a compelling narrative. This is step 1.The narrative brings the market forward by contrasting the current state of affairs with a persuasive view of the future. This is a Gap Analysis – a comparison of the current state of affairs to the desired potential.”

Shot 10: App of the Week

Camera on iOS.  Did you know that you can use it to read QR codes?

Shot 11: Bonus Links of the Week

https://webris.org/wiki/intro-to-seo/

https://moz.com/blog/googles-walled-garden

https://www.elephate.com/blog/ultimate-guide-javascript-seo/

https://salt.agency/blog/google-lighthouse-seo-guide/

https://www.gotchseo.com/ahrefs/

Tool to investigate:

https://www.linkedhub.io/

https://www.archie.co

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 115

Episode 114: Video Trends across YouTube & Facebook, Quarantined Contacts & Sales Workflows

Welcome to Episode 114 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

This episode we chat about video trends, HubSpot Quarantined contacts, understanding empathy and compassion, and creating tasks in HubSpot workflows.

Listen to the episode here: https://soundcloud.com/hubshots/114-video-trends-across-youtube-facebook-quarantined-contacts-sales-workflows

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots

Recorded: Thursday 22 Feb 2018 | Published: Sunday 04 March 2018

Shot 1: Inbound Thought of the Week

Join us in our Facebook Group – we’re regrouping there 🙂

https://www.facebook.com/groups/hubshots

Check out the latest HubSpot research on global content trends:

https://research.hubspot.com/content-trends-global-preferences

consumergeoArtboard 1

consumergeoArtboard 43

Shot 2: HubSpot Marketing Feature of the Week

CTA tools

https://www.hubspot.com/product-updates/now-live-visual-refresh-of-the-ctas-tool

Starting to see greater consistency across HubSpot Tools now!

Also keep a lookout for the Instagram integration in social.

Shot 3: HubSpot Gotcha of the Week

Marketing: Check Support feedback

Could not find the smart list of Quarantined Contacts!

https://knowledge.hubspot.com/articles/kcs_article/email/what-does-it-mean-if-my-lists-have-been-quarantined

A list will be quarantined if it directly contributes to a high hard bounce rate (15% or higher) on emails you’ve sent through HubSpot. A newly imported contact list may also be quarantined if our system detects a history of high hard bounce rates for the emails included on the list.

How can I see all the contacts in my account that have been quarantined?

Navigate to Contacts > Lists.

Search for and click on the smart list titled Quarantined Contacts. quarantined contacts list 1

What to do? If you are able to verify that some of your quarantined contacts have valid email addresses and you’ve successfully reached out to them outside of HubSpot, please contact HubSpot Support.  

From HubSpot Support:

“We are moving some things around on our back end that are changing a few specific HubSpot-generated lists are populated, sorry for the inconvenience! You can also view your Quarantined Contacts by going into the Contacts tool and adding a filter of “Email Address Quarantined is Equal to True”.”

Contacts 1

Sales:

Deal properties in emails

HubSpot has been adding some nice additions to deals with respect to Workflows eg the ability to set Deal properties on Deals you create from a workflow.

https://www.hubspot.com/product-updates/set-custom-properties-when-creating-a-deal-in-workflows

However, you still can’t add Deal personalisation tokens in emails.

Here’s the community item about it:

https://community.hubspot.com/t5/HubSpot-Ideas/Add-deal-properties-to-email-personalization/idi-p/10974

This would be especially useful in internal emails – add your comment to the thread.

Was chatting with Charles McKay about this last week.

Shot 4: Marketing Tip of the Week

From Rand Fishkin

Become known for one thing extraordinarily well:

https://www.youtube.com/watch?v=emO-PeEH8Fs

Wonderful chat with Ross Hudgens and Wil Reynolds

Shot 5: HubSpot Sales Feature of the Week

Creating workflows that assign tasks to your team for actioning from form fills.

This stemmed from a discussion with a customer that received a lot of different form notifications.  So we removed them from all notifications and created workflows to create tasks that they actioned each morning.

Warranty claims processing for Murray HubSpot

Shot 6: Opinion of the Week

Making Compassionate Decisions: The Role of Empathy in Decision Making:

https://www.fs.blog/2017/12/against-empathy/

Relates to this book: Against Empathy by Paul Bloom

https://www.amazon.com/Against-Empathy-Case-Rational-Compassion-ebook/dp/B01FJ5WB0C/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=

Empathy:

  • Emotional empathy could be simply described as “feeling what others feel”,
  • Cognitive empathy as “understanding what others feel”, and
  • Compassion as “caring about how others feel.”

“We will always have emotional reactions, but on average our decision making will be better served by improving our ability to reason rather than by leveraging our ability to empathize.”

“While Paul Bloom is unabashedly against empathy as an inherent force for good in the world, he is also a firm supporter of being and doing good. He believes that the “feeling with” nature of emotional empathy leads us to make biased and bad decisions despite our best intentions and that we should instead foster and encourage the “caring for” nature of compassion while combining it with our intelligence, self-control, and ability to reason.”

HubSpot culture code update:

https://www.hubspot.com/careers-blog/how-we-fixed-a-critical-bug-in-hubspots-culture-code

“In this day and age, I think empathy is more important than ever. As we scale our company, what will differentiate us in the future is what has differentiated us in the past: We fundamentally care about our customers and each other.”

Shot 7: Video of the Week

2018 Best Marketing Strategies from Noah Kagan

3 things to look out for:

2:52 Owning a Facebook group for maximum attention

5:46 The next content upgrade: Free software
7:35 A second marketing tool recommendation (from the CMO of HubSpot)

https://www.youtube.com/watch?v=xaU09TNwaok

Shot 8: Resource of the Week

Featured Snippets (HubSpot Research)

https://research.hubspot.com/winning-googles-featured-snippet

This is gold!

Key section on how to format for #0 snippets by formatting with H1, H2 and li tags:

https://research.hubspot.com/winning-googles-featured-snippet#FS5

Think with Google:

TwG AU 1a ASeptDCR 111717

Takeaways:

  • 14.7M spent 20 hours per month on YouTube
  • Usage is across wide age group
  • And split even male/female
  • But majority is on mobile (67%)

Shot 9: Quote of the Week

“Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it. And you can count on Apple doing that.”

  • Tim Cook, Apple CEO

Shot 10: Bonus Links of the Week

https://ahrefs.com/blog/keyword-research/

https://ahrefs.com/blog/long-tail-keywords/

https://ahrefs.com/blog/link-building/

Tool to investigate:

How Much Should I Spend on Marketing:

http://www.alsofpublishing.com.au/how-much-should-i-spend/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots ep 114

HubShots

Episode 113: HubSpot Tips and Gotchas, plus a cool tip in Excel

Welcome to Episode 113 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

This episode we have a ton of HubSpot Tips and Gotchas to chat through, plus a cool tip in Excel.

Listen to it here:
https://soundcloud.com/hubshots/113-hubspot-tips-and-gotchas-plus-a-cool-tip-in-excel

Brought to you by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Thursday 15 February 2018 | Published: Sunday 25 February 2018

Shot 1: Inbound Thought of the Week

Welcome to our HubSpot Gotchas show!

IMG 0878

Before we get onto some gotchas, let’s chat about the Inbound event, coming up in September.

201 days until Inbound: http://inboundcountdown.com/

Inbound Prediction: Chris Rock for INBOUND Rocks

https://www.inbound.com/

The basic 2018 agenda is there!

Hi Justin

Plus, we just wanted to send a shout out to Justin Theng – great to catch up with you for lunch today!

Thanks Paul

And thanks to Paul – a loyal listener – to alerting us to problems with the HubShots Group on Facebook – we had missed updating the group. Doh!

HubSpot analytics: Visitors versus Sessions

https://blog.hubspot.com/customers/new-hubspot-traffic-analytics

https://knowledge.hubspot.com/articles/kcs_article/reports/whats-the-difference-between-visits-and-sessions

(Simple rule: sessions expire after 30 minutes of inactivity)

Note that HubSpot analytics reports are reporting Sessions instead of Visitors. This has been rolling out for a while, but has now been updated in the Marketing widgets on the dashboard.

These updates also flow through to 3rd party tools eg Databox

So if you’ve setup Databox reports, you may need to change the labels you’ve set in the dashboards.

We chatted about this in detail back in Episode 92: https://hubshots.com/episode-92/

Shot 2: HubSpot Marketing Feature of the Week

Customize Lead Flow Form Fields & Block Specific Email Domains

c663124a 7054 41e8 93a8 edb9a70aed12

Persona field is a good example of one that you’d want to change the label on.

Shot 3: HubSpot Gotcha of the Week

Duplicate Contact fields names eg First name, Last name, Email

Often happens when you have Collected fields enabled – the collected form fields will include fields on the form (eg from another form tool) that match HubSpot existing fields.

contact properties

This can cause confusion for creating smart lists, triggering workflows, etc

select contact property

Which one should I use?

Workaround: create workflows that sync the two fields (create two workflows for each field, so that it syncs both ways to keep both fields in sync)

In a workflow you can hover over the fields to see which one is which – see the bottom hover URL details:

workflow hover

Check this carefully for the syncing workflow.

And then once synced you can use either of the contact fields in smart lists etc from now on.

Thanks to Casper from HubSpot support for helping me with this.

Shot 4: Marketing Tip of the Week

Handy tip for cleaning up lists of URLs

Use the Remove Duplicate Function in Excel.

excel remove duplicates

Shot 5: Opinion of the Week

Research suggests car buyers will be increasingly willing to forego the money-saving ‘dealership haggle’ in return for the heightened convenience of buying online, says Holden.

What we want to highlight here is that people look for convenience over dollars.  More than ever consumers are looking for better and faster ways to transact.  This means that salespeople have a different role to play..if at all any in the process.  They are more likely to be brand ambassadors or enthusiast.  This is where I think Tesla has got it right.

“Modelling suggest that 30 percent of consumers are already willing to buy a car online – particularly among younger demographics – and that this proportion will only grow.”

“The research would say, people are prepared to pay a no-haggle price [in return] for convenience,” – Holden managing director and chairman Mark Bernhard

http://www.caradvice.com.au/621662/holden-online-retail-haggling-test-drives-will-become-part-of-the-process/

Shot 6: App of the Week

Apple Maps

But why you ask?  Well Ian has just started using Apple CarPlay and discovered a lot of businesses he tries to navigate to have no listing to be found or have an incorrect listing.  Making it hard to find them!

Tip: Check your Apple Maps listing is correct and has all the right information > https://mapsconnect.apple.com/. You will need an apple id.

Shot 7: Resource of the Week

Check out the latest HubSpot research on global content trends:

https://research.hubspot.com/content-trends-global-preferences

We’ll be chatting through some of these in coming weeks. Here’s a taste:

consumergeoArtboard 26

Shot 8: Quote of the Week

Worth a special trip

Now that more and more is ordered online, or experienced online, the only trips we take are special trips.

If your offering, your service or your place isn’t worth a special trip, it’s likely we won’t be coming by any time soon.

http://sethgodin.typepad.com/seths_blog/2018/02/worth-a-special-trip.html

Shot 9: Bonus Links of the Week

https://unbounce.com/product-marketing/product-awareness-data-and-lessons-learned/

https://moz.com/blog/an-introduction-to-google-tag-manager

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 113

Episode 112: HubSpot Updates, the Good, the Bad and the Ugly, Life after Keywords!

Welcome to Episode 112 of HubShots!

This episode we chat about some of the recent and coming HubSpot updates, plus adding Nicholas Cage’s face to every movie…

Listen to the show here:
https://soundcloud.com/hubshots/112-hubspot-updates-the-good-the-bad-and-the-ugly-life-after-keywords

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Thursday 08 February 2018 | Published: Saturday 17 February 2018

Shot 1: Inbound Thought of the Week

http://inboundcountdown.com/

HubSpot User Group in Sydney is on 28 March at WeWork in Pyrmont!

http://sydney.hubspotusergroups.com/

Come along and meet Justin, Moby, Tony, Ian and Craig, plus some kinda awesome HubSpot people.

Get there early and have a nice dinner on Harris St.

List of all User Groups:

https://academy.hubspot.com/hubspot-user-groups/find-a-hug

Here’s Melbourne:

https://academy.hubspot.com/hubspot-user-groups/find-a-hug/melbourne

Here’s Brisbane:

https://academy.hubspot.com/hubspot-user-groups/find-a-hug/brisbane

Shot 2: HubSpot Marketing Feature of the Week

Google’s Invisible reCAPTCHA Available on all HubSpot Forms

Security and ensuring a good user experience are of the utmost importance when collecting information from visitors to your website. Google’s latest update to their reCAPTCHA has a higher pass rate than its predecessor for HubSpot customers, and it requires zero user-input.

recaptcha

https://www.hubspot.com/product-updates/now-live-googles-invisible-recaptcha-available-on-all-hubspot-forms

Shot 3: HubSpot Gotcha of the Week

Goodbye Keywords tool

https://www.hubspot.com/product-updates/sunsetting-keywords-in-2018

Fare thee well, we’ll miss you HubSpot Keyword Tool.

Please don’t sunset the Prospects tool… we had a client who was very excited about the Keyword tool when we were demoing it to them this week.

Some other perspectives:

https://cognitiveseo.com/blog/17318/rank-tracking-is-dead/

Shot 4: Marketing Tip of the Week

Creating Lookalike Audiences for Facebook Ads.

Lookalike Audience

This is powerful when you consider the expanded reach you can have.

Globally, people spend an average of 50 minutes a day on Facebook, giving us ample opportunities to connect with the right people.

Make sure you have setup your Facebook Pixel and enabled it within HubSpot.  Best part is you can use your HubSpot lists to create lookalike audiences!

Shot 5: HubSpot Sales Feature of the Week

Meetings – some nice personalisation options when setting up a meeting link.

meeting config

Shot 6: Opinion of the Week

Why I still don’t want to click your link to book time in your calendar…

Is it an age thing?

It’s obviously much more efficient, but it still feels uncomfortable to me – it’s like the person who shakes your hand with a dominant hold…

When we were organising time with Brian Halligan he didn’t palm us off with a link to book in time…

Shot 7: App of the Week

Overcast – Podcast player for iOS

https://overcast.fm/

Shot 8: Resource of the Week

A great piece of advice from Tomasz Tunguz about writing.  Try it out and tell us if you saw a difference.

http://www.tomtunguz.com/writing-separate-lines/

The rise of infinite scroll:

https://medium.com/startup-grind/infinite-scroll-the-webs-slot-machine-c18c2502d5c1

Shot 9: Quote of the Week

“The key thing with human/robot this interaction is that you need to set the expectation. If you say that a chat bot will be able to answer any question, for instance, humans will use it once, find the limitations, and stop using it. Set the expectation of users appropriately.”

– Tomasz Tunguz, Venture Capitalist, Redpoint

Shot 10: Bonus Links of the Week

Using ML to put Nic Cage’s face in every movie:

https://www.avclub.com/deep-learning-technology-is-now-being-used-to-put-nic-c-1822514573

https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth

http://www.convinceandconvert.com/digital-marketing/are-buyer-personas-really-dead/

https://xen.com.au/new-facebook-news-feed-algorithms-whats-changed-respond/

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 112

Yet again we're using a stock image that has nothing to do with the show content

Episode 111: Things you didn’t know about Facebook Ads, HubSpot versions, HubSpot product updates

Welcome to Episode 111 of HubShots!

In this episode, we chat about new HubSpot features we like, some upcoming inbound marketing events, understanding HubSpot versions, cool resource for Facebook audiences.

Listen to it here: https://soundcloud.com/hubshots/111-things-you-didnt-know-about-facebook-ads-hubspot-versions-hubspot-product-updates

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: 31 Jan 2018 | Published: Friday 09 February 2018

Shot 1: Inbound Thought of the Week

Catching up with the HubSpot team in Sydney today. Shoutout to Mads, Varun, Brent, Ariana, Dave.

A good friend: tells you if you have something on your nose. Honest feedback is important.

We’d love your honest feedback about the show – please email us or leave a comment.

Grow with HubSpot Melbourne – https://offers.hubspot.com/grow-with-hubspot-melbourne-2018

Shot 2: HubSpot Marketing Feature of the Week

Understanding the different HubSpot Marketing versions:

https://www.hubspot.com/pricing/marketing

Free – when you are just getting started and want to see who is converting and the path they took.  Remember it only holds 7 days of contact data in the timeline.  Great for adding lead flows.

Starter – when you want to see contact timeline history and remove HubSpot branding

Basic – when you want to add forms, landing pages, blogs and send email campaigns

Pro – when you want to start adding Workflows and A/B testing

Enterprise – when you hit 33,000 contacts and want predictive lead scoring and want to manage multiple domains on the one account.

We also spoke about the redesign of the HubSpot pricing page > https://blog.hubspot.com/marketing/pricing-page-redesign-conversion-rate-optimization

Shot 3: HubSpot Cool Items of the Week

Snippets in Gmail email compose:

https://www.hubspot.com/product-updates/use-snippets-in-gmail-and-outlook

We spoke previously about this within HubSpot but to have it in Gmail and Outlook is going to take it to another level!

Shot 4: Marketing Tip of the Week

Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

https://www.jonloomer.com/2018/01/24/facebook-ads-custom-audiences-guide/

Challenge take 1 a day and implement it in your marketing and tell us what happens.

For example #17: Did you know you can create custom audiences based on the utm parameters people visited your site via?

And number #47 – people who viewed your Instagram profile.

Shot 5: HubSpot Sales Feature of the Week

Email Threading in HubSpot CRM:

https://www.hubspot.com/product-updates/email-threading-in-hubspot-crm

Here’s the default view:

hubspot email thread 1

And now viewing the thread:

hubspot email thread 2

And now fully expanded:

hubspot email thread 3

Shot 6: Opinion of the Week

Customer Service Idea of the Week

Intelligent on-hold voice recognition system – you’re put on hold, and it asks you what kind of music you’d like to listen to. It basically gives you an Amazon Echo experience. It has voice recognition and plays you music you request, answers general questions you ask etc.

The ease of the sedentary life

https://twitter.com/puffnfresh/status/956434517111095296

DUXwE3cU0AAtqEQ

Shot 7: Podcast of the Week

Investing, Content Consumption & Behavior Watching | An Interview On Kelsey Humphreys’s Show

https://itunes.apple.com/au/podcast/the-garyvee-audio-experience/id928159684?mt=2&i=1000399810200

Ian found the first part really interesting in when they talk about content consumption and behaviour.

Shot 8: Resource of the Week

Getting ready for GPDR compliance in the EU – the EU General Data Protection Regulation (GDPR)

https://blog.hubspot.com/customers/making-your-mailing-list-gdpr-friendly-with-hubspot-permission-pass-campaign

Resources:

https://www.eugdpr.org/

The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy.

Who does the GDPR affect?

The GDPR not only applies to organisations located within the EU but it will also apply to organisations located outside of the EU if they offer goods or services to, or monitor the behaviour of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.

Shot 9: Quote of the Week

“your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”

― Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World

Shot 10: Bonus Links of the Week

Fascinating insight into the business of buying fake followers.

Fake likes and followers is nothing new, but this article delves into the business behind it and how harmful it is for real people who have their identities stolen to create fake profiles.

https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.html

https://blog.drift.com/chatbots-report/

https://www.slideshare.net/DrifttHQ/the-2018-state-of-chatbots-report

https://blog.drift.com/wp-content/uploads/2018/01/2018-state-of-chatbots-report.pdf

https://cognitiveseo.com/blog/14134/seo-competitor-analysis/

Tool to investigate:

https://www.datawrapper.de/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 111

Hubshots Podcast Episode 99

Episode 110: Inbound18, Sitemaps, SSL in HubSpot and Workflows vs Sequences

Welcome to Episode 110 of HubShots!

Asia-Pacific’s #1 HubSpot focused podcast

This episode we chat about Inbound 2018, the Sydney HubSpot User Group, XML Sitemaps in HubSpot, forcing SSL in HubSpot, Mobile Search Ranking factors, HubSpot Workflows versus Sequences, plus a good post from Seth Godin.

Listen to the show here: https://soundcloud.com/hubshots/110-inbound18-sitemaps-ssl-in-hubspot-and-workflows-vs-sequences

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Monday 22 January 2018 | Published:

Shot 1: Inbound Thought of the Week

Only 225 days to Inbound 2018 as we record this episode:

https://hubshots.com/inbound-countdown/

But only 30 or so days until the first Sydney HUG for 2018.

http://sydney.hubspotusergroups.com/

Sydney HUG at the end of February, and aiming for last Wednesday of every second month

Shot 2: HubSpot Marketing Tip of the Week

Getting your XML sitemap from HubSpot

Content menu > Content Settings > Sitemaps

hubspot xml sitemaps

Select your site, and the tick/untick which pages to include, and publish any updates.

Video: Adding your HubSpot site XML sitemap to Google Search Console

https://www.youtube.com/watch?v=jf1Y_ejFv-8

Shot 3: HubSpot Gotcha of the Week

Enabled SSL versus Enforced SSL

It’s easy to miss enforcing SSL on your site – you’ve setup the DNS for https:// but find that some links (eg XML sitemap links) are still http://

This can also happen with landing pages not forcing to https:// versions.

The solution is simple – you need to Require SSL ie force the SSL in domain manager:

Content menu > Content Settings > Domain Manager > Edit domain

Tick this option and Save:

hubspot domain ssl

Note: Can take upto an hour for all links (eg in XML sitemap) to be updated.

Shot 4: Marketing Tip of the Week

Mobile Search Ranking Factors

Mobile Search ranking factors – page speed becoming a factor in July 2018 (following the footsteps of Desktop which has had speed as a ranking factor for a while)

https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html

Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says.

https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904

https://searchengineland.com/faqs-new-google-speed-update-amp-pages-search-console-notifications-desktop-pages-289929

Shot 5: HubSpot Marketing & Sales Feature of the Week

Workflows versus Sequences

1:M versus 1:1

Marketing versus Sales

Workflows: Automated nurturing for lists (usually by Marketing)

Sequences: Automated follow up for individuals (usually by Sales)

https://blog.hubspot.com/customers/using-sequences

Here is a list of sample Workflows > https://knowledge.hubspot.com/articles/kcs_article/workflows/list-of-sample-workflows

Shot 6: Opinion of the Week

Voice Search – Neil Patel comment

http://marketingschool.io/the-marketing-advice-you-need-to-hear-but-dont-want-to-ep-539/

Neil talks about it here [01:05] SEO is changing because of voice searches.  We mentioned this last week and how things will change.

So we need to diversify and be prepared for changes.  Never assume that things will remain.  Always be ready for change.

Shot 7: Podcast of the Week

Our Top 5 episodes from 2017:

hubshots top 5 last year

Our Top 5 Episodes of all time:

hubshots top 5 alltime

Here’s the link to the Brian Halligan episode:

https://hubshots.com/episode-100/

Shot 8: Resource of the Week

Seth Godin post – Please don’t kill the blogs

http://sethgodin.typepad.com/seths_blog/2018/01/an-open-note-to-google.html

Shot 9: Quote of the Week

“While others make noise, quietly create value. While they fight for attention, just follow your heart.”

  • Dharmesh Shah (Co-founder of HubSpot)

Shot 10: Bonus Links of the Week

https://blog.hubspot.com/customers/instagram-content-strategy

https://gaps.com/future-of-link-building/

https://shift.newco.co/pinterests-third-way-a1877c5f1001

https://www.farnamstreetblog.com/2017/12/best-farnam-street-2017/

https://getuplift.co/distribute-your-content-in-a-crowded-market/

Delightful:

https://25iq.com/2017/12/22/investing-and-business-lessons-from-the-princess-bride/

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 110

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