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Episode 93: HubSpot Calendar tip, Sending Weekly Sales Reports, and why you need to Stop Organic Social activities!

Welcome to Episode 93 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 21 June 2017 | Published: Friday 14 July 2017

Listen here: https://soundcloud.com/hubshots/093-hubspot-calendar-tip

Shot 1: Inbound Thought of the Week

Adding emojis to social updates – yes, our lives are now complete:

https://www.hubspot.com/product-updates/social-emoji

Old man complaint from Craig: https://www.craigbailey.net/most-emojis-in-tweets-give-me-the/

Ian wants an emoji decoder

Shot 2: HubSpot Marketing Feature of the Week

Using the Calendar:

hubspot calendar

Edit the selection of campaigns:

hubspot calendar 2

Click the Clear All:

hubspot calendar 3

Now all the campaigns will show:

hubspot calendar 4

The gotcha is that previously (eg a few months ago) you clicked Select All and then forgot about it. You expected it to always show All campaigns. But instead it only included the ones that were available months ago.

Shot 3: Marketing Tip of the Week

If you want to add the Follow Me module to your site you can generate the code under the Social Settings.

hubspot social follow me embed

Shot 4: HubSpot Sales Feature of the Week

Sending a weekly sales report email from HubSpot.

Note: this is a workaround – I’d like a better way to do this.

Not particularly elegant, and there’s no formatting in the email body for your message, but it works well.

hubspot weekly report

Shot 5: Opinion of the Week

This is what amazing analysis of a company looks like:

https://labs.rs/en/the-human-fabric-of-the-facebook-pyramid/

Incredible insight into how Facebook is structured, the ties to other companies, communities and politics.

This will blow your mind.

https://labs.rs/wp-content/uploads/2017/05/Facebook-Mng-Graph-01.png

Facebook Mng Graph 01

Next time an armchair critic tells you all about what’s wrong with Facebook (or any other large company), remember that nothing is simple. Complexity is all around us.

Shot 6: Creative Top 10 of the Week

Craig’s challenge to Ian: 10 ways to increase exposure for a coffee shop (espresso bar):

  1. Have a beanhunter listing with some reviews and pictures.
  2. Have a Yelp listing with some reviews and pictures.
  3. Reach out to local food and coffee bloggers to visit and do a review.
  4. Reach out to Facebook & Instagram foodies & coffee lovers to visit.
  5. Use Facebook & Instagram to showcase specials and what is coming.
  6. Use FB Ads with Instagram to reach people in the surrounding area.
  7. Ensure your Google My Business Listing is up to date with reviews, photos and the correct opening times!  This will reflect on Google Maps too.
  8. Ensure you have an Apple Maps business listing that is complete and verified.
  9. Build a database of people around your coffee shop and email market to them to bring them in at slow periods of the day.
  10. Get a 360 degree virtual Google Tour of the interior and exterior of a the coffee shop using Street View technology.

Shot 7: Resource of the Week

Stop organic social by Avinash Kaushik (@Avinash https://twitter.com/avinash )

https://www.kaushik.net/avinash/stop-organic-social-media-marketing-solve-for-profit/

Excellent article highlighting the appalling reach of organic social, and why you should switch to paid social instead.

And then he chats about how AI and ML will help with better spend of budgets:

Current advances in ML already give me hope that algorithms will understand intent a billion trillion times better than your current employees AND these algorithms will have the inherent capabilities to process billions of data points to truly understand complex patterns of user behavior and a robust understanding across all that to know exactly what delivers business profit.”

“Companies can then take the equivalent of their Brand and Social budgets and allow smarter algorithms to deliver the right message to the right person at the right time across all clusters of intent. All the while, optimizing for long-term business profitability.”

BTW: bonus points to Avinash for having a very non-intrusive newsletter slidein in the bottom right corner.

Shot 8: Buzzword Update of the Week

What does ‘marketing automation’ mean in 2017? By Courtney Sembler (@CSembler https://twitter.com/CSembler )

https://blog.hubspot.com/customers/sales-marketing-automation-in-2017

Hint: it includes automating sales activities as well (Eg creating deal, tasks and internal notifications)

Shot 9: Quote of the Week

Science may never come up with a better office communication system than the coffee break.

  • Earl Wilson

Bonus: word of the week: enlargen – https://en.wiktionary.org/wiki/enlargen

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

Tool to investigate:

How to get wikipedia pages published:

http://contentmarketinginstitute.com/2017/05/wikipedia-article-published/

How to use Reddit for market research:

https://blog.hootsuite.com/reddit-market-research/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots episode 93

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Episode 92: HubSpot Analytics update, Google My Business websites, Instagram tips

Welcome to Episode 92 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen here: https://soundcloud.com/hubshots/092-hubspot-analytics-update-google-my-business-websites-instagram-tips

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 21 June 2017 | Published: Friday 07 July 2017

Shot 1: Inbound Thought of the Week

Site speed is important

Interesting tweet re speed: https://twitter.com/agconsult/status/876086346892402688

speed

Here’s the 5 main tools we use for checking site performance:

https://www.webpagetest.org/

https://gtmetrix.com/

https://website.grader.com/

https://tools.pingdom.com/

https://developers.google.com/speed/pagespeed/insights/

Shot 2: HubSpot Marketing Feature of the Week

New analytics engine:

https://www.hubspot.com/product-updates/a-new-analytics-engine-to-power-your-hubspot-data

Starts rolling out in June, should be reflected in reports by end of July.

Main point: adding a 30-minute timeout to sessions ie much more like Google Analytics:

“Let’s say a contact visited your site on a Friday afternoon, then left that tab open on his desktop over the weekend, came back to the site on Monday, and explored a separate product line. The “old” engine — without the concept of a 30-minute timeout — would see this as a single visit. With that in mind, the “Time of Last Visit” property would show Friday afternoon. With the new engine, the properties would more accurately reflect the visitor’s activity. “Number of Visits” would be two (since the visitor did, in fact, come to the site on two separate occasions) and “Time of Last Visit” would show Monday.”

Shot 3: Marketing Tip of the Week

Create Google My Business sites.

Check out the site design of the GMB site:

https://www.google.com.au/business/

Log into your GMB dashboard and get started:

https://business.google.com/manage/

Search Be Found Dashboard

Pick a location you have already set up (or create a new one)

3 minutes later you have a new web site eg:

http://xensystems.business.site/

Shot 4: HubSpot Sales Feature of the Week

LinkedIn Sales Navigator integration:

https://app.hubspot.com/notifications/306227/Product/13773721

Pretty smart that HubSpot are integrating this now – given that Microsoft bought LinkedIn and will be adding a lot of this functionality into Dynamics CRM.

Shot 5: Opinion of the Week

https://www.wired.com/2017/05/welcome-next-phase-facebook-backlash/

But earlier this month, The Australian uncovered something that felt like a breach in the social contract: a leaked confidential document prepared by Facebook that revealed the company had offered advertisers the opportunity to target 6.4 million younger users, some only 14 years old, during moments of psychological vulnerability, such as when they felt “worthless,” “insecure,” “stressed,” “defeated,” “anxious,” and like a “failure.”

As marketers we have a responsibility to be industry leaders, protecting those who are unknowingly exposed.

Shot 6: Possibly Interesting Link of the Week

Growing your instagram following – an experiment covered by Lauren Holliday (  https://twitter.com/LaurenHolliday_ )

https://medium.com/@laurenholliday_/how-to-increase-your-instagram-followers-by-7x-in-30-days-6586bb1ec510

  1. Content
  2. Hashtags
  3. Bots
  4. Key Opinion Leaders (KOL) aka influencers

With some additional Instagram thoughts from Gary Vee ( https://twitter.com/garyvee )

https://medium.com/@garyvee/how-to-network-on-instagram-dm-da386954552d

Shot 7: Resource of the Week

HubSpot nerds chat about the Mary Meeker report:

https://thinkgrowth.org/a-cohort-of-tech-nerds-weigh-in-on-mary-meekers-annual-internet-trends-report-5a59a6ec915

Also Kylie pulled out a few high-level points:

https://xen.com.au/mary-meekers-2017-internet-trends-report-means-marketing-managers/

Shot 8: Tool of the Week

Create infographic reports from Analytics, Twitter, etc:

http://whatagraph.com/

Shot 9: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots episode 92

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Episode 91: HubSpot Reporting Add-on Tip, Unbouncing Contacts… finally

Welcome to Episode 91 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen to the episode here: https://soundcloud.com/hubshots/091-hubspot-reporting-add-on-tip-unbouncing-contacts-finally

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Thursday 08 June 2017 | Published: Friday 30 June 2017

Shot 1: Inbound Thought of the Week

Posting less, but better => Quality over quantity

https://blog.bufferapp.com/facebook-posting-strategy

The classic ‘less is more’ – posting only the best edutainment pieces, mixing their own content with curated content.

They boost every single post that has a good initial response. They spend $40 per day.

Shot 2: HubSpot Marketing Feature of the Week

Unbounce Contacts

Unbounce contacts who have bounced:

hubspot bounce unbounce

Available on the contact record.

Great for when known contacts have an issue with their email server and are marked as bounced, yet we know they are actually fine and it was only a temporary glitch.

Previously we had to contact HubSpot support to get contacts unbounced.

Bonus HubSpot Marketing tip (reminder):

When preparing HubSpot Workflows with lots of emails, you need to ensure all your emails are Published (and not still in draft).

Shot 3: Marketing Tip of the Week

1. Value of gmail addresses

Don’t judge an email address by it’s cover!

https://www.impactbnd.com/blog/how-hubspots-junk-marketing-leads-helped-it-go-public

This week we’ve started working with a large technology company – their owner was introduced to me via his gmail address that has numbers in it!

Never discount an email address just because it is a free provider.

2. Databox tip

Good post on using Databox:

https://www.fullfunnel.co/blog/how-were-automating-full-funnel-reporting

3. The Digital Marketers Framework

https://www.slideshare.net/randfish/the-digital-marketers-framework

A good overview for marketing managers for guiding through the key focus and priorities:the digital marketers framework 18 638

the digital marketers framework 30 638

Shot 4: HubSpot Sales Feature of the Week

Dun dun dun! HubSpot Reporting Add-on Tip

Reporting on Sources of Leads, grouped by life cycle stage:

hubspot reporting 1

hubspot reporting 2

Here’s the setup in reporting:

hubspot reporting 3

Shot 5: Opinion of the Week

The unbundling of Excel

http://tomtunguz.com/unbundling-of-excel/

Useful for marketing managers to consider when it comes to building on an initial exposure to technology from another product, that then paves the way for your workflow (ie service or offering) to offer them more value.

“For millions of people, Excel is the first exposure to the power of a computer to manipulate data, calculate, and share the results. Excel’s key advantage is its product design. Excel enables simple progressive discovery. A user’s first experience is typically a quick calculation…”

“Excel has done a phenomenal job educating hundreds of millions of people about the power of software. Startups are taking advantage of this newly data-literate user base and carving out individual applications, replacing Excel with dedicated workflow that’s optimized for a particular function.”

Shot 6: Calendar Tip – G Suite Users

You can make invitees optional by clicking on the person icon!

Screen Shot 2017 06 08 at 5 59 47 pm 2

Shot 7: Resource of the Week

If you still think that AdWords isn’t a valid marketing activity, this might help:

https://www.sevenatoms.com/blog/why-you-need-a-hubspot-partner-that-is-also-an-adwords-agency

See also HubSpot’s views on why AdWords is a valid inbound strategy:

https://blog.hubspot.com/marketing/busting-3-google-adwords-myths#sm.00013kpsm83zefj8yjb1eqxwr59gr

Shot 8: Quote of the Week

“Successful leaders look beyond their own field to discover new approaches, learn best practices and push the margins. Then they pass on what they have learned.”

― James Kerr, Legacy

https://www.google.com.au/search?q=bauhaus+movement

Shot 9: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://moz.com/blog/lessons-from-1000-voice-searches

https://themission.co/your-company-blog-is-still-just-as-or-more-powerful-than-snapchat-instagram-and-facebook-2caa4a60a316

http://www.cmswire.com/digital-experience/that-digital-strategy-you-keep-talking-about-its-just-business-strategy/

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots Episode 91

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Episode 90: HubSpot Social Tools, Facebook Ad Hacks

Welcome to Episode 90 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen to it here: https://soundcloud.com/hubshots/090-hubspot-social-tools-facebook-ad-hacks

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Thursday 08 June 2017 | Published: Monday 26 June 2017

Shot 1: Inbound Thought of the Week

Google getting closer to understanding the complex paths (Google Attribution) people take on their purchasing journey

https://adwords.googleblog.com/2017/05/powering-ads-and-analytics-innovations.html

Store Visit Conversions (initially started back in 2014)

https://support.google.com/adwords/answer/6100636

Now getting a lot smarter:

https://adwords.googleblog.com/2017/03/new-measurement-innovations-unlock-more.html

Shot 2: HubSpot Marketing Feature of the Week

New Social Media Tools

This looks like the first update in the line of many.  Overall I think it is an update that was long overdue and has certainly made it easier to do social publishing.  There are a few things like the calendar chooser that does not update pointing to items that are already scheduled.

https://www.hubspot.com/product-updates/now-live-opt-in-the-new-social-media-tools

hubspot social

Shot 3: Marketing Tips of the Week

1. Blog post PDF downloads

Use HubSpot Lead Flows to offer a PDF of the blog post the visitor is on.

2. Language testing: Waste versus Save

Save on your electricity bill versus Don’t waste money on your electricity

Shot 4: HubSpot Sales Feature of the Week

Creating a Contacts View to see all contacts that have had no activity on them since they have submitted a form.  We created a view where the Last Activity Date is unknown.

Why? So we can see make sure people are followed up and CRM is updated appropriately.

Contacts

Shot 5: Opinion of the Week

Is Marketing a part of the Sales Team?

If Sales understand inbound marketing, then yes, having marketing as a part of sales works well.

The litmus test is if sales understand the sales/marketing alignment approach, the value of SLAs and the are able to commit to closing the loop on marketing results via sales.

Shot 6: Podcast of the Week

Evolving SEO

Excellent interview with Corey about the geekier parts of SEO

http://www.evolvingseo.com/2017/05/30/070-corey-eulas/

Shot 7: Resource of the Week

Bookmark this one – Facebook ad hacks:

https://copyhackers.com/2017/05/36-facebook-ad-hacks/

Here’s the first hack – to whet your appetite:

Facebook ad hack #1:

Add your value prop to the image.

By adding your unique value proposition right in the ad image, it will get noticed the moment someone looks at your Facebook ad.

If you’re unsure where to start, read the guidelines by ConversionXL. A good value proposition:

  • Explains how your product solves your customers’ problems or improves their situation (relevancy)
  • Delivers highly specific benefits (quantified value)
  • Tells the ideal customer why they should buy from you and not from the competition (unique differentiation)

Make sure your UVP is customer-focused, not just showcasing your product’s features. A good USP is not easy to pull off.

Shot 8: Quote of the Week

“Something happens when you feel ownership. You no longer act like a spectator or consumer, because you’re an owner. Faith is at its best when it’s that way too. It’s best lived when it’s owned.”

― Bob Goff

Shot 9: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://moz.com/blog/should-seos-care-about-internal-links-whiteboard-friday

https://blog.hubspot.com/customers/get-started-with-lead-flows

https://m.signalvnoise.com/if-youre-reading-this-you-probably-don-t-do-hard-work-41585c1c16a7

http://labs.openviewpartners.com/hubspot-saas-growth-strategy/?#.WTkNMBOGN45

Tool to investigate:

https://thenextweb.com/google/2017/05/26/google-data-gif-maker/#.tnw_PwExtM5T

https://datagifmaker.withgoogle.com/edit

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots Episode 90

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Episode 89: Sales Dilution, Naming HubSpot Workflows

Welcome to Episode 89 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen to the episode here: https://soundcloud.com/hubshots/089-sales-dilution-naming-hubspot-workflows

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 24 May 2017 | Published: Sunday 18 June 2017

Shot 1: Inbound Thought of the Week

Sales Challenges

State of Inbound 2017: http://www.stateofinbound.com/

On the sales side, respondents tell us it’s getting harder to elicit a response from a prospect, close deals, and prospect for leads. 19% also say they’re struggling to incorporate social media in their sales process, and 13% think using sales technologies is now harder than it used to be.

State of Inbound 2017 pdf page 11 of 46 1

Specifically in ANZ we found the 2nd challenge of avoiding discounting/negotiation interesting.

State of Inbound 2017 pdf page 11 of 46

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Workflow Naming

This came up in our WhatsApp group – how to name workflows.

This is important because as the number of workflows grows it can be difficult to find workflows from a year ago unless they are helpfully named.

workflows

There’s no one rule for every customer, but naming ideally includes notes about the lifecycle stage, goal of the workflow, industry, persona or audience targeted, type (eg Nurture versus Thank you), etc

Here’s a simple example:

hubspot workflow names

Got some good tips from HubSpot and Justin in the group eg using pipes in the naming.

I’d love to be able to take a peek at HubSpot’s own internal workflows…

Shot 3: Marketing Tip of the Week

Check your GMail filters

I had set up a very efficient email filter that was catching HubSpot lead notifications for other portals and skipping the inbox – but mistakenly caught leads for our agency and pushed them to folders. Doh! Was missing out on leads!

Shot 4: HubSpot Sales Feature of the Week

Terminology updates

Recent = Last

Eg Recent Conversion Date = Last Conversion Date

Previous = Last

Previous Month = Last Month

But it is getting updated regularly and is almost consistent now.

Shot 5: Opinion of the Week

Sales Dilution

noun

  1. The result of being too afraid to take risks because management thinks it will result in ‘brand dilution’.

Shot 6: Creative Top 10 of the Week

10 creative ideas for: Launching a new product to an existing customer base

I am giving these suggestions based on it being physical!

  1. Set expectation with an email to announce that you are so excited about the new product that is launching.
  2. Use retargeting on customer base so they see glimpses of the new product.
  3. Tease photos in emails to customers show a bit of the product or some of the development you have done.
  4. Create a video of people talking about the product but not mentioning what it is, may be highlighting how it has helped them in an intriguing manner!
  5. 2 months before launch have an event to announce it where people can see/experience it.
  6. Give the product to potential vocal/well known customers who can use it and share and help you promote it at launch.
  7. Start product pre-sales by taking a refundable deposit post announcement.
  8. Have customer experience events after launch so people can experience, try and talk about it.
  9. Read this blog post from HubSpot! > https://blog.hubspot.com/marketing/elements-flawless-product-launch-li#sm.0000hk2jv71ef1erlupvxs2v2k805
  10. Send SMS to customers creating expectation.

Shot 7: Book of the Week

Tools of Titans by Tim Ferriss > https://toolsoftitans.com/

Shot 8: Resource of the Week

Australia now has its own Think with Google Site, Insights you want.

Data you need.  > https://www.thinkwithgoogle.com/intl/en-aunz/

Shot 9: Quote of the Week

“The world is changed by your example, not by your opinion.”

― Timothy Ferriss

We should have put this in Opinion of the Week!

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://artplusmarketing.com/since-facebook-roll-outs-are-dog-shit-heres-how-to-tag-products-and-send-customers-straight-to-7fc54e306120

Tool to investigate:

http://www.funneldash.com/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots Episode 89

1 Yet again we're using a stock image that has nothing to do with the show content

Episode 88: Hidden HubSpot Settings, and Pretending to Know Things!

Welcome to Episode 88 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen to the episode here: https://soundcloud.com/hubshots/088-hidden-hubspot-settings-and-pretending-to-know-things

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 24 May 2017 | Published: Saturday 10 June 2017

Shot 1: Inbound Thought of the Week

Focus versus Diversification with your content strategy.

Joe Pulizzi highlights the trap of diversifying too early across content formats and channels. Instead focus first on getting one channel working well, building that audience, and then later adding more formats to the offering. (Listen to episode 83: http://contentmarketinginstitute.com/content-inc-podcast/)

Shot 2: HubSpot Marketing Feature of the Week

Using HubSpot Content Setting properties to see where a field is used:

hubspot property settings 1

Click on the Used in number and then see where it is used.

Eg here’s the items for a custom contact property in my portal:

hubspot property used in

Shot 3: Marketing Tip of the Week

Setting up Colour Picker Favorites

Why?  Because it keeps your brand consistent and is used in the system where ever you can choose colours. Like on pages and CTAs.

You can find this in Content Settings > Colors and Fonts > Color Picker Favorites

Content Settings HubSpot 1

Shot 4: HubSpot Sales Feature of the Week

Setting up your Sales Dashboard

This is a great place to get the information you need in the one place.  Especially if you are using Sales Pro you can add the extra widgets available.

Like Calls Made by Rep & Meetings Booked by Rep

Reports dashboard

Shot 5: Opinion of the Week

Why we pretend to know things, explained by a cognitive scientist

New research explains why we pretend to know more than we do:

https://www.vox.com/conversations/2017/3/2/14750464/truth-facts-psychology-donald-trump-knowledge-science

“One danger is that if I think I understand because the people around me think they understand, and the people around me all think they understand because the people around them all think they understand, then it turns out we can all have this strong sense of understanding even though no one really has any idea what they’re talking about.”

Sean Illing:

“So do you have any thoughts in terms of practical solutions to this? How can we cultivate more self-awareness and less biased reasoning? How can we seek out wiser communities of knowledge?”

Steven Sloman:

“People who are more reflective are less susceptible to the illusion. There are some simple questions you can use to measure reflectivity. They tend to have this form: How many animals of each kind did Moses load onto the ark? Most people say two, but more reflective people say zero. (It was Noah, not Moses who built the ark.)

The trick is to not only come to a conclusion, but to verify that conclusion. There are many communities that encourage verification (e.g., scientific, forensic, medical, judicial communities). You just need one person to say, “are you sure?” and for everyone else to care about the justification. There’s no reason that every community could not adopt these kinds of norms. The problem of course is that there’s a strong compulsion to make people feel good by telling them what they want to hear, and for everyone to agree. That’s largely what gives us a sense of identity. There’s a strong tension here.

My colleagues and I are studying whether one way to open up discourse is to try to change the nature of conversation from a focus on what people value to one about actual consequences. When you talk about actual consequences, you’re forced into the weeds of what’s actually happening, which is a diversion from our normal focus on our feelings and what’s going on in our heads.”

Shot 6: Creative Top 10 of the Week

10 creative ideas for: promoting and marketing a new startup jewellery brand

  1. Pick a persona and start by finding associated interests and where those potential customers hang out eg forums, sites – target with ad placements
  2. Eg children are a key hook, so prepare content related to parents (especially mums), eg New Mum groups on FB
  3. Think of potential partners eg child photography studios
  4. Target special events via Facebook eg birthdays, Mother’s Day
  5. Work with PR agency to get access to the Christmas Gift idea catalogs that go out in November
  6. Partner with Church related stores eg communion gifts, baptism gifts
  7. Promote the differentiation eg custom engraving made to order, ideal for personalised gifts
  8. Be part of discussions related to mum issues eg Mamamia, investigate guest articles – http://www.mamamia.com.au/submissions/ and advertising
  9. Sponsor podcasts targeting new mums eg Midroll http://www.midroll.com/advertisers/ in a suitable category eg http://shows.midroll.com/category/kids-family
  10. Write related content to jewellry eg how to polish children’s jewellery
  11. Create a podcast for new mums, and then advertise eg Overcast has a category for Kids and Family: https://overcast.fm/ads

Shot 7: Podcast of the Week

How to Become Friends with VIPs, Celebrities, and Famous Entrepreneurs: Lessons from Keith Ferrazzi

http://okdork.com/friends-famous-entrepreneurs-keith-ferrazzi/

Shot 8: Resource of the Week

Optimising for Google Search:

https://moz.com/blog/seo-photos-visuals-graphics-whiteboard-friday

Key items to note:

  • aim to provide original images – especially useful for products
  • Image file name, ALT attribute and caption are key factors
  • Surrounding content and page title also contribute
  • Engagement on the image in the results is also a big after-indexing factor

Shot 9: Quote of the Week

perfectionism

“Perfectionism is a twenty-ton shield that we lug around, thinking it will protect us, when in fact it’s the thing that’s really preventing us from taking flight.”

  • Brene Brown

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://xen.com.au/marketers-facebook-guidelines-leaked/

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots Episode 88

I get that it is orange, but what does it have to do with the episode?

Episode 87: Understanding First Touch versus Last Touch attribution, Sales Priorities

Welcome to Episode 87 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen to the episode here: https://soundcloud.com/hubshots/087-understanding-first-touch-versus-last-touch-attribution

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 17 May 2017 | Published: Friday 02 June 2017

Shot 1: Inbound Thought of the Week

Inbound 2017 excitement is heating up…

http://www.inbound.com/

Idea: create an Inbound set of spinoff events throughout the world. Ie similar to what TEDx has done with the TED conference: https://www.ted.com/about/programs-initiatives/tedx-program

They could call it InboundX

Sales Priorities from State of Inbound 2017

For sales professionals, closing more deals occupies the majority of their focus. This was followed by improving the efficiency of the sales funnel as a priority.

Optimizing the sales process requires addressing organizational complexity and adapting to new buying habits, which require major shifts for any business. Social selling, another modern sales strategy, comes in as the third most important priority.

State of Inbound 2017 pdf page 8 of 46

Tip: use the HubSpot CRM and the HubSpot App to allow the team to close more deals and improve efficiency.

Shot 2: Marketing Tip of the Week

Understanding First touch versus Last touch attribution

By default Google Analytics is mostly Last Touch – which means that revenue or leads will attribute the source to be the last channel that they came from.

HubSpot is first touch, which means it tracks the customer back to the First source they came from.

A quick example:

Google AdWords drives a person to your site and they sign up for an ebook download

Later they get an email promoting a special offer and they make a purchase.

Google analytics will attribute the sale to the last touch ie the email

HubSpot will attribute it to the first touch ie analytics

Some quick gotchas:

  • This is why when viewing the HubSpot sources report you’ll very rarely see Email as a source of contacts and customers
  • Thus always use a combination of both to get the full picture
  • It is also why it is very hard to get the full story all in one report

Notes:

  • Google analytics has some advanced reports under the Conversion section for checking assisted conversions and conversion paths
  • HubSpot has attribute reports but the Channel attribution report is only available in Enterprise

Shot 3: HubSpot Marketing Feature of the Week

HubSpot Attribution reports (again)

This is the Google analytics top conversions path report:

ga top conversion paths

This is the HubSpot Attribution report available in Pro:

hubspot attribution pro

Key advantage of this report is that it can show you the results of HubSpot landing pages that don’t have a form eg ‘interim pages’ that push through to the main site. It can be hard to track the effectiveness of these in the Landing Pages report, so the Attribution report is a good way to see their contribution.

This next report is only available in HubSpot Enterprise:

hubspot enterprise attribution report

Shot 4: HubSpot Sales Feature of the Week

Creating Contact views in the CRM

Eg here’s a simple one for checking for contacts who haven’t been assigned an owner:

hubspot view unknown owner

Shot 5: Opinion of the Week

The Hubris of Ignorance:

http://www.stonekettle.com/2017/04/the-hubris-of-ignorance.html

“The simpleminded demand simple causes for complex problems.

The simpleminded demand simple solutions.”

It’s easy to oversimplify – we all love the simple narrative.

As marketers it can be very easy to fall into this trap – we easily ascribe causation when it is only correlation, and we aim to oversimplify solutions for very complex audiences: ie people! People are complex, highly functioning creatures – understanding and solving for them is hard work.

Shot 6: Creative Top 10 of the Week

10 creative ideas for:

How to promote a leading bike brand local dealership

My take on this – knowing nothing about bikes – is that it is focussed on promoting local awareness of the dealership

  1. Understand your personas – bike enthusiasts, older blokes with lots of money, etc
  2. Find out where they hang out online – for the second persona there would be lots of FB potential
  3. Check Facebook insights for related interests eg they work in construction, they are married, they own their own house
  4. Check for devices eg they are predominantly mobile
  5. They have pets eg a dog -> Co-partnering with related non-competitive companies eg pet related
  6. Bike forums and online groups, again targeted by persona
  7. Banner advertising on those sites
  8. Guest posts on relevant sites – discussing country getaway ideas for your weekend on the bike
  9. General PR – local magazines, local newspapers
  10. Local sport sausage sizzles, dog training schools, tattoo shops, heavy tool suppliers, etc
  11. Start with some merchandising promotion, draw in the future purchasers early eg brand shirts, gloves, caps, etc

Shot 7: Podcast of the Week

Content Inc with Joe Pulizzi

Episode 187 – Your content is probably not very good:

http://contentmarketinginstitute.com/content-inc-podcast/

https://overcast.fm/+D6CeNO0cQ

Key takeaway: just keep working at it to make it better!

Shot 8: Resource of the Week

Jon Loomer’s overview of how he structures Facebook campaigns:

https://www.jonloomer.com/2017/05/04/facebook-ad-campaigns/

pasted image 0 15

Big tip if you use WordPress and want to easily add Facebook tracking Pixel Caffeine – New WordPress Plugin for Facebook Ads > https://adespresso.com/academy/blog/introducing-pixel-caffeine-new-wordpress-plugin-for-facebook-ads/

Shot 9: Quote of the Week

“think of problems as gold mines. The world’s biggest problems are the world’s biggest business opportunities.”

― Timothy Ferriss, Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://directiveconsulting.com/complete-guide-to-b2b-marketing-demand-generation/

https://www.thestorytellermarketer.com/influencer-marketing/outreach-strategy/

http://neilpatel.com/blog/make-money-on-instagram/

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.
HubShots Episode 87

Nice picture, nothing to do with the episode though

Episode 86: WhatsApp Spam, HubSpot sub-workflows, HubSpot Sales Deal pipelines

Welcome to Episode 86 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen to the show here: https://soundcloud.com/hubshots/086-whatsapp-spam-hubspot-sub-workflows-hubspot-sales-deal-pipelines

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 17 May 2017 | Published: Friday 26 May 2017

Shot 1: Inbound Thought of the Week

A few ruin it for the many – WhatsApp group spam.

We’ve had to remove the WhatsApp Group link – and changed it back to requesting access here: https://hubshots.com/whatsapp/

Which makes us think of ‘value’ and the importance of providing value first.

Craig was listening to a podcast where one of the hosts recommended promoting his services in as many LinkedIn groups as possible, he keeps hitting them until he gets banned.

This is what gives marketers a bad name.

One of the key differentiators of inbound marketing and inbound sales is: provide value first. It’s the only reliable long term strategy that we’ve found.

And speaking of inbound…

… the HubSpot State of Inbound 2017 report is now available to everyone:

http://www.stateofinbound.com/

They have regional specific versions as well eg EMEA

But they are almost identical – only difference is some of the call out items eg on page 7:

soi global

Versus

soi emea

We’ll be discussing some of the key takeaways in upcoming episodes (starting ep 88).

Shot 2: HubSpot Marketing Feature of the Week

See episodes 84 and 85 for our discussions on using workflows and sub-workflows.

Also listen to Moby’s episode on typical workflows he sets up for customers: https://www.redpandas.com.au/ep63

Practical example of calling sub workflows

Setting contacts who submit forms to be Subscribers instead of Leads

Typical scenario: you have a simple notification form eg notify me of updates (eg new courses coming out). These contacts aren’t putting their hand up to be considered as leads, instead they are just a subscriber.

By default HubSpot will set any new contact who fills in a form to be a Lead.

A recap on HubSpot lifecycle stages: https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages

A few methods:

  1. Set the Lifecycle as a hidden field on the form eg: https://knowledge.hubspot.com/forms-user-guide-v2/how-to-set-lifecycle-stage-with-a-form but this can be problematic if an existing contact that may already be a MQL or higher
  2. Create a workflow that checks existing Lifecycle stages and only sets back to Subscriber if meets conditions (Eg not already an MQL etc)

Example workflow steps:

workflow steps 1

And set the Workflow to drop out if any of the conditions are met:

workflow goal 1

And then you can simply call this workflow from any of your other workflows (eg a notification form submit workflow):

workflow 2

Shot 3: HubSpot Sales Feature of the Week

Multiple Deal pipelines:

https://www.hubspot.com/product-updates/create-multiple-deal-pipelines-in-hubspot-crm

Eg we have separate pipelines for Project work versus Retainer work:

hubspot deal pipelines

Bonus: you can easily change a pipeline on a deal (even closed deals) and it will retain comments against Won and Lost stages.

Tip: you will have to go through your Views and update the Active Deal views with the additional stages.

Shot 4: HubSpot Sales/Marketing Request of the week:

Add Deal properties as personalisation items that can be added in internal emails.

https://community.hubspot.com/t5/HubSpot-Ideas/Add-deal-properties-to-email-personalization/idc-p/15071#M2287

BTW what is up with the look and feel of the HubSpot Community site?: https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas

After the beautiful user experience of the HubSpot product itself, the Community site is quite jarring with its ugly fonts and styling… looks like the site isn’t enabling the Avenir Next fonts.

Shot 5: Opinion of the Week

Don’t be Stupid

https://qz.com/967554/the-five-universal-laws-of-human-stupidity/

pasted image 0 14

Every industry, group, race, demographic, etc has it’s (often large) share of stupid people.

However, it can also be across different parts of an individual’s life eg they are intelligent in some areas, but stupid in others.

Takeaway: always be mindful of the areas you are potentially ‘stupid’ in.

Key example: a new area of marketing where you jump in without the proper reading, training, testing, and cause damage to yourself and others.

Shot 6: Creative Top 10 of the Week

10 creative ideas for: Increasing engagement with existing customers

  1. Send them a thank you hand written card in the mail
  2. Invite customers to a fun event like bowling/go karting
  3. Share information related to their interest, if cars then something like latest Audi to be released!
  4. Share industry insights
  5. Send them an unexpected gift, like a hamper, simple device (Eg backup drive)
  6. Organise to take them out to lunch once a year and hear about what they are doing and how they are traveling
  7. Do net promoter score surveys on your customers every 3-6 months. http://academy.hubspot.com/projects/customer-projects-net-promoter-score-survey
  8. Look for businesses your know that would be ideal clients and introduce them
  9. Call them every month to check progress
  10. Share with them a tool you are using that has saved you time or effort

Shot 7: Podcast of the Week

Interview with Charles McKay on Inbound Agency Podcast:

https://www.doinbound.com/inbound-agency-journey/how-to-build-a-hubspot-platinum-partner-agency-charles-mckay-synx

Good chance for marketing managers to hear the agency perspective about what agencies attempt to do for companies, and where the problem points arise.

Shot 8: Resource of the Week

10 Myths about Machine Learning

https://medium.com/@pedromdd/ten-myths-about-machine-learning-d888b48334a3

Myth: Simpler models are more accurate.

This belief is sometimes equated with Occam’s razor, but the razor only says that simpler explanations are preferable, not why. They’re preferable because they’re easier to understand, remember, and reason with. Sometimes the simplest hypothesis consistent with the data is less accurate for prediction than a more complicated one. Some of the most powerful learning algorithms output models that seem gratuitously elaborate — sometimes even continuing to add to them after they’ve perfectly fit the data — but that’s how they beat the less powerful ones.

Shot 9: Quote of the Week

For the overachievers out there: Your mantra is likely, ‘What else can I do today?’ Consider replacing that for a week with, ‘What can I do less of today?’ and see what happens.

  • Tad Hargrave

simplify

Aim to simplify, but don’t be simplistic. (See above resource of the week)

Bonus App of the Week

Calm > https://www.calm.com/

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://directiveconsulting.com/complete-guide-to-b2b-marketing-demand-generation/

https://www.thestorytellermarketer.com/influencer-marketing/outreach-strategy/

http://neilpatel.com/blog/make-money-on-instagram/

Tool to investigate:

https://www.gravityscan.com

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.
HubShots Episode 86

This stock image has nothing at all to do with the episode, I have no idea why we are using this

Episode 85: HubSpot Sub-Workflows, HubSpot Messages Targeting

Welcome to Episode 85 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen to the episode here: https://soundcloud.com/hubshots/085-hubspot-sub-workflows-hubspot-messages-targeting

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 03 May 2017 | Published: Friday 19 May 2017

Shot 1: Inbound Thought of the Week

Landing page optimisation guide from Talia Wolf:

http://getuplift.co/landing-page-optimization-complete-guide/

Step #5 Content and Design Analysis

Part #2 Call to Action Optimization:

Does the call to action fit the state of awareness your prospect?

For example, the call to action “Subscribe Now!” won’t work well if your prospect has started looking for a solution but isn’t convinced yet. For this type of prospect you may want to have the call to action “Learn More about our Solution”, “Schedule a Demo” and other calls to action that help customers take the next natural step to choosing your solution.

Continue reading: http://getuplift.co/landing-page-optimization-complete-guide/#call-to-action-optimization

Check out Shot 6 where we discuss 10 newsletter subscribe CTA ideas.

Shot 2: HubSpot Marketing Feature of the Week

See episode 84 for our beginner discussion on using workflows.

Calling workflows from workflows

Consider these as Main workflows and Sub workflows

Workflows have the option to call other workflows – referred to as ‘Enrolling in a workflow’:

hubspot call workflow 1

You simply choose the workflow to enroll the contact in:

hubspot call workflow 2

These then get fired off completely independently. I refer to these as sub-workflows.

Tip: Use the Goal settings in the sub-workflow to control whether a contact will progress though it. If a contact meets the goal they immediately drop out.

So you can make the sub-workflows completely self-controlling, and potentially send any contact into them, and the sub-workflow works out (by the Goal) whether they progress or not.

Really useful for Nurture campaigns.

Next episode we go through a practical example of using sub workflows

Shot 3: Marketing Tip of the Week

Tips for using Databox

Rotating datawalls:

databox looping

Shot 4: HubSpot Sales Feature of the Week

Messages is now live for everyone that uses Sales Pro > https://www.hubspot.com/product-updates/messages

Try messages out on hubshots.com

Shot 5: Opinion of the Week

Faux Outrage is selfish – it sucks the air/attention away from the real ‘victims’. These could be other causes that are actually important.

Media Watch (show that shines a light on Australian Media) had a good example recently:

http://www.abc.net.au/mediawatch/transcripts/s4661913.htm

Takeaway: it is best to ignore the faux outrage, since responding to faux outrage further sucks attention away from real causes.

Shot 6: Creative Top 10 of the week

Riff on: Do you ever sign up for newsletters?

10 ideas for: Call To Action buttons on a newsletter signup form

  1. Send me your newsletter
  2. Sign Me Up
  3. I’m In
  4. Hit My Inbox
  5. Get Started
  6. I’d Like To Receive Your Weekly Newsletter
  7. I Welcome Thee Into My Inbox Each Week
  8. See you on Friday
  9. Just Make Sure I Can View It On My Mobile
  10. Subscribe

Shot 7: Podcast of the Week

Authority Hacker Podcast

https://www.authorityhacker.com/podcast-2/

Shot 8: Resource of the Week

Duplicate content recap:

http://www.hobo-web.co.uk/duplicate-content-problems/

“…it is NOT a penalty if Google discovers your content is not unique and doesn’t rank your page above a competitor’s page.

Also, as John Mueller points out, Google picks the best option to show users depending on who they are and where they are. So sometimes, your duplicate content will appear to relevant searchers.”

Shot 9: Quote of the Week

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just marketing or sales or service. To really win in the modern age, you must solve for humans. Every process should be optimized for what is best for the customer—not your organization.”

  • Dharmesh Shah

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://sumo.com/stories/quora-traffic

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots episode 85

Yes, we got this one from pexels as well

Episode 084: HubSpot Workflows, Databox Dashboards/Datawalls, Creative Business Ideas!

Welcome to Episode 84 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

BREAKING NEWS: There’s a new version of No Pong released!

https://www.nopong.com/products/

Listen to the episode here: https://soundcloud.com/hubshots/084-hubspot-workflows-databox-dashboardsdatawalls-creative-business-ideas

Recorded: Wednesday 03 May 2017 | Published: Friday 12 May 2017

Shot 1: Inbound Thought of the Week

Landing page optimisation guide from Talia Wolf:

http://getuplift.co/landing-page-optimization-complete-guide/

Step #5 Content and Design Analysis

Part 1: #1 Headline Optimization

  1. Does the headline address the current state of awareness of your prospect? For example, if your customer is unaware of the problem they have, the title “The #1 SAAS Communication Platform” won’t work.
  2. Does the headline clearly state the promise to your prospect?
  3. Is the headline about the customer? Remember, customers don’t buy into features, pricing or products, they buy better versions of themselves. Once your prospects understand the WHY, they will read on to figure out the WHAT.

Continue reading: http://getuplift.co/landing-page-optimization-complete-guide/#headline-optimization

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Workflow of the Week

Using HubSpot Workflows:

https://knowledge.hubspot.com/workflows-user-guide-v2/a-quick-tour-of-workflows

The simplest type of workflow is a Standard workflow eg for sending a Thank you email.

  • A contact fills out a form
  • When they fill out a form they are entered into a workflow
  • In the workflow they are sent a Thank You email
  • And also an internal email notification (eg to the sales team) is sent

Next episode we’re going to start looking into some interesting Workflow features.

Shot 3: Marketing Tip of the Week

Using Databox to view HubSpot stats in an easily shareable Dashboard:

https://databox.com/

They have a free level – gives you access to 3 sources and 3 datacards

Use your HubSpot Marketing Free account as a data source and then use the ‘HubSpot Free Essentials – Inbound Dashboard’ template from their template gallery

Here’s an example built from one of our customer sites:

databox 1

Shot 4: HubSpot Sales Feature of the Week

New dashboard reports available:

hubspot new reports

I think I’ve seen these in HubSpot Marketing Free for a while now…

Wondering: Do HubSpot test things in HubSpot Marketing Free before they roll out in the paid versions?

Shot 5: Opinion of the Week

Challenging assumptions

I’ve always disabled Google Display Network ads appearing on parked domains. However, someone actually tested it and found they can be very effective in some circumstances:

http://searchengineland.com/study-q1-google-display-network-placements-272791

The takeaway: always challenge your own assumptions and learnings – they may have changed, or perhaps you never actually tested them yourself in the first place.

Shot 6: Creative Business Idea of the week

Share My Workshop – sharemyworkshop.com

It’s like airbnb but for automotive workshops

How would you test the idea?

  1. Google search for others already doing the idea or discussing it
  2. Build a simple landing page explaining the idea with a quick survey form
  3. Drive traffic to the site via an existing audience you have access to (the power of cross promotion)
  4. Drive traffic from relevant forums/groups
  5. Purchase banner ads on auto sites
  6. Search on Facebook groups
  7. Spend some money on Google Display Network via targeted placements to drive people to the survey site (need to ensure the landing page has enough content that it isn’t disapproved)
  8. Use Facebook ads to test driving traffic to the landing page
  9. Hand out flyers at an automotive event
  10. Test by sharing a single workshop via a Gumtree or Craigslist ad – to gather feedback

Shot 7: Tool of the Week

Databox – go try it out

Shot 8: Resource of the Week

Adding Schema markup to sites by using Google Tag Manager:

http://searchengineland.com/add-schema-markup-site-using-google-tag-manager-272516

http://schema.org/Organization

Great site tool:

https://www.schemaapp.com/tools/jsonld-schema-generator/Organization/

https://search.google.com/structured-data/testing-tool/u/0/

Btw Moby mentions this in episode 61 of InboundBuzz:

https://www.redpandas.com.au/ep61/

Shot 9: Quote of the Week

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

  • Colin Powell

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

http://searchengineland.com/googles-project-owl-attack-fake-news-273700

http://marketingland.com/linkedins-new-matched-audiences-feature-just-blew-facebook-custom-audiences-water-b2b-212213

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.
HubShots Episode 84

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