HubShots Episode 107

Episode 124: State of Inbound 2018 is Kinda Hard to Know

Welcome to Episode 124 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot’s State of Inbound report for 2018, plus the importance of ‘Insight’.

Listen to the show here:
https://soundcloud.com/hubshots/124-state-of-inbound-2018-is-kinda-hard-to-know

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 07 June 2018 | Published: Monday 11 June 2018

Shot 1: Inbound Thought of the Week

Daniel Bertschi at Sydney HUG – presented on Service Hub:
https://sydney.hubspotusergroups.com/blog/video-marketing-fundamentals-hubspot-service-hub

Amazing demo – you can view it here:

Moby goes through his video tips in the latest version of his podcast: https://www.redpandas.com.au/ep91

You can view his presentation here:

btw Why does nobody ever sit in the front row? The HUG was pretty full, all except the front row of seats.

HubSpot’s State of Inbound 2018 report is out:

http://www.stateofinbound.com/

More on that later in the show

Shot 2: HubSpot Marketing Feature of the Week

Set business hours on Chat windows

https://knowledge.hubspot.com/getting-started-with-sales-tools-user-guide/how-to-use-messages#availability

Note: if you have Service Hub you may find it harder to get to the Messages settings:

messages chat

Get to it from Inbox settings

Shot 3: HubSpot Gotcha of the Week

Workflows can’t add tasks into Task Queues

https://community.hubspot.com/t5/HubSpot-Ideas/Workflows-assign-task-to-Task-Queue/idi-p/15426

Hat tip to Steve Hambleton for this one.

Shot 4: Marketing Tip of the Week

The demand for insight:

https://www.davidcbaker.com/why-no-one-wants-to-read-your-newsletters

People who open and read emails do it for insight, not general news or company content.

Are you providing insight? Or just news.

Some newsletters that are interesting to read:

https://www.morningbrew.com/

CBinsights:

https://www.cbinsights.com/

Shot 5: HubSpot Sales Feature of the Week

We now have the ability to restore deleted contacts, companies, and deals from a recycle bin in your HubSpot CRM within 90 days of the original deletion.

https://www.hubspot.com/product-updates/restore-deleted-contacts-companies-and-deals-with-recycle-bin-in-hubspot-crm

Shot 6: Opinion of the Week

State of Inbound report – the value is getting less.

http://www.stateofinbound.com/

Some of the results this year aren’t that helpful…

Consider this:

Slide 51: 64% of respondents had 25 staff or less – on 11% of respondents had 200 staff or more…

Slide 52: Only 14% of respondents had revenues of more than $10M

Thus the results are going to be skewed towards smaller business strategies and tactics.

Which is why results such as slide 19 are pretty useless:

soi 19

Most of the companies have probably never done any offline paid advertising (eg TV, outdoor, etc) so no wonder they think it is overrated.

This is further indicated by the small size of their marketing budgets:

soi 17

Most of the respondents are spending less than half a million on marketing each year. TV isn’t an option for any of these companies.

And in companies with small marketing budgets, the ability to test new things is often severely constrained.

Shot 7: Podcast of the Week

Marketing School – does their take on HubSpot

https://marketingschool.io/the-genius-of-hubspots-marketing-ep-672/

Another good one after talking about the marketing spend you can hear “Where do Neil and Eric Spend Their Marketing Dollars”

Where do Neil and Eric Spend Their Marketing Dollars? | Ep. #668

Shot 8: Resource of the Week

91% of content gets no traffic from Google:

https://ahrefs.com/blog/search-traffic-study/

Due to:

  • Lack of backlinks
  • No specific topic targeting
  • Lack of interest (ie people aren’t searching for the content on those pages)

Action items:

  • Need to conduct proper keyword research
  • Need to get links to your site

Shot 9: Quote of the Week

The best or nothing at all.

  • Gottlieb Daimler

Craig’s comment: Not sure if this was the best quote…

Shot 10: Bonus Links of the Week

https://zyppy.com/seo-success-factors/

https://www.discosloth.com/beginners-guide-to-ppc/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 124

Episode 123: Why User Experience Matters for Marketers

Welcome to Episode 123 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot’s Slack integration, some tips for using Google Search Console, plus the importance of user experience (UX) for… everything! Product usage, Facebook ad relevance, Google rankings.

Listen to the post here:
https://soundcloud.com/hubshots/123-why-user-experience-matters-for-marketers

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 24 May 2018 | Published: Monday 28 May 2018

Shot 1: Inbound Thought of the Week

We have around 100 days to #INBOUND18 > http://inboundcountdown.com/

Where are all the speakers?

Have you gone the extra? #gotheextra

One person who has gone the extra…

Shout out to Jason Ong from HubSpot Support. Was in a meeting with a client and they asked about HubSpot Support. Fired up a chat with HubSpot Support to demonstrate how responsive they are. Jason Ong was on the chat in an instant and guided us through. The client was amazed.

Shoutout to Nick Bayliss in the Sydney office. Nick is an all round great guy and one of the Customer Success Managers. https://www.linkedin.com/in/nick-bayliss/

A final shoutout to Adam and Louisa, regular listeners, who are holidaying in Florence at the moment. Lucky duckies!

Shot 2: HubSpot Marketing Feature of the Week

Slack Integration with HubSpot:

https://www.hubspot.com/product-updates/slack-integration

https://knowledge.hubspot.com/articles/kcs_article/integrations/how-do-i-use-the-slack-integration

You can now add a task directly into HubSpot from Slack!

The HubSpot task form appears directly within Slack, which makes it easy to include task details like:

  • due date (we wish this was a date picker)
  • task type
  • Association
  • and more with the original context close at hand.

Any task you create within Slack is automatically synced with your HubSpot CRM — exactly where you want it later without any extra work for you now.

Here is a great video on how to install and use it.

Shot 3: HubSpot Gotcha of the Week

Re-enrollment triggers on workflows

Make sure you have this enabled else they will not get any notifications etc with your workflow.

BC Website Duplex Construction Information HubSpot

Shot 4: Marketing Tip of the Week

Brian Dean delivers the goods on using Google Search Console:

https://backlinko.com/google-search-console

A quick favourite tip – using the Fetch as Google option. It’s a quick way to get a new page indexed, or if you’ve done some updates to a page, a quick way to get them recrawled.

Shot 5: HubSpot Sales Feature of the Week

Creating tasks from Slack in HubSpot.

The Slack integration is so good we had to mention it twice in the show!

Craig still can’t get it to work. [sad face]

Shot 6: Opinion of the Week

User Experience is becoming even more important for advertisers.

Perpetual Traffic episode 149:

https://www.digitalmarketer.com/facebook-ad-updates-may-2018/

Facebook now has manual rating teams who check pages that ads send traffic to, to check the user experience. Poor experiences result in high ad prices.

Ralph mentioned that FB has confirmed that an outside agency checks ads to rate the user experience.

See also:

https://newsroom.fb.com/news/2017/05/reducing-links-to-low-quality-web-page-experiences/

Btw I find it annoying that the podcast has a special offer for people who text a message to a US number. Why do podcasts only cater to US audiences? Not a very good user experience…

Btw more on User Experience in Shot 8, when it comes to SEO ranking factors.

Shot 7: Checklist item of the Week

Chrome is removing the Secure message in September and instead highlighting Not secure:

https://venturebeat.com/2018/05/17/chrome-will-remove-secure-label-on-https-sites-in-september/

chrome not secure

Shot 8: Resource of the Week

https://www.kevin-indig.com/the-10-seo-ranking-factors-we-know-to-be-true/

  1. Content
  2. External and internal links
  3. User Intent
  4. CTR
  5. User Experience
  6. Title tag
  7. Page speed
  8. Freshness
  9. E-A-T
  10. SSL encryption

The 10 SEO ranking factors we know to be true

Good example of getting more than one link – I simply copied the table of contents from the post, straight into our show notes. Helpful for you, lots of links for the site.

Shot 9: Podcast of the Week

Akimbo: Networks, Lock In and Pathways

This is a must listen.

https://www.akimbo.me/blog/episode-13-networks-lock-in-and-pathways

http://hear.sethpodcast.com/?_branch_match_id=528088354257225038

Shot 10: Quote of the Week

Life itself is a race, marked by a start, and a finish. It is what we learn during the race, and how we apply it, that determines whether our participation has had particular value. If we learn from each success, and each failure, and improve ourselves through this process, then at the end, we have fulfilled our potential and performed well.”

~ Ferdinand Porsche

Shot 11: Bonus Links of the Week

https://alistapart.com/article/content-modelling-a-master-skill

https://www.siegemedia.com/marketing/advanced-prospecting-techniques

https://moz.com/blog/how-to-optimize-your-google-my-business-listing

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Ep 123

A new day

Episode 122: Service Hub Geek Out Session

Welcome to Episode 122 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we geek out with Service Hub.

Listen to the episode here:
https://soundcloud.com/hubshots/122-hubspot-service-hub-geek-out-session

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Tuesday 15 May 2018 | Published: Wednesday 23 May 2018

Shot 1: Inbound Thought of the Week

Customer Service is your new revenue source.

HubSpot User Group is on 30 May 2018:

https://sydney.hubspotusergroups.com/sydney-hubspot-user-group-meeting-30-may-2018

Shot 2: HubSpot Feature of the Week

Service Hub

https://www.hubspot.com/products/service

https://www.hubspot.com/pricing/service

  • Tickets
  • Knowledge Base
  • Support Form
  • Surveys
  • Inbox, with emails and Chats
  • Bots
  • Slack Integration
  • A bunch of new reports to build report dashboards

Chat = Targeted Messages

You can assign a Bot to your Targeted Messages

Examples:

  • Chats that show for particular types of visitors
  • Chats that create Support tickets
  • Chats that give content recommendations
  • Bots that then handoff to Team members

Bonus: You can now not show Live Chat/Messages when you are away.  So go set it to not show.

Prop tip: Make sure you enable notifications in your Personal Profile preferences

Shot 3: HubSpot Gotcha of the Week

HubSpot sales quotes payments – not sending the email address through to Stripe Receipt history. So the purchaser does not get a receipt until you add it in and send it.Dashboard

Don’t get notifications of Bot Messages, that are connected to your own personal Messages. Instead create workflows or tasks to notify you

Notifications:

User Preferences HubSpot

Can’t reference ticket IDs in emails.

There are no ticket or chat references in Contact properties eg for triggering workflows or branches.

Shot 4: Marketing Tip of the Week

Implement 1 thing!

Shot 5: HubSpot Sales Feature of the Week

Quotes – very easily create Quotes from Deals after you’ve added Products to a Deal.

https://knowledge.hubspot.com/articles/kcs_article/deals/how-do-i-create-quotes

Very simple initially, and you can’t delete quotes. Even if you delete the deal.

You can’t even edit them after they have been sent.

Shot 6: Opinion of the Week

All in One platforms versus Best of Breed.

All in One can often mean: A collection of below average modules. Important to review a tool’s parts compared to best of breed tools on the market.

Shot 7: Podcast of the Week

Moby is back!

Instagram tips:https://www.redpandas.com.au/ep88

Moby chats about Service Hub: https://www.redpandas.com.au/ep89

Shot 8: Resource of the Week

Innovative Australian research unveils the path to purchase for international flights

https://www.thinkwithgoogle.com/intl/en-aunz/consumer-insights/innovative-australian-research-unveils-path-purchase-international-flights/

Shot 9: Quote of the Week

Your most unhappy customers are your greatest source of learning.

~ Bill Gates

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots 122

Checking Email

Episode 121: Email Marketing in 2018

Welcome to Episode 121 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot’s new menu, email tips and benchmarks, and some Apple Fun Facts.

Listen to the episode here: https://soundcloud.com/hubshots/121-email-marketing-in-2018

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wed 02 May 2018 | Published:

Shot 1: Inbound Thought of the Week

124 days until Inbound – checkout the countdown at https://inboundcountdown.com

Shout out to Ariana – looking forward to saying hi when we’re next in the office.

Shout out to Brent in his new role in Cambridge as a Manager of the Implementation Team for North America.

Getting ready for HubSpot Service Hub coming in the next few weeks.

Have you adjusted to the new menu yet:

new hubspot menu

So effortless to switch.

Compare this to the pain of switch in other interfaces recently eg the new AdWord interface.

Shot 2: HubSpot Marketing Feature of the Week

https://www.hubspot.com/product-updates/heads-up-were-changing-the-name-of-the-hubspot-owner-property

The following properties will undergo the following name changes:

table

Shot 3: HubSpot Gotcha of the Week

Missing the audience creation and syncing from HubSpot when you don’t have the Ads Add-On!

Found this out when we went to do more Facebook Ads for a customer and realised the big pain it would be to go and create and manage all the audiences manually.

Shot 4: Marketing Tip of the Week

Email marketing unsubscribe reasons: Frequency versus Relevancy

http://www.convinceandconvert.com/email/latest-email-marketing-research/

Reasons for unsubscribe

Craig’s question: why lump the first two together – I want to know which one is more important: Frequency or Relevancy.

Quick takeaway: Make sure your View on Web link is in place:

email view on web link

https://litmus.com/blog/5-things-you-must-know-about-email-consent-under-gdpr

Download the report here:

https://litmus.com/ebooks/state-of-email-2018

Shot 5: HubSpot Sales Feature of the Week

Tasks – because we want to create a repeatable system daily.

This helps sales team stay on top and not lose opportunities.

Tasks

https://knowledge.hubspot.com/getting-started-with-the-hubspot-crm-free/how-to-use-tasks

Settings: Get prompted to create a follow up every time you complete a task. On by default. You can switch this off if you prefer:

task notify

Shot 6: Opinion of the Week

We have no opinions this week.

Shot 7: Fun Fact of the Week

Apple Podcasts platform hits 50 billion downloads and now has over 500,000 shows.

As content has grown, so has the base:

  • 2014, there were 7 billion podcast downloads.
  • 2016, that number jumped to 10.5 billion.
  • 2017, it jumped to 13.7 billion episode downloads and streams, across Podcasts and iTunes.
  • March 2018, Apple Podcasts passed 50 billion all-time episode downloads and streams.

https://9to5mac.com/2018/04/29/apple-podcasts-statistics/

Shot 8: Resource of the Week

https://www.campaignmonitor.com/resources/guides/2018-email-marketing-predictions/

Excellent example of content presented beautifully and usefully

But key takeaway: personalisation of email is becoming more important than ever.

Shot 9: Quote of the Week

“People will choose unhappiness over uncertainty.” – Tim Ferriss

“I’d like to dial it back 5% or 10% and try to have a vacation that’s not just e-mail with a view.”

Shot 10: Bonus Links of the Week

Facebook Advertising platform changes:

https://thenextweb.com/contributors/2018/04/29/facebook-advertising-platform-changed-businesses-need-going-forward/

Please rate and leave us some feedback on Apple Podcasts as this helps us improve and reach more marketers: https://itunes.apple.com/au/podcast/hubshots/id1058686078

Btw you can follow Apple Podcasts on Twitter here: https://twitter.com/ApplePodcasts

 

HubShots Episode 121

Episode 120: Buyer Profiles versus Buyer Personas

Welcome to Episode 120 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we think through buyer profiles and buyer personas. Plus a bunch of HubSpot tips and tricks.

Listen to the episode here: https://soundcloud.com/hubshots/120-buyer-profiles-versus-buyer-personas

HubShots, the podcast for marketing managers who use HubSpot, is hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 26 April 2018 | Published: Saturday 05 May 2018

Shot 1: Inbound Thought of the Week

Caught up with Mads Nielsen and Varun Bhandarkar at HubSpot this week.

Good reminder from Varun about building your buyer profile and ideal client avatar (aka persona)

Resource 1: HubSpot blog

See also this article from Lauren Hintz:

https://blog.hubspot.com/sales/how-to-define-your-ideal-buyer-profile

“Buyer personas define the different buying patterns of companies within your ideal buyer profile. Sometimes buyer personas are referred to as marketing personas; they are fictional, generalized representations of your ideal customers.

For example, your ideal buyer profile may be health care companies with less than 10,000 employees. Within that ideal buyer profile, you probably work with multiple buyer personas. Various roles may be involved in the buying decision at those companies. Perhaps one buyer persona is a leader of the IT department and another is the head of operations. Differentiating between these buyer personas will help you formulate a message that resonates with the goals and challenges they are each uniquely facing.”

Resource 2: Seer Interactive blog

Btw a good article from Kia Street at Seer about personas, and defining them in terms of behaviour, rather than personal traits:

http://www.seerinteractive.com/blog/behavior-driven-marketing-personas/

Resource 3: Further suggestions: Facebook Audiences

Craig thoughts – some other ideas for building personas:

  • I’ve started building some personas purely around pain points. Eg a person who needs leads for their business.
  • Facebook audiences – which are usually interest based and behaviour based – use these as a basis for your persona

Example: how we drive more than 1500 leads for LG in the solar space: we test audiences in Facebook, and then build content around the interests in those audiences.

In Facebook you can then further analyse those audiences for demographic details, but note that this is coming after your testing, not before. So it is counter to how a lot of articles will tell you to prepare personas.

Shot 2: HubSpot Tip of the Week

Where to find the Personas tool in HubSpot.

Go to Contact Settings, start typing in ‘persona’ and then you’ll see the list of personas you can edit, or add to.

hubspot personas

Shot 1: HubSpot Marketing Feature of the Week

Ability to set featured image for landing pages and web pages within HubSpot.

Why?  So when you share these pages on social there is an image to go with it.   For example, Facebook posts with images see 2.3 times more engagement than those without images.

dmH9ErBvueYdz55jvyRQVZB3YfV0VpSUx6OM3lvfUtgzAA78uF9zHK5ND6Cg8vBgpQ5kIoJMMlftvz6br7SsiQaq2oOTS 3DH4hcoA6 ksogq6Ypl55rrcrwWk5 LnOlUx6R0S8zhttps://www.hubspot.com/product-updates/set-a-featured-image-for-web-and-landing-pages

Bonus Tip: Facebook debugger: https://developers.facebook.com/tools/debug/

Shot 4: Marketing Tip of the Week

Check your website speed using https://www.webpagetest.org/

We use this on a regular basis to check sites and see if there is anything at all that is causing poor site performance.

Make sure your test location is where people will be most accessing your site from.

WebPagetest Website Performance and Optimization Test

Shot 5: HubSpot Sales Feature of the Week

You can take Control of Your Log and Track Email Settings

This is especially great when you don’t want everyone in your CRM.

Inbox 744 ian jacob searchandbefound com au Search Be Found Mail

https://www.hubspot.com/product-updates/take-control-of-your-log-and-track-email-settings

Shot 6: Opinion of the Week

http://sethgodin.typepad.com/seths_blog/2018/04/powerful-metrics-with-hidden-variables.html

Powerful metrics with hidden variables

What factors lead to a search result showing up on page 1 or page 5 of Google?

What about the popularity bar in iTunes? How does it work?

Who decides what your salary is compared to the person down the hall?

On this road, in this town, what’s the threshold before you’ll get a speeding ticket?

In that magazine article, what’s the methodology for ranking these semi-famous people?

How did this image show up in recommended?

There are ratings and rankings that ostensibly exist to give us information (and we are supposed to use that information to change our behavior).

But if we don’t know what variables matter, how is it supposed to be useful?

Just because it can be easily measured with two digits doesn’t mean that it’s accurate, important or useful.

[Marketers learned a long time ago that people love rankings and daily specials. The best way to boost sales is to put something in a little box on the menu, and, when in doubt, rank things. And sometimes people even make up the rankings.]

Shot 7: Podcast of the Week

Justin on Inbound Agency Journey:

https://www.doinbound.com/inbound-agency-journey/how-to-use-agency-partners-to-grow-your-business

“There’s a lot of noise where agencies gain the tools and buy into the training, but they aren’t real marketers.

They don’t understand the nuances of lead scoring, generation leads, etc. They’re better at following the party line delivered by a toolset or method. They’re trained on a platform but not good at actual marketing.”

Shot 8: Resource of the Week

Growing your YouTube Channel:

https://backlinko.com/grow-youtube-channel

Brian Dean chats about how he helped grow Buffer’s YouTube channel.

Shot 9: Quote of the Week

“Perhaps your challenge isn’t finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.”

― Seth Godin, Linchpin: Are You Indispensable?

Shot 10: Bonus Links of the Week

ManyChat course on using Chatbots:

http://course.manychat.com/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 120

Episode 119: Forms in HubSpot Free, Sales Hub Free Features, Running Your Business on Free and Starter

Welcome to Episode 119 of HubShots!

This episode we chat about HubSpot’s decision to add Forms in HubSpot Free and Starter. Plus look forward to Shopify integration. And then we chat about how growing companies can effectively run their business on HubSpot Starter.

Listen to the show here:
https://soundcloud.com/hubshots/119-forms-in-hubspot-free-sales-hub-free-features-running-your-business-on-free-and-starte

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wed 11 April 2018 | Published: Fri 13 April 2018

Shot 1: Inbound Thought of the Week

3 quick thoughts and thanks…

Podcastily

Before we get into the show, we want to mention our producer Christopher Mottram and his company Podcastily:

https://podcastily.com/

Chris has been producing our show right from the start, and he does a fantastic job editing out all our waffle and stuff ups.

He produces some of the top podcasts globally, and as of today, the shows he’s produced have had a combined 20M downloads.

Hoppe7

A big thank you to the Hoppe7 agency in Germany who included us in their 10 Best Inbound Marketing Podcasts of 2018 post:

https://www.hoppe7.de/blog/online-marketing-podcasts

We were very excited to get an email from Isabell Weiss letting us know we were number 5 in their list. Thanks for listening Isabell, and thanks for your wonderful message!

Native Shopify Integration

Shopify Integration BETA rolling out – we’ve started playing with it, will be doing a full episode on it in 2 weeks time.

https://www.hubspot.com/ecommerce-marketing

https://knowledge.hubspot.com/articles/kcs_article/integrations/how-do-i-use-the-shopify-integration

Shot 2: HubSpot Marketing Starter Feature of the Week

Forms in HubSpot Marketing Free (with HubSpot branding!) & Marketing Starter.

Easter Special on Whole Body Cryotherapy Treatments Cryo HQ South Pacific

You can now easily add very functional forms – even includes the ability to add File Upload type form fields.

Also includes reCAPTCHA spam bot prevention.

Plus HubSpot is rolling out Email sending in HubSpot Free as well. Look out MailChimp.

Wouldn’t be surprised if they roll out a stripped down version of landing pages in HubSpot Free as well in the coming months.

Shot 3: HubSpot Gotcha of the Week

Not realising all the free features available to Sales Hub Free!

Shot 4: HubSpot Marketing Tip of the Week

Check page bounce rates on your sites.

You can do this in HubSpot under Marketing > Reports > Analytics Tools > Traffic Analytics

Page Analytics HubSpot

You can also see this data in Google Analytics.

Plus, another bonus of the Traffic Analytics report is that the Page Type selector can tell the difference between blog pages and web pages of WordPress sites (unlike the Content Strategy tool which doesn’t seem to know about blog posts on external sites…)

https://knowledge.hubspot.com/articles/kcs_article/reports/why-do-hubspot-and-google-analytics-not-match

https://blog.hubspot.com/marketing/what-is-bounce-rate-fix

hubspot traffic analytics report

Shot 5: HubSpot Sales Hub Free Feature of the Week

We wanted to highlight 4 features that you can be using straight away for $0!

  • Email notifications (stream of 200 recent opens)
  • Email templates (5 per portal) – to have a process for standardised  responses to people
  • Documents (5 per portal) – great for sharing ebooks and reports to people that you can track and see their engagement with it
  • Meetings (1 meetings link, additional limits) – a time saver if you want to make booking meetings  efficient

Reports dashboard 2

Shot 6: Opinion of the Week

Should other marketing tools eg MailChimp & ActiveCampaign be concerned about HubSpot?

You can start running your business on Hubspot Marketing Starter & Sales Hub Free – and get a ton of value.

Shot 7: Podcast of the Week

HubnSpoke is back:

https://www.thekingdom.com.au/hubnspoke/episode47-hubspot-features-9months

Shot 8: Resource of the Week

Hyperlocal SEO: How to Optimize for Micro-Moments

https://www.searchenginejournal.com/hyperlocal-seo-micro-moments/243221/

BrightEdge reported that 79 percent of keywords overall and 47 percent of the top 20 SERPs are different on a mobile device.

Shot 9: Quote of the Week

“Wisdom is the reward you get for a lifetime of listening when you’d have preferred to talk.” – Doug Larson

He also said:

“Life expectancy would grow by leaps and bounds if green vegetables smelled as good as bacon.”

And tons more: https://www.brainyquote.com/authors/doug_larson

Shot 10: Bonus Links of the Week

http://www.seerinteractive.com/blog/behavior-driven-marketing-personas/

https://martechtoday.com/gartner-offers-first-magic-quadrant-for-content-marketing-tools-213526

https://hubshots.com/hubspot-lead-flow-setup-service/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Hunshots Ep 119

Episode 118: Dark social, Newsletter headlines, Automated Tasks of Deal Stages

Welcome to Episode 118 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at LinkedIn’s sponsored video push, think through dark social, review HubSpot features for deal stages, and consider how CB insights tweaks their newsletter headlines to increase open rates.

Listen to the show here:
https://soundcloud.com/hubshots/118-dark-social-newsletter-headlines-automated-tasks-of-deal-stages

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 05 April 2018 | Published:

Shot 1: Inbound Thought of the Week

Companies can now add video natively to their company pages:

https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146

Video for sponsored content:

https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2018/linkedin-goes-all-in-on-b2b-video

In short: LinkedIn ad functionality catching up to other platforms.

Shot 2: HubSpot Marketing Feature of the Week

Funnel of contact lifecycle stages

hubspot funnel

Full list of March releases:

https://blog.hubspot.com/customers/the-complete-list-of-march-2018-product-updates

Shot 3: HubSpot Gotcha of the Week

PandaDoc integration with HubSpot

While doing this with a client and using the Products within Sales Pro we tried to get the product information into PandaDoc.

Unfortunately, this could not be done as it pulls contact properties and not sales properties like products.  Just be aware of this if you are using HubSpot Products and PandaDoc.

There is a request in to have this pulled into PandaDoc from HubSpot.

https://help.pandadoc.com/faqs/hubspot-integration-with-pandadoc/

Shot 4: Marketing Tip of the Week

What is Dark Social?

Traffic that comes from sources that the referrer can’t be identified eg:

  • Messaging/Chat Apps (FB Messenger, WhatsApp, SnapChat, etc)
  • Some Social apps eg FB that open a site within their own browser
  • Email that doesn’t include any tracking details

It is usually lumped within the Direct channel in Google Analytics.

Some analytics tools are getting better at allocating it to other channels (eg Chartbeat)

Why is it important?

A lot of sharing is done outside the trackable channels and instead is done via Messaging apps, or direct email etc.

It’s important because it often is recommended by friends – ie it isn’t traffic from clickbait headlines etc.

How to measure it more accurately

  • Use tracking links if possible eg when you share on social – so that if others then copy your link and share it in a messaging app it includes the tracking details.

Further reading:

https://knowledge.hubspot.com/articles/KCS_Article/Reports/How-does-HubSpot-categorize-visits-contacts-and-customers-in-the-Sources-Report

https://knowledge.hubspot.com/sources-user-guide-v2/how-to-analyze-sources-data

https://econsultancy.com/blog/67529-the-rise-of-dark-social-everything-you-need-to-know

https://adespresso.com/blog/dark-social/

Shot 5: HubSpot Sales Feature of the Week

Automated Tasks on Deal Stages

This gives you the ability to create tasks on deals automatically when deals change stages.

Use this to standardise your sales processes!

Settings 5

Settings 4

https://www.hubspot.com/product-updates/automated-tasks-on-deal-stages

Shot 6: Opinion of the Week

https://daringfireball.net/2018/04/users_and_customers

“The linguistic trick Zuckerberg pulls here is that nowhere in the entire interview does he mention the words user or customer. He only says you (in the plural sense) and people. That’s a dodge, because unlike Apple — and Amazon — Facebook’s users are not its customers — and most of the controversies they are dealing with today all stem from the fact that they favored their customers (advertisers willing to pay ever-higher sums for ever-more-invasively-targeted ads) at the expense of their users.”

Shot 7: Checklist of the Week

Whose meeting is this? A simple checklist by Seth Godin

Can your next meeting (not conversation, not presentation, but meeting) pass this test?

  1. There’s one person responsible.
  2. The time allocated matches what’s needed, not what the calendar app says.
  3. Everyone invited is someone who needs to be there, and no key party is missing.
  4. There’s a default step forward if someone doesn’t come.
  5. There’s no better way to move this forward than to have this meeting.
  6. The desired outcome is clearly stated. The organizer has described what would have to happen for the meeting to be cancelled or to stop midway. “This is what I want to happen,” and if there’s a “yes,” we’re done.
  7. All relevant information, including analysis, is available to all in plenty of time to be reviewed in advance.

If you score a seven, count me in.

http://sethgodin.typepad.com/seths_blog/2018/04/whos-meeting-is-this-a-simple-checklist.html

Shot 8: Resource of the Week

https://www.cbinsights.com/research/team-blog/newsletter-headlines/

Here’s what works for us. (Note: There are no rules with newsletters. Do what is right for you)

  • Brand names – There is a reason big tech blogs cover Google, Apple, etc so much. People care about them. Brands work.
  • Short titles – Less is more.
  • Negativity – Unfortunately, “A unicorn takes flight” will do worse than “A unicorn falls to earth”. The news adage that “if it bleeds, it leads” seems to hold here.
  • Surprises – Contrarian views or data on widely held beliefs or areas do well.

http://www.convinceandconvert.com/digital-marketing/boost-our-marketing-budgets/

Shot 9: Quote of the Week

“You can easily judge the character of a man by how he treats those who can do nothing for him.”

― Simon Sinek, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t

Shot 10: Bonus Links of the Week

http://www.niemanlab.org/2018/03/this-is-the-next-major-traffic-driver-for-publishers-chromes-mobile-article-recommendations-up-2100-percent-in-one-year/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 118

HubShots Podcast

Episode 117: Tailored Lead Flows, ManyChat Integration, and Sydney HubSpot User Group review

Welcome to Episode 117 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

Listen to the show here:
https://soundcloud.com/hubshots/117-117-tailored-lead-flows-manychat-integration-and-sydney-hubspot-user-group-review

This episode we discuss tailored Lead Flows, HubSpot’s upcoming integration with ManyChat, improved HubSpot Meetings functionality and our favourite feedback from the Sydney HubSpot User Group this week.

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 29 Mar 2018 | Published: Tuesday 03 Apr 2018

Shot 1: Inbound Thought of the Week

Inboundcountdown.com

We have under 160 days to Inbound18.  Who will be coming?

IMG 0009

But onto the Sydney HubSpot User Group.  We had a great turnout and you can download the wealth of knowledge that was shared on the night here.  Remember to apply that knowledge and understanding.

Sydney HubSpot user group 2018 03 29 2

Craig presented on the 5 Marketing Trends You Need to be Implementing Now!

Plus Elissa Hudson spoke about Why Facebook Messenger is the Next Big Marketing Channel.

You can download the presentation decks here.

For more images of the night, checkout this shared album.

Interesting observation: no one taking selfies!

Feedback from the night made us lol:

Most of the feedback has been overwhelmingly positive, people saying they loved the venue, food, speakers, presentations, panel session and vibe.

But here’s my favourite response so far:

What was good at tonight’s meeting: Food

What can we improve: Presentations

The next event will be held in May 2018.

Shot 2: HubSpot Marketing Feature of the Week

Optimising HubSpot Lead Flows

Typically when we review Lead Flows in HubSpot portals we find that either:

  • They haven’t been setup at all
  • There are one or two generic Lead Flows that have really low conversion rates.

There’s tons of opportunity here.

You should be aiming to get Lead Flow conversion rates of at least 10% by tailoring your Lead Flow offers. Here’s a screenshot of Lead Flows we have set up in our portal:

hubspot leadflows 1

The secret is to tailor the Lead Flows to specific pages.

Quite often we build Lead Flows that are placed on just one or two pages:

leadflow setup

Our Done For You HubSpot Lead Flow Setup Service

Would you like help setting up Lead Flows for your business? Perhaps our HubSpot Lead Flow Setup Service can help.

We setup 5 tailored Lead Flows for you – full details here.

Shot 3: HubSpot – What’s Coming

After learning all things about Facebook Messenger at the last Sydney HUG we know that in the next few weeks there will be a native integration between HubSpot & ManyChat.

ManyChat Color Vertical

ManyChat lets you create a Facebook Messenger bot for your marketing, sales and support. It’s easy and free.

Coming in May we will see HubSpot conversations will be one of the first platform-level features available in the soon-to-be-released HubSpot Service Hub.  This will be in HubSpot CRM Free.

conversations 001

Shot 4: Marketing Tip of the Week

Cleanup your data before you load it into HubSpot.

Why are we saying this?  Because not doing it can cause you a lot of headaches as you implement and use HubSpot to market your business.

Recently we have experienced customers who load all their data without thinking through what is going in and how old the contacts are can run into big issues.  One being getting your account stopped by HubSpot and having contacts quarantined.

So one of the ways to approach it is like this:

  • Look at your data that you want to use.
  • Determine what fields you need.
  • Then check the mapping of that into HubSpot contact properties.
  • Then split your customer list in 1-2 year blocks before loading.  This is because there is on average contact decay of 25% year on year.
  • As a precautionary measure you can use Clearbit to enhance and check your data before loading it in.

Shot 5: HubSpot Sales Feature of the Week

Meetings Integrates Better with the HubSpot Platform

  • Control Your Branding by Hosting Meetings Links from Your Own Domain.  Caveat, if you have multiple domains (like Craig and Ian) then you only get to choose one.
  • Get Valuable Page Analytics on Your Meetings Link
  • Meetings Submissions Now Act as Forms – this is the biggest one!

Settings 3

Shot 6: Opinion of the Week

Elissa Hudson Circle with Logo

Parting comment from  Elissa Hudson, Senior Marketing Manager at HubSpot Sydney.  This is not verbatim! “Ask why you are doing a particular marketing activity and then see if it lines up with your goals.  So are you building a twitter following that reaches your business goal or are you doing it because it is a good idea?”

This comment resonates with us.  I think we need to always come back to the why and understand on a daily basis if what we are doing is getting us towards our greater goal when implementing marketing activities.

Shot 7: Tool of the Week

Rev – https://www.rev.com/

We use this for:

  1. converting audio (like this podcast) or video to text.
  2. Creating captions and subtitles for videos, especially Facebook

Bonus: want to see what Facebook data is being collected about you?  Then try this for a week > https://dataselfie.it

Shot 8: Resource of the Week

This is for those of you with families.  Apple launched this week a Families section on their website.

Their value proposition is this: You want to do what’s best for your family. So do we.  Check it out here as we think it is a great resource > https://www.apple.com/families/

Shot 9: Quote of the Week

“Success is never final. Failure is never fatal. It is courage that counts.”

-Winston Churchill

Shot 10: Bonus Links of the Week

https://builtvisible.com/install-facebook-tracking-pixel-in-gtm/

https://databox.com/track-blog-post-metrics-by-author-page-title-google-analytics

Tool to investigate:

https://www.birdsonganalytics.com/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 117

Episode 116: Contrarian Marketing Channel Choices, HubSpot Community events

Welcome to Episode 116 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

Listen to the show here:
https://soundcloud.com/hubshots/116-contrarian-marketing-channel-choices-hubspot-community-events

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

This episode we chat about community events including a quick recap of Grow with HubSpot Melbourne learnings. Then chat through HubSpot marketing and CRM features, before thinking through how to be contrarian in our marketing channel choices.

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 21 March 2018 | Published: Friday 23 March 2018

Shot 1: Inbound Thought of the Week

Grow with HubSpot Melbourne review

Good sessions by James Gilbert, Elissa Hudson, Jon Dick.

The slide deck from the event is here: https://bitly.com/2pfOsv2

For the lols check this set of example conversion rates:

conversion rates

Speaking of Elissa, she’s speaking at the Sydney HUG this Wednesday 28th – see you there:

https://sydney.hubspotusergroups.com/sydney-hubspot-user-group-meeting-28-march-2018

We have some swag to give away at the event!

Shot 2: HubSpot Marketing Feature of the Week

Using the Ads features to create Lookalike audience that you can use to do Facebook promotion.  But Why stop there…you can also create some based of smart lists in your portal.

Ads HubSpot

Shot 3: HubSpot Gotcha of the Week

It has got us this week!

Shot 4: Marketing Tip of the Week

How to Test and Measure a channel

  • Pick a channel to test for 3 months eg Instagram
  • Allocate 10% of your spend budget and time budget to the new channel
  • Focus on audiences, message and how you will track it
  • Implement, test and measure each week
  • If it works, compare CPA, lifecycle stage and speed with other channels
  • If it doesn’t park it for 6 or 9 months and then re-test

Shot 5: HubSpot Sales Feature of the Week

Customisation of Product Offers with Increased Product Pricing Flexibility

https://www.hubspot.com/product-updates/customize-your-product-offers-with-increased-product-pricing-flexibility

You can now:

  1.  Add Cost Per Unit and Margin
  2. Discount by Percentage
  3. Add a term that the product is good for, month or year and enter the length of term

Note: discount is applied on the deal and not on the product.

Shot 6: Opinion of the Week

The need to Test and Measure

From Grow with HubSpot session on channels that B2B marketers use to distribute content:

content channels

Taken from: http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/

And here’s the results from 2018:

http://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf

content channels 2018

During the Panel session the speakers were asked whether they use Facebook much for B2B.

The general response was that for B2B they use LinkedIn.

James asked the audience whether they preferred LinkedIn or Facebook for business content. 70% preferred LinkedIn as a channel.

Elissa then mentioned that HubSpot is having great success with Facebook, in particular Messenger.

Here’s my thoughts: the graph above shows what B2B marketers are doing, not necessarily what is the best thing to do.

If you are going to follow the herd make sure its the right herd…

Instead of blindly following industry herds, make sure you have a testing budget. Put 10% into testing contrarian views.

Eg in the above channel listing only 26% of B2B marketers are using Instagram. This to me smells of opportunity.

Would you rather be competing with 89% of B2B marketers, or 26% of B2B marketers.

However, you need to test and measure.

We’ve had huge success with Instagram for some clients, and really poor results for others.

BTW here’s something else that I’m going to review: Google+ – why are 28% of marketers still using that to distribute content?

Shot 7: App of the Week

KAYAK – Search hundreds of travel sites at once. – Thank you Mads!

There is an app for Android and iOS > https://www.kayak.com/mobile

https://www.kayak.com/

Shot 8: Resource of the Week

http://buzzsumo.com/blog/content-trends-2018/

Highlight: In this new world of content saturation and falling social shares, the big winners are sites that have built a strong reputation for original, authoritative content.

Shot 9: Quote of the Week

“I’M NOT READY FOR THAT.” How many times have you heard that? How many times have you said that? It’s a very natural reaction to things that are daunting and often make us feel insecure. It’s also a very common excuse to bow out of things we need to step into.”

― Carl Lentz, Own The Moment

Shot 10: Bonus Links of the Week

https://www.distilled.net/resources/six-optimization-tips-to-get-more-youtube-views/

https://www.integrate.com/blog/how-to-use-a-3-tier-demand-generation-plan-to-craft-a-winning-strategy

Tool to investigate:

https://whatshelp.io/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 116

Nice picture, nothing to do with the episode though

Episode 115: Growing… with HubSpot in Melbourne, HubSpot’s new features, Keyword Rankings in GSC

Welcome to Episode 115 of HubShots!

In this episode we talk about growing… with HubSpot in Melbourne. Plus we look at HubSpot’s new features, especially on the sales side of the product. We look at how to use Google Search Console to check keyword rankings (now that HubSpot is killing its keyword tool). And we finish with a ton of interesting resources to embiggen your marketing thinking!

Listen to the show here: https://soundcloud.com/hubshots/115-growing-with-hubspot-in-melbourne-hubspots-new-features

HubShots is APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 07 March 2018 | Published: Friday 09 March 2018

Shot 1: Inbound Thought of the Week

Grow with HubSpot Melbourne is on next week – Thursday 15th March.

Charles McKay from Synx will be one of the speakers – looking forward to hearing him.

Register now, it’s free.

Register for the Sydney HubSpot User Group (HUG).  Great way to meet other HubSpot users and partners and grow your network.

Register here for free and join us at WeWork in Pyrmont.

Shot 2: HubSpot Feature of the Week

Following contact, company and deal records in CRM

https://www.hubspot.com/product-updates/follow-records-within-hubspot

hubspot settings follow

This along with Mentions is the HubSpot going down the path of what Salesforce Chatter was years ago.

Prediction: Look out for a Chatter like interface when Customer Hub comes out later this year.

The goal will be to get the whole company inside HubSpot.

Shot 3: HubSpot Gotcha of the Week

Setting locale for content strategy. This can only be done once you create the cluster!  Default is United States.  So data you get will be different.  But remember this is a guide…don’t take it as the gospel.

Topic Clusters

Shot 4: Marketing Tip of the Week

How to use Google Search Console to view keyword ranking data

Ie now that HubSpot is killing the keyword tool

Using the old Google Search Console you can access the keyword date for your site.

https://www.google.com/webmasters/tools/search-analytics

Once you’ve created an account, when you log in you’ll see this:

gsc old 1

Click on the Search Analytics in the middle:

gsc old 2

Enable all of the columns above the table to include Clicks, Impressions, CTR and Average Position.

You can change the Dates, Pages, Countries, Devices to drill into the data.

In the new Google Search Console interface the data is presented a bit nicer, and also allows further history (up from 90 days to an entire year of data).

https://search.google.com/search-console/performance/search-analytics

In the new interface, click on the Open Report for the Performance:

gsc new 1

You’ll see the keyword data presented as follows:

gsc new 2

You can add filters at the top to narrow down your focus.

Shot 5: HubSpot Sales Feature of the Week

Now, you can set up your HubSpot Meetings link to automatically send reminder emails to prospects/clients 72 hours and 1 hour before your meeting, which should decrease no-shows!

Meetings

Note that you cannot personalise the reminder email at the moment:

Meetings 1

https://www.hubspot.com/product-updates/set-automatic-email-reminder-for-meetings

Shot 6: Opinion of the Week

Don’t build your house on rented land… more from the Department of Stating the Obvious.

Focus on building your properties and investing in them.  Build a moat!

https://www.businessinsider.com.au/littlethings-online-publisher-shuts-down-and-blames-facebook-algorithm-2018-2

Want to comment on this, then comment on the post about this in our HubShots Facebook Group.

On Facebook, it’s pay to play… speaking of which…

HubSpot and Facebook

https://www.hubspot.com/company-news/hubspot-recognized-by-facebook-as-badged-marketing-partner

HubSpot announced today that Facebook has recognized the company for its rich capabilities, deep expertise, and long track record of success in advertising technology, naming HubSpot an official badged marketing partner.

…in an inboundy way…

Shot 7: Podcast of the Week

Interview With Kevin Kelly

https://www.fool.com/investing/2018/02/22/interview-with-kevin-kelly-bonus-round.aspx

“So, I think the world is getting better — not by very much — but 1% compounded annually is civilization.”

“I think there is primarily only one metaskill that will serve people, and that is the metaskill of learning how to learn.”

Hill: I’ve been to China twice in the past two years. No one is using cash. All transactions are done on a Tencent app that people use on their phones. When will cash be dead in the United States?

Kelly: [Laughs] It’s absolutely true that nobody under the age of 30 carries any cash whatsoever. In fact, I saw a homeless guy begging, and he had his QR code. He only accepted mobile payments, because nobody had cash.

Shot 8: Resource of the Week

Google keeping people on its own entities longer:

https://moz.com/blog/googles-walled-garden

Charles Duhigg on Google:

https://www.nytimes.com/2018/02/20/magazine/the-case-against-google.html

Shot 9: Quote of the Week

http://tomtunguz.com/marketing-roadmap/

“At the highest level, marketing articulates a compelling narrative. This is step 1.The narrative brings the market forward by contrasting the current state of affairs with a persuasive view of the future. This is a Gap Analysis – a comparison of the current state of affairs to the desired potential.”

Shot 10: App of the Week

Camera on iOS.  Did you know that you can use it to read QR codes?

Shot 11: Bonus Links of the Week

https://webris.org/wiki/intro-to-seo/

https://moz.com/blog/googles-walled-garden

https://www.elephate.com/blog/ultimate-guide-javascript-seo/

https://salt.agency/blog/google-lighthouse-seo-guide/

https://www.gotchseo.com/ahrefs/

Tool to investigate:

https://www.linkedhub.io/

https://www.archie.co

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 115

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