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Episode 112: HubSpot Updates, the Good, the Bad and the Ugly, Life after Keywords!

Welcome to Episode 112 of HubShots!

This episode we chat about some of the recent and coming HubSpot updates, plus adding Nicholas Cage’s face to every movie…

Listen to the show here:
https://soundcloud.com/hubshots/112-hubspot-updates-the-good-the-bad-and-the-ugly-life-after-keywords

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Thursday 08 February 2018 | Published: Saturday 17 February 2018

Shot 1: Inbound Thought of the Week

http://inboundcountdown.com/

HubSpot User Group in Sydney is on 28 March at WeWork in Pyrmont!

http://sydney.hubspotusergroups.com/

Come along and meet Justin, Moby, Tony, Ian and Craig, plus some kinda awesome HubSpot people.

Get there early and have a nice dinner on Harris St.

List of all User Groups:

https://academy.hubspot.com/hubspot-user-groups/find-a-hug

Here’s Melbourne:

https://academy.hubspot.com/hubspot-user-groups/find-a-hug/melbourne

Here’s Brisbane:

https://academy.hubspot.com/hubspot-user-groups/find-a-hug/brisbane

Shot 2: HubSpot Marketing Feature of the Week

Google’s Invisible reCAPTCHA Available on all HubSpot Forms

Security and ensuring a good user experience are of the utmost importance when collecting information from visitors to your website. Google’s latest update to their reCAPTCHA has a higher pass rate than its predecessor for HubSpot customers, and it requires zero user-input.

recaptcha

https://www.hubspot.com/product-updates/now-live-googles-invisible-recaptcha-available-on-all-hubspot-forms

Shot 3: HubSpot Gotcha of the Week

Goodbye Keywords tool

https://www.hubspot.com/product-updates/sunsetting-keywords-in-2018

Fare thee well, we’ll miss you HubSpot Keyword Tool.

Please don’t sunset the Prospects tool… we had a client who was very excited about the Keyword tool when we were demoing it to them this week.

Some other perspectives:

https://cognitiveseo.com/blog/17318/rank-tracking-is-dead/

Shot 4: Marketing Tip of the Week

Creating Lookalike Audiences for Facebook Ads.

Lookalike Audience

This is powerful when you consider the expanded reach you can have.

Globally, people spend an average of 50 minutes a day on Facebook, giving us ample opportunities to connect with the right people.

Make sure you have setup your Facebook Pixel and enabled it within HubSpot.  Best part is you can use your HubSpot lists to create lookalike audiences!

Shot 5: HubSpot Sales Feature of the Week

Meetings – some nice personalisation options when setting up a meeting link.

meeting config

Shot 6: Opinion of the Week

Why I still don’t want to click your link to book time in your calendar…

Is it an age thing?

It’s obviously much more efficient, but it still feels uncomfortable to me – it’s like the person who shakes your hand with a dominant hold…

When we were organising time with Brian Halligan he didn’t palm us off with a link to book in time…

Shot 7: App of the Week

Overcast – Podcast player for iOS

https://overcast.fm/

Shot 8: Resource of the Week

A great piece of advice from Tomasz Tunguz about writing.  Try it out and tell us if you saw a difference.

http://www.tomtunguz.com/writing-separate-lines/

The rise of infinite scroll:

https://medium.com/startup-grind/infinite-scroll-the-webs-slot-machine-c18c2502d5c1

Shot 9: Quote of the Week

“The key thing with human/robot this interaction is that you need to set the expectation. If you say that a chat bot will be able to answer any question, for instance, humans will use it once, find the limitations, and stop using it. Set the expectation of users appropriately.”

– Tomasz Tunguz, Venture Capitalist, Redpoint

Shot 10: Bonus Links of the Week

Using ML to put Nic Cage’s face in every movie:

https://www.avclub.com/deep-learning-technology-is-now-being-used-to-put-nic-c-1822514573

https://www.theguardian.com/technology/2018/feb/02/how-youtubes-algorithm-distorts-truth

http://www.convinceandconvert.com/digital-marketing/are-buyer-personas-really-dead/

https://xen.com.au/new-facebook-news-feed-algorithms-whats-changed-respond/

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 112

Yet again we're using a stock image that has nothing to do with the show content

Episode 111: Things you didn’t know about Facebook Ads, HubSpot versions, HubSpot product updates

Welcome to Episode 111 of HubShots!

In this episode, we chat about new HubSpot features we like, some upcoming inbound marketing events, understanding HubSpot versions, cool resource for Facebook audiences.

Listen to it here: https://soundcloud.com/hubshots/111-things-you-didnt-know-about-facebook-ads-hubspot-versions-hubspot-product-updates

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: 31 Jan 2018 | Published: Friday 09 February 2018

Shot 1: Inbound Thought of the Week

Catching up with the HubSpot team in Sydney today. Shoutout to Mads, Varun, Brent, Ariana, Dave.

A good friend: tells you if you have something on your nose. Honest feedback is important.

We’d love your honest feedback about the show – please email us or leave a comment.

Grow with HubSpot Melbourne – https://offers.hubspot.com/grow-with-hubspot-melbourne-2018

Shot 2: HubSpot Marketing Feature of the Week

Understanding the different HubSpot Marketing versions:

https://www.hubspot.com/pricing/marketing

Free – when you are just getting started and want to see who is converting and the path they took.  Remember it only holds 7 days of contact data in the timeline.  Great for adding lead flows.

Starter – when you want to see contact timeline history and remove HubSpot branding

Basic – when you want to add forms, landing pages, blogs and send email campaigns

Pro – when you want to start adding Workflows and A/B testing

Enterprise – when you hit 33,000 contacts and want predictive lead scoring and want to manage multiple domains on the one account.

We also spoke about the redesign of the HubSpot pricing page > https://blog.hubspot.com/marketing/pricing-page-redesign-conversion-rate-optimization

Shot 3: HubSpot Cool Items of the Week

Snippets in Gmail email compose:

https://www.hubspot.com/product-updates/use-snippets-in-gmail-and-outlook

We spoke previously about this within HubSpot but to have it in Gmail and Outlook is going to take it to another level!

Shot 4: Marketing Tip of the Week

Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

https://www.jonloomer.com/2018/01/24/facebook-ads-custom-audiences-guide/

Challenge take 1 a day and implement it in your marketing and tell us what happens.

For example #17: Did you know you can create custom audiences based on the utm parameters people visited your site via?

And number #47 – people who viewed your Instagram profile.

Shot 5: HubSpot Sales Feature of the Week

Email Threading in HubSpot CRM:

https://www.hubspot.com/product-updates/email-threading-in-hubspot-crm

Here’s the default view:

hubspot email thread 1

And now viewing the thread:

hubspot email thread 2

And now fully expanded:

hubspot email thread 3

Shot 6: Opinion of the Week

Customer Service Idea of the Week

Intelligent on-hold voice recognition system – you’re put on hold, and it asks you what kind of music you’d like to listen to. It basically gives you an Amazon Echo experience. It has voice recognition and plays you music you request, answers general questions you ask etc.

The ease of the sedentary life

https://twitter.com/puffnfresh/status/956434517111095296

DUXwE3cU0AAtqEQ

Shot 7: Podcast of the Week

Investing, Content Consumption & Behavior Watching | An Interview On Kelsey Humphreys’s Show

https://itunes.apple.com/au/podcast/the-garyvee-audio-experience/id928159684?mt=2&i=1000399810200

Ian found the first part really interesting in when they talk about content consumption and behaviour.

Shot 8: Resource of the Week

Getting ready for GPDR compliance in the EU – the EU General Data Protection Regulation (GDPR)

https://blog.hubspot.com/customers/making-your-mailing-list-gdpr-friendly-with-hubspot-permission-pass-campaign

Resources:

https://www.eugdpr.org/

The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy.

Who does the GDPR affect?

The GDPR not only applies to organisations located within the EU but it will also apply to organisations located outside of the EU if they offer goods or services to, or monitor the behaviour of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.

Shot 9: Quote of the Week

“your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”

― Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World

Shot 10: Bonus Links of the Week

Fascinating insight into the business of buying fake followers.

Fake likes and followers is nothing new, but this article delves into the business behind it and how harmful it is for real people who have their identities stolen to create fake profiles.

https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.html

https://blog.drift.com/chatbots-report/

https://www.slideshare.net/DrifttHQ/the-2018-state-of-chatbots-report

https://blog.drift.com/wp-content/uploads/2018/01/2018-state-of-chatbots-report.pdf

https://cognitiveseo.com/blog/14134/seo-competitor-analysis/

Tool to investigate:

https://www.datawrapper.de/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 111

Hubshots Podcast Episode 99

Episode 110: Inbound18, Sitemaps, SSL in HubSpot and Workflows vs Sequences

Welcome to Episode 110 of HubShots!

Asia-Pacific’s #1 HubSpot focused podcast

This episode we chat about Inbound 2018, the Sydney HubSpot User Group, XML Sitemaps in HubSpot, forcing SSL in HubSpot, Mobile Search Ranking factors, HubSpot Workflows versus Sequences, plus a good post from Seth Godin.

Listen to the show here: https://soundcloud.com/hubshots/110-inbound18-sitemaps-ssl-in-hubspot-and-workflows-vs-sequences

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Monday 22 January 2018 | Published:

Shot 1: Inbound Thought of the Week

Only 225 days to Inbound 2018 as we record this episode:

https://hubshots.com/inbound-countdown/

But only 30 or so days until the first Sydney HUG for 2018.

http://sydney.hubspotusergroups.com/

Sydney HUG at the end of February, and aiming for last Wednesday of every second month

Shot 2: HubSpot Marketing Tip of the Week

Getting your XML sitemap from HubSpot

Content menu > Content Settings > Sitemaps

hubspot xml sitemaps

Select your site, and the tick/untick which pages to include, and publish any updates.

Video: Adding your HubSpot site XML sitemap to Google Search Console

https://www.youtube.com/watch?v=jf1Y_ejFv-8

Shot 3: HubSpot Gotcha of the Week

Enabled SSL versus Enforced SSL

It’s easy to miss enforcing SSL on your site – you’ve setup the DNS for https:// but find that some links (eg XML sitemap links) are still http://

This can also happen with landing pages not forcing to https:// versions.

The solution is simple – you need to Require SSL ie force the SSL in domain manager:

Content menu > Content Settings > Domain Manager > Edit domain

Tick this option and Save:

hubspot domain ssl

Note: Can take upto an hour for all links (eg in XML sitemap) to be updated.

Shot 4: Marketing Tip of the Week

Mobile Search Ranking Factors

Mobile Search ranking factors – page speed becoming a factor in July 2018 (following the footsteps of Desktop which has had speed as a ranking factor for a while)

https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html

Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says.

https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904

https://searchengineland.com/faqs-new-google-speed-update-amp-pages-search-console-notifications-desktop-pages-289929

Shot 5: HubSpot Marketing & Sales Feature of the Week

Workflows versus Sequences

1:M versus 1:1

Marketing versus Sales

Workflows: Automated nurturing for lists (usually by Marketing)

Sequences: Automated follow up for individuals (usually by Sales)

https://blog.hubspot.com/customers/using-sequences

Here is a list of sample Workflows > https://knowledge.hubspot.com/articles/kcs_article/workflows/list-of-sample-workflows

Shot 6: Opinion of the Week

Voice Search – Neil Patel comment

http://marketingschool.io/the-marketing-advice-you-need-to-hear-but-dont-want-to-ep-539/

Neil talks about it here [01:05] SEO is changing because of voice searches.  We mentioned this last week and how things will change.

So we need to diversify and be prepared for changes.  Never assume that things will remain.  Always be ready for change.

Shot 7: Podcast of the Week

Our Top 5 episodes from 2017:

hubshots top 5 last year

Our Top 5 Episodes of all time:

hubshots top 5 alltime

Here’s the link to the Brian Halligan episode:

https://hubshots.com/episode-100/

Shot 8: Resource of the Week

Seth Godin post – Please don’t kill the blogs

http://sethgodin.typepad.com/seths_blog/2018/01/an-open-note-to-google.html

Shot 9: Quote of the Week

“While others make noise, quietly create value. While they fight for attention, just follow your heart.”

  • Dharmesh Shah (Co-founder of HubSpot)

Shot 10: Bonus Links of the Week

https://blog.hubspot.com/customers/instagram-content-strategy

https://gaps.com/future-of-link-building/

https://shift.newco.co/pinterests-third-way-a1877c5f1001

https://www.farnamstreetblog.com/2017/12/best-farnam-street-2017/

https://getuplift.co/distribute-your-content-in-a-crowded-market/

Delightful:

https://25iq.com/2017/12/22/investing-and-business-lessons-from-the-princess-bride/

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 110

HubShots

Episode 109: Facebook, Google, HUG – 2018 is off to a rapid start

Welcome to Episode 109 of HubShots!

Asia-Pacific’s #1 HubSpot Focussed podcast. Possibly. We think.

This episode we chat about community, HubSpot integrations, Facebook News feed shenanigans, Google My Business listings add video, and a new Creative Top 10.

Listen to the show here: https://soundcloud.com/hubshots/109-facebook-google-hug-2018-is-off-to-a-rapid-start

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Monday 15 Jan 2018 | Published: Tuesday 30 January 2018

Shot 1: Inbound Thought of the Week

How 2018 will be shaped? Rapid changes in marketing – stay informed and learn at HubSpot user groups.

Find a HubSpot User Group (or HUG) near you.

https://offers.hubspot.com/join-a-hubspot-user-group

Very excited to be helping out with the Sydney HUG this year along with Moby, Justin and Tony.

http://sydney.hubspotusergroups.com/sydney-hubspot-user-group-sydney-hug

UPDATE: First meeting will likely be in March (not the end of Feb as we had previously thought).

Shot 2: HubSpot Marketing Feature of the Week

Integrations

Integrations directory is growing (and improving)  – 125 integrations listed as we record this:

https://www.hubspot.com/product-updates/major-update-to-the-integrations-directory

Save Prompts – good and bad

Some improvement in Save prompts eg this kind of thing is on contacts and now tasks:

hubspot prompt

But it still isn’t on Workflows eg lost count of the number of times I’ve gone into a Workflow and changed a setting but the forgotten to save it… would be good if Workflows prompted as well

Shot 3: Marketing Tip of the Week

Facebook News Feed!

https://www.jonloomer.com/2018/01/14/facebook-news-feed-update-now-what/

“This is a confusing concept for some marketers. Facebook wants engagement, but you can’t bait users into it. You can actually get engagement without engagement bait.

This is consistent with Facebook’s emphasis on authenticity. Your goal is to not only get lots of comments, likes, and shares, but for that engagement to be meaningful.”

Tips:

  • Drive meaningful engagement
  • Messenger (and bots)
  • Minimal impact to advertising

Videos in Google MyBusiness

https://searchengineland.com/google-business-video-uploads-now-available-business-owners-289679

  • Videos can be up to 30 seconds in length.
  • Customers can also upload videos!  You will have the ability to flag inappropriate videos through your dashboard.

How it works:

  • Videos will appear in the overview tab of the Google My Business Dashboard
  • Customer uploaded videos can be found in the ‘customer’ tab
  • Business uploaded videos can be found in the ‘by owner’ tab
  • All videos can be viewed together in the ‘videos’ tab
  • After upload it could take up to 24 hours for the videos to appear. Once live, they will display where local photos do.

Shot 4: Creative Top 10 of the Week

Top 10 ways to promote a solar dealer (business that sells and installs solar panels on homes):

  1. Educate people on solar with a guide on what to look for in solar.
  2. Create a nurture campaign to educate people through the research process.
  3. Run Google and Facebook Ads in their target installation area.
  4. Offer a free initial solar evaluation and how people can reduce their energy bills.
  5. Partner with a business that can finance solar systems to make purchasing easier with a monthly payment.  This could also be an avenue for the solar dealer.
  6. Get people to sign up to be notified of solar specials if they want to save on purchase price.
  7. Target like audiences in Facebook that have purchased solar from that dealer.
  8. Knock on doors of the houses next to the installed house/free solar evaluation and offer their neighbours a free evaluation and if they all buy then they each get the group discount.
  9. Offer a discount to people who have installed solar to have a sign in their front yard for 60 days saying the solar dealer did the job and what their potential savings are.
  10. Advertise on sites where people are looking and learning about solar.

Shot 5: Opinion of the Week

Voice search on Smart speakers

https://techcrunch.com/2018/01/04/smart-speakers-top-ar-vr-and-wearables-to-become-fastest-growing-consumer-tech/

https://www.macrumors.com/2018/01/04/canalys-smart-speaker-growth/

First note: there were ‘only’ 30 million smart speakers shipped worldwide last year ie still a tiny fraction of the homes that are potential users. (By comparison stats indicate approx 125 million households in the US, Europe is multiples of that, etc). So we are only at the start. Don’t be fooled into thinking this is a massive user base already. However, it is growing rapidly.

Second note: Don’t assume you are optimising your businesses for smart speaker users.

Third note: But do assume that the rise of smart speakers will train people to search with voice search like queries. And this is the opportunity for all business owners…

Shot 6: Podcast of the Week

Marketing School

Test and see if it sticks…

Shot 7: Resource of the Week

Avoiding Survivor bias

http://tomtunguz.com/overfitting-in-business/

Each January, I remind myself of this idea. To start the year with a fresh mind, that the world is different, meaningfully different than it was last year, and that means jettisoning the assumptions of the past – until the assumption can be reproduced consistently.”

Shot 8: Shoutout of the Week

Big thanks as usual to Chris who edits our podcast.

Check him out at his website:

https://www.christophermottram.com/

Shot 9: Bonus Links of the Week

https://www.scientificamerican.com/article/how-the-survivor-bias-distorts-reality/

Doing fewer things better:

https://blog.hubspot.com/marketing/biggest-marketing-lessons-hubspot

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 190

HubShots Episode 107

Episode 108: InboundShots 002 End of 2017 Chat

Welcome to Episode 108 of HubShots!

This episode is different to our usual format.

We had caught up with our good friend Moby from the InboundBuzz podcast, in an episode we’re referring to as InboundShots 002 (for our first episode ie InboundShots 001 click here).

Recorded: Wednesday 20 December 2017 | Published: Friday 26 Jan 2018

In this episode we discuss:
– After the ebook
– The danger of blindly following industry leaders
– How much focus should we be putting on video?

Listen to the episode here: https://soundcloud.com/hubshots/108-inboundshots-002-end-of-2017-chat

Welcome to HubShots, the podcast for marketing managers who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

After the Ebook

You find your audiences are starting to suffer ebook fatigue… consider when was the last time you eagerly downloaded and consumed an ebook.

We discuss the Yet Another EBook (YAEB) topic, noting that it is audience specific as opposed to a general trend, and thus should be tested and measured. For industries and audiences where ebooks no longer hold the appeal they used to we think through other ways to engage with readers.

Blindly following industry leaders

Next we warn of the dangers of following industry leaders and general ‘best practice’ advice.

Ultimately our marketing decisions need to be informed by ‘test practice’ instead of ‘best practice’ but that can be hard when popular marketing blogs tend to dispense ‘general advice’.

Here’s a piece of general advice: don’t follow general advice. Your audiences, prospects, leads, customers are all people with their own ways of engaging. They’re individuals, treat them as such.

We discuss some contrarian examples including Instagram for B2B and a return to Twitter advertising.

Remember: Always test and measure.

How much focus should we be putting on video?

Here’s an example of general advice being pushed: you all need to double down on video.

We discuss the merits of this – Moby’s plans for 2018 involve an increase in video, Craig’s pushing back on the need for video, and Ian’s in the middle.

What’s your video strategy for 2018?

BTW here’s a good example of this is HubSpot’s snackable videos.

And this is an awesome example of video (yo Moby):

HubShots episode 108

HubShots Episode 107

Episode 107: Top HubSpot Marketing and Sales Features, Thinking Outside of the Box

Welcome to Episode 107 of HubShots!

Our first episode for 2018.

This episode we discuss email etiquette, HubSpot Lead Flow email series, canonical URLs and our HubSpot Creative Top 10.

Listen to the show here: https://soundcloud.com/hubshots/107-hubspot-lead-flow-email-series-canonical-urls-and-our-hubspot-creative-top-10

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 10 Jan 2018 | Published: Friday 12 January 2018

Shot 1: Inbound Thought of the Week

Welcome to 2018.

Welcome to Australia’s #1 HubSpot Focussed Podcast <==  something we made up because there’s no other HubSpot only podcasts in Australia anymore.

My year is complete: Today I sent a prospect a business email reply that was just an emoji.

email emoji

Consider how formal your emails are compared to your messaging replies.

Do you ever say ‘Hi [firstname]’ in a messaging eg Facebook Messenger, WhatsApp, iMessage, etc?

How much longer will you do it in emails?

Consider using no personalisation in an email nurture campaign.

Shot 2: HubSpot Marketing Feature of the Week

Follow up emails in Lead Flows

hubspot lead flow emails

You set up your sender footer details and then can create a series of very basic emails.

The emails are plain text like, and don’t support personalisation.

You can have delays (weeks and days, but not hours or minutes) between the emails.

You can create up to 5 emails.

You can join the beta here: https://offers.hubspot.com/lead-flow-email-beta

Canonical URL editing

Canonical URLs on blog posts, landing pages and web pages:

https://www.hubspot.com/product-updates/edit-the-canonical-url-of-a-page

Shot 3: HubSpot Creative Top 10 of the Week

10 ways to use HubSpot that you might not have been using it for so far:

  1. Use Lead Flows on blog posts to offer a PDF version of the blog post content.
  2. Create an email course people can signup to that you deliver in a sequence..like over 5 days
  3. Enable the Google AMP version of your blog.
  4. Connect your Facebook Ads account and create a website audience that you can target.
  5. Use canonical URLs in blog posts, web pages and landing pages where appropriate.
  6. Setup parent and child workflows – child workflows are self-contained workflow units, call them from any number of parent workflows.
  7. Use Dashboard Share function to send regular recurring emails to your team of the marketing/sales reports.
  8. Checkout Snippets in the Sales tools. Also check out the Activity Feed and start with the Highlights tab
  9. Have a HubSpot owner assigned to the contact so when you do email marketing it goes from the contact owner and not [email protected]!
  10. If you spend money on Google AdWords & Facebook advertising having the Ads Add-on is a must as you can see exactly what ads and keywords are converting.  Also turn HubSpot Lists into ads targeting audiences, all while track the ROI of your ads automatically.
  11. Filter the Activity in your timeline (see Shot 5 later in the show for a good example)
  12. Prospects Tool, use it to see who are potentially visiting your website and add them to the CRM as a company to follow up on.

Shot 4: Marketing Tip of the Week

When to use Canonical URLs

Overcome duplicate content issues.

If you have multiple copies of a page, this tells Google (and other search engines such as Bing) which page is the one we prefer to appear in the search results

hubspot canonical

Examples:

  • you clone a blog post from last year and use it again this year – set the canonical to the one you most want to rank
  • You make a copy of a landing page to tweak it slightly – set the canonical to the main one on the site
  • You copy a product or services web page to use it in another section of the site – set the canonical to the main one you want to rank
  • You have a number of brand portals and copy pages between them – you can set the canonical to be on another domain

Shot 5: HubSpot Sales Feature of the Week

Integration with HelloSign.

https://www.hubspot.com/integrations/hellosign

Why we are highlighting this is one of our customers wanted a solution to forms signed and returned quickly so they could process and start applications with customers quicker.  They tested this out and the simplicity of use and integration with HubSpot CRM really worked well to speed up process and have all the data in the same place.

Remember in the timeline to have HelloSign checked to view.

Jason

Shot 6: Opinion of the Week

Creating content as a way of giving.

Craig was reading Peak Performance over the break. One section was about how optimal performance is related to having a purpose, as well as a giving mindset.

Which got me thinking about content…

5-10 years ago we blogged stuff in order to give help to others.

Then the marketers came along and ruined everything (to quote Kipp).

We turned creating content from being an exercise in giving, into a process for taking. Ie the purpose of this content is to get a visitor to fill out a form.

==> We use content to take.

And consumers subconsciously notice this. We know when content has been written just to get our attention and squeeze out an email address. We also know when content has been lovingly prepared to help us.

Here’s a thought for 2018 – reset your approach to creating content – is it time to think about ‘giving’ again?

As Joe Pulizzi says ‘build an audience’ – provide value first, and later consider whether asking for something in return is useful.

Shot 7: Podcast of the Week

Farnam Street blog podcast: The Art of Letting Other People Have Your Way: Negotiating Secrets from Chris Voss

https://www.farnamstreetblog.com/2018/01/chris-voss/

Aside: one small tip I learnt – self-talk is useful, mostly when spoken out loud: the process of sound coming out and then going back into our ears triggers a different brain response than if we talk silently talk to ourselves.

Shot 8: Resource of the Week

This is definitely worth listening and implementing – Unicorn Marketing

Featuring Larry Kim, CEO of MobileMonkey, Founder of WordStream

https://certification.hubspot.com/master-class/unicorn-marketing-larry-kim

Shot 9: Quote of the Week

Gold!

https://www.newyorker.com/cartoons/issue-cartoons/cartoons-from-the-january-15-2018-issue

new yorker

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 107

Farewell 2017

Episode 106: Reflecting on 2017, Rich Results, Ranking for position #0

Welcome to Episode 106 of HubShots!

Our last episode for 2017.

This episode we chat about how inbound is changing, some nice little HubSpot features that have been released, a few HubSpot gotchas, plus a ton of resources to read and reflect on over the holiday break.

Listen to the show here: https://soundcloud.com/hubshots/106-reflecting-on-2017-rich-results-ranking-for-position-0

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found  and Craig Bailey from XEN Systems .

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Wednesday 20 Dec 2017 | Published: Sunday 31 Dec 2017

Shot 1: Inbound Thought of the Week

Reflecting on 2017 – what we are thankful for.

  • Marketing is getting even more exciting, so many cool technologies, strategies and tactics to be trying
  • Thankful for clients who are getting smart and more involved. A few years ago most clients didn’t know what ‘responsive’ web sites were, and didn’t use analytics. Now clients are hands on, deep into analytics, Google search console, Facebook advertising etc.
  • Creative top 10 and deliberate practice, we started this in Episode 66 > https://hubshots.com/episode-66/

Things we’re excited to play with more in 2018:

  • Structured snippets
  • Instagram advertising for B2B
  • Log file analysis
  • Messenger bots
  • AI/ML tools for personalising marketing eg better email sending, better content recommendations
  • Twitter as a marketing channel (we’ve neglected it this year)

Shot 2: HubSpot Marketing Feature of the Week

Secondary email on contacts

https://www.hubspot.com/product-updates/marketing/multiple-email-addresses-for-contacts

https://community.hubspot.com/t5/HubSpot-Ideas/Enter-2-email-addresses-for-a-contact/idi-p/1170/page/10#comments

You are now able to add a secondary email on a contact:hubspot secondary email

You can mark one as the Primary.

Note: secondary emails aren’t picked up in smart lists or trigger conditions, and marketing emails will only be sent to the Primary. Secondary won’t be picked up in global search.

Shot 3: HubSpot Gotcha of the Week

Updating First name and Last name on users – only the user can do it.

Even a Super Admin in a Portal can’t change the name of a user.

I can understand why this is the case: HubSpot profiles are used across portals. But the first time user experience is bad if you get their name wrong.

Suggestion: allow a user’s name to be edited by a Super Admin if they are only in a single portal.

Shot 4: Marketing Tip of the Week

Rich Results: http://webmasters.googleblog.com/2017/12/rich-results-tester.html

https://developers.google.com/search/docs/guides/search-gallery

Shot 5: HubSpot Sales Feature of the Week

Custom Meeting & Call Types in Sales Professional

https://www.hubspot.com/product-updates/custom-meeting-call-types-in-sales-professional

Settings 2

Shot 6: Opinion of the Week

Question: Is SEO dying?

Answer: No

https://webmasters.googleblog.com/2017/12/a-revamped-seo-starter-guide_12.html

We are getting more requests from clients this year about SEO than previous years.

https://support.google.com/webmasters/answer/7451184

seo starter guide blogpost

“If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.”

Google used to shy away from promoting SEOs, but now they are very clear on when and where the value lies.

Make sure you are hiring an SEO with technical skills, not just sales skills…

Shot 7: Podcast of the Week

How to Turn Blog Posts into a Business — with Vanessa Van Edwards

https://okdork.com/vanessa-van-edwards/

Shot 8: Resource of the Week

HubSpot’s take on position #0

https://research.hubspot.com/reports/blog-traffic-and-snippets

“Traffic to the HubSpot Blog flattened out earlier this year after growing steadily since 2006. Our team dug into the trend and found that the decline was due to two main changes in Google search: the addition of featured snippets on Search Engine Result Pages (SERPs) and the increase in conversational search.”

So, what can be done to combat decreases in traffic due to these changes in search? At HubSpot, we’re trying these three tactics:

  1. Capture the snippet. Optimize existing posts that are currently not capturing the featured snippet and write net new posts with the snippet (and other search features) in mind.
  2. Find the green space. Snippets are not going to stop eating away at traffic, despite best efforts. Even with optimization, we won’t gain back all the traffic we’re losing. So we’ll work to identify gaps in topics so that we can expand and create clusters around new topic areas.
  3. Go for the longer long tail. Instead of optimizing one comprehensive post for a bunch of smaller long tail keywords, we’ll start writing shorter, more specific posts for all the precise variants a keyword might have. These are the “cluster” posts that are essential to catapulting one “pillar” piece of content to that coveted #1 position for the most competitive terms – and capturing all that longtail traffic simultaneously.

Shot 9: Quote of the Week

People may hear your words, but they feel your attitude.

  • John C. Maxwell

google christmas banner

200w d

Shot 10: Bonus Links of the Week

Product updates we like but didn’t get a chance to discuss:

https://www.hubspot.com/product-updates/coming-11/13-a-new-way-of-associating-activities-with-deals

Other stuff we’ve been reading and recommend, but didn’t have time to cover in the show:

https://searchengineland.com/google-officially-increases-length-snippets-search-results-287596

http://www.seobook.com/up-up-down-down-left-right-left-right-b-a

Focus first on audience information needs

http://contentmarketinginstitute.com/2017/11/research-australia-content-marketers/

Fewer marketers are creating content for their audience versus for their brand. Fifty-eight percent of Australian content marketers surveyed always or frequently focus on creating content for their audience over their brands compared with 72% last year  – a 19% year-over-year decrease.

Our take: How can you build an engaged audience if you’re not addressing its wants and needs? Focusing on your company (its products, services, people) rather than providing your audience with valuable information gives people few reasons to care or even stick around.

Is SEO Opportunity Growing or Shrinking?

https://moz.com/rand/seo-opportunity-growing-shrinking/

“The big story is search is still huge in the US, and still growing at a fast clip. So far, I’m not feeling particularly nervous about SEO opportunity.”

“My conclusion from this — we’re living in a world with slightly less SEO opportunity and a trendline over the last couple years that worries and frustrates me. Granted, there’s still incredibly more traffic opportunity in Google’s organic results than A) anywhere else on the web B) there was at anytime from 1997-2015 C) there is in AdWords/PPC by a factor of 20X! and D) we can see here because this data is only for the US, and Google’s still growing at a much more rapid pace in many other parts of the world. But, I plan to keep a careful eye on this.”

Tool to investigate:

https://haveibeenpwned.com/DomainSearch

Use it to check if email addresses in your domain have been breached.

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 106

HubSpot Gotchas

Episode 105: HubSpot Gotchas and Holiday Reading

Welcome to Episode 105 of HubShots!

This episode we chat about how inbound is changing, some nice little HubSpot features that have been released, a few HubSpot gotchas, plus a ton of resources to read and reflect on over the holiday break.

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen to the post here:
https://soundcloud.com/hubshots/105-hubspot-gotchas-and-holiday-reading

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Thursday 14 Dec 2017 | Published: Friday 22 Dec 2017

Shot 1: Inbound Thought of the Week

Inbound is dying….

http://www.agencies2inbound.com/blog/the-death-of-the-inbound-marketing-agency

Mike’s post is referring to this article:

https://blog.hubspot.com/marketing/what-is-demand-generation-faqs-ht

Early, Missed and the Future

Reflecting on what we foresaw, what we missed, and what we should be pushing now.

We jumped on Facebook ads early.

We were late with chatbots and chat tools.

Now pushing hard into Instagram for B2B.

Also, SEO is making a comeback 🙂 Log file analysis is Craig’s next focus.

The Value of the Timeline

How viewing interactions in the timeline can direct your focus.

The HubSpot Ads add-on adds enormous insight into the timeline.

Shot 2: HubSpot Marketing Feature of the Week

Content Strategy Tool

Revisiting the Content Strategy tool (a follow up to Craig’s comments in episode 103) – which really should be renamed to the Topic Cluster tool.

Thanks to Varun for opening my eyes to how to properly use this tool.

Quick takeaways: this is a fantastic way to get everyone understanding the terms that are relevant. Compare the user experience with the typical sending around of spreadsheets etc.

Further reading: https://blog.hubspot.com/customers/content-strategy-framework

New Form Tool Design

https://www.hubspot.com/product-updates/new-forms-editor

hubspot new forms 1

Love the help option: Learn More

Eg it shows help in the tool:

hubspots new form help 1

Shot 3: HubSpot Gotchas of the Week

Collected Form submits are empty

If you use Collected Forms and find that some form submits aren’t getting recorded properly.

Summary: the person is probably using an ad blocker which is blocking the HubSpot script from firing.

https://knowledge.hubspot.com/articles/kcs_article/collected-forms/how-do-i-use-collected-forms

Multiple Email Address fields

Collected forms can add new fields into the database, often with identical names to existing fields eg Email, First Name, etc.

Craig created some smart lists based on Email field, but was getting empty results. Turned out to be due to using the wrong Email field.

Shot 4: Marketing Tip of the Week

Making full use of your About page:

http://getuplift.co/optimize-about-us-page/

Make it about the Customer, chat to them, tell a story and show it.

Workflows

A great actionable blog post from the HubSpot marketing team. If you can take 1 of these scenarios a week and implement them we believe your business will be in a very different place.

https://blog.hubspot.com/customers/marketing/16-automated-lead-nurturing-scenarios

Shot 5: HubSpot Sales Feature of the Week

HubSpot Documents

https://knowledge.hubspot.com/getting-started-with-hubspot-sales/an-overview-of-documents

We use it to send estimates, design concepts etc and even share ebooks/checklists that are of importance.

Best feature is the tracking of it and understanding what is resonating with people.

Shot 6: Opinion of the Week

Maker versus Manager

https://www.farnamstreetblog.com/2017/12/maker-vs-manager/

“A manager’s day is, as a rule, sliced up into tiny slots, each with a specific purpose decided in advance. Many of those slots are used for meetings, calls, or emails. The manager’s schedule may be planned for them by a secretary or assistant.”

“A maker’s schedule is different. It is made up of long blocks of time reserved for focusing on particular tasks, or the entire day might be devoted to one activity. Breaking their day up into slots of a few minutes each would be the equivalent of doing nothing.”

Take some time out over the holiday break to work out how much of each you want to be. And compare it to where you are currently.

Shot 7: Podcast of the Week

The final This Old Marketing

https://itunes.apple.com/au/podcast/pnr-this-old-marketing-content-marketing-joe-pulizzi/id760760485?mt=2

Craig has the sadz. 🙁

And this comes hot on the heels of Joe finishing up his Content Inc podcast.

Shot 8: Resource of the Week

https://www.hobo-web.co.uk/how-to-do-keyword-research/

https://backlinko.com/seo-this-year

Shot 9: Quote of the Week

Christmas is a season not only of rejoicing but of reflection.

~ Winston Churchill

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but didn’t have time to cover in the show:

https://monkeylearn.com/blog/machine-learning-on-the-customer-journey/

https://databox.com/popular-seo-tools-most-valuable-features

https://www.semrush.com/blog/large-scale-study-how-to-rank-for-featured-snippets-in-2018/

https://www.slideshare.net/socialogilvy/key-digital-trends-for-2018-83920269

http://chiefmartec.com/2017/12/amazon-google-take-lead-key-martech-categories/

https://www.jonloomer.com/2017/12/13/facebook-analytics-funnels/

https://www.thinkwithgoogle.com/feature/mobile-search-behavior/#/

https://www.jonloomer.com/2017/12/02/facebook-analytics-pixel-events/

https://www.hull.io/blog/segmentation-strategy/

http://behindthequest.com/instagram-created-a-monster/

For the lolz – worth reading again:

https://digiday.com/marketing/enter-nihilist-tagline-writer/

Tool to investigate:

https://sitebulb.com/product/

https://www.usefomo.com/

Nice HubSpot marketplace template pack:

https://marketplace.hubspot.com/products/palmspire/growth-series-pack

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots 105

What on earth does this have to do with anything mentioned in the podcast?

Episode 104: Lead Ads in HubSpot, Mary Meeker’s Trend Report Revisited, Custom Owner Property in HubSpot

Welcome to Episode 104 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Tuesday 12 September 2017 | Published: Friday 15 December 2017

Listen to the episode here: https://soundcloud.com/hubshots/104-lead-ads-in-hubspot-mary-meekers-trend-report-revisited-custom-owner-property-in-hubspot

Shot 1: Inbound Thought of the Week

Being Remarkable

Getting serious about being remarkable

http://sethgodin.typepad.com/seths_blog/2017/09/getting-serious-about-remarkable.html

What we want to highlight here is that inbound is about being remarkable. This story clearly demonstrates that if we think about how we can do better for those we serve then we too will excel as a business.

Shot 2: HubSpot Marketing Feature of the Week

Lead Ads for HubSpot

https://blog.hubspot.com/customers/lead-ads-for-hubspot

A little gotcha.  You need to connect your Facebook Ads account in Settings > Marketing > Ads and add your Facebook pixel.   If you don’t you will get a blank screen that spins with no ad creation!

Lead Ads are Facebook ads show that form, prefilled with the person’s Facebook data, so that it is easier to submit (ie don’t have to fill anything in).

Craig’s comment: Interesting that HubSpot is adding this kind of functionality, because for anyone who has been working with Lead Ads, they will find it much easier to prepare in Facebook natively.

Some, there must have been some research that showed that most HubSpot users haven’t used them before, and thus highlighting it as a HubSpot item might be useful.

Also: anecdotal experience using Lead Ads – they were much more successful when they first launched, more recently people seem more wary of filling them out.

Facebook Messenger is much more successful lately in terms of response.

Shot 3: Marketing Tip of the Week

Mary Meeker’s Trend Report distilled:

https://startupsventurecapital.com/i-read-meekers-355-slide-internet-trends-report-so-you-don-t-have-to-af3cb571094a

Some points to note:

  • Consumers today expect three things; convenience, simplicity, and a solid experience.
  • In the ad world conversion is what matters and context (not content) is king! Double down on investments in mobile digital advertising (and kill any investments in print), but ensure that you have the right ad at the right place and right time. This requires complex multi-variable context. Think user location + route + time of day + personal preferences.
  • Voice search is slowly replacing typing; 20% of mobile queries are made through voice and almost 70% of Google Assistant requests are conversational interactions.

Shot 4: HubSpot Sales Feature of the Week

Custom Owner Properties in Contact fields eg:

hubspot custom field

This is really, really cool!

Note: not available in Forms. I thought this might be great for using in internal forms eg sometimes we add forms to a hidden page that staff can fill out. You could use it as a field to nominate staff member of the week etc. But sadly this isn’t possible.

Shot 5: Opinion of the Week

The importance of understanding conversion sources.

A client spends a fortune on a social media guru, and they love his ideas.

But when you analyse the results – the traffic and leads are coming from organic and AdWords.

Be mindful of getting caught up in the latest shiny object tactics!

Reports dashboard 1 1

Shot 6: Podcast of the Week

Matt Barby on GrowthEverywhere podcast with Eric Sui:

https://growtheverywhere.com/growth-everywhere-interview/matthew-barby-hubspot/

HubSpot User Groups:

https://academy.hubspot.com/hubspot-user-groups/find-a-hug

Shot 7: Resource of the Week

How To fix a Toilet:

http://how-to-fix-a-toilet.com/

Trust us – just go and check it out.

Shot 8: Quote of the Week

“Social media has given us this idea that we should all have a posse of friends when in reality, if we have one or two really good friends, we are lucky. “

  • Brene Brown

How many close friends do you really have?

Shot 9: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

http://blog.madisonlogic.com/what-you-should-know-about-account-based-nurturing/

https://www.hotjar.com/grow-your-saas-startup/

https://copyhackers.com/2017/08/saas-onboarding-email/

Tool to investigate:

http://www.belch.io/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots Episode 104

Shopping habits

Episode 103: Ecommerce benchmarks, HubSpot Content Topics Cluster Tool, HubSpot CRM Saved Filters, Link Building Still a Priority

Welcome to Episode 103 of HubShots!

Note: this is another episode we recorded back before Inbound.

Listen here: https://soundcloud.com/hubshots/103-ecommerce-benchmarks-hubspot-content-topics-cluster-tool

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Tuesday 12 September 2017 | Published: Friday 08 December 2017

Shot 1: Inbound Thought of the Week

E-commerce benchmarks in 2017:

https://moz.com/blog/ecommerce-benchmark-kpi-study-2017

Finding #4. Mobile earns more share, yet desktop still delivers the dollars.

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  • 2017 is the first year mobile claimed more sessions (52%) than desktop (36%) and tablet (12%) combined.
  • Desktop generates 61% of all online revenue, with users 164% more likely to convert than those browsing on mobile.
  • Plus, when desktop users convert, they spend an average of 20% more per order than mobile shoppers.

Item #7. Sticky websites sell more (0.6).

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  • The strongest correlation in the study was between time spent on a website and conversion rate (0.6 correlation).
  • By increasing time on site by 16%, conversion rates ramp up 10%. Pages per session also correlated solidly with revenue growth (0.25).

(You can download the full report from the Wolfgang Digital website: https://www.wolfgangdigital.com/blog/e-commerce-kpi-benchmarks-study-2017/ )

Shot 2: HubSpot Marketing Feature of the Week

Content Strategy

https://www.hubspot.com/products/marketing/content-strategy

New tool from HubSpot now available in all portals – helps you to group keyword topics into clusters:

hubspot content strategy tool

Crawls through your HubSpot content items (landing pages, web pages and HubSpot blogs) but not external items eg WordPress blogs (even though they are checked in the Page Performance report), so that’s something to be aware of.

You can attach external content items, to see the effect they are having (eg as seen in the screenshot above).

Shot 3: Marketing Tip of the Week

How to find low quality pages and what to do with them:

https://moz.com/blog/low-quality-pages

We all know Google likes:

  • Unique content
  • That loads fast
  • Is linked to from other sites and pages
  • And answers the searcher’s question

But how should work out which pages on our site are low quality.

Criteria to use for finding high/low quality pages:

  • Pages per visit after landing
  • Social shares
  • How many unique results in a Google search based on your URL

Low quality pages will have:

  • Low pages/visit after landing
  • Low share counts
  • Many similar results on your site

Consider grouping all your pages into ‘buckets’ – high, medium and low quality pages.

Improve the high and medium quality, consider redirecting low quality to a better version of it on your site.

Shot 4: HubSpot Sales Feature of the Week

Views updates:

https://www.hubspot.com/product-updates/a-slew-of-new-filtering-features-in-hubspot-

Views are now called Saved Filters, and are much easier to use – here’s an example of saved filters in my portal:

hubspot saved filters list

Plus you can mark some Saved Filters as favourites (in the left hand side)

You can also use Saved Filters as a jumping point into a report.

Now HubSpot Marketing portals will have access to saved filter functionality just like you did in Sales.

When Should I use a Saved Filter versus a Smart List?

Using Saved Filters versus Using Lists:

  • Saved Filters are great for quick checking and editing
  • Lists are great for triggering Workflows, setting recipients in Emails, choosing smart content

Shot 5: Opinion of the Week

Empathetic listening

The story goes that a bloke was walking on the side of a river. He saw a guy on the other side of the river and shouted to him: ‘How do you get to the other side of the river?’

The guy shouted back: ‘You’re already there’

As marketers our job is to get into the mindset, emotions, pain points and solution requirements that our audience needs and wants.

Too many sales people STILL launch into sales presentations based entirely on their own perspective.

Take a step back to observe the world through your customer’s eyes.

Shot 6: Podcast of the Week

Content Inc’s final podcast: episode 200:

http://contentmarketinginstitute.com/content-inc-podcast/

Joe Pulizzi’s final episode of his wonderful 5 minute podcast.

He reflects on the reason why he originally started the podcast – it was to promote his book of the sam title – and how it has run its course and is now time to leave it.

BTW over on This Old Marketing – the podcast he co-hosts with Robert Rose, they’ve just had their 200th episode as well – but are also coming to an end in the new year.

Shot 7: Resource of the Week

The amazing Shaun Anderson has done it again – his Link Building guide updated for 2017:

https://www.hobo-web.co.uk/link-building-strategy-for-beginners-a-month-of-free-tips/#how-to-get-local-links

Take a look at this post as an example of epic content.

One clever thing he’s done is have anchors for each of the sections, and then he shares the anchors on social with tailored messaging.

Eg we’ve included the anchor through to his section on getting local links

Speaking of link building – here’s Moz’s article on how to get your first 50 links:

https://moz.com/blog/link-building-tactics-to-acquire-50-links

Shot 8: Quote of the Week

“Don’t build links. Build relationships.”

– Rand Fishkin, Founder of SEOmoz

Shot 9: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://www.kaushik.net/avinash/artificial-intelligence-opportunity-camel-to-cars-moment/

Tool to investigate:

http://www.belch.io/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.

HubShots Episode 103

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