Want To Be Notified When The Next Episode Is Available?

Category Archives for "Episodes"

Episode 158: The Magic of HubSpot Snippets

Welcome to Episode 158 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we chat about HubSpot Snippets and how they can help you systematise a whole bunch of processes. Plus scheduling HubSpot popup forms.

Listen to the episode here: https://soundcloud.com/hubshots/158-the-magic-of-hubspot-snippets

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Thursday 16 May 2019 | Published: Friday 24 May 2019

Shot 1: Inbound Thought of the Week

Michele’s book for introverts, titled How to be an Introvert in an Extrovert World is now a finalist in two book awards. If you are an introvert – or interested in how introverts think – check it out.

Testing new HubShots covers – let us know what you think:

hubshots cover 500

Shot 2: HubSpot Marketing Feature of the Week

Scheduling on popup forms: For existing popups you can now set an End time:

Pop Up Forms   HubSpot

If your popup is not yet published, you can also set Publish Start times:

Pop Up Forms   HubSpot 1

Only seems to be available in Pro and Enterprise, not in Starter or Free.

Shot 3: HubSpot Sales Feature of the Week

Collecting all the data you need in the right contact properties.

Why is this important?  Because we discovered sales teams have internal processes that they do adhere to.  Like sending an email to accounts to have an account set up in SAP.  So we created a snippet that all the necessary bits of data so it could be used in a task for account setup.

Snippets   HubSpot

Shot 4: HubSpot Gotcha of the Week

There’s no way to tell from the contact timeline which social post a person clicked on that brought them to the site.

Would be nice if HubSpot could incorporate that into the timeline.

There’s an Ideas forum entry you upvote if you agree:

https://community.hubspot.com/t5/HubSpot-Ideas/Track-which-social-posts-result-in-contacts-created/idc-p/270188#M34766

Shot 5: Marketing Tip of the Week

Using Google search operators:

https://builtvisible.com/how-to-use-google-advanced-search-operators-to-find-indexation-and-technical-seo-issues/

The Exclude operator is handy eg you can exclude terms or sites from the search results eg:

hubspot podcast -hubspot.com

hubspot podcast  hubspot com   Google Search

This will return a list of results that excludes anything from the hubspot.com domain.

Shot 6: Insight of the Week

Google’s new advertising features

https://adsonair.withgoogle.com/events/marketinglive/watch?talk=day1-keynote3

Watch   Ads Innovation Keynote

“En route to a client meeting across town in a taxi cab but need to launch a last-minute holiday campaign? Google’s Android and iOS app now lets you write the search copy, optimize the headline, place bids and set budget constraints from your smartphone.” lol

https://marketingland.com/key-takeaways-for-brands-after-google-marketing-live-2019-261115

Shot 7: Podcast of the Week

Shoutout to the HubCast – a long time favourite and inspiration of ours

https://www.impactbnd.com/hubcast-podcast-hubspot-strategies

With Carina Duffy and Markus Sheridan

Shot 8: Resource of the Week

Fun tool for generating filler text, related to a topic (rather than using lorem ipsum) – it pulls from Wikipedia:

https://www.boom-online.co.uk/lorem-ipsum/

The World s Best Industry Specific Lorem Ipsum Generator

Shot 9: Quote of the Week

A quote on advertising:

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

Shot 10: Bonus Links of the Week

Things to review when doing a website redesign, so that your SEO isn’t adversely affected:

https://www.suganthan.com/blog/website-redesign-seo/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Episode 158: The Magic of HubSpot Snippets

Episode 157: 3 Big Mistakes we see Clients make in their HubSpot portals

Welcome to Episode 157 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at 3 Big Mistakes we see Clients make in their HubSpot portals, and how you can ensure you don’t make the same mistakes.

Listen to the episode here: https://soundcloud.com/hubshots/157-3-big-mistakes-we-see-clients-make-in-their-hubspot-portals/

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Wednesday 08 May 2019 | Published: Friday 17 May 2019

Shot 1: Inbound Thought of the Week

3 Mistakes we see in HubSpot Portals

Mistake #1: Not adding email Subscription Types

Settings 9

Bonus mistake: Not enabling the resubscribe option

Settings 10

Not tweaking the design of the unsubscribe page (you Edit page in the Subscriptions screen)

Settings 7

Mistake #2: Not getting a naming convention in place and having a proper structure to organise files

Important for naming everything:

  • Lists
  • Workflows
  • Folders
  • Emails
  • Forms
  • Pages
  • Campaigns

Mistake #3: Not setting permissions for users

Especially for sales teams eg disabling export of contacts

There are privacy considerations as well.

Settings 8

Bonus Mistakes:

Not excluding internal IPs (set this in the Report settings)

Not filtering bot traffic (set this in the Report settings)

Not adding Campaigns

  • At a minimum add in at least one campaign

Shot 2: Listener Question of the Week

Should I use a sub-domain versus a sub-folder for my blog?

This was a question from one of our listeners – Joe – he asks:

“Hi Guys, love the podcast and thought I would reach out with a question I am hoping you’ll be able to help with. We are getting a lot of resistance from our SEO consultant regarding our blog sub domain. He is insisting that the hubspot blog sub domain is not the right way to structure our blog. I’ve spoken to a few people and read a few articles but I am still in the dark. We are currently planning our new website and I want to make sure we are doing all we can to do it right!”

There’s a combination of SEO thoughts and setup/maintenance thoughts.

The considerations:

  1. Do you have the option of combining into one domain with a sub-folder?
  2. If so, then for ease, aim for a sub-folder for your blog
    1. It’s easier to manage (styling, GA insertion, no need for cross domain tracking, etc)
    2. There’s a possible easier rankings benefit
  3. If not, don’t be too concerned however, since Google is getting much better at seeing them as the same: https://youtu.be/kQIyk-2-wRg?t=675

Shot 3: HubSpot Marketing Feature of the Week

Using Drafts in HubSpot Social tools

Very handy for saving a list of draft posts, that have their scheduled date set.

Other social tips:

https://blog.hubspot.com/customers/5-tips-supercharge-social-media-strategy-hubspot

Shot 4: HubSpot Sales Feature of the Week

Running team reports in HubSpot Reports:

https://blog.hubspot.com/customers/4-next-level-hubspot-reports-run-teams-activities

https://app.hubspot.com/learning-center/lessons/343/1842

Shot 5: HubSpot Gotcha of the Week

We had an issue where we were creating a Deal based on a customer lifecycle stage change to opportunity.

Lifecycle sync stages

https://knowledge.hubspot.com/articles/kcs_article/contacts/how-can-i-manage-the-automatic-syncing-of-lifecycle-stages-between-associated-records

sync lifecycle stages to associated contacts and companies

Shot 6: Insight of the Week

More on bots driving internet traffic (a quick follow up from our episode last time)

https://thenextweb.com/security/2019/04/17/bots-drove-nearly-40-of-internet-traffic-last-year-and-the-naughty-ones-are-getting-smarter/

https://resources.distilnetworks.com/white-paper-reports/bad-bot-report-2019

Distil Networks’ 2019 Bad Bot Report investigates the daily attacks that sneak past sensors and wreak havoc on websites. It’s based on 2018 data collected from Distil Networks’ global network and includes hundreds of billions of bad bot requests anonymized over thousands of domains.

Ie quite a reasonable data set 🙂

Marketing industry comines in #5 on the naughty list:

bad bot report 2019

Shot 7: Retirement of the Week

HubSpot has removed the ability to set up individual notifications for Collected Forms

https://community.hubspot.com/t5/HubSpot-Ideas/Implement-ability-to-choose-which-Non-HubSpot-forms-send-a/idi-p/268562#M34136

While we’re talking about HubSpot form options…

Can’t push HubSpot forms to MailChimp:

https://community.hubspot.com/t5/HubSpot-Ideas/HubSpot-MailChimp-Integration-Push-HubSpot-Form-submissions-to/idi-p/268575

Shot 8: Resource of the Week

Linking GA and Google Ads:

https://marketingplatform.google.com/about/resources/linking-analytics-and-ads-solution-to-todays-marketing-challenges/

Facebook Event tool:
https://www.jonloomer.com/2019/04/22/facebook-pixel-event-setup-tool/

Keyword research tip:
https://www.kevin-indig.com/a-better-approach-to-keyword-research-for-content-marketing/

Generating fake people:
https://futurism.com/ai-generates-entire-bodies-people-dont-exist

Shot 9: Quote of the Week

“I don’t look to jump over seven-foot bars. I look for one-foot bars that I can step over.”–Warren Buffet

Shot 10: Bonus Links of the Week

Google doesn’t support noindex in robots.txt

https://twitter.com/methode/status/1118882877289189376

Event spam in GMB
https://ohgm.co.uk/event-spam-seo/

Email outreach
https://backlinko.com/email-outreach-study

https://www.adstage.io/resources/q1-2019-ppc-benchmark-report-2/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

3 Big Mistakes we see Clients make in their HubSpot portals

Episode 156: All about Marketing and HubSpot

Welcome to Episode 156 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does: “Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.”

This episode we focus on Marketing tips and tricks with HubSpot, including HubSpot’s new Ad reports, using multiple LinkedIn conversions in campaigns, plus a frustrating HubSpot Starter Gotcha.

Listen to the episode here: https://soundcloud.com/hubshots/156-all-about-marketing-and-hubspot/

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Thursday 18 April 2019 | Published: Friday 10 May 2019

Make sure you check out episode 155 for our Sales focussed episode.

Shot 1: Inbound Marketing Thought of the Week

Is Inbound Marketing becoming Interruption Marketing again?

Is it just me, or has there been a resurgence of interruption tactics lately. Sites seem to have embraced annoying popups and gating again. And sometimes multiple interruptions, including:

  • General newsletter or offer popup
  • Popup to request to send push notifications for new content
  • Quiz requests and Spin to Win malarkey
  • Cookie consent popups that don’t remember you clicked them last time

These things go in trends – seems especially bad now, but then people pull back on them.

neilpatel com wants to and Neil Patel  Helping You Succeed Through Online Marketing

Btw offline I seem to be seeing this more as well – in the mall near my office there has been a big increase in people accosting me in the street, asking for donations to their charity or cause.

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Ads Analyze reporting beta is rolling out in some portals:

Ads HubSpot

has some nice reports for highlighting campaign performance including both high cost and low cost campaigns:

Ads HubSpot

Shot 3: HubSpot Marketing Gotcha of the Week

You can’t style forms in HubSpot Starter or Free!

If you have used HubSpot Pro you’ll know how nice it is for styling forms, stacking labels, etc

But not in HubSpot Starter – turns out it is a completely different type of form and can’t be styled.

Support Inbox

I later discovered it actually gets inserted as an iFrame – yikes!

You’ll likely want to use a different form tool. However the good news is that you can still use HubSpot’s collected forms option to get the form submissions into HubSpot.

Shot 4: Marketing Tip of the Week

Use Multiple Conversions in LinkedIn ads.

One of the nice features about LinkedIn ad campaigns is you can select multiple conversion actions in a campaign.

Plus a really handy feature is you can create conversions later and then add them easily to existing campaigns.

This is one of the few areas where LinkedIn campaigns are much nicer to use than Facebook.

LinkedIn Campaign Manager

Shot 5: Marketing Insight of the Week

What is my real traffic?

The Bot traffic distraction.

Some studies have shown more than 50% of web traffic is automated, or bots.

This can cause confusion depending on what you look at for reporting.

For example, if you use Cloudflare and check the traffic stats, you’ll see very high numbers of ‘unique users’. However this includes crawlers and bots:

Analytics hubshots com Account Cloudflare Web Performance Security  Another example – using the social clicks reporting in HubSpot might be misleading as well – especially if connected with bit.ly for the click tracking.

Bit.ly will show many clicks a link gets, but these could be from automated social crawlers as well. They are often a lot higher than the actual visitors you’ll see on your site analytics.

Google Analytics (and other Analytics such as in HubSpot) can be more realistic. Especially if you have the GA setting to exclude bot traffic enabled (in the View):

Analytics

However, they suffer in the opposite way. If a visitor has ad blocking enabled in their browser, they will often be blocking general analytics scripts as well. Which means that the numbers you see in Google Analytics (or HubSpot) might actually be under-reporting actual traffic.

This is also one of the reasons why you can sometimes see a new contact in HubSpot, who has filled out a form, but has no pageviews. The form captured their details, but the ad blocking tool they use was blocking the HubSpot script for other tracking.

Takeaway: be aware that analytics reports are indicative only and might not be highly accurate. However they are good at showing trends and comparisons.

Shot 6: Marketing Resource of the Week

https://evernote.com/products/skitch

Shot 7: Marketing Quote of the Week

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley

Shot 8: Bonus Links of the Week

https://blog.cloudflare.com/announcing-amp-real-url/amp/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShtos Episode 156: All about Marketing and HubSpot

Episode 155: All about Sales! HubSpot sales features, tips and using video for sales

Welcome to Episode 155 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at a recap of what is inbound sales, importing contacts from your phone into HubSpot with a couple of clicks, prospect insights and contact lead intelligence.

Listen to the episode here: https://soundcloud.com/hubshots/155-all-about-sales-hubspot-sales-features-tips-and-using-video-for-sales/

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Thursday 18 April 2019 | Published: Friday 3 May 2019

Shot 1: Inbound Sales Thought of the Week

Recap of the Inbound Methodology for Sales

  1. You need to attract new leads to grow your pipeline
  2. Engage with people who are ready to have a sales conversation
  3. Providing your prospects with solutions to their problems!

IM marketing hub tools 1

Shot 2: HubSpot Sales Feature of the Week

Using the HubSpot app to import contacts from your phone contacts.

IMG B92F4666EA19 1

Shot 3: HubSpot Sales Gotcha of the Week

The option for importing in the App, doesn’t show unless they have permission to import.

Check the User permissions for the sales team members – they may not be able to import.

Settings and Slack   Search   Be Found

Shot 4: Sales Tip of the Week

Using the prospects tool to add and track companies that you are potentially wanting to work with.

Prospects

Shot 5: Sales Insight of the Week

Using the Search Google function in the HubSpot contact record to gain lead intelligence.

Natalie Tierney

Shot 6: Sales Resource of the Week

Loom > https://www.loom.com

Loom   Free Screen   Video Recording Software

Shot 7: Sale Quote of the Week

“It’s no longer about interrupting, pitching and closing. It is about listening, diagnosing and prescribing.” – Mark Roberge

Shot 8: Sales Bollocks of the Week

Pricing request   dotdigital Engagement Cloud

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 155: All about Sales! HubSpot sales features, tips and using video for sales

Episode 154: HubSpot Social Reporting, Academy Refresh and Meetings Troubleshooting

Welcome to Episode 154 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we chat about some useful HubSpot updates, including a nice enhancement to HubSpot Social reporting.

Listen to the episode here: https://soundcloud.com/hubshots/154-hubspot-social-reporting-academy-refresh-and-meetings-troubleshooting/

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Tuesday 09 April 2019 | Published: Friday 26 April 2019

Shot 1: Inbound Thought of the Week

Shoutout to Chris Mottram from Podcastily: https://podcastily.com/

New speakers at INBOUND > https://www.inbound.com/

Shot 2: HubSpot Marketing Feature of the Week

Fully Report on all of your Social Strategy Within HubSpot

3 highlights:

1. Post from any social tool you choose, and still track your success over time within HubSpot.

2. Get insight on your social media performance as soon as you connect your account to HubSpot.

3. Track a number of new metrics within the social tool — including number of shares, impressions, and information on how your audience is growing over time.

Social Reports Overview

https://www.hubspot.com/product-updates/fully-report-on-the-success-of-your-social-strategy-within-hubspot

Shot 3: HubSpot Sales Feature of the Week

Meetings Troubleshooting

Understand why your meeting slots are not available.

Meet with Ian Jacob

Shot 4: HubSpot Gotcha of the Week

Ummmmm, about that outage.

https://blog.hubspot.com/customers/last-weeks-product-outage-what-happened-how-were-changing-as-a-result

Bonus: you get to learn about ZooKeeper and Kafka

“We use Apache Kafka, an open source software project used by many internet companies to keep HubSpot systems in sync with each other. In many respects, it’s a notification system. Updates about actions taken in HubSpot are sent to Kafka and then other systems are able to read those updates to stay up-to-date.

For example, when a customer clicks a CTA, a message gets written to Kafka. Another system can then read this message and use it to update your analytics dashboard. Because Kafka is a distributed system made up of multiple servers, it uses another open source software system, ZooKeeper, to coordinate between servers in a cluster. A cluster is a collection of related servers working together.

Kafka and ZooKeeper are both designed to safeguard against crashes. Within our infrastructure, we run multiple Kafka clusters. If a few servers within a cluster crash, the system is designed to continue to function with no interruption for customers.”

Shot 5: Marketing Tip of the Week

Build Facebook Marketing audiences based on people who came to your site via Google Ads

Check for ‘&gclid’ in the URL

facebook audience

Since Google Ads traffic might be higher purchase intent that general organic traffic or social traffic, targeting it specifically in Facebook as part of a remarketing campaign could be a good way to prompt people to purchase.

Use it in conjunction with an exclusion audience eg exclude people who did purchase on the site or did complete another conversion action.

Shot 6: Insight of the Week

Do you think Google tracks you?

A significant majority of consumers do not expect Google to track their activities across their lives, their locations, on other sites, and on other platforms.

https://www.niemanlab.org/2019/04/does-google-meet-its-users-expectations-around-consumer-privacy-this-news-industry-research-says-no/

Warning: the study is based on just 1000 people.

Understatement of the year:

“Our findings show that many of Google’s data practices deviate from consumer expectations.”

captain

Shot 7: Pop-up form of the Week

Good to see our friends at INBOUND have been listening to the show with this very specific pop-up form!

INBOUND 2019   Jada Pinkett Smith

Shot 8: Resource of the Week

The HubSpot Academy has had a facelift:

https://blog.hubspot.com/customers/new-hubspot-academy-website

Basically the front end to getting in to the Learning Centre has been refreshed.

Looks really good.

Note to self: Must get back into the certifications

Shot 9: Quote of the Week

“What most people call ‘thinking’ is nothing more than rearranging pre-existing prejudices”

  • Possibly: William Fitzjames Oldham
  • Probably not: William James

#thinkBetter

Shot 10: Bonus Item of the Week

How we record.

We use a Blue Yeti microphone, and record using Quicktime.

Chris Mottram does everything else.

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 154: HubSpot Social Reporting, Academy Refresh and Meetings Troubleshooting

Episode 153: Our top 3 HubSpot Workflow tips

Welcome to Episode 153 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we discuss three of our favourite HubSpot Workflow tips. Plus think through uses for the Lead Status field. And social strategy versus social tactics.

Listen to the show here: https://soundcloud.com/hubshots/153-our-top-3-hubspot-workflow-tips/

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Wednesday 03 April 2019 | Published: Friday 12 April 2019

Shot 1: Inbound Thought of the Week

The Sydney HubSpot User Group in March was a useful night of insights and HubSpot tips.

Sarah McIntyre shared her HubSpot Tip of the Night around using signup forms and Lead Flows (ahem, I mean Popups). Interesting tip – use a person’s face as the image in the popup form.

Moby wowed us with his HubSpot Maturity Model for where to focus your energy, based on your current situation. Interesting tip – using HubSpot Contact Property based reports. He’s a big fan of the reports – and a good reminder to me to dig deeper into the reporting tools.

Our 3 guest speakers highlighted the need to build your own brand, and how it’s a long, tough journey – but worth it. One example that resonated with me – Suzi Dafnis explained that you didn’t have to be the name of the brand, but you did have to be the face of the brand.

And if all that wasn’t enough we had a bunch of marketing jokes thanks to our MC for the night.

Shot 2: HubSpot Marketing Feature of the Week

Our top 3 HubSpot Workflow tips

1] Use the Settings to set workflow suppression and unenrollment. Have a Global Suppression list you use in all workflows – see episode 149: Global Suppression Lists in HuSpot Workflows

2] Use the workflow Goal to exit people, as well as report on progress.

3] Looping workflows – a Parent and Child workflow arrangement that can be set to keep looping around eg every day or week. Parent workflow has two entry criteria triggers – the first is a general one to get it started, the second is usually a custom property that is reset by the Child workflow. The parent workflow starts and has a simple delay eg a few minutes, and then calls the Child workflow (and the Parent then finishes). The child workflow performs and action (eg send and email) and then has the main delay (eg a day or a week, etc). The final step of the workflow is to set (or reset) the custom property that triggers the Parent.

These are useful for sending out periodic emails, updating other properties, etc.

Shot 3: HubSpot Sales Feature of the Week

Custom Lead Status

This is a nice feature that Moby reminded us about at the HUG.

You can setup your own Lead Status options, and use them to trigger actions, as well as use in reports.

Example: Using it to create a deal when you get to a particular lead status

Checkout episode 148 where dive in detail into the differences between Lifecycle Stage and Lead Status.

Shot 4: HubSpot Gotcha of the Week

Accidentally turning campaigns on and off in the Ads add-on.

That slider will turn campaigns on and off. It is NOT for selecting what to include in reports!

hubspot ads addon gotcha

Shot 5: Marketing Tip of the Week

Facebook Advertising Metrics

https://marketingland.com/facebook-to-replace-relevance-score-with-3-new-metrics-in-april-258355

Three new relevancy metrics. The new metrics are quality ranking, engagement rate ranking and conversion rate ranking.

The quality ranking metric will measure an ad’s perceived quality compared to ads competing for the same target audience.

The engagement rate metric will work the same way, showing an ad’s expected engagement rate compared to ads competing for the same audience.

The conversion rate ranking shows an ad’s expected conversion rates when compared to ads with the same optimization goals and audience.

As with the previous relevance score, these new metrics are not factored into an ad’s performance in the auction, but instead provide insights into how changes to creative assets, audience targeting or post-click experience may impact ad performance.

Shot 6: Insight of the Week

Social Strategy versus Social Tactics

Reverse engineer the social activity of a successful marketing based company, and you’ll be able to see the difference between having a social strategy, versus just doing social tactics.

Social strategy includes choosing the goal of each channel eg

  • Twitter – share knowledge base and in-depth articles, plus jump onto support opportunities
  • Instagram – use as a recruiting focus with updates about company activities, life at the company etc
  • Facebook – use a community arm with a focus on involvement and impact
  • LinkedIn – use as a way to build the personal branding of staff members

Compare this to social tactics, which are often just

  • Sharing the latest blog posts on all the channels at the same time

Action item: determine what’s right for your business – in many cases simple social sharing (tactics only, no strategy) is fine. But if you see opportunity in having a full social strategy, then don’t underestimate the time and effort involved.

Shot 7: Podcast of the Week

Content Sells with Suzi Dafnis

https://herbusiness.com/podcast-series/content-sells/

Latest episode is here:

https://herbusiness.com/podcast/103-how-to-host-a-successful-online-summit/

Shot 8: Resource of the Week

Ecommerce SEO

https://backlinko.com/ecommerce-seo

Hard to find a better article than this about ecommerce SEO. I haven’t even finished reading it all, and I’m already recommending it.

Shot 9: Quote of the Week

“It’s called the equal odds rule.  If you want to write a frequently cited paper, publish a lot.  If you want a successful business, get to work.  If you want to sharpen your skills as a disruptor, disrupt.  A simple metric: show up and keep showing up.”

  • Whitney Johnson, P92 of Disrupt Yourself

Shot 10: Tweet of the Week

Mark Porter nails perfectly some of the SEO bragging that is all over twitter these days:

https://twitter.com/markcporter/status/1108372390470406144

growth hacking

Shot 11: Bonus Links of the Week

https://ahrefs.com/blog/youtube-seo/

https://twitter.com/joncooperseo/status/1109105694790291456?s=12

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 153: Our top 3 HubSpot Workflow tips

Episode 152: I don’t care about your new logo

Welcome to Episode 152 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot email testing, content audits, HubSpot form enhancements, and why many marketing trend stats are useless. Plus, why your customers don’t care about your new logo.

Listen to the show here: https://soundcloud.com/hubshots/152-i-dont-care-about-your-new-logo

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Wed 13 Mar 2019 | Published: Tue 02 April 2019

Shot 1: Inbound Thought of the Week

What is Inbound?

Inbound is an event that celebrates the human, helpful side of business.

They should just rename Inbound to South by Southwest (SXSW) Boston.

Marketing in the good old days:

https://twitter.com/oldshopsoz/status/1102346572178702338?s=12

“The power to keep up.”

commodore 64

Shot 2: HubSpot Marketing Feature of the Week

Email client testing – we would say it is hardly used!

You will find it under Preview in the Actions menu when in the email tool.

Edit Email   Sydney warehouse relocation

Edit Email   Sydney warehouse relocation 1

Not You? Links in forms

See point 2 in the HubSpot product updates post:

https://www.hubspot.com/product-updates/three-updates-to-forms-to-help-you-manage-your-contacts-information-better

Smart lists based on contact activity

Using Activity as criteria in smart lists:

hubspot smart list activity criteria

Shot 3: HubSpot Sales Feature of the Week

How to use sequences

Sequences use a mix of personalized, well-timed emails and follow-up task reminders to automate your communication with your leads.

You can customise the sequence to the individual before sending it.

This is good for people you meet initially but may need some time before re-connecting with you.  Would work well in the property space.

Challenge: have 45 day follow up plan – Thank you Justin from the JetStream

Shot 4: HubSpot Gotcha of the Week

Changing field names in custom modules

Be careful when renaming fields.  It renames the HubL variable name.

What we found is that you cannot see that data

Updating HubL

Design Manager   HubSpot and Skype  1

Use Revision History to compare changes:

hubspot revision history

Shot 5: Marketing Tip of the Week

Content Audits in a nutshell

Via ahrefs: https://twitter.com/ahrefs/status/1096831784577388544/photo/1

https://ahrefs.com/blog/content-audit/

ahrefs content audit flowchart

Shot 6: Insight of the Week

Are social media site usage statistics useful?

There’s lots of decent information available about social channel usage eg:

https://www.convinceandconvert.com/social-media-research/2019-social-media-research/

Reporting on this research

https://www.edisonresearch.com/infinite-dial-2019/

How the study was conducted:

A total of 1,500 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 3rd through February 4th, 2019, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones. The survey was offered in both Spanish and English. Data was weighted to national 12+ U.S. population estimates.

Some of the takeaways:

  • 62% of United States residents 12-34 use Snapchat, and 28% of young Americans use it more than any other social network (compared to 29% for Facebook, and 26% for Instagram)
  • 53% of Americans 55+ use Facebook, compared to 49% in 2018
  • Facebook is becoming steadily less popular among young people, as 17 million fewer Americans ages 12-34 use the platform at all, compared to 2017
  • Despite their own reports of a slight uptick in active users, the percentage of Americans using Twitter at all fell again in 2019. Fewer than 2 in 10 people 12+ use Twitter, putting the platform sixth in terms of usage. Even 6th place is perhaps a bit of an overstatement, as more people use Facebook Messenger than Twitter (Messenger was not broken out in this study), and the trend line suggests that Twitter will fall behind WhatsApp by next year
  • Also, for the first time, Instagram is now the most popular social network among Americans 12-34, ahead of Facebook and Snapchat. This is the first time since Facebook opened to all that it was not the most popular social network among all age categories
  • This edition of The Infinite Dial social media research again found that 22% of Americans use Linkedin — for the third year in a row. Despite Linkedin’s many attempts to add virality and functionality (now with live video!) the percentage of Americans 12+ using the platform has barely budged since 2014, when it was 19%.

Interesting perhaps, but is it actionable?

It might be useful if you were currently not using any channels, and were selecting a place to start.

But as part of informing an overall strategy it is dangerous to give these kinds of studies much weight.

Instead you need to test and measure. Everything. Channels, audiences, targeting, ad copy, calls to action, CPA and ROI.

You need to do your own testing and make your own decisions based on the testing.

There is no easy way to shortcut doing your own testing.

Every month we have unexpected amazing successes with some platforms and puzzling lack of response on others, and it changes from month to month. The only way to keep getting new results is to keep testing new ideas on channels.

Shot 7: Retirement of the Week

Teamwork has rebranded:

https://blog.teamwork.com/introducing-teamworks-new-brand/

Always worries me when a company talks breathlessly about their new brand – “A brand new era for Teamwork”

Customers don’t care, prospects don’t care, most of the company doesn’t care… the only people who care are the marketing department and some senior management – and they’ve diverted a bunch of resources away from what customers and prospects really care about.

Shot 8: Resource of the Week

https://backlinko.com/copywriting-guide

Skim through it to get new ideas for content topics and pain points eg Reddit, Amazon reviews, Product Hunt, etc

Shot 9: Quote of the Week

‘Who would miss it if it were gone?’

Seth Godin – This is Marketing p92

Shot 10: Bonus Links of the Week

https://www.oncrawl.com/technical-seo/common-mistakes-seo-audits/

https://builtvisible.com/tidy-up-your-htaccess-redirects/

https://builtvisible.com/solving-site-architecture-issues/

https://searchengineland.com/stop-the-silo-madness-effective-site-architecture-for-seo-and-findability-313018

https://blog.insycle.com/21-advanced-setup-tips-for-hubspot-crm-hubspot-sales

https://www.kevin-indig.com/the-best-internal-linking-structure-depends-on-your-business-model/

https://databox.com/best-content-marketing-tools

https://getredirects.com/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 152: I don’t care about your new logo

Episode 151: Would you advertise on cigarette packs?

Welcome to Episode 151 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at the decisions we make as marketers – should we be mindful of where we are advertising? Plus, some marketing stats malarky.

Listen to the show here: https://soundcloud.com/hubshots/151-would-you-advertise-on-cigarette-packs

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: 28 February 2019 | Published: Friday 15 March 2019

Shot 1: Inbound Thought of the Week

This episode we’re going to be chatting about marketing choices…

But first a quick reminder for our Sydney listeners that the next Sydney HubSpot User Group is on on the 20th March:

https://sydney.hubspotusergroups.com/

Make sure you register – we have 137 people registered already, we’ll be capping it in the next week or so.

For other cities – check out the full list of HubSpot User Groups:

https://academy.hubspot.com/hubspot-user-groups/find-a-hug

Shot 2: HubSpot Marketing Feature of the Week

Workflow history updates:

https://www.hubspot.com/product-updates/now-live-two-updates-to-workflow-history-for-clear-visibility-into-your-workflow-actions

New Action types filtering in most workflows (everything except Contact workflows at the moment):

hubspot deal workflow action types

Filter down to specific actions eg Slack notifications

hubspot workflow action type

Disabling an A/B page test

When testing A/B versions of landing pages – make sure you let your team (clients, testers) know that you are running the test – otherwise people can get confused when they are providing feedback.

How to disable one of the variations?

If the client decides they have a preferred version, simply select it as the Winner.

Shot 3: HubSpot Sales Feature of the Week

LinkedIn Ads now available in HubSpot (again)

https://www.hubspot.com/product-updates/linkedin-ads-in-the-ads-tool

Key benefit – it will sync through any LinkedIn lead form ads

Audience size requirements

Each ad network requires that audiences are of a certain size in order to serve ads to that audience.

  • LinkedIn Ads audiences must contain at least 300 members.
  • Facebook Ads audiences must contain at least 20 users.
  • Google Ads audiences should meet the following size requirements:
    • Google Display Network: at least 100 active visitors or users within the last 30 days.
    • Google Search Network: at least 1,000 active visitors or users within the last 30 days.

https://knowledge.hubspot.com/articles/kcs_article/ads/create-ads-audiences-in-hubspot

Shot 4: HubSpot Gotcha of the Week

Marketing Stats Malarky

https://www.hubspot.com/marketing-statistics

But be wary of the stats eg this one:

84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018) (Source: https://www.hubspot.com/marketing-statistics)

Checking that out, takes us to this page:

https://www.bluecorona.com/blog/google-https-update

However, it sources the stat from this post:

https://www.globalsign.com/en/blog/why-integrate-ssl/

Which in turn sources this PDF:

http://downloads.globalsign.com/acton/attachment/2674/f-0360/1/-/-/-/-/increase-conversions-with-SSL.pdf

Which when you download it, turns out to be based on a survey conducted in Europe in 2014

Shot 5: Marketing Tip of the Week

Adding a link to your Facebook page header image

Make sure you add your CTA button on your Facebook page

Shot 6: Insight of the Week

Would you advertise on the side of a cigarette packet?

If not, why not?

Is it because – even though it is legal – it is an addictive product that is bad for your health?

As marketers, how should we approach the sites and channels we promote on?

We may decide not to let our ads run on some sites or alongside certain content:

https://www.theguardian.com/technology/2017/mar/25/google-youtube-advertising-extremist-content-att-verizon

But what about on an entire platform.

Facebook is addictive:

https://www.rd.com/culture/why-is-facebook-so-addictive/

https://www.washingtonpost.com/news/monkey-cage/wp/2018/08/06/its-no-accident-that-facebook-is-so-addictive/

Facebook is potentially harmful:

https://www.forbes.com/sites/jessicabaron/2019/01/08/is-facebook-harmful-to-your-health/#6cba5e996436

For the sake of argument, let’s assume that both the above ideas are true. Does this mean we should avoid advertising on it?

Takeaway: We’re not suggesting yes or no, wrong or right – we’re simply suggesting you advertise mindfully. Thoughtful marketing FTW!

Shot 7: Update of the Week

If you are using chat you should review the settings as you can now HIDE the chat when you are not available!

Settings 6

Shot 8: Resource of the Week

HubSpot Research Charts https://research.hubspot.com/charts

Here is an example > Google and Facebook are top content discovery channels globally

consumergeoArtboard 37

Shot 9: Quote of the Week

“Keep in mind that the obvious solution might very well be quitting. People automatically associate quitting with failure, but sometimes that’s exactly what you should do. If you already spent too much time on something that wasn’t worth it, walk away. You can’t get that time back. The worst thing you can do now is waste even more time.”

Rework – Jason Fried and David Heinemeier Hansson – the guys from Basecamp

See also Sunk Cost Fallacy: https://en.wikipedia.org/wiki/Sunk_cost#Loss_aversion_and_the_sunk_cost_fallacy

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 151: Would you advertise on cigarette packs?

Episode 150: Sales Lead Intelligence, HubSpot Workflow tip & always be starting

Welcome to Episode 150 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at a simple HubSpot Workflow tip, think through Ad attribution reporting, ask What is lead intelligence, and talk about why it is important to start things and persist.

Listen to the show here:
https://soundcloud.com/hubshots/150a/

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: 20 February 2019 | Published: 01 March 2019

Shot 1: Inbound Thought of the Week

#doubleburgerfrenzy

4F1p2EYtTLu74v4N7hPb9w thumb 5ff1UNADJUSTEDNONRAW thumb 5ff2

Craig’s favourite at Frango’s on the right!

A little about Craig and Ian.

Shot 2: HubSpot Marketing Feature of the Week

Date based workflows – recur annually option

hubspot workflow datebased recurring

Example scenario: set up a series of monthly newsletters, and then update it next year to start all over again.

Attribution reporting in ads reporting:

https://blog.hubspot.com/customers/making-an-impression

https://knowledge.hubspot.com/articles/kcs_article/ads/analyze-ad-campaigns-in-hubspot

hubspot ad attribution

Available in Pro and Enterprise

Shot 3: HubSpot Sales Feature of the Week

What is Lead Intelligence?

We use the contact record and the timeline to get lead intelligence.

Shot 4: HubSpot Gotcha of the Week

Why Facebook Lead Forms might have a source of organic social:

https://knowledge.hubspot.com/articles/kcs_article/ads/lead-ads-faq

Another perhaps unexpected behaviour – Analytics views:

hubspot reporting analytics views

You must have ‘All analytics activities’ as the selection in order to see Facebook Lead Form responses.

If you drill down to just your domain they are excluded. This is because technically they weren’t created on your site. Which makes sense. But is potentially a gotcha.

Shot 5: Marketing Tip of the Week

Turn off Hardware acceleration in Chrome

https://twitter.com/craigbailey/status/1091567981019070465

Shot 6: Insight of the Week

You are always starting. You get better over time.

Ian has been pushing for us to do more video.

Craig has been reluctant – he doesn’t like it and isn’t very good.

But it turns out you get better at things – this podcast is an example.

Take a listen back to episode 2 and see how long you can stand to listen to it – we were cringing as we listened to it tonight.

So then we check how many episodes it took for us to find our rhythm – and it turns out it took about 30 episodes before we were comfortable. By episode 10 we were barely listenable, but by 30 we were OK.

By episode 75 or so we had found our pattern and from 100 onwards we’re really enjoying the process.

Our point: it takes time to get OK at things.

And we’ve only just begun in a way – we’ll likely listen back to this episode in a few years time and cringe all over again. That’s progress.

The takeaway for you dear listener is this: you don’t have to get it perfect in your first episode, blog post, campaign, ad, landing page, chat bot or video – you just have to get started.

That’s why we’re going to persevere with video – we’re not very good at it yet, but we’ll get better.

We’re always starting.

Shot 7: Retirement of the Week

HubSpot pulling in Shopify products and allowing them to be added to Deals, no longer available

Shot 8: Resource of the Week

Google Tag Manager glossary:

https://www.lovesdata.com/blog/google-tag-manager-glossary

Eg here’s the details on Cross Domain Tracking terms in Google Tag Manager:

https://www.lovesdata.com/blog/google-tag-manager-glossary#cross-domain-tracking

Thanks Benjamin!

Shot 9: Quote of the Week

“Ordinary things, consistently done, produce extraordinary results.

We self-sabotage when we look for the one massive thing that can be the game changer.”

Keith Cunningham – The Road Less Stupid

Shot 10: Bonus Links of the Week

Facebook link click meanings:

https://www.jonloomer.com/2019/02/10/facebook-clicks/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 150

Episode 149: HubSpot Global Suppression Lists, and connecting Zoom gotchas

Welcome to Episode 149 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at using global suppression lists in workflows, plus solve a gotcha when trying to integrate zoom with HubSpot. Plus we riff about Seth’s riff on the quarter-inch drill bit.

Listen to the episode here:
https://soundcloud.com/hubshots/149-hubspot-global-suppression-lists-and-connecting-zoom-gotchas

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Recorded: Thursday 07 February 2019 | Published: Tuesday 26 February 2019

Shot 1: Inbound Thought of the Week

Sharing to ‘the socials’

When did it change from ‘sharing on social’ to ‘sharing on the socials’?

Shot 2: HubSpot Marketing Feature of the Week

Adding a Global Suppression list to all Workflows

Step 1: Create a static list – name it something like ‘Global Suppression List (Static)’

Step 2: Create a smart list – that just pulls in everyone in the static Global Suppression List

hubspot list suppression

Step 3: In all your main workflows, add the Smart list global suppression list in the Unenrollment and suppression settings:

hubspot workflow suppression list

If you ever want to pull someone immediately our of all workflows, simply add them into the static suppression list.

The benefit of having a smart list and a static list, is that in the smart list you can add other criteria on the fly and it will immediately take effect in all workflows.

Shoutout to Tara who implemented this little process – it’s part of our general portal setups now.

Shot 3: HubSpot Sales Feature of the Week

Using Zoom Meetings/Webinars

When connected any scheduled meeting from the HubSpot CRM or meetings tool becomes a Zoom meeting. Also brings Zoom webinars to workflows.

You no longer have to worry about setting meeting attendees up with a dial-in or conference solution, it just works with Zoom embedded into your meetings.

The integration also allows you to use HubSpot to register and communicate with users as part of Zoom hosted webinars. Webinar attendees are registered in HubSpot and you can easily email them and track campaign performance.

Shot 4: HubSpot Gotcha of the Week

Zoom integration gotcha:

Firstly not easy to find it!

hubspot zoom connection error 1

You are taken to the directory – click on the integration and you’ll be promoted with this:

hubspot zoom connect popup

After clicking Connect to Zoom you may see this:

hubspot zoom connection error

You need to pre-approve the app in the Zoom App Marketplace so you can connect it to HubSpot.

Go the zoom App Marketplace: https://marketplace.zoom.us/

Search for HubSpot, and then click on the link eg:

https://marketplace.zoom.us/apps/o8JuTnfNQ3mS5URt2qjp1Q

It is not clear in the error message but this is what you have to do! Turn on the Pre-Approve toggle. App Marketplace

Final tip: if you are using a child account you will need to set this at the parent account level. Eg if you are part of a company account.

Bonus Gotcha: Ads add-on compatibility with Google Responsive ads

Responsive display ads are not showing in Ads however totals are so it does add up!Ads HubSpot 1

Shot 5: Marketing Tip of the Week

MOVE TO 151: Messaging from the Google MyBusiness App

HubSpot Nurturing

https://blog.hubspot.com/customers/lead-nurturing-with-hubspot-craft-a-killer-b2b-campaign-workflows-part-2

Blog Author review and cleanup

Blog HubSpot

Shot 6: Insight of the Week

See our Shot 9: Quote of the Week.

Shot 7: Retirement of the Week

Moving from 2 pane to 3 pane CRM record view.

Retire that 2 pane view asap we say!

The new CRM view with 3 panes is so much better!

Shot 8: Resource of the Week

Links are still a really important ranking factor:

https://www.stonetemple.com/link-as-a-ranking-factor/

Shot 9: Quote of the Week

“People don’t want to buy a quarter-inch drill bit.  They want to feel safe and respected” – Seth Godin from This is Marketing p21

Key takeaway: Think harder about what your marketing messaging needs to tap into

Shot 10: Bonus Links of the Week

Zendesk Alternative

http://zendeskalternative.com/

Zendesk created a fake band call ‘Zendesk Alternative’ to rank for when people searched for that term.

via

https://twitter.com/viperchill/status/1089381032640446465?s=12

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Episode 149: HubSpot Global Suppression Lists, and connecting Zoom gotchas

1 2 3 16