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Episode 141: HubSpot Enterprise Marketing & Sales Features, Google Ads Opportunities

Welcome to Episode 141 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at new Marketing Enterprise features including content partitioning and domain filtering, plus how to supercharge your Google Ads campaigns. And… Christmas is coming.

Listen to the show here:
https://soundcloud.com/hubshots/141-hubspot-enterprise-marketing-sales-features-google-ads-opportunities

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 07 November 2018 | Published:

Shot 1: Inbound Thought of the Week

Listener Feedback

Thanks to listener Chris Higgins for his tweet:

https://twitter.com/chrisfhiggins/status/1057421759983616000

Personas are fluid

People move in and out of personas eg based on age, traits etc

Example: you have a persona for 25-35 yo people who are overweight. If they lose weight, or age (which is quite likely!) they will move out of this persona and into another persona.

Community: Sydney HUG

Sydney HUG is coming up on 21 November – if you are in Sydney register now:

https://sydney.hubspotusergroups.com/

https://www.eventbrite.com.au/e/sydney-hubspot-user-group-november-2018-tickets-50671589087

Shot 2: HubSpot Marketing Feature of the Week

Enterprise features rolling out

https://knowledge.hubspot.com/articles/kcs_article/cos-general/assign-content-to-your-users-and-teams

https://knowledge.hubspot.com/articles/kcs_article/cms-pages-editor/control-audience-access-to-pages

https://blog.hubspot.com/customers/7-new-features-marketing-hub-enterprise-grow-better

Highlights:

  • Can filter on domains in the Web Analytics reports (note: they must be HubSpot hosted domains ie won’t work for WordPress sites that you happen to have the HS script running on
  • Content partitioning of web pages, landing pages and blogs
  • Membership options for pages
  • Email Send Frequency cap

hubspot enterprise email send frequency

Shot 3: Content Marketing Item of the Week

Here is a great landing page and example of content marketing.

https://www.gumtree.com.au/second-hand-economy/

Take special note of:

  • The personas they are targeting
  • The information used
  • The Call To Actions (CTAs) used
  • Quality of the report download

Shot 4: Marketing Tip of the Week

Layering In Market Audiences with Google Ads Search Ads

https://www.wordstream.com/blog/ws/2018/05/31/in-market-audiences-for-search

Also adding remarketing list to search ads

https://instapage.com/blog/remarketing-lists-for-search-ads

Bonus: https://www.digitalmarketer.com/blog/remarketing-grid/

Shot 5: HubSpot Sales Feature of the Week

https://blog.hubspot.com/customers/october-2018-product-updates

We like the sound of having Playbooks store particular data in contact records that can be accessed apart of the call script for example.  We are yet to test it!

Slash commands in Slack

https://knowledge.hubspot.com/articles/kcs_article/integrations/how-do-i-use-the-slack-integration#use-slash-commands-to-interact-with-hubspot

Shot 6: Opinion of the Week

Information versus Confirmation

We are all susceptible to confirmation bias, where we seek out content to confirm our existing approaches as opposed to seeking out content to inform our learning.

As a marketer, take a minute to consider which of your ‘beliefs’ need to be challenged. And then seek out content to inform rather confirm your understanding.

Shot 7: Retirement of the Week

Lol Jon Loomer has turned off his FB Messenger bot:

https://www.jonloomer.com/2018/11/04/why-i-turned-off-my-facebook-messenger-bot/

Lots of common sense in this post!

Shot 8: Resource of the Week

How to use Topic Cluster correctly:

https://www.siegemedia.com/seo/topic-clusters

Check out the comments as well.

Shot 9: Quote of the Week

“Not all marketing dashboards are created equal. If a marketing dashboard is not providing insights that link to business results, it’s just a pretty distraction.”

Tom Fishburne aka Marketoonist

https://marketoonist.com/2018/11/dashboard.html

181104.dashboard

Shot 10: Bonus Links of the Week

Interesting article on how to rank for the new position # 0 with Featured Clips:

https://research.hubspot.com/what-are-featured-clips

Tips:

Video naming is important – having it exactly match the search query was a high correlation

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Episode 140: HubSpot Permissions and Teams, and Listener Feedback

Welcome to Episode 140 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at setting up HubSpot Users, Teams and Permissions. Plus think through the Chatbots versus Live Chat. And revisit No Pong!

Listen to the show here:
https://soundcloud.com/hubshots/140-hubspot-permissions-and-teams

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 23 October 2018 | Published: Sunday 04 November 2018

Shot 1: Inbound Thought of the Week

Good to be in at HubSpot this morning. Caught up with Varun and Daniel. Got to meet the guys (Glenn and Michael) from Lupo Digital as well – hey guys!

If you are a HubSpot customer and working with a HubSpot account manager, ask if you can go in a visit one day – take your account manager out for a coffee or lunch!

Shot 2: HubSpot Marketing Feature of the Week

Teams and Roles in Enterprise

https://knowledge.hubspot.com/articles/kcs_article/settings/hubspot-user-roles-guide

Teams are kinda in place (still a little clunky in terms of view child teams), but able to be setup currently.

Team Only Contact access option

Contacts access – option for Team Only access:

hubspot team contact permissions

You get access to any contacts that other people in your team have access to.

Eg if other people in your Team are contact owners on contacts, you will get access to those contacts as well.

Coming soon is content partitioning

Content Partitioning. Organize the users in your HubSpot account on multiple levels based on teams, region, or other attributes. Up to now, you’ve been able to use Teams to control access to tools and to segment your database. Coming this November, you’ll be able to use teams to partition your content, too. For example, you could configure certain landing pages to only be accessible to your channel marketing team. This is going to be released as an included feature in our Marketing Hub Enterprise product.

But watch out for brand domains: https://www.hubspot.com/products/brand-domains

Speaking of permissions, consider carefully who is allowed to export out contact details:

hubspot contact export settings

Shot 3: HubSpot Gotcha of the Week

No gotcha this week!

Shot 4: Marketing Tip of the Week

Why Google Ads brand campaigns are important

https://xen.com.au/why-google-ads-brand-campaigns-are-important/

Shot 5: HubSpot Sales Feature of the Week

Overview of which Workflow actions each edition of HubSpot provides:

https://knowledge.hubspot.com/workflows-user-guide-v2/how-to-choose-your-workflow-actions

Eg Sales Hub Professional users can access workflows and do the basic tasks (contact properties, create tasks, add delays, etc), as well as Add Deals

Shot 6: Opinion of the Week

https://conversionxl.com/blog/live-chat-vs-chatbots/

An interesting quote:

IBM predicts that phone-based customer service will exist solely as a backup option by 2020.

“There is a central truth here: Chatbots cannot fake human-based customer service (yet). If your chatbot strategy hinges on sustaining that deceit, you’ll fail. However, a chatbot doesn’t need to simulate a human to be successful.

The companies that have succeeded with chatbots recognize how to deploy them now (for Tier 1 questions), when to shift to live chat (for complex issues), and how to start planning for the future of customer service that, as of now, remains uncertain.”

So I think about the context and outcome as this is focussed on customer support.

Shot 7: Listener Feedback of the Week

Emma loved our episode that mentioned No Pong, and they now use it all the time.

https://hubshots.com/episode-81/

You’re welcome No Pong.

Shot 8: Resource of the Week

What Are Messenger Ads? Everything You Need to Know About Click-to-Messenger Facebook Ads

https://mobilemonkey.com/blog/2018/08/10/what-are-facebook-messenger-ads

Shot 9: Quote of the Week

A quote about worrying about contact pricing in HubSpot.

“You have the keys to the Ferrari but you are too focused on the cost of filling it with the best fuel to drive it!” – Ian Jacob

Shot 10: Bonus Links of the Week

https://contentmarketinginstitute.com/2018/10/research-b2b-audience/

https://www.searchenginejournal.com/google-my-business-lets-businesses-add-products-to-listings/274369/amp/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 140

Episode 139: HubSpot Reports

Welcome to Episode 139 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot’s reporting tools, including the new custom reports.

Listen to the episode here: https://soundcloud.com/hubshots/139-hubspot-reports

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 17 October 2018 | Published: Saturday 27 October 2018

Shot 1: Inbound Thought of the Week

The need for careful reporting.

If you can’t measure it, you can’t improve it.

Shot 2: HubSpot Marketing Feature of the Week

Thinking through HubSpot Reports

HubSpot reporting has been quietly improving over the past year.

A quick rundown of reporting areas:

  • Dashboards – high level trends, widgets
  • Reports – build your own reports, sometimes across data sets, add to dashboards
  • Analytics tools – usually a graph with a table underneath you can drill into

Under the Reports menu:

hubspot reports

Dashboard reports – there’s a decent library of widgets available now:

hubspot dashboard report options

HubSpot Custom Reports

Getting started articles:

This slide deck by Daniel Bertschi is the best HubSpot technical item I’ve read all year:

https://www.slideshare.net/timpanix/the-best-hacks-to-supercharge-your-hubspot-reporting

https://twitter.com/LaptopTimpanist

hubspot report hacks

Shot 3: HubSpot Gotcha of the Week

Deal Stage Funnel Report

Looking at the Deal Stage Funnel Report and not understanding why the report is not showing everything is because of the default Measure used being “Show deals that have gone through

all stages.“ vs “Show deals that have gone through any stages.“

Report Builder

Shot 4: Marketing Tip of the Week

https://business.linkedin.com/marketing-solutions/cx/18/01/marketer-guide-to-winning-in-australia

Get a 1300 number (or equivalent in other country)

Shot 5: HubSpot Sales Feature of the Week

Creating sales reports that make sense and track what you need.

Some of the helpful ones we have helped businesses use is:

  • Deal Stage FunnelReports dashboard 5
  • Deal Leaderboard with Number of DealsReports dashboard 7
  • Leads Assigned to Sales RepsReports dashboard 4
  • Recent Deal Amount by Source

Reports dashboard 6

In one instance recently we had to use Zoho reporting to create a detailed report that could be formatted and printed before a sales meeting that was grouped by lead status in order of creation date.

Shot 6: Opinion of the Week

Struggling with the word usage of ‘a software’  ie as singular as opposed to a mass noun.

Example:

HubSpot is software designed for…

Versus

HubSpot is a software designed for…

https://www.google.com.au/search?q=%22a+software+for+%22&oq=%22a+software+for+%22

This is not a new gripe:

https://english.stackexchange.com/questions/52418/is-a-software-really-never-correct

https://english.stackexchange.com/questions/12990/why-dont-we-use-the-indefinite-article-with-software

But I’ve been seeing it more lately.

Shot 7: Feedback of the Week

Where Does HubSpot CMS fit in our Marketing Stack?

Last show we talked about our go-to Marketing starter stack, which included WordPress on WP Engine, and landingi for landing pages..

Vanessa from Mosaic asked whether we had considered HubSpot’s standalone CMS as an option for the website and landing page piece.

It’s an excellent point.

In our categorizing we’d likely put the HubSpot CMS in a middle tier between the two we spoke about last week.

HubSpot CMS is $300 USD per month, compared to WP Engine + Landingi coming in at $35 + $39 = $74 USD. It’s a little bit more, but not a huge jump.

Advantages would be that you can get closer to the all-in-one benefits of HubSpot Pro.

HubSpot Marketing Starter + HubSpot CMS is a good combination – it basically fills the gap that HubSpot Basic used to cover.

So, excellent point from Vanessa. Thanks for listening and your feedback.

Shot 8: Resource of the Week

Siteliner – check your site for duplicate content:

http://www.siteliner.com

siteliner duplicate content report

Shot 9: Quote of the Week

“The web is inherently complex, every bit of it… And it changes every day. In such an environment insights come not from the multi-million dollar tools that you can implement, and yes you can buy multi-million dollar tools, but the human power you can unleash to make sense of all the irrationality and ensure that valuable nuggets of insights can be found. …the tool is not the answer, it’s the people. Buy the tool you want, but remember the 10/90 rule [$10k in software and invest $90k in great staff] and invest accordingly if you want to win.” – Avinash Kaushik (https://www.kaushik.net/avinash/about/)

Shot 10: Bonus Links of the Week

SEO Audits that actually add value:

https://www.slideshare.net/aleydasolis/developing-seo-audits-that-maximize-growth-dmssconference

Site architecture tips for SEO:

https://zyppy.com/site-architecture-seo/

Marie Hayes SEO Newsletter:

https://courses.mariehaynes.com/search-news-you-can-use/episode-53-light-version/

Interesting thought around B2B content marketing (using the latest MarketingProfs report)

https://www.business2community.com/content-marketing/the-latest-b2b-content-marketing-trends-statistics-and-insights-for-2019-02129410

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubSpot zoom connector:

https://marketplace.zoom.us/apps/pDaQ0UXfTzq0Y0M1cSDS5g

HubShots Episode 139

Episode 138: HubSpot Conversations and the HubSpot Marketing Starter Stack

Welcome to Episode 138 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot’s Marketing Starter Stack including HubSpot Conversations, and discuss our recommended marketing stack for startups and small-medium businesses.

Listen to the episode here: https://soundcloud.com/hubshots/138-hubspot-conversations-and-the-hubspot-marketing-starter-stack

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 10 October 2018 | Published: Saturday 13 October 2018

Shot 1: Inbound Thought of the Week

Horses for Courses…

Ensuring the marketing stack you implement is optimal for your situation.

We broadly separate our clients into two buckets:

Starter/Small and Mid-Large/Enterprise

Typically the difference between the two is whether we’re dealing with a Business owner or small (perhaps part time) marketing team, versus a General Manager and dedicated marketing team.

Today we’re covering our ideal stack for the Starter/Small clients

It looks like this (with indicative USD pricing):

Growing to add:

  • Landingi – $39 per month
  • Databox – $49 per month
  • HotJar – $29 per month (other options: Inspectlet, LuckyOrange, FullStory, CrazyEgg)
  • Sales Starter – $50 per month

By comparison, our Mid-Large stack looks like this:

  • HubSpot Pro (or Enterprise) – $800 per month
  • Databox – $49 per month
  • HotJar – $29 per month

Note, most of these tools have Free plans, however we’ve focussed on the entry level plans, and assumed a database up to 1000 contacts. And we’ve chosen monthly pricing (eg compared to Annual)

The price for the Starter Stack all up is $232 USD per month ($327 AUD)

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Marketing Starter and Conversations

HubSpot Conversations:

https://www.hubspot.com/products/crm/conversations

Overview of the key components

  • Shared inbox
  • Bots
  • Live Chat (Targeted Messages)

https://knowledge.hubspot.com/articles/kcs_article/conversations/how-to-use-conversations

Marketing Starter

Overview of the inclusions in each version:

https://legal.hubspot.com/hubspot-product-and-services-catalog#Marketing

Our pick of the tools in Marketing Starter:

  • Forms
  • Lead Flows
  • Contact timelines
  • Smart lists
  • Lead Ads

Shot 3: HubSpot Planning of the Week

Why would you upgrade from Marketing Starter to Marketing Pro:

  • Landing pages included (replacing Landingi)
  • Social included (replacing Buffer)

However, key additional features:

  • Workflows
  • CTAs
  • Smart content
  • A/B testing
  • Better reporting

Plus it is all-in-one…

Shot 4: Marketing Tip of the Week

Landingi landing pages versus MailChimp landing pages

MailChimp landing pages are good for really simple landing pages (note: $99 per year to use your own domain). A great option for many sites.

We prefer a landing tool such as langingi because it gives us more flexibility, including:

  • Thank you pages
  • Add scripts eg Google Tag Manager for adding LinkedIn and Twitter pixels

Shot 5: HubSpot Sales Feature of the Week

Not to forget the Sales Hub Starter product. This is on a per user basis.

Some key components that are valuable:

  • Conversation routing
  • Prospects
  • Email sequences
  • HubSpot branding removed

Shot 6: Opinion of the Week

Sans Forgetica

https://thenextweb.com/tech/2018/10/05/researchers-have-created-a-font-that-can-boost-your-memory/?amp=1

A study of 400 uni students, 57% recall versus 50% with Arial.

Shot 7: Retirement of the Week

We say goodbye to Google+ for consumers

https://www.fool.com/investing/2018/10/08/google-plus-going-away-consumers.aspx

https://www.blog.google/technology/safety-security/project-strobe/

Shot 8: Resource of the Week

Fundamentals of Conversational Growth Strategy

Learn the fundamentals of 1:1 messaging strategy and how to develop one for your business.

https://academy.hubspot.com/courses/conversational-marketing-training

Shot 9: Quote of the Week

“For Audi we have developed a corporate design, which is consistently »digital first« in its concept and design. We took a truly holistic, interdisciplinary approach to creating design principles for all media and devices.

The new brand appearance is flexible and modular in the sense of the »atomic design«, rules are reduced to a minimum. In this way, today’s and future devices can be designed so that an overall brand experience is given. At the same time it allows plenty of scope for creative diversity.

The result is a modern design and interaction principle for Audi. Dynamic principles replace rigid rules. The brand portal we designed has gone online in early 2017. It is accessible to everyone – an innovation in the automotive industry, and a symbol of new openness.”

STRICHPUNKT PROJECT PAGE

https://www.underconsideration.com/brandnew/archives/new_global_identity_for_audi_by_strichpunkt_and_kms_team.php

Shot 10: Bonus Links of the Week

Siri Shortcuts in iOS12

https://www.macrumors.com/2018/10/02/five-useful-siri-shortcuts/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 138

Episode 137: Decentralising identity, Cancelling HubSpot, HubSpot Activity Feed and multivariate testing CTAs

Welcome to Episode 137 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we chat about canceling HubSpot, decentralising privacy and identity and how this will affect marketing in the future. Plus we look at the Activity Feed, and multivariate testing of HubSpot CTAs.

Listen to the show here: https://soundcloud.com/hubshots/137-decentralising-identity-cancelling-hubspot

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 03 October 2018 | Published: Sunday 07 October 2018

Shot 1: Inbound Thought of the Week

Decentralising privacy and identity control

Identity and privacy are becoming products:

https://render.betaworks.com/next-things-we-are-thinking-about-at-betaworks-9a7d73f22a08

“Identity and privacy are finally becoming products. Distributed, secure identity, and privacy tools are starting to be rolled out — some are blockchain-based, and some are client-side, encrypted, and don’t require the blockchain. Productizing identity is important; the tight coupling of identity and your social graph is central to the lock-in that Facebook and other social messaging services have achieved. Distributing and productizing identity and privacy make sense for end-users; it’s a solution to the attention harvesting that has taken place over the last decade and it’s consistent with recent regulatory shifts (i.e. GDPR, the California Consumer Privacy act).”

https://medium.com/@timberners_lee/one-small-step-for-the-web-87f92217d085

https://solid.inrupt.com/

“Solid changes the current model where users have to hand over personal data to digital giants in exchange for perceived value. As we’ve all discovered, this hasn’t been in our best interests. Solid is how we evolve the web in order to restore balance — by giving every one of us complete control over data, personal or not, in a revolutionary way.”

https://www.inrupt.com/

We can still unlock the true promise of the web by decentralizing the power that’s currently centralized in the hands of a few. How? By using the power of Solid.

Solid is the technically potent open-source platform built to decentralize the web. Inrupt is the company that’s helping to fuel Solid’s success.

See also our discussion about this in Shot 6 of episode 135:

https://hubshots.com/episode-135/

Where we mentioned Justin Theng’s post about decentralising consumer data and ‘blockchain as marketing’:

https://blog.justintheng.com/the-coming-of-decentralised-search-and-consumer-data

Key takeaway: the ability we have as marketers to reach people (based on them having given up their privacy) will be reduced over the coming months and years. The ad targeting ability we have today will reduce – mostly with the people we probably most want to engage with.

Shot 2: HubSpot Marketing Feature of the Week

Multivariate testing of CTAs

In this example, we tested a CTA with the word “New” in it.  You can see from the result which one performed better in the email.

Calls to action beta HubSpot

Add variations to a CTA from the Actions menu:

cta actions

Note: you can only add multivariate testing to simple CTAs. Once a CTA is multivariate you can’t create a smart CTA from it (and vice versa: you can’t multi test a smart CTA)

Keep in mind you can test totally different things eg using an image instead of text button CTA

Key takeaway: go try to get a better click rate by creating a variation of your CTA.  Note this is only available in Marketing Hub Professional up.

Shot 3: HubSpot Customer Code Item of the Week

Cancelling HubSpot

Dharmesh on allowing customers to cancel more easily:

https://thinkgrowth.org/growth-alone-doesnt-interest-me-anymore-70d36b2e7ccb

“At HubSpot, we’ve undertaken something we call the sharp edges initiative. An examination of all the places where we unintentionally make things harder for customers. One by one, we’re working to file all of them down.

We’ve reduced our cancellation notice window from 45 days to 10 days, with the goal of getting it to 0. This policy made sense for us (helped us forecast renewals), but it made no sense to our customers and was one of out top escalation issues. That’s a sharp edge that has to go.

We’re also rolling out functionality that will allow more customers (eventually all of them) to cancel “in portal.” We want to be more like Spotify and Netflix, companies that make no attempt to block the exit, and are as easy to end an agreement with as they are to start one.”

Scott Brinker on customer focus (referring to Dharmesh’ post):

https://chiefmartec.com/2018/09/martech-companies-talk-customer-centricity-can-customer-centric/

“I know, I work for HubSpot, so I’m biased, but I absolutely love this. When was the last time a major SaaS platform you depend on made it a company-wide initiative to make it easier for you to cancel whenever you want?”

We thought about all the SaaS products we use, like Google G Suite, Teamwork, Adobe Creative Cloud, Slack, Evernote, Xero, Skype, Zoom, Qwilr, Shopify, WP Engine, Teachable, AdWords, any advertising platform, MailChimp, Landingi, etc to name a few and they all have the ability to cancel at any time. So why not all versions of HubSpot?

Shot 4: Marketing Tip of the Week

Analyse your twitter accounts, you might be surprised what you find!

  • Followers Audit
  • Quality Distribution
  • Analysis Info
  • SparkScore

Example Twitter Fake Followers analysis:

https://sparktoro.com/fake-followers/hubshots

Fake Follower Audit for hubshots SparkToro

Shot 5: HubSpot Sales Feature of the Week

Looking at Lead Activity

Activity Feed 1

https://knowledge.hubspot.com/getting-started-with-sales-tools-user-guide/how-to-use-the-activity-feed-and-sales-notifications?KBOpenTab

Key takeaway: Have a look at this on a daily basis and see if you have any opportunities to contact people.

Shot 6: Opinion of the Week

Smart speaker usage:

https://www.nielsen.com/us/en/insights/news/2018/smart-speaking-my-language-despite-their-vast-capabilities-smart-speakers-all-about-the-music.html

Based on 2000 US consumers (link)smart speaker common uses

“When breaking down usage during a typical day, people spend more time using their smart speakers on the weekend (average 72 total minutes) than the weekday (average 65 total minutes). Usage also increases throughout the day regardless of whether it’s a weekend or weekday, with peak use into the late evening.“

Note however, a lot of the usage time is likely to be listening to music – there was no information on how much of their time was spent on each of the activities.

Time spent daily:

minutes spent with smart speakers

Compare this to daily social usage:

https://hubshots.com/episode-128/

Daily social usage around 1 hour on YouTube, 41 minutes on Facebook.

Key takeaway: people are spending more time using their smart speakers – it’s natural to assume their information gathering behaviour will increase.

It may become a starting point, that is then handed over to other devices eg desktop – ‘Alexa send that whitepaper to my phone, work email, etc’

Shot 7: Useful Post of the Week

Gender neutral pronouns

https://blog.hubspot.com/marketing/gender-neutral-pronouns

Key takeaway: be informed and aware of societal changes – don’t fall into the trap of turning into an out-of-touch fuddy duddy

Shot 8: Resource of the Week

Technical SEO findings from crawling billion of pages

https://www.slideshare.net/OnCrawl/technical-seo-what-i-learned-from-crawling-10-billions-of-pages-and-analysing-5-trillions-of-log-lines

Via: https://twitter.com/cyrusshepard/status/1046513415760605196?s=12

One key observations: Google’s move to mobile first indexing has been rapid: technical seo what i learned from crawling 10 billions of pages and analysing 5 trillions of log lines 14 638

Takeaway: If you haven’t yet optimised your site for mobile, you are at a distinct disadvantage.

Shot 9: Quote of the Week

The daily

Is there something you do every day that builds an asset for you?

Every single day?

Something that creates another bit of intellectual property that belongs to you?

Something that makes an asset you own more valuable?

Something that you learn?

Every single day is a lot of days. It’s easy to look at the long run and lull yourself into skipping a day now and then.

But the long run is made up of short runs.

https://seths.blog/2018/09/the-daily/

Shot 10: Bonus Links of the Week

SEO hack of the week:

https://twitter.com/seo/status/1046808919132327936?s=12

Useful reading:

https://marketing.deepcrawl.com/acton/media/31628/international-seo-white-paper

https://moz.com/blog/surprising-seo-ab-test-results

https://blog.hubspot.com/marketing/seo

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 137: Decentralising identity, Cancelling HubSpot, HubSpot Activity Feed and multivariate testing CTAs

Yet again we're using a stock image that has nothing to do with the show content

Episode 136: Zoho Reports, Chat Bots, Lead Flows, Future of Google

Welcome to Episode 136 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot’s continued focus on Lead Flows and Bots, recommend some HubSpot Community suggestions, think through Google’s experiments and future plans, drill into Zoho Reports, and consider user behaviour when Facebook has an outage.

Listen to the episode here: https://soundcloud.com/hubshots/136-zoho-reports-chat-bots-lead-flows-future-of-google

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 26 September 2018 | Published: Thursday 27 September 2018

Shot 1: Inbound Thought of the Week

Loren Scott (Principal Sales Engineer at HubSpot) quoted at the Sydney HubSpot User Group about the future of HubSpot.

HubSpot will be more than just a platform to use, it will be a platform to build on.

Shot 2: HubSpot Marketing Feature of the Week

Lead Flows continue to improve

https://www.hubspot.com/product-updates/now-live-three-updates-to-lead-flows

In particular, pre-select field selections used in the lead flow.

Takeaway: Lead Flows continue to get love from HubSpot.

Something I’d like to see: Ability to target display of Lead Flows using the same options as chat (targeted messages) eg keep the existing URL targeting, but also add options similar to:

targeting

Shot 3: HubSpot Gotcha of the Week

HubSpot Branding on Bot chat transcripts

HubSpot sends chat transcripts to contacts, but they can’t be branded, and even worse they include big fat HubSpot branding!

https://community.hubspot.com/t5/HubSpot-Ideas/Option-to-disable-HubSpot-branding-on-chat-transcript-emails/idc-p/208188#M22511

https://community.hubspot.com/t5/HubSpot-Ideas/Turn-off-email-transcript-sent-to-visitor-for-chat/idi-p/29538

We lost a customer to Drift this week because of it.

Gotcha Follow Up from Episode 135

https://hubshots.com/episode-135/

Speaking of bots a follow up from Support about the issue I was having with bots crashing in the ‘blog re-subscribe when opted out’ bot sequence.

Good news: HubSpot has fixed the error

Bad news: they just skip the process and don’t even inform the visitor about not being subscribed

Nice way of saying: Nope

hubspot support

Speaking of community ideas worth upvoting, here’s three:

https://community.hubspot.com/t5/HubSpot-Ideas/Internal-emails-sent-from-deal-workflow/idc-p/209016#M22714

https://community.hubspot.com/t5/HubSpot-Ideas/A-User-to-be-Assigned-to-Multiple-Teams/idi-p/207231

https://community.hubspot.com/t5/HubSpot-Ideas/Collaborating-on-an-email-draft/idc-p/209012#M22710

Shot 4: Marketing Tip of the Week

Training: Fundamentals of Conversational Growth Strategy

HubSpot Learning Center

Learn the fundamentals of 1:1 messaging strategy and how to develop one for your business.

Should be easy to do in a day.  Has 3 lessons with 57 minutes of video content.

https://academy.hubspot.com/courses/conversational-marketing-training

Shot 5: HubSpot Sales Feature of the Week

Zoho Reports Integration – though HubSpot Connect

Zoho1

Why we used this originally was to get some detailed sales reports for a weekly sales meeting that was sorted by lead status and create date.

It involved setup up the data you wanted to sync and then creating a custom query to get the data out in a format we needed.

Note data is synced once a day at a time that you choose.  The ability to create a report as a pdf and email it was a key aspect of us using it.

It can also keep  track of your sales performance metrics by using one of 60+ reports and dashboards.

You can also create your own reports to track your sales pipeline, visualize your sales conversion funnels, measure sales team performance, and more..

Shot 6: Opinion of the Week

Test and Measure

https://www.blog.google/products/search/improving-search-next-20-years/

“Last year alone, we ran more than 200,000 experiments that resulted in 2,400+ changes to search.”

Basically: 1 in every 100 experiments resulted in a change to search.

“As Google marks our 20th anniversary, I wanted to share a first look at the next chapter of Search, and how we’re working to make information more accessible and useful for people everywhere. This next chapter is driven by three fundamental shifts in how we think about Search:

Shot 7: Misleading Headline of the Week

Facebook outage causes News sites to increase their traffic:

https://qz.com/1397324/it-took-only-a-45-minute-facebook-outage-for-news-traffic-to-spike/

atlas By7BkSbKX@2x

Source: https://www.theatlas.com/charts/By7BkSbKX

Thomas Baekdal comments:

https://twitter.com/baekdal/status/1044169136274886659

Including John Saroff’s (Chartbeat CEO) clarification:

John Saroff‏ @saroff_nyc Sep 24

Replying to @baekdal

Total traffic to sites measured by Chartbeat went up 2% during the 45 min FB outage.  Largely driven by a 22% increase in mobile direct, but there were increases in desktop direct and search as well.  So, the direct (and search) more than made up for the decline in social.

And here’s the original source of the analysis, from Julia Haslanger:

https://twitter.com/JuliaJRH/status/1040341317593837568

Key takeaway: when you takeaway a person’s way of doing something they value, they’ll find another way. But they’ll return to most frictionless, or easiest way, once it is available.

Shot 8: Resource of the Week

How Google changes the ranking results based on what it thinks people are searching for at that time:

https://raynernomics.com/predict-keyword-latent-intent/

Key takeaway: part of how Google changes search results is based on sentiment it believes is in play.

There is an opportunity to plan to rank for terms you think will have higher intent in the future.

Part of this could include creating new terms and building content that will rank for it in future once it becomes more widely know. *cough* Inbound marketing *cough*

Shot 9: Quote of the Week

It should be cool to give. It should be cool to be generous. It should be cool to say yes to helping out.

– Scott Harrison

Here is a book we mentioned > https://www.charitywater.org/thirst

THIRST

A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World

Thirst hits shelves October 2, 2018.

100% of the author’s net proceeds from the sale of Thirst will fund charity: water projects around the world.

Shot 10: Bonus Links of the Week

Virtual Reality might seem like a boring buzzword these days, but the opportunity is in how to use it for better engagement – here’s how museums are using it to engage viewers/visitors:

https://www.wired.com/story/museums-augmented-reality-next-frontier/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

hubshots episode 136

Nice picture, nothing to do with the episode though

Episode 135: Inbound Thoughts, HubSpot Video, HubSpot Bot tips and gotchas

Welcome to Episode 135 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we chat about Inbound 2018, and then start working our way through the first of the new HubSpot product announcements. Plus we start diving into bots in HubSpot.

Listen to the episode here:
https://soundcloud.com/hubshots/135a

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 13 September 2018 | Published: Thursday 20 September 2018

Shot 1: Inbound Thought of the Week

Keynote from Beth Comstock

https://www.inbound.com/2018/speakers/beth-comstock

IMG 3417

Here is 6 interesting points from her keynote.

  1. The machine mind has caused an imagination gap.

How do we overcome the gap? Give yourself permission.

  1. When getting feedback ask this question: Tell me something I don’t want to hear?
  2. Spend less money on more ideas.
  3. You will fail but you will learn.
  4. Take small deliberate steps.

She is about to release a book that sounds interesting:

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Video hosting

https://www.hubspot.com/products/video-hosting

Check out the page promoting HubSpot’s new video hosting feature – the video is hosted on YouTube! (we kid you not)

hubspot video

Very simple to enable and use – we’ve been using it on a new site we’re developing.

To view video stats, you need to check the reports for the page(s) a video is embedded on:

https://knowledge.hubspot.com/articles/kcs_article/integrations/use-video-in-hubspot

It will show video views and video retention for a time period.

There’s currently no way to view all the stats for all your videos at once…

https://www.vidyard.com/hubspot-video-marketing/

Bonus tip: Collected Forms property mapping.

Hat tip to Paul Rosham from Lionheart Communications for highlighting this one:

https://www.hubspot.com/product-updates/now-live-collected-forms-property-mapping

Also, big shoutout to Paul for his attitude to other HubSpot partners:

paul twitter

This is exactly the approach and attitude I love in the HubSpot community!

Shot 3: HubSpot Gotcha of the Week

HubSpot bots will crash if using the Blog Subscribe action with contacts who have unsubscribed.

Shot 4: Marketing Tip of the Week

Getting started with bots on your site

https://blog.hubspot.com/customers/how-to-use-a-lead-qualification-bot-to-enhance-sales-and-marketing-alignment

Basically:

  • Set up a bot
  • Associate it to a targeted message
  • The targeting in the targeted message will dictate where the bot shows
  • When the chat shows it will include the initial message from the targeted message plus the first block from the bot
  • The bot sequence can handoff to a user at the end of its sequence

Shot 5: HubSpot Sales Feature of the Week

Using HubSpot video in sales emails.

Send video voicemails to stand out, or use video to record your screen during sales calls and to make education easier. Then send those videos to prospects as a handy follow-up they can reference.

Wondering if a your video was watched? The contact record shows who clicked it and when.

Shot 6: Opinion of the Week

Justin Theng on Blockchain As Marketing (BAM!):

https://blog.justintheng.com/the-coming-of-decentralised-search-and-consumer-data

Decentralise all the things!

Shot 7: Retirement of the Week

Databox switched their HubSpot analytics API choice, and this removed some functionality for HubSpot Free and Starter users.

(sad face)

The new HubSpot Analytics API blocks access for Free and Starter portals.

Shot 8: Resource(s) of the Week

Chrome extension: Copying modules between templates

Copy drag-and-drop modules and groups between templates in the new HubSpot Design Tools

http://neambo.com/hubx

Chrome extension: Facebook Pixel Helper

The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation.

https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en

Redirecting a Meeting Request submission to a Thank You page

Shoutout to Michael Carniato from Digital Sanctum:

https://www.digitalsanctum.com.au/

He has a script that will detect if someone fills out a meeting request form on your site and will redirect them to a thank you page.

It’s a simple script, which he’ll be happy to send to you – contact him directly from his site.

Shot 9: Quote of the Week

“If failure isn’t an option then neither is success.”

~ Beth Comstock

Shot 10: Bonus Links of the Week

Facebook News Feed Eradicator:

https://chrome.google.com/webstore/detail/news-feed-eradicator-for/fjcldmjmjhkklehbacihaiopjklihlgg/related?hl=en

Super useful tool:

http://stylifyme.com/

Thanks Justin! #gojima

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 135

Episode 134: HubSpot General Roundup

Welcome to Episode 134 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we get a bit geeky investigating some of the recent HubSpot releases including time on page calcs and topic discovery, plus a few gotchas. And a wonderful piece by Seth Godin.

Listen to the episode here:
https://soundcloud.com/hubshots/134-hubspot-general-roundup

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 22 August 2018 | Published: Thursday 20 September 2018

Shot 1: Inbound Thought of the Week

This week’s thought: there’s so much to get through this episode we’re going to jump right into it…

Shot 2: HubSpot Marketing Feature of the Week

Topic discovery

https://www.hubspot.com/product-updates/now-live-topic-discovery-in-content-strategy

Changed: How HubSpot Calculates Average Time on Page

Why does it matter?

The old calculation for average time on page took into account page exits. For any page that had a high exit rate, the average time on page that you would see would be lower than expected as a result. By removing exits from the calculation, you can expect your average time on page metric to be more accurate, and align better with industry standards.

https://www.hubspot.com/product-updates/now-live-were-changing-how-we-calculate-average-time-on-page

Shot 3: HubSpot/User Gotchas of the Week

Facebook Sync with HubSpot

Not adding your Facebook Page into the Ads settings to sync all leads into Facebook.  Discovered this when we inherited an issue where lead ad data was partially being sent into HubSpot and the source was direct traffic.

Deal tokens in email templates

https://www.hubspot.com/product-updates/deal-personalization-tokens-in-templates-and-snippets

Note: In order for deal tokens to populate, the contact you are emailing must have an associated deal in HubSpot. If there are multiple deals associated with the contact in question, HubSpot will populate information from the most recently created deal.

Shot 4: Marketing Tip of the Week

Facebook Is Removing More Than 5,000 Ad Targeting Options To Prevent Discrimination

Advertisers will no longer be able to hide their ads from people interested in things like “Passover,” “Evangelicalism,” “Native American culture,” “Islamic culture,” and “Buddhism.”

https://www.buzzfeednews.com/article/alexkantrowitz/facebook-is-removing-ad-targeting-options-race-religion

Shot 5: HubSpot Sales Feature of the Week

Parent and Child Companies

Companies in HubSpot can now be assigned to have parent companies and child companies

https://www.hubspot.com/product-updates/unlimited-parent-child-relationships

But this is just a link between them, there’s no sharing of timeline items eg a Parent company pulling in notes from a Child company.

Also, there’s no extra functions for assigning notes to parent or child companies from the current company you are on.

Zoho Reports integration

https://www.hubspot.com/product-updates/zoho-reports-integration

Ian is currently testing this for a client site – will report back once he’s covered it in detail.

Shot 6: Opinion of the Week

Take a Step Back

Think back to where your sales process or marketing process was 12 months ago.

Compare it to where you are now.

Have you made massive progress in the last year?

If so, congratulations.

If not, why not?

A good sign: you are pushing HubSpot to its limits and hitting walls. Congratulations, and look out for Inbound 2018 announcements.

Shot 7: Podcast of the Week

Your call isn’t important to us

Seth Godin talks about customer service call centres – the decline of customer service:

https://art19.com/shows/akimbo/episodes/c8ff65aa-4370-44a1-b51d-2fee138aed4d

It is gold!

And for clarification:

https://micheleconnolly.com/call-important/your call is important

Shot 8: Resource of the Week

Google Strategy Teardown from CB Insights:

https://www.cbinsights.com/research/report/google-strategy-teardown/

Shot 9: Quote of the Week

“…Bots don’t know trends.”

One of the speakers at Digital Marketer Down Under

Thanks to Suellen for highlighting this to me

Shot 10: Bonus Links of the Week

Chrome extension of the week:

https://chrome.google.com/webstore/detail/colorpick-eyedropper/ohcpnigalekghcmgcdcenkpelffpdolg?hl=en-GB

See if you are doing any of these > 10 Common UI Design Mistakes That Are Killing Your Conversion Rate

https://www.crazyegg.com/blog/ui-design-mistakes/

Tools to try

Easy Redirect: http://ref.ezrdr.com/m1Gl6RKX

Please rate and leave us some feedback as this helps us improve and reach more marketers.

hubshots episode 134

Episode 133: Facebook Engagement, Good and Bad Email Outreach Ideas, Strategy versus Tactics

Episode 133: Facebook Engagement, Good and Bad Email Outreach Ideas, Strategy versus Tactics

Welcome to Episode 133 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we chat about strategy versus tactics, the declining Facebook news feed experience, email outreach ideas both good and bad, plus the pain of data importing with third party tools.

Listen to the episode here:
https://soundcloud.com/hubshots/133-facebook-engagement-good-and-bad-email-outreach-ideas-strategy-versus-tactics

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 16 August 2018 | Published: Thursday 20 September 2018

Shot 1: Inbound Thought of the Week

Facebook Page Engagement is dropping:

https://blog.hubspot.com/marketing/buffer-facebook-page-post-analysis

https://blog.bufferapp.com/facebook-marketing-strategy

Takeaways:

  • Engagement is pretty much dropping across the board for brands both in terms of actual visibility and then the interaction with the viewed content
  • There’s benefit in posting daily with high quality, relevant content
  • But it’s a declining benefit due to more competition, higher quality content, changing Facebook news feed algorithm, and more ads in the news feed
  • In general images are doing better than videos in terms of interactions

Shot 2: HubSpot Marketing Feature of the Week

Make My Persona tool gets a facelift

https://www.hubspot.com/make-my-persona

Shoutout to Tara for highlighting this new version

Shot 3: HubSpot Gotcha of the Week

Enterprise HubSpot Gotcha

Enterprise portal – changing the default domain

It will reset the domain on the pages that already had the previous default domain set

So you’ll need to go through all the pages and update, and publish

Shot 4: Marketing Tip of the Week

Marketing Automation Tips

Don’t send an email from your CEO, asking for feedback, and then have the replies go to Support and automatically create a ticket

Eg Craig’s experience with needls. when replying to an email from their CEO.

Be aware of the latest Google Algorithm updates

Massive Google Algorithm changes at the start of August:

https://www.gsqi.com/marketing-blog/august-1-google-algorithm-update-analysis-and-findings/

https://moz.com/blog/googles-august-1st-core-update-week-1

https://searchengineland.com/googles-august-core-search-algorithm-update-is-now-fully-rolled-out-303475

Shoutout to Adam – one of our listeners who was querying us about this. Enjoying life at Byron Bay.

Shot 5: HubSpot Sales Feature of the Week

Data importing from different systems.  Been trying out a few like Import2 to move data between HubSpot portals and sources like Zoho.

When we have finalised the data imports we will share our experiences.

Shot 6: Opinion of the Week

Strategy versus Tactics:

https://medium.com/@ashleymayer/its-okay-that-your-startup-doesn-t-have-a-communications-strategy-e92f3016c4d9

Takeaway: it’s OK to work on some tactical items in order to test ideas that lead to a strategy.

As usual the Farnam Street blog will make you smarter:

https://fs.blog/2018/08/strategy-vs-tactics/

In Good Strategy, Bad Strategy, Richard Rumelt writes: “The most basic idea of strategy is the application of strength against weakness. Or if you prefer, strength applied to the most promising opportunity…A good strategy doesn’t just draw on existing strength; it creates strength.”

“According to the skilled strategist Sun Tzu, strategy is about winning before the battle begins, while tactics are about striking at weakness.”

Shot 7: Outreach Tactic of the Week

Whatagraph email outreach Ian received

The outreach email included (possibly contrived) ‘internal’ emails between the team before reaching out to Ian.

Shot 8: Resource of the Week

The Perfect Blog Post

https://twitter.com/larrykim/status/1027981726340005888?s=12

perfect blog post

Shot 9: Quote of the Week

“If you don’t have a strategy, you are part of someone else’s strategy.”

Alvin Toffler

Shot 10: Bonus Links of the Week

Moz are updating their Beginner’s Guide to SEO:

https://moz.com/beginners-guide-to-seo

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots episode 133

Episode 132: Lead Flows get even more awesome

Welcome to Episode 132 of HubShots!

Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot’s decision to release Conversations for free and where HubSpot is heading. Plus dive into some more Lead Flow goodness.

Listen to the show here: https://soundcloud.com/hubshots/132-lead-flows-get-even-more-awesome

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Thursday 09 August 2018 | Published: Monday 03 September 2018

Shot 1: Inbound Thought of the Week

HubSpot releases Conversations for free

https://www.hubspot.com/company-news/hubspot-launches-free-conversations-tool-for-growing-businesses

https://www.hubspot.com/products/crm/conversations

So much stuff for free.

The only thing missing is a free version of the landing page tool…

Shot 2: HubSpot Marketing Feature of the Week

Lead Flows now have Exclusion criteria

Tip: use URL structures for Landing Pages and Thank You pages (eg includes ‘thank-you’ or ‘download’ in the URL) and exclude these from Lead Flows showing

leadflow exclusions

Lead Flow Targeting

What happens if there are two Lead Flows targeting the same URL:

https://knowledge.hubspot.com/getting-started-with-the-hubspot-crm-free/lead-flows-and-collected-forms-faq

From the article:

Lead Flow triggers

If there are two lead flows with different flow triggers set to load on the same page with the same location specificity, the lead flows won’t conflict each other and will wait for their respective triggers, given that the user has not previously submitted or dismissed either lead flow.

For example, if one lead flow is set to load on all pages and is triggered on 50% page scroll, and a second lead flow is set to load on all pages and is triggered on exit intent, the two flows will load when the user triggers each lead flow.

Lead flow location

When evaluating 2 or more lead flows that should load in the same area, there is a set of rules that control which lead flow should load based on which one has the most specific targeting rules. HubSpot prioritizes the targeting rules in the following order:

  1. Website URL is: The lead flow targets the specific URL of the page and is an exact match.
  2. Query parameter equals: The lead flow targets a specific query parameter found on the page.
  3. Website URL begins with: The lead flow targets the beginning of the URL of the page.
  4. Website URL contains: The lead flow targets a word that’s found in the URL of the page.

For example, if you have a lead flow set to load on All pages and a lead flow set to load on a specific website URL, such as http://www.domain.com/home, the lead flow set to load on http://www.domain.com/home will show.

This applies to lead flows that have the same flow triggers (on 50% page scroll, on exit intent, etc.) or the same type (pop-up box, dropdown banner, etc.).

In the event that there is a complete tie, such as 2 lead flows of the same type targeting the same exact website URL, the most recently created lead flow will be shown.

Last updated

If multiple lead flows are active on a page with the same location specificity, the same trigger, and have the same type (pop-up box, dropdown banner, etc.), the most recently updated lead flow will display. If the user has previously submitted or dismissed the most recently created lead flow, they will be shown the next lead flow they are eligible for.

Shot 3: HubSpot Gotchas of the Week

Moving purchased templates that are from the old framework to the new.  We found this issue when amalgamating a few different HubSpot Portals into one.  Templates purchased over a year ago are very hard to transfer.

HubSpot and Facebook Advertising connections

Here’s the message you see if your Facebook connection to HubSpot has expired – a misleading message which references April 2017.

hubspot connection issue

Bonus gotcha: if you attempt to report on two accounts that have different currencies, HubSpot completely shits its pants.

Shot 4: Marketing Tip of the Week

Setting up audiences in HubSpot that sync back to Google Ads and Facebook Advertising:

https://www.hubspot.com/product-updates/now-live-google-ads-audiences-in-hubspot

https://www.hubspot.com/product-updates/now-live-url-based-audiences-in-the-ads-add-on

Shot 5: HubSpot Sales Feature of the Week

Using Lead Bots

https://blog.hubspot.com/sales/how-to-set-up-a-lead-bot

More on this when we do a deep dive into HubSpot Conversations after Inbound in September.

Shot 6: Opinion of the Week

Challenging conventional wisdom

Panadol versus Vitamins

https://twitter.com/zaid/status/1026232301577850880

Silicon Valley: “Build painkillers, not vitamins.”
World: “Did you know the market for vitamins ($37B) is 2x the market for painkillers ($19B)?”

vitamins painkillers

Important note: I don’t know if these numbers are correct. The point is that it gave me pause to think and challenge my existing assumptions (or assumed knowledge).

Some of the replies, just for balance:

vitamins replies

Summary: the numbers may be totally wrong, but the challenge to assumed knowledge is the important takeaway.

Action item: what other areas have you relied on assumed conventional wisdom for?

What marketing activities are you engaging in that you need to review and challenge?

Solution is usually: test and measure

Some examples:

  • Focusing on email frequency (instead of relevancy)
  • Focusing on LinkedIn (instead of another channel – test and measure)
  • Ignoring Instagram (instead of testing and measuring)

Shot 7: Resource of the Week

Using the new Spotify Ad Studio:

https://xen.com.au/how-to-use-spotify-ad-studio-to-reach-your-audience/

Shot 8: Quote of the Week

2 quotes from Richard Branson

  1. You don’t learn to walk by following rules. You learn by doing, and by falling over.
  2. One thing is certain in business. You and everyone around you will make mistakes.

Shot 9: Bonus Links of the Week

Tools to investigate:

OrgCharts for HubSpot

https://orgcharthub.com/

Saw this recommended on Twitter by Lionheart Communications – https://twitter.com/LionheartComm/status/1026723369515986944 – but we haven’t actually checked it out yet…

Please rate and leave us some feedback as this helps us improve and reach more marketers.

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