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Episode 182

Episode 182: Landing Pages in HubSpot Starter

Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

This episode we chat about HubSpot’s Landing Page options in HubSpot Starter

Listen to the episode here: https://soundcloud.com/hubshots/182-landing-pages-in-hubspot-starter/

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: 05 November 2019 | Published: 13 December 2019

Shot 1: Growth Thought of the Week

TL;DW => Too long, didn’t watch

https://www.urbandictionary.com/define.php?term=tl%3Bdw

HubSpot and Canva

https://www.bandt.com.au/canva-hubspot/

HubSpot and PieSync

https://marketingland.com/hubspot-acquires-data-synchronization-platform-piesync-270359

https://medium.com/@HubSpot/why-hubspot-acquired-piesync-411e371e6238

Shot 2: HubSpot Marketing Feature of the Week

Landing pages in HubSpot Starter

https://www.craigbailey.net/initial-thoughts-hubspot-landing-pages-hubspot-starter/

hubspot starter has landing pages

THE GOOD

The things I really like are:

  • very simple to use (similar user experience to their Drag and Drop email builder)
  • good (although small) set of initial templates to use
  • adding domain details is easy
  • landing pages are SSL enabled
  • you can just use the temp HubSpot domain to publish your landing pages (note, by default it won’t force to https, so make sure you enable this in Settings – see screenshot below)
  • reports are included (ie the simple overview of the page analytics)
  • simple checkbox for adding Google Analytics (and bizarrely, AdRoll – likely a legacy carryover)
  • the Cookies setting (part of Settings) will automatically flow to your landing pages as well
  • good overview training lesson on HubSpot Academy
  • simple to add Featured image on the page
  • has the nice Optimisation review feature
  • you can use HubSpot’s Ads option to insert Facebook, LinkedIn and Google tracking pixels into the pages (see down below in The Hurdles for some side effects of this)

THE AVERAGE

Some things I’ve been struggling with:

  • UPDATE: This is now available (was updated as part of a release after we had recorded the episode): some styling issues with form labels (I can edit them on the form, but when a form is added to the landing page it inherits landing page styles, and I can’t work out how to edit form labels) – for example I wanted to change the form labels to white (from black) as I had added a dark background image behind the form – I couldn’t work out how to do this…
  • can’t edit <head> properties such as adding a noindex tag on a Thank you page (ideally we want to exclude Thank you pages from getting indexed in Google and Bing)
  • you can’t add any Landing page reports to the main dashboard – I was expecting similar options to Email reports (which you can add to the main dashboard). You can see basic landing page details on a page by page basis though (which is good)

THE HURDLES

Some things that are frustrations for me:

  • can’t add other tracking scripts to the pages eg our standard is to add Google Tag Manager (GTM) to all pages, so we can insert other tracking scripts such as Google Analytics Link and Form events, as well as social tracking such as LinkedIn Insights tag and Facebook pixels
  • One possible option: add a Rich Text module to the page and add the GTM script in there, but this may not be reliable
  • However, as mentioned earlier, you can work around the social pixels to some extent by using the Ads feature in HubSpot to add pixels in Settings (however this will be limited to Google, FB and LI, you can’t add others eg Twitter, Pinterest). Note these pixels will be added via HubSpot’s tracking code – you won’t see them inserted into the source code on the page
  • There is a side effect of this however, since if you elect to add FB, LI pixels via HubSpot’s tracking code it will do it for all instances of where the tracking code is added eg if you have a main site (using WordPress for example) and you have the tracking code there, it will be adding the LI, FB pixels there as well (which is problematic if you were using GTM to add it – since they will now be doubling up)
  • Ideally I’d love HubSpot to add a simple tickbox that adds Google Tag Manager to their sites (ie similar to their Google Analytics tickbox – it’s kinda strange they haven’t done this yet).

hubspot starter landing pages

hubspot starter landing page templates

hubspot starter ssl settings

hubspot starter site integrations

Shot 3: HubSpot Sales Feature of the Week

https://blog.hubspot.com/customers/the-crm-customization-feature-youve-been-waiting-for-is-here

https://knowledge.hubspot.com/settings/customize-record-sidebars

Shot 4: HubSpot Extra of the Week

E-signature now available in HubSpot Sales Professional

Shot 5: Marketing Tip of the Week

Fake likes and followers

It’s now illegal to sell fake followers and likes

https://www.socialmediatoday.com/news/ftc-rules-that-selling-followers-and-likes-is-illegal-along-with-posting-f/565598/

Shot 6: Insight of the Week

Twitter bans political ads

https://theconversation.com/twitter-is-banning-political-ads-but-the-real-battle-for-democracy-is-with-facebook-and-google-126260

There is now pressure on Facebook to do the same.

Conflict when advertising on Facebook

Listen to our discussion in episode 151 where we considered advertising on cigarette packs:

https://www.hubshots.com/episodes/episode-151

Craig’s internal conflict continues to grow: pushing money into platforms to get results for our clients, but on platforms that we are increasingly uncomfortable with.

Pay to play is almost mandatory for most businesses. As Scott Galloway notes in a recent episode of Pivot – this essentially makes it a tax. Something that most businesses can’t avoid.

But can you avoid using paid social. For most businesses, you can’t.

Shot 7: Podcast of the Week

Derek Sivers Podcast

Shot 8: Resource of the Week

HubSpot chats about Adaptive Testing

https://blog.hubspot.com/customers/adaptive-testing

Shot 9: Quote of the Week

From James Clear on Twitter: https://twitter.com/jamesclear/status/1190779178574123013?s=12

Needless commitments are more wasteful than needless possessions.

Possessions can be ignored, but commitments are a recurring debt that must be paid for with your time and attention.

“The price of anything is the amount of life you exchange for it.”

—Henry David Thoreau

Shot 10: Bonus Links of the Week

Please rate and leave us some feedback as this helps us improve and reach more marketers.
Episode 182: Landing Pages in HubSpot Starter

– [Ian] Hi everyone, welcome to HubShots episode 182. In this episode, we chat about HubSpot’s landing page options in HubSpot Starter, plus much more goodness on this, very special, Melbourne Cup Day in Australia. You’re listening to HubShots, Asia Pacific’s number one HubSpot focused podcast, where we discuss HubSpot tips, tricks, features and strategies for growing your sales and marketing results. My name is Ian Jacob from Search & Be Found, and with me is Craig Bailey from XEN Systems. How are you, Craig?

– [Craig] Yeah, well like you said, it’s been quite a day.

– [Ian] We watched the race that stopped the nation, didn’t we?

– [Craig] The race that stops the nation. So if you’re in Australia, of course, you understand what this malarkey is.

– [Craig] Hello to Charles. I’m sure he was having a holiday.

– [Craig] Oh yeah he were, oh how you going Charles? But yeah, for overseas listeners, they’re probably thinking what is this Melbourne Cup? Seriously folks, people stop all around the country to watch a bunch of horses run around a track, and a lot of money I think is gambled and spent and all kinds of things. So anyway, there was a bit of a Melbourne Cup do here in the office. You came over and we caught up, and there was lots of cupcakes too, so, well–

– [Ian] They were good cupcakes!

– [Craig] There were some positives, yeah.

– [Ian] And you know what, I reckon most businesses stopped at lunchtime, so there you have it.

– [Craig] Well that’s right. A lot of people just stop at lunchtime and then they go out drinking all afternoon and night, but no, dear listeners, we are here recording HubShots for your listening pleasure.

– [Ian] All right Craig, so onto our growth thought of the week.

– [Craig] Actually growth thoughts of the week. Before we get to the TLDW, but did you see the news? There’s two items of news related to HubSpot,

– Yes!

– And it’s all over LinkedIn. Have they got a coordinated kind of, does someone, does Brian and Dharmesh, do they just send out a company-wide email, hey, we’re gonna make an announcement, would everyone please share this on LinkedIn. Anyway, as I’m sure they do, and we’ll grow on them ’cause it’s very effective, can’t miss this. So there are two announcements. We’re not actually gonna go into them in this episode, but we just will acknowledge that they were announced.

– [Ian] The first one being HubSpot acquiring PieSync.

– [Craig] So I think PieSync is almost like Zapier,

– Correct.

– But very contact-centric.

– [Ian] Yeah, and then the other news of bit of an integration with Canva. So for graphic design, I don’t know what that looks like yet.

– I saw a–

– A button. A button, the Canva button.

– [Ian] The Canva button.

– [Craig] So we’ll chat about those in upcoming episodes. But yeah, just worth acknowledging them here.

– [Ian] Well you know that, that promotion about having your email in HubSpot CRM? Remember that HubSpot did, when they released free email in setup.

– Oh yeah, yeah, yeah.

– [Ian] It was such a success on LinkedIn that we’re following suit here, Craig.

– [Craig] Yeah, look it’s worth it. We kind of have these, this idea of pods, where you’d have a group of people and you all get in and share something on social, and everyone else jumps on to share it–

– That’s right.

– and like it and prop it up. It’s like, HubSpot, they’re the masters at it. Well done.

– [Ian] I’m sure there’s a lesson coming very soon. All right, so tell me about TLDW, Craig.

– [Craig] Well had you heard of this, TLDW?

– [Ian] Not until I read the show notes.

– [Craig] You’ve probably heard of TLDR, which is too long, didn’t read. Well apparently lots of people had TLDW, which is too long, didn’t watch, and it’s what people put in comments when someone posts a video that is far too boring and long to watch. People just replying with TLDW, you know, it’s kinda like, just sum it up for me in a sentence, I couldn’t be bothered watching your video. It’s like, yeah, that’s becoming more common.

– [Ian] So what’s the tip, Craig?

– [Craig] Well the tip–

– [Ian] Make a good summary at the start?

– [Craig] Well, yeah, I guess, keep it short and punchy and don’t just assume because you’re using the video format that people will watch. I guess there are other things. Always use captions and that as well, as we know on social, but it’s really just about making sure the content is actually good. There’s been such a push for video, right? Oh everyone’s video, video. So people are pumping out these boring as all something videos, and people aren’t watching them. So yeah, TLDW, there you go, something to add to your acronym list.

– [Ian] All right Craig, on HubSpot marketing feature of the week, and this is to do with landing pages in HubSpot Starter.

– [Craig] Yes, so this came out, just on Sunday, but we’re recording on the fifth of November, Melbourne Cup Day, by the way, did we mention that? Yeah. Anyway, so this has been out for a couple of days, and so I’ve put together just a few of my thoughts on it. You’ve had a chance to play with it as well.

– [Ian] Yes.

– [Craig] We will dive into this deeper as we use it more on our client sites, but yeah, I thought we’d just kinda summarize kind of our takeaways so far, and this is really, it’s a cut-down version of landing pages.

– [Ian] It is.

– It’s in Starter.

– And it is very different to the normal landing page too, in terms of it’s a drag and drop, a bit like the email editor.

– [Craig] Yeah, that’s right. So, oh well, what, actually before I dive into mine, I’ve written a whole blog post around it, but what’s your kind of thoughts, what’s been your initial impressions?

– [Ian] My initial impressions are great, in the perspective of A, closing that loop of all the things that we need to get started with a business, and that’s what I liked about it. Look, I haven’t played with it as in depth as you have. You know, I read your notes and I went to discover some of the things. So we’ll go through this right now. So Craig, let’s highlight some of the good things about the landing page tool that’s in HubSpot Starter.

– [Craig] Yeah, so some of the good things, well, first of all, it’s really simple to use, as you would expect. There’s a good set of initial templates. It’s only a small selection, we’ve got screenshots in the show notes, but they’re quite good. So for example, there is ebook signup and a thank you page. There’s newsletter signup too. There’s a few of each. So that’s quite good. Adding domains is really easy, and also SSL is enabled, well it’s there by default.

– [Ian] Correct.

– [Craig] There is a situation if you don’t use a domain but you just use the default HubSpot domain, which is you know, like that test kind of–

– [Ian] Yes, HS dot something.

– [Craig] It doesn’t apply SSL by default, so I’ve got something else on the show notes to make sure you turn that on. And you might think, well why would you do that, surely you’d have your own domain? I actually think a good option here is, there are many cases when, no, just don’t need to put your domain in, and I’m surprised by the number of times I’ve been visiting someone’s site and they go, oh here, sign up, and it fires off to–

– [Ian] Lead pages or something like that.

– Lead pages, and it’s a really ugly lead pages. People don’t care. And especially on mobile, they don’t care, or coming from social, just opens, they fill out the form. So I think there’s a very good use case here for having landing pages that just use the default HubSpot ugly URL, we’ll call it, as opposed to a domain. And there is simple reporting. So you see the landing page, and you get a per landing page report.

– [Ian] You know one thing I did like? The optimizations review. So have you got the title correctly and so on. I really thought that was good, like it’s–

– I think that is good too.

– [Ian] Hitting on the things that we need to be looking at.

– [Craig] Yeah, also you know, there’s some nice things, like, you know the cookies setting?

– [Ian] Yes.

– [Craig] You can put in, in settings you go cookies. Yep, that follows through. So even if you’ve got it on your own website, it’ll follow through on landing pages. They have a great little HubSpot Academy overview on it. Like this is well, you know, this is a polished release. I guess they flagged it at Inbound, so they’ve had a bit of time to make sure it’s there. And also, like simple things, like a featured image is part of the settings there. So if you’re sharing the landing page on social, featured image’ll come through. And then also, because they’ve got the HubSpot ads add-on, well, like an ad, it’s–

– [Ian] Well, mini add-on.

– [Craig] Mini add-on, yeah. Well it’s the ads feature.

– [Ian] It’s ads feature within the tool.

– [Craig] Which you can get in Starter and that will actually work with it as well. So part of that is, it can insert pixels, like Facebook Pixel, Google Pixel, LinkedIn Pixel–

– Very important.

– And that’ll work in this landing page as well. Now that does have a bit of a gotcha, which I’ll get to next, but yeah, lots of good things here, and for many people, many small businesses especially–

– [Ian] Great place to start.

– [Craig] This is a no brainer. If you’ve got Marketing Starter, it’s like, well, just get these landing pages going.

– [Ian] Great. All right, so let’s talk about couple of the average things, Craig, that you’ve been struggling with.

– [Craig] Okay, so I’ve been struggling with some of the styling. I’ll give you an example. Form labels. I can’t actually work out how to style those on the landing page. You’ll style them on the form, right, and if you were to use that form on say a WordPress site, it would carry the styling over, but when you use that HubSpot form on the HubSpot landing page, it inherits the styling from the landing page. Now on the landing page itself, I can’t work out actually how to set the styles of the labels on the forms. So I’ll give you an example. They’re by default white, but then on the page, I actually don’t have a screenshot here in the show notes, but one of the ones I was working on for a client, we had a dark background, so I was making all the font white so it stands out, but I couldn’t get it on the form fields, so they’re all black. Now part of me says there’s something obvious I’m missing, that this is just an issue I’ve only been playing with a couple of days so maybe I’ve missed it, but if I’ve missed it, then well, you know, it’s easy to miss, I guess. Maybe it’s really obvious and I missed it, but that was a challenge. You can’t edit it head properties to put meta tags in. So our standard use case on a thank you page is always to put a noindex meta tag, ’cause you don’t want Google indexing your thank you pages.

– Correct. That’s right.

– Especially if it’s got a download, things like that. I can’t see any way to add that to the head section of a page.

– [Ian] That should probably be an option that’s someone has to tick, right. Don’t wanna noindex this.

– [Craig] That would be better. That would be better, yeah. And the other thing, you can’t actually add, there’s no widget, report widgets for adding landing pages to the main dashboard.

– [Ian] Oh!

– [Craig] Yeah, now I was expecting there would be, because even with the email, you know how you can set–

– Yes, it has the email, yes.

– [Craig] There’s some email widgets, well they’re called reports, but let’s call them widgets, to add to the main dashboard. You can do that for email, you can’t do it for landing pages. I don’t know if it’s coming, or it’s not there yet, but I couldn’t see where.

– Yeah right.

– [Craig] I kind of expected that, ’cause on your dashboard this makes it complete, right?

– [Ian] Correct.

– [Craig] Main dashboard okay, sure,

– I want to see it.

– it’s all cut down, I just want to see contacts, yep, bit of deal information, here’s email information, landing page information. It seemed kind of obvious, but, well look, you’re getting this for free, right, so who am I to complain, but I kind of expected to see that.

– [Ian] All right. Now, some of the things we need to jump over, Craig. Firstly being tracking. So often, like when we’re working, we put in a Google Tag Manager tracking code so we can add tracking in there, and we are unable to do this in Starter.

– Yeah, I find this really frustrating, and in some ways it’s a showstopper for me for most of our clients, because our standard kit is Google Tag Manager, set up all the pixels, everything’s–

– Correct.

– Inserted by Google Tag–

– And it’s easily manageable.

– [Craig] Yeah, and that includes inserting on landing pages. Now, I think for many businesses, maybe they don’t, this isn’t the use case they need, so maybe it’s not a concern for them, but it’s becoming the standard, Google Tag Manager. And so HubSpot, they do have the checkbox, Add Google Analytics, and there are workarounds about how you can get the pixels in using the ads.

– Correct, yep.

– [Craig] Settings, but I just want a little, I just wanna be able to add Google Tag Manager to these landing pages, and I couldn’t work out how to do it. I don’t think you can do it. I know you contacted Support

– I did.

– And they came, and what did they came up with a slight, or a suggestion.

– [Ian] Yeah, they just said to use a rich text module and put the code in there, and it won’t necessarily insert it at the right spot, but they pointed me to an article which I’ll dig out, which people said you know, what happens if you do insert the Tag Manager code, not in the head, but in the body somewhere? It’s our future.

– I haven’t actually had a chance to test that yet,

– Neither have I.

– And that might be the workaround, that might work for us, but still–

– [Ian] Can we please have it? I just wanna–

– [Craig] In fact, for HubSpot, I just want a tickbox that just says, Insert Google Tag Manager, and you just put the Tag Manager code.

– That’s right. It should be, yeah.

– [Craig] That’s what I want. But that’s pretty much my hurdles. Overall, I think it’s very compelling.

– [Ian] It is very compelling.

– [Craig] It’s such a good addition. I think for many businesses, this negates the need for a third party landing page tool.

– [Ian] That’s right.

– [Craig] Plus, until we get this Google Tag Manager piece sorted, maybe we’ll still continue to use it, but I’d love to get rid of all those other tools and just reduce our marketing stack even further.

– [Ian] Yes, agreed.

– [Craig] We’re 90% there, this is so close, and yeah, well done, HubSpot, really impressed.

– [Ian] All right, Craig, onto HubSpot sales feature of the week, and this is to do with CRM customizations. It says that we’ve been waiting for. This applies to Professional and Enterprise, and this gives you the ability on the contact record to customize what you can see on the contact records on those left and right columns.

– [Craig] Now you’ve got this on, I haven’t actually tried this yet, and we did flag this a couple of episodes ago, didn’t we, when we saw the announcement.

– [Ian] Yes, at recording this episode, you can opt in for it, and on the 11th of November, I think it rolls out to everybody.

– [Craig] Okay, cool. So this is–

– [Ian] So, to be honest, I haven’t played with it fully. I’ve read some of the documentation about it, and I’ve actually gone in. So I’ll tell you one thing I did try to do, ’cause I’ve had customers ask me, like, “We’re not using a service partner. “Can I just delete that off there?” So I actually went into this customer’s account and tried it. You can’t delete things out of there. So you can’t delete like the entire service widget, for example. That will remain there. I can go in and change what’s on it, but obviously if I’m not using it, who cares? So just be aware of that. I thought maybe I’d be able to get rid of a whole widget, but I can’t.

– [Craig] That’s really interesting. So what do you do, you just push it down the bottom right, out of the way?

– [Ian] No, oh yeah I guess you would.

– You can reorder them.

– [Ian] You would reorder them, correct.

– [Craig] But this will become a problem, especially with they’re becoming a platform. Did you know they’re a platform now, Ian?

– [Ian] Yes, I did. We are a platform company, Craig.

– [Craig] So basically you’re gonna have more and more of these integrations, that’s my point, so–

– [Ian] Correct.

– [Craig] Your sidebars are gonna get very crowded. I guess this new customizing layout is a step in that direction, where you will actually be able to hide them altogether. I would imagine that’s coming down the track.

– [Ian] Exactly, and I think that’s what we would want to see to make life easier. All right Craig, we’ve got the Go the Extra of the week, and that is e-signatures being available in HubSpot Sales Professional. So we tried this out.

– [Craig] I must say that was a very good experience.

– [Ian] It is, isn’t it?

– [Craig] Yeah, it was very slick and seamless. And good on HubSpot for this, because I feel in the past they’ve released some stuff and I’ve felt, oh this wasn’t quite ready, they’ve rushed this out.

– [Ian] Yes.

– [Craig] This is not one of them. And lately, and well, we’ve just talked about landing pages.

– Well this has been in Enterprise. This has been in Enterprise. Has been rolled down into Professional.

– Oh, is it the exact same Enterprise functionality?

– It’s exactly the same Enterprise functionality.

– Oh, oh well that would explain it, right. Actually I thought they had brought it down and actually limited a bit, but no totally–

– No, it’s just been brought down from Enterprise into Professional. So this is a feature that’s been there in HubSpot Enterprise for well over a year, I think.

– [Craig] Okay, well no wonder it’s so seamless, then. ‘Cause it’s really good, isn’t it?

– [Ian] Yes, and it is powered by HelloSign, just so you’re aware. That’s how it happens, and so we did a test internally to ourselves, and there was an interesting feature in there about countersigning, right. So that was actually being able to choose who had to countersign that quote, and it was a great experience. You did the signature on your desktop, trying to use a mouse. That was very, very tactful.

– [Craig] Oh yeah, and that was a beautiful signature I applied.

– It was. And then I actually used the feature in there where you could actually take a picture of your signature on your phone, and you could email that picture into HelloSign, and it was waiting for it because it had a unique ID in the subject, and then it picked it up and you could edit it or cut it up, rotate it, et cetera, clean it up, and then add it to the, as your signature, which I thought was fantastic.

– [Craig] All right, so one of the things I liked is how when I went to sign, it made me verify my identity by sending me an email, which I had to then verify.

– Correct.

– [Craig] Was that a setting that you chose, or that’s just–

– No, that is the standard mode of operation.

– [Craig] Okay, well the reason I ask, ’cause I’ve signed plenty of things that were HelloSign enabled forms, and I’ve never had that before. So I was wondering if that was a new–

– [Ian] So I suspect that is a default setting that they’ve enabled. I was really impressed with that, and I think it’s something that we’re just gonna keep using more and more. Get those signatures on there, Craig. And again, so people have asked me this before, once people have accepted the quote, are they able to download it or is it a web-based only quote? There is an option to print, and there is an option to download it as a PDF.

– [Craig] Yeah, and the download includes the full history and everything.

– [Ian] It does, it gives you the IP addresses of when you signed it and what time, and the IP address mark. All right, marketing tip of the week, Craig.

– [Craig] Did you know it’s illegal to sell fake follows and likes? So there’s always been this problem in the industry of buying likes, buying followers.

– [Ian] It’s like buying friends, isn’t it Craig?

– [Craig] It’s well, it’s buying friends

– I’m joking.

– That you don’t actually know. And everyone kind of frowns on it and says they don’t do it, and of course, everyone does it. I’m talking about US politicians and things like that, right.

– Yes.

– [Craig] Okay, so we’ve all known about this, well now it’s actually illegal. So it’s not as though it’s just frowned upon and people get called out about it. It’s actually illegal.

– [Ian] Yes, so the FTC has ruled, ruled this.

– Which is a good thing, and I think, I think this is a good sign, I’m assuming this will go to other countries as well. But yeah, just a sign of the times, I think, when something becomes that problematic that there needs to be government–

– Stepping in.

– Intervention to make it illegal, I think that’s interesting. I’d love to see some of the court cases that come out when people will be charged and this will be tested and things like that. But just another, I guess sign that authenticity is not only the way you should go, but it is almost, yeah, criminal ramifications if you don’t.

– [Ian] Yeah, and look, I’ll say this from a perspective, I’ve had a few people come to me and say, “Hey look, we’ve got heaps of, we’re working with someone, “we’ve got heaps of followers on Instagram, for example, “but we don’t seem to get much engagement.” And then when you dig a little bit further, you find that they’ve actually bought followers and likes, and therefore, they’re not engaged. Like, they’re just not real people.

– [Craig] Well there’s this whole argument to be made for it around social proof. And I’ll happily admit, I’ve tested this way back when it started years ago. I was buying thousands of fans and likes on accounts. I was just testing it to see how it goes, and definitely there was a social proof element there, and of course they had no engagement or anything like that, so totally worthless, wasn’t even driving traffic, completely fake, but it certainly gives the appearance of credibility. If you were only doing fake likes and fake followers, sure, it’s very obvious. But when you blend it in with actually a real community, you’re basically accelerating or giving the appearance of accelerated growth. So that’s the way it could have been used I guess well–

– In conjunction.

– [Craig] Yeah, and so the fact that they’re ruling that out and well, you know, any form of that is now illegal, I think that’s a good thing. In our next you know, shot, we’re gonna talk about the general, I guess side effects of social overall, but yeah, I think this is just the way, it’s all around authenticity. You’ve really gotta aim for that now.

– [Ian] All right, which leads us onto our insight of the week, Craig. Twitter bans political ads.

– [Craig] All right, so this was big news last week that Twitter is banning all kinds of political advertising from I think it’s later in November, like 22nd of November onwards. So this puts a lot of pressure, and the reason this was such good timing from Twitter, well done, masterfully played, was because Facebook is under a lot of fire for this lately, and I think it was just into the Facebook earnings call when Twitter announced it. It’s just gold, it’s just, anyway.

– [Ian] And we’ve got elections coming up next year.

– [Craig] Yeah, well that’s right. And so now the pressure’s on Facebook. Will they do it and well, let’s assume they do, I kind of, well I don’t know.

– [Ian] Kind of feel like they’re gonna follow, right?

– [Craig] They kinda have to in some ways, but money speaks louder than words, and their earnings call has shown massive increase, so advertisers don’t care, right, people don’t seem to care. You know, who knows what’s gonna happen. Anyway, it just raised for me, this idea again, of as an agency, and as a marketer, and perhaps listeners as marketers, and well other agencies, how do you feel about putting money into a platform, I’m thinking mainly of Facebook, but applies to all the social platforms, especially applies to Google, giving them money, okay, to drive results for your clients, on a platform that you are increasingly uncomfortable with? And I’m increasingly uncomfortable with Facebook, and back in episode 151, which was a while ago, we actually discussed this idea of would you advertise on cigarette packs?

– [Ian] Yes.

– [Craig] And I was kinda being overly dramatic at the time, but I kind of feel the example still holds, a very addictive and potentially harmful product that you advertise on to get results for your clients, and so I have this ongoing conflict, and I think the reason I mention it is because I know other marketers, this is nagging or niggling at them. And I think we’re gonna see some kind of change in behavior with many marketers maybe rethinking how they spend their dollars, and I’m actually rethinking our agency, how we position our agency. I actually wanna pull back from doing paid, we do so much paid advertising for our clients, because it gets such good results, right. You can’t deny that, it’s pay to–

– Absolutely.

– It’s pay to play, you have to do it, right. And I know there are a few companies, Databox is one, that hasn’t done any paid, and well they’ve done a very strong content plan, but I kinda feel like, well, imagine if they’d done paid, they would have grown heaps better, I don’t know, you know, I can’t say they’ve been very successful, but there will be exceptions to the rule, but as a general, most companies, they have to pay to play. They have to pay Facebook, and they get results, and so I’m increasingly uncomfortable with it, so I’m like, how do I do this as an agency and perhaps listeners, as a marketer, how do you do this and feel right about it?

– [Ian] So that’s interesting thing, Craig. So how does that differ from say people that used to pay 10s or 100s of 1000s of dollars to Yellow Pages to advertise their business, or did that on TV?

– [Craig] Well, I think it’s the difference between the users, because there’s a case, a strong case to be made, that particular platforms, Facebook, Google, are harmful in the sense that they’re addictive, and they also propagate information in a bubble that might just reinforce biases that are not helpful, and could be therefore harmful to others that are excluded or biased against, discriminated, et cetera. I don’t wanna go into that here. Let’s just assume that that’s possible and that’s true. If that is, do I wanna be part of that platform? Now, Yellow Pages, not addictive, not harmful. Extortionate, maybe.

– [Ian] Yes.

– [Craig] And other avenues. Even television, you could say is some ways–

– [Ian] Possibly addictive.

– [Craig] Possibly addictive, but quite highly regulated, well especially in Australia.

– [Ian] Yes.

– [Craig] And there are codes of conduct

– Correct.

– And all those kinds of things. I’m not sure of the case in other countries, maybe the US is more lax, but certainly in European countries there’s a lot more regulation around what can be shown and–

– [Ian] Yes.

– [Craig] There’s almost a protection of the people. So I feel it’s different, and I feel the social platforms are different. So that’s probably my response to there, and so it does need greater thought and oversight, and ultimately we’re putting money in, we’re giving money to them, and you know, I’m a Facebook shareholder. I stand to gain from this as well, so, anyway, my point is, I’m conflicted, and the reason I’m raising it on the show, and will continue to raise it, is ’cause I think a lot of marketers are becoming conflicted about this. It needs more discussion.

– [Ian] Now there was an interesting podcast on, was it Recode?

– [Craig] Oh Rec, Pivot.

– [Ian] Pivot, sorry.

– [Craig] Yeah, with who–

– [Ian] With Scott Galloway actually was talking about this, and we listened to it together. It was really interesting. He said it was pay to play was almost like a mandatory tax on businesses, which I thought was really interesting.

– [Craig] Yeah, well when you have to do it, and there’s no other choice but pay to play, it’s not just differentiation then. It’s a tax. It’s a tax on small business, especially. I don’t know what my takeaway there is, except to say I think we need to be discussing this more. As marketers, we need to be thoughtful marketers.

– [Ian] Correct. I agree with that. Definitely, think about being thoughtful towards your audience. All right Craig, our podcast of the week? It is the Derek Sivers podcast. And this is a little book that you gave me, which I think was a book that we had on one of the previous shows and we had a quote out of it, but you gave it to me, and it was really interesting. I read it on the way home on the train, and then, was just one of those books where I was like, I actually couldn’t put it down. I actually read it through and finished it that night because it was so good.

– [Craig] It was so good. I’m just seeing it on the bookshelf there, yes. It was called “Anything You Want”, I think. And he started CD Baby, didn’t he?

– [Ian] Yes he did. And you know what? It’s really interesting, his podcast. So he sent an email out the other day, I got it and I’m like, oh cool. I listen to it, his podcasts are every day, and they last between one and three minutes. Just a little thought, and so I’ve just gone through and listened to them all.

– [Craig] He’s the Seth Godin of podcasting.

– [Ian] That’s right! But anyway, what I wanted to say was, there’s some really good things in there, and it doesn’t take long to listen to it, and I wanted to highlight, because he is somebody that has actually, I would actually recommend reading the book firstly. When you’ve read the book and then you listen to his podcast, you kind of, I think it makes a bit more sense, because you can understand where he’s coming from, as opposed to just listening to that thought and going, oh, really, does this guy have any idea? But I think it’s really thought provoking, and I loved it, so that’s why I wanna recommend it on the show. All right, we haven’t, the resource of the week, Craig, and this is to do with adaptive testing.

– [Craig] Yeah, so look, we’re coming up to time, we can’t dive into this, but it’s a blog post on the HubSpot blog, and really what they’ve tried–

– You know what it says? AB testing is dead.

– [Craig] They’ve basically said, oh adaptive testing, which is really just multivariate testing with multiple versions of pages. So it’s like ABCD testing.

– [Ian] Exactly.

– [Craig] And they call it adaptive testing.

– [Ian] Because there’s machine learning involved, right?

– [Craig] Well… Like this is not a new concept, but they’re trying to own the term. Where there’s lots of AI put into multivariate testing and things. They do make some good points in the post,

– It does.

– So go and read it, but yeah.

– [Ian] Yeah, and look, if you’re a marketer, I think you’ve got to understand that this is available, and this available now in Enterprise within your portal if you’re an Enterprise user. If you’ve got Professional, you’re not gonna see that. You’ve still got AB testing, which is dead. So I’d definitely be using that, because I think even that is under-utilized, but be aware that this is available to you, and you know, there are people that would be using this, not necessarily on the platform, but using other tools that might actually have it, and I think it’s really important to have an understanding of what that is.

– [Craig] Do you remember the days when one of the biggest differentiators between Marketing Pro and Marketing Enterprise–

– [Ian] Was AB testing.

– [Craig] Was AB testing.

– [Ian] I do.

– [Craig] And then, remember the day they put AB testing down into Pro, and we’re going, oh, that’s great, and well now they’re just telling us AB testing is dead. That’s progress, folks.

– [Ian] Now we’re onto adaptive, Craig, come on. Get with the program! All right, Craig, what’s that quote of the week?

– [Craig] Oh, actually, I saw this on Twitter from James Clear, and he was making a comment and then he quoted–

– [Ian] Now James Clear wrote a book, right?

– [Craig] He did, “Atomic Habits”. Great book, really good book about productive, effective productivity, I would say. Anyway, do you wanna read the quote?

– [Ian] Yeah.

– [Craig] Oh actually, there was some, his comments leading up to the quote.

– [Ian] Yeah, so it says, “Needless commitments “are more wasteful than needless possessions. “Possessions can be ignored, but commitments “are a recurring debt that must be paid for “with your time and attention.”

– [Craig] And then he quotes Henry David Thoreau, saying “The price of anything is the amount of life “you exchange for it”.

– [Ian] What can I say, Craig? After hearing the, after reading the first two and then hearing that quote, I’m like, wow.

– [Craig] What can you say? You can get off Facebook, that’s what I can…

– [Ian] Anyway, listeners, I hope you’ve enjoyed this show. We’d love it if you could share this podcast with one person that you know that would benefit from it, and also leave us a rating on Apple Podcasts, that would be fantastic. Well listeners, I hope you enjoyed this episode. Until next time–

– [Craig] Catch you later, Ian.

– [Ian] See you, Craig. Thank you for listening to this episode of HubShots. For show notes, resources, HubSpot news, including practical strategies you can implement, visit us at hubshots.com.

Episode 181

Episode 181: HubSpot Tasks, Marketing Mindset

Welcome to Episode 181 of Hubshots!

APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

This episode we chat about HubSpot tasks, and having a mindset of openness.

Listen to the episode here: https://soundcloud.com/hubshots/181-hubspot-tasks-marketing-mindset/

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

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Recorded: Monday 28 October 2019 | Published: Friday 6 December 2019

Shot 1: Growth Thought of the Week

HubSpot Training continues the awesome

Training on How to be really good at marketing in 2020!

A 15-part video crash course on bringing live chat, Facebook Messenger, and bots into your inbound strategy for the first time.

https://offers.hubspot.com/marketing-in-2020

The HubSpot moat widens.

Shot 2: HubSpot Marketing Feature of the Week

HubL Designer Tweaks

The HubSpot Design now includes more warnings when you are potentially going to break something

Eg if you rename a custom module, it will prompt you to check dependencies

Screenshot 28 10 19  4 29 pm

You may recall we’ve highlighted the dangers of renaming assets previously (it was a Gotcha in episode 152:

https://www.hubshots.com/episodes/episode-152

Looking forward to customising our Contact sidebars (when we finally get it):

https://knowledge.hubspot.com/settings/customize-record-sidebars#customize-record-sidebars-for-all-users

Shot 3: HubSpot Sales Feature of the Week

Using Tasks

https://knowledge.hubspot.com/tasks/use-tasks

Want to highlight the importance of using tasks in contacts, deals & tickets.

To keep things in one place and know if things are being actioned by the appropriate people.  Not to mention that you can have email reminders to notify the necessary person.

Shot 4: HubSpot Gotcha of the Week

It’s a gotcha free episode!

Shot 5: Marketing Tip of the Week

Opt-in to Spam field on forms

https://www.globalmarketingday.com/#registration

semrush form with spam optin

Takeaway:

  • Make sure it is clearly marked
  • Make sure it is optional

Shot 6: Insight of the Week

Having a mindset of openness

Marketing is constantly changing, so you need to open to new ideas, especially if they are advice from experts.

Often this means overcoming your own biases towards things you are comfortable with, or that you feel emotionally will work, even though they may not be backed up by data.

That said, there’s a balance between doing just a few things well, versus trying everything.

So, make sure you have a ‘test and measure’ plan that is well spaced out, so you don’t run thin trying to do everything.

Some things to be open to:

  • LinkedIn versus Facebook
  • Google versus Bing
  • Instagram versus Twitter

Most companies will happily embrace the first, but not the latter.

Shot 7: App of the Week

Setting your bedtime on your iPhone.  It reminds you when to go to bed to get the rest you need and also turns off all notifications till morning!

IMG F414EFC66E3B 1

Shot 8: Resource of the Week

Ahrefs Blogging tips for beginners:

https://ahrefs.com/blog/blogging-tips/

Shot 9: Quote of the Week

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So. . .sail away from the safe harbour. Explore. Dream. Discover.”

– Mark Twain

Shot 10: Bonus Links of the Week

Aaron Wall’s take on the recent Google changes to nofollow

http://www.seobook.com/dofollow-nofollow-sponsored-ugc

Interesting item of the week: BBC News launches ‘dark web’ Tor mirror

https://www.bbc.com/news/technology-50150981

Guide to keyword research:

https://ftf.agency/keyword-research-now/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Episode 181: HubSpot Tasks, Marketing Mindset

– [Ian] Hi everyone, welcome to HubShots episode 181. In this episode, we talk about HubSpot Tasks, and having a mindset of openness. You’re listening to HubShots, the podcast for marketing managers and sales professionals, who use HubSpot. It’s hosted by myself, Ian Jacob from Search and Be Found, and Craig Bailey from . How are you Craig?

– [Craig] Looks pretty good and another interesting night ahead.

– [Ian] So let’s start with our Growth Thought of the Week, Craig.

– [Craig] Look this really is HubSpot’s . We chatted about this last week, didn’t we, or in an episode or two ago. The most that they got through their training, and well, it’s a trifecta, isn’t it? Product usability, which is great, customer support, and then learning and training around it. Then, well, here’s another example, isn’t it?

– [Ian] That’s right. And this is a fifteen part video crash course they call it. And what did it say, it say, “Bringing Chat, Facebook Messenger, and Bots “into your Inbound Strategy for the First Time.” And it’s how to be really good at marketing in 2020. So I’d encourage you, I’ve just watched one or two of them, but I encourage everybody actually do take the time to do this because, I think from all the times that we’ve spoken on this podcast about how people are buying and what’s happening, I think this is a very clear indication of the channels that we need to be focusing on, coming into 2020.

– [Craig] I think that’s exactly right and coming up in Shot six we’re actually gonna be talking about mindset and having this open mindset to learning, because marketing is changing so much. So here’s a good example and jump onboard.

– [Ian] That’s right. All right, HubSpot Marketing Feature of the Week, Craig.

– [Craig] Well, it’s not really a feature, but it’s an improvement. So this is when you’re in your HubSpot Designer and you’re working on a custom module. We talked about this back in Episode 152, something like that, it was a while ago. How you change the name of a variable, or perhaps a customer module, and you think, “Oh, it’s just a name, it’s a label, right?” But no, a whole lot of things broke. Well, we lamented at the time that there was no indication that was the case but, just noticed today because I was changing something it wasn’t actually used anywhere, because I was just creating a new one. But then when I did change the name, it prompted up and I got a screenshot in the show notes right, it just warns you it says, “Hang on, this might have “a whole bunch of dependencies. “You wanna check these.” And it actually makes you check a box saying, “Yeah, I confirm there’s gonna be no problem.” Before it actually continues to rename it. It’s good you know, it’s kind of saving you from yourself. Obviously, we would like it so that it would go and update those dependencies for you. But it’s no visual studio yet, but it’s getting there.

– But this is Craig.

– [Craig] a good protection mechanism. So that’s why I’m putting it in Feature of the Week because, even though it’s not a feature as such in a new feature, it’s a protection that will save you time. Don’t fall into the problems that we learn the hard way, or you especially learned the hard way at the time.

– [Ian] THat’s right, on a live site. That was rather nerve racking. And you know what, I just wanted to, this is gonna save support so much time. I think that’s right, you know what, I think sometimes their product enhancements are often just prompted by support saying, “Man, we’re getting too many tickets about this. “Can you fix this?”

– [Ian] And two turkeys on a show talking about it. All right now Craig, we’re looking forward to something coming up, and it’s the Contacts sidebar. Where we can actually rearrange and put what we want on there.

– Yeah, customize. Well, we’ve always been able to put the fields where we want, but now we can put them into groups.

– Correct.

– So that’s gonna be good. So basically having these Contact properties groups. I’m looking forward to that, but we don’t have it yet.

– [Ian] And that’s on marketing enterprise is it?

– [Craig] Pro and Enterprise. So there’s

– Yeah.

– [Craig] different things between Pro and Enterprise, thanks Laura from HubSpot for helping me out on that. But even with Pro you’ll be able to customize it. And so what we’re talking about here is basically grouping together fields and moving them into little sections. So I think it will be nice.

– [Ian] Something to look forward to.

– [Craig] Well yeah because they’ve got a knowledge base about it. They’ve got a blog post. They emailed me about it, do I have it in my portal? No.

– No.

– [Craig] I’m not quite on the Beta group for that yet.

– [Ian] All right. On to HubSpot Sales Feature of the Week, Craig. And I’m gonna highlight using Tasks, and the importance of it to be used on Contacts, Deals, Tickets, Companies, right? Why I’m saying this, I had a call during the week, and I got the call and was like, “Oh I’m trying to send this person an email. “I need to be logged against that contact, “because I need them to sort out this ticket.” And my question was, “Why are we sending emails around “to tell people what to do in Tickets?” And so I said, “We need to be using the Tasks feature “that’s within there.” So they wanted to inform someone within the team that they need to look after this support ticket. And possibly, somebody was owning the ticket but they needed somebody else from the team to do something. So I said, “Why don’t you actually create “a Task in the Ticket assigned to that person, “set the email notifications?” This is one of the criteria. How did I know that they know that they’ve got a Task, because they don’t log into HubSpot all the time. To which I said, “You can set an email reminder “at a particular date and time to remind that person “that there is a task against their name in HubSpot.” And the benefit of this is you can actually know that the person has done something about it, and then follow up with what needs to happen. Now obviously, if you’ve got professional . If something’s not attended to within a certain period, you could possibly run a workflow to check and maybe notify somebody within the organisation, which I haven’t done. But just trying to highlight to you use the tools and the systems and even use, what seems like a very simplistic tool like Tasks to get stuff done.

– [Craig] Well there are a whole bunch of options there, I’d say. But you can actually check for, you could run workflows based on last activity date and things like that. Workflows can create tasks. So you can do all of those kinds of things. There’s a lot of power there you can put in place if you wanted. That might be overkill. But I think what you’re saying is just this general item, like whenever I create a deal, and it prompts, would you like a Task, I always say yes, because I forget about them. I put the deal in. I’ve actually then remember to go back now. I’m actually like, well, a lot of users. I don’t login to HubSpot to check out my Tasks. So I do rely on that email notification coming out too.

– [Ian] You’re quite right.

– [Craig] I just leave it to HubSpot okay, yeah. You know HubSpot will remind me when I have to follow up that deal. So it’s one less thing that’s clogging up my brain.

– [Ian] Here’s a little bonus tip. There is, if you’re in Workflows, there is a contact re-engagement task set up your Workflows that you can can actually enable. But if there has been no activity on that contact within the last three days, it can set you a task to actually do something.

– [Craig] There you go.

– [Ian] All right, Craig. What’s the Gotcha of the Week?

– [Craig] I’m very pleased to say this is a gotcha-free episode. And I was racking my brain, because I don’t like,

– I was surprised.

– I don’t like to let the listeners down you know. But I always try and have a gotcha. I just couldn’t–

– You know what? You were having a lot of fun with HubDB and I thought you would find something in there.

– [Craig] Oh, HubDB is so good. The number of custom modules were in there, like our new site, which is available if you wanna go and find it. Although we’re not actually promoting it yet, because it’s still got a couple things to be flushed out. But so much of our new site is running on HubDB and Hubble. Just so much stuff like teams, all our products, services, all our certifications everything in there, and client testimonials, badges throughout the site they’re all randomized. Yeah, HubDB it’s so good. I guess I’m really enjoying HubDB and Hubble.

– [Ian] So yeah, let’s go have a look at Craig’s site, zen.com.iuxen–

– Well, it’s a www

– Www?

– Yeah, because I got a zen.com now, by a long standing WordPress one, which has been there through millennial now. But our HubSpot one yeah, is the www. I’m still frustrated that you can’t get a clean URL on HubSpot. I know there’s all kinds of technical reasons, but I just wanna be without the www.

– [Ian] Right, gotcha.

– [Craig] At the moment, well you can redirect it, they do it actually. In fact, you can redirect.

– You can redirect.

– [Craig] You can put a redirect in but I want the URL in my browser,

– [Ian] Yep.

– [Craig] to be clean, yeah.

– [Ian] Actually, you know it’s interesting, talking about clean URLs and browsers I’ve noticed in Chrome now, when you actually look at the URL when it actually goes to the site, it doesn’t show www in there. It just shows .

– [Craig] Oh it doesn’t show anything?

– If you go to copy it you will see www.

– [Craig] Yeah and actually the thing that I do like, and I don’t think they had this originally, but, so you’ve just got that clean or truncated

– Yep.

– In the address bar. Let’s say you put your cursor into the URL.

– Yes.

– Then it pre-fills it. But it gets

– Yes.

– your cursor where it should be, which I like, which it didn’t used to do. It used to be, “Ah, I’ve lost my place.” And things like that.

– [Ian] Yeah, that’s right.

– [Craig] Even little things like that, thank you Chrome, that’s something I’d expect from Apple.

– Yeah .

– But Google’s got it in Chrome. That’s very nice! So, I’m totally off track on this.

– [Ian] Thank you to the Chrome Product Team.

– What are we saying, Gotcha of the Week, There’s no Gotcha of the Week. In fact, we’ve just turned it into a craze fest for Hubble and HubDB.

– [Ian] All right, Craig. On to the Marketing Tip of the Week. This is a global marketing day. So, if you go to GlobalMarketingDay.com. This is run by SEMrush.

– [Craig] Yes. They’re putting it all together. And well then, I guess you could go and enjoy that. I think it’s on tomorrow actually, or, by the time you listen to this episode, it will be long gone. But that’s not the reason it’s in the shout outs. Because when I was registering for it, did you see this, you fill out your form they ask for your phone number by the way, to attend an online webinar, which I find quite–

– to make sure you don’t miss the start.

– I don’t know, is that what it is for? Anyway, I felt they were a bit officious with the fields they’re asking, but then at the bottom, here’s the one that got me. And it’s–

– Was that pre-filled, that you had to uncheck or?

– No, it wasn’t.

– Okay, you have to .

– You had to fill those in.

– Yeah.

– Or at least it had that but it’s just, I agreed to receive third party offers. Like, it’s a long time since I’ve seen this when signing up for something and they’re gonna sell my emails off to .

– That’s right. by selecting this checkbox, you authorize SEMrush to share your personal data with SEMrush partner for marketing purposes under the indicated forms, terms, sorry.

– [Craig] Yeah, so this is basically . Tick the opt in to get spammed. Like I know there’s co-marketing. This is, but I will say the good thing about it and this is why it’s my Marketing Tip of the Week, is that it’s optional.

– Yes.

– And so if you’re gonna put this kind of thing in your forms, especially if you’re doing co-marketing and you’ve gotta do it right and abide by, well it’s getting increasingly privacy rules and things like that not just GDPR but, anyway, make sure it’s opt in. Make sure it’s off by default. And also, make sure it’s clearly marked. So I will give SEMrush, I guess,

– Points.

– points, for the fact it was clearly marked.

– Yes.

– It wasn’t sneakily put in. But, really? Is that what we’ve come to? Sign up for some online training and I’ve gotta give them my phone number plus potentially opt in? Oh well.

– And your first child too, Craig .

– Oh that’s okay.

– [Ian] All right, Craig, on to Inside of the Week. Having a mindset of openness.

– [Craig] You know we were chatting about this before the show. Like what will we talk about as we munch down on our burgers from the Orchard. Hey, that’s a new burger place in Chatsford, by the way. So what what’s your rating of the burgers at the Orchard, eh?

– [Ian] Oh I don’t know. I’ll give it a five, Craig.

– [Craig] Yeah, it wasn’t a patch from Burger Patch was it?

– No.

– Burger Patch in Chatsford, that’s the place for burgers. Yep, go the extra.

– [Ian] That’s right.

– [Craig] Yeah, hey by the way. this one’s for you Mets. Looking forward to that next ketchup. Anyway, back to the point. Openness. So we’re chatting about this over dinner before the show, chatting about mindset and this topic came up, didn’t it?

– [Ian] Yeah, absolutely. And I wanted to highlight these speakers I have conversations with people every day about trying new things. One of the things over time that I have learned, is to have set aside some budget to actually test and experiment. So, a usual thing is that we’d have about, we’d work up to about a 20% budget to experiment with new stuff.

– [Craig] Oh wow, 20% that’s actually high.

– It’s high, yeah.

– I would have said 10%. Yeah.

– [Ian] So that’s something I’m gearing up, I’m not saying we’re at 20%, but it’s the place I’d like to be. And what it showed me is that people have preconceived ideas about things even if they haven’t tried it. And because, you know I spoke to Craig and he said this, and I have to do this and I’m forgetting about Facebook, that’s rubbish, you know? Like who would use Facebook, honestly?

– Is that a typical response you get, people are just not open to using Facebook?

– [Ian] Correct, don’t wanna use Facebook. Like who’s gonna be on there, tell me. So, not that I was struggling with this, but I had basically demonstrated somebody, look we’re generating leads. We’re in another business that is very in a similar space to yours and I think I get 10 times more leads out of Facebook, as opposed to Google, right? And I thought, if that’s happening right next door to you, what does it mean for the people who are in your market space in your area. Would I not be able to do much the same? And I said, I’m not guaranteeing you anything, “but I think we got to test and measure this.” And then they’re like, “Ah, okay all right. “Let’s give it a go.” We had to have that conversation, right? And I thought this is quite interesting, because as the world transforms and changes so rapidly and we go through exponential growth. Things change, laws change, the way we do things change. Are we actually open to testing new ideas and are we actually opening up our minds to try new things? Are we willing yo say yest to give it a go, or are we just gonna keep saying no to stuff?

– [Craig] I think this is such a good point. And I’m going to say two things. One is, I’m gonna first of all talk about where I’ve had success and I am good at this and potentially almost humble brag about results. But then the second point I’m actually gonna talk about this is actually a lesson for me, because I have this close mindedness to things that, you know, well, I’m not open to. Here I am criticizing, or getting frustrated with clients, because they won’t test stuff that I am suggesting. But, I find myself doing it. So I first of all, I’ll tell you some great success as you know Facebook’s been so good for us even today.

– [Ian] I know, I love those lead ads .

– [Craig] Lead ads and things. Well, one of my wife’s sites, you know the results, I get more than two thousand leads a month.

– Correct.

– For her, right? This is all on Facebook.

– Yes.

– Facebook right? It’s just such a killer channel. And I keep saying this. So we definitely get results and that’s why I’m so open to it, right? And then we say to clients, and they are exactly like you like, “No, no, our clients aren’t on Facebook, “they’re on LinkedIn right?” And we go, “Well, have you tested that, “have you actually tested that, “or is it just biases?” So this is the problem we all have our own biases. So that’s the first point. My second point, do you know what my biases are? I am actually bias against anything that I’m not suggesting to clients. So one of the things I’m actually trying to embrace now and be more open to is LinkedIn. Because I haven’t had much success in the past, and I have tested and measured, and yet it keeps coming up. People say, “LinkedIn, LinkedIn, LinkedIn.” I’m like, Yeah, it just doesn’t work for me.” I’m actually reading books now on it, and doing courses, because I really wanna try it. Some people are getting it to work, and I’m just gonna continue testing and trying to get it to work. But let’s talk about some of the other examples, like Google versus Bing. Do you find this?

– Yeah, .

– They go, “Ah we’re going to be on Google ads?” “But have you tried Bing ads?” “Oh no. “No one there.” I’m like, “Well have you actually tested that? “is it based on just your opinion and cognitive bias, “or do you actually got data to back that up?”

– [Ian] Yes.

– [Craig] It’s often it’s just emotional. Or, and we find sometimes as marketing managers, “No the boss said that’s not where they are.” And I’m like, “The boss, has he done testing? “That’s your job you should be doing the testing “should be telling your boss

– Okay.

– “what’s working “and providing data. “Rather than kind of, ill informed judgment coming down” However, when a client says, “No we’re not gonna do that “we tested it and it didn’t work.” I see the data and it didn’t work. I’m like, “Great, that’s great they tried it.” So I think this all comes back to this whole approach, be open to it. If you’re gonna reject it, make sure you’re rejecting it based on data.

– [Ian] Correct and Id’s say make sure, like I know for you, for both of us, we tried lead ads in Facebook a while back then it kind of stopped working. We stopped doing it and we’re both going back to it now, because it’s generating lots of, it’s working right? And again, did you know Google’s now trying it? I just did–

– You showed me this. And I was going, “Oh my goodness, I wanna try this.” Yeah, absolutely.

– Google ads, they’re just rolling out the equivalent of a lead ad on Facebook, they’re rolling it out to Google, so people never leave Google. It’s that whole experience of, “Oh, I’ve seen that. “I can inquire right now “and I could continue “browsing away.”

– I think they’re going to convert really well. And especially on mobile of course.

– [Ian] Correct.

– [Craig] However, what you’ll also see on Google, this is what I’m really interested to see. Is people will do the lead ads, but they’ll be on a search result and they’ll just go, “Oh lead ad, lead ad, lead ad.” So they’ll probably submitting four of the lead ads. So I think that you’ll get the leads a lot quicker, but of course you’ll be competing with more people, rather than if they came to your site or filled out a form, et cetera. So very interested to see what your test results.

– Now you know what’s really interesting, I’ve also been testing out the messaging feature within Google Ads. The ability for someone to click it, opens up a message, and then sends the message to you.

– [Craig] Just like via Google My Business, is that the right one?

– No, so this is directly from the ad, doesn’t go via Google My Business.

– [Craig] So how does the message come in?

– [Ian] I think it generates the SMS, and then when you click send, it sends it to the number, or it sends it to–

– Right, yep.

– [Ian] That’s how it happens. I haven’t had a lot of success with that, but again I’m testing and measuring in different markets to see whether people are taking that up. It could vary from market to market.

– [Craig] See the difference I think between these lead ads, verses Facebook is gonna be the intent. So if you’ve got a lead ad and you get someone to fill it out on Google I reckon they’re high intent, and I think your time to respond is gonna be so important.

– Yes.

– [Craig] If there’s a list on Facebook, you do a lead ad normally it’s for an asset, you don’t have to respond quickly they just get it by automation. I think there’s gonna be a different mentality or a different approach required.

– [Ian] You know what, that’s absolutely right, Craig.

– [Craig] Yeah, it’ll be interesting to see how things pan out.

– [Ian] Yeah well we’ll let you know guys, as we test and measure. We’ll let you know how we’re going.

– [Craig] All right well, look let’s just finish a few examples. Here’s conversations that I get from my clients,

– Yes.

– [Craig] See if you get these that say, we want to be on LinkedIn, our audience is not on Facebook. So that’s fun.

– Yep.

– Another is, we wanna be on Google Ads, not on Bing,. We’re not even, don’t just dismiss Bing outright. Another one is, they’ll go, “Oh we wanna be on Instagram.” But they’ll dismiss Twitter. So in all those cases, probably the former, you’ll have no problems convincing people to. But the latter ones, you won’t. So I would definitely say, consider Facebook, consider Bing Ads, and consider Twitter as well. We’re pushing back into Twitter. I know I’ve said this many times on the show. But, yeah.

– [Ian] And here’s the bonus I think, What about YouTube? People think that to be on YouTube, you need to actually run video ads, but actually you don’t need to run video ads to be on YouTube. So there’s another option, actually another channel to test, to get in front of your potential audience. All right, Craig, App of the Week.

– [Craig] So it’s not really App of the Week, is it? It’s Function of the Week.

– [Ian] It’s Function of the Week.

– [Craig] Plus, it’s only on iPhone. right there.

– [Ian] That’s right. Well you know, I was talking to a bunch of people. Actually, it was to my connect group at that, my business connect group at church. And, I was talking about, what were we talking about? I think we were talking about growth, or something around that nature. But it came down to, how distracted are we, as individuals get bombarded by more and more things and have more and more things to do. How do we stay focused on what we’re doing? And one of the things I actually heard from them, was turning off your notifications on your phone, so when the first thing you get up in the morning, you don’t look at your phone and start going through your emails. And one thing I’ve been using for awhile now, on an iPhone, in the clock app, there is a bedtime feature, so you basically say, “Look I want eight hours of sleep “and I wanna get up at this time.” So it calculates back and says, “Okay you need to go to bed at this.” So for me, because I get up quite early to go,

– I can’t believe how early you get up. You get up at a quarter to five every morning.

– [Ian] Yeah. So I try to be in bed by nine o’clock, and so I can get enough sleep, because I know that if I don’t, I’m gonna be wrecked the next morning and also, it makes it really hard. So I’ve kind of made that a routine, but actually what happens is, when it A, notifies you that your bedtime’s coming up. So it kind of gives you a warning this is gonna happen and then it basically shuts down all notifications. It snoozes everything. And all you see is that, all notifications are snoozed, and you don’t get anything til the morning, until you’re awake. And I love it, because you know what, it’s just peace of mind and it’s quiet, so.

– [Craig] Look I think distraction free is a general principle. And for marketers, especially, when we need to be creative and strategic and things like that. This morning, I had such a good run. You know, I have some days that just it all fits together.

– Yes.

– Like, you just, oh I don’t know, everything comes together. You get a good night sleep. You’re really motivated. This morning, like I came in, put my phone aside. I didn’t even check email. I just went in I was doing HumDB and Hubble. Maybe that’s not . Just putting together customers, just building and coding and putting together a site. It was so good. And I was like, “Oh my goodness. “It’s lunchtime.” I couldn’t believe it. “Oh I better check emails. “Find out who’s “complaining about me .” Hadn’t even been on Slack, my team were like, “Oh there he is .” Tell you what, the thing distraction free, you get so much done.

– You do.

– It’s amazing.

– [Ian] So there, that’s another highlight. People were unaware that that was a feature on your phone. On to our Reasons of the Week. And this is blogging tips for beginners from Atris.

– [Craig] Yeah, look I’m not even gonna call out any of these. This is just a reminder. I send these to my team as well, saying, “Oh here’s blogging tips. “Or here’s something on keyword research.” Just always reminding people to go and check these things out.

– [Ian] All right, Craig. Quote of the week.

– [Craig] A good one you found. We’ll call this a legacy quote.

– [Ian] It is. It’s from Mark Twain. “20 years from now, you’ll be more disappointed “by the things that you didn’t do, “then by the ones you did do. “So sail away from the safe harbour. “Explore, dream and discover.

– [Craig] There you go, sail away from the safe harbour of LinkedIn and try Facebook.

– [Ian] There are some bonus links in the show. So check that out, when you’re not driving, running around on the beach. And, we’d love you to share this podcast with somebody. And, if you can, take 20 seconds to leave us a rating on Spotify or Apple Podcasts. It would greatly help us. Well listeners, until next time. Craig, have a good week.

– [Craig] Catch you later, Ian.

– [Presenter] Hey there, thanks for listening to this episode of HubShots. For show notes and the latest HubSpot news and tips, please visit us at hobshots.com.

Episode 180

Episode 180: HubSpot HUGcast

Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

This episode is a special episode: The HUGcast, involving the Sydney HubSpot User Group.

Listen to the episode here: https://soundcloud.com/hubshots/180-hubspot-hugcast/

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Follow us on LinkedIn here: https://www.linkedin.com/company/hubshots/

Recorded: Wednesday 23 October, 2019 | Published: Friday November 29, 2019.

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubSpot HUGcast

– Hello there, my name is Craig Bailey. I am one of the organizers of the Sydney HubSpot User Group, and I’d like to invite you to our next event, which is this coming Wednesday 27th of November. It’s our final for the year, and it’s going to be an informative night. If you haven’t been before let me tell you about the format. There’s between 50 and 80 smart, interested, digital marketers in the room, and the agenda for the night has three particular items. We have a tip of the night, which I’m gonna go through with you in the next few minutes. There’s a keynote presentation, which dives into industry research and trends. And then, a panel at the end, where we get smart people who have experience with the particular topic of the night, who give their tips and tricks as well as answering questions from the audience. Now, the theme of the night is sales and marketing alignment. As part of that, and the reason for the tip of the night, we’re gonna look at how sales teams and marketing teams can work together, better. With that in mind, the tip of the night that I’m gonna go through is around deal workflows. And, you might say, well if I’m gonna go through the tip now, why would I bother turning up on the night? Well, two reasons. One, this is just the start. So, come for the rest of the night, the presentation and the panel. But two, if you’ve got any questions about this, or perhaps feedback and tips of your own, I’d love to hear them. Leave them in the comments or bring them along, and let’s chat further on the night. But, one of the great reasons to look at deal workflows is because, as marketers, we’re very good at workflows, typically. We have had years of experience working with workflows in HubSpot. But as salespeople, we perhaps don’t use workflows as much. Sales people use deals really well, whereas marketers don’t perhaps know deals as well. So, this is a great way for sales and marketing to work together by using deal based workflows to really help the sales processes, and drive more efficiency. So, what we’re gonna do, because deals have a lot of power and functionality, is we’re going to look at it as a way to notify internal stakeholders. So, when the deal is won, we’re gonna trigger on that. It’s gonna send an email internally. It’s gonna create a task. It’s gonna update a slack channel, and it’s going to send an SMS message. So, let’s log into HubSpot and look at how that all works. This is our agency portal. We have 191 workflows. What you might find interesting though, is if I look at our deal workflows, we’ve only got three. All the others are contact and company ones. And, of the three, we’re only using one that’s active. Perhaps you’re similar to us. And, in some ways this tip of the night, I’m preaching to myself because there’s a lot of power here that we could be using more effectively. Perhaps you have a similar ratio, and this is some ideas for you as well. Let’s dive into our actual workflow, and look at how it works. As you probably know, if you’ve used workflows before, you have triggers that kick off the workflow, and then you have actions that take place as part of the workflow. In our case, we’re just triggering it on a deal being won, being marked as won, and that kicks off a number of actions. You can see, I’ve just clicked the plus button here. Here’s all the available actions. We’re not gonna go through them now. You can go through those. But, what I will look at is just a few specific ones that we use in ours. This is creating a task. You can see how you can use deal tokens in the task. There’s create task in HubSpot. You can create internal email notifications. So, you can choose all the recipients that that’s gonna go to. Here’s the subject line. Again, deal tokens. And, there’s the body of the email. You can include details of the deal. You can create slack notifications. So, this goes to our whole XEN team, letting everyone in the company know that a deal’s been won. And, including details about the deal. And then, you could do some branching. I just put this in to show you that perhaps, you have different processes based on, for example, the amount of the deal. A big deal versus a little deal. You might have different processes. Then you can use the go action at the end, to pull them all together, and then finally, you might have an internal SMS notification. So, that just sends to my mobile. Again, in the text message, you can include deal tokens. That’s pretty much it. An overview of the deal workflow. Hopefully, that makes sense and you’re getting some ideas about how you can incorporate these into your own company. Let me highlight two things though. If you wanna get SMS messages, it’s important that, in your own profile, you include a mobile number. If you don’t have the mobile, you actually won’t be an option to receive SMS messages. So, if you’re going for that action, and you can’t find anyone to send an SMS to, make sure that the mobile numbers are in the profile. And then finally, how do we connect slack? You’ll see here, HubSpot has this new app Marketplace icon. You go in the app Marketplace. Looks like this. You’ll search for slack, and find it. There we go. You’ll click to connect it. I’ve already done that in our portal. So, if I go over to our settings, if I was to go up on the cog, and then settings, and come down here to connected apps. I’ll look for slack. It would have been connected, and you can see some of the options that I’ve set. Default channels that things go out to. So, you need all that for the slack notifications, and setting things there. Apart from that, it’s pretty easy. Pretty straightforward. I hope that’s helpful. I really look forward to seeing you next Wednesday, at the HubSpot User Group. Leave me a comment or leave me feedback. Any questions you’ve got. Tips or tricks, and let’s chat further at the HUG.

Episode 178

Episode 178: How to ‘Test and Measure’ when you can’t measure, plus Merging Contacts gotcha

Welcome to Episode 178 of Hubshots!

HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

This episode we chat about how to avoid a gotcha when merging contacts, plus think through how to ‘test and measure’ video engagement.

Listen to the episode here: https://soundcloud.com/hubshots/178-how-to-test-and-measure-when-you-cant-measure-plus-merging-contacts-gotcha/

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Follow us on Twitter here: https://twitter.com/hubshots

Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/

Follow us on LinkedIn here: https://www.linkedin.com/company/hubshots/

Recorded: Wednesday 23 October 2019 | Published: Friday 1 November 2019

Shot 1: Growth Thought of the Week

Our strategy for the podcast

Using it mainly as a bottom of the funnel marketing piece.

We use it to drive perception and credibility.

Shot 2: HubSpot Marketing Feature of the Week

How to change your email in HubSpot

Example scenario: you change your company domain and everyone’s email address changes

How do you update your HubSpot login to use the new address?

Go to your profile, there is a button to change your email address and follow the verification steps as outlined here > https://knowledge.hubspot.com/account/how-do-i-change-the-email-address-of-a-user
<h2″>Shot 3: HubSpot Sales Feature of the Week
</h2″>

Territory rotation with Workflows

https://blog.hubspot.com/customers/territory-division-and-lead-rotation-in-hubspot-workflows

Thanks Kyle!

A good example of using workflows to help with sales processes

Shot 4: HubSpot Gotcha of the Week

Side-effects of merging contacts

Be aware that merging contacts can re-trigger workflows for the destination contact

https://knowledge.hubspot.com/contacts/how-do-i-merge-contacts

https://knowledge.hubspot.com/contacts/deduplication-of-contacts-companies-deals-tickets

You may have started getting email notifications from HubSpot telling you about contacts you can merge. This is good for data cleanliness, but can be a gotcha, which I don’t think HubSpot does a good job of warning people about.

How to handle this: Have exclusions lists in your workflows

Have a process for handling this – the best way to manage it is to have Global Suppression Lists setup which are set in all workflows. Add all the contacts you are going to merge into the Global Suppression list before your merge, and then take them out after the merge.

Listen to Shot 2 back in episode 149 for more details on how we implement this:

https://www.hubshots.com/episodes/episode-149

Shot 5: Marketing Tip of the Week

No more mixed http and https content messages – Chrome will block http content

https://security.googleblog.com/2019/10/no-more-mixed-messages-about-https_3.html

However, Chrome is going to do it as intelligently as possible – and will autoupgrade items (eg images) to use their https version if it is available. If not, it will simply block it.

Action item: Check your sites for http items and update to https

Shot 6: Insight of the Week

Test and Measure

How do you ‘test and measure’ if you can’t be confident in the measurements?

Take Facebooks overestimation of video views debacle:

https://www.theverge.com/2018/10/17/17989712/facebook-inaccurate-video-metrics-inflation-lawsuit

https://www.adweek.com/digital/facebook-hid-inflated-video-ad-metrics-error-for-over-a-year-advertisers-allege/

https://www.bbc.com/news/technology-45901287

Summary of the issue: how they calculated time spent watching (total time divided by ‘view’ instead of total time divided by ‘started watching’)

Eg if total time watched is 3 mins, and 3 people start watching, but only 1 actually views for more than 3 seconds, then there is a big difference

By one calc the average watch time is 3 mins, with the other it is 1 min, ie a 300% difference

How to accurately test and measure

The key is to push your measurement to be more than just engagement – aim to get visits and conversions as well

It’s also a reminder that using multiple analytics packages is fine – they won’t agree exactly, but they should be within 10% of each other. Eg using both HubSpot analytics and Google analytics on your site.

Here’s an example of bad marketing practices:

https://twitter.com/_loganmcdonald/status/1185992782999162880

Shot 7: Podcast of the Week

Business Casual by Morning Brew

IMG AEF5C66EFF7F 1

Shot 8: Resource of the Week

AskGoogleWebMasters

Question: Is it a problem if my page has multiple H1 tags.

Answer: No

John Mueller gives a few pointers:

https://www.youtube.com/watch?v=zyqJJXWk0gk

12  Multiple H1 headings  how to handle them for SEO   accessibility   AskGoogleWebmasters   YouTube

Shot 9: Quote of the Week

“Dressing well is a form of good manners.”

  • Tom Ford

From Clare Sheng’s wonderful book: The Suit Book

Shot 10: Bonus Links of the Week

Google Search Console has a few new reports related to video (if you use markup with your videos):

https://webmasters.googleblog.com/2019/10/search-console-video-results-reports.html

Ahrefs is building a search engine with a 90/10 revenue sharing model

https://medium.com/swlh/investor-money-vs-public-interest-did-google-fail-to-build-a-non-evil-platform-3a054f996ea9

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Episode 178

– [Ian] Hi everyone, welcome to HubShots episode 178. In this episode, we look at how to test and measure when you can’t measure plus merging contacts, gotcha in HubSpot. You’re listening to Asia Pacific’s number one HubSpot-focused podcast, where we discuss HubSpot tips, tricks, features and strategies for growing your marketing and sales results. My name is Ian Jacob from Search & Be Found and with me is Craig Bailey from XEN Systems. How are you, Craig?

– [Craig] Really good and you know what’s unusual about this episode? We’re actually recording this during daylight hours.

– I know.

– For once. So you came over, we had lunch together–

– [Ian] That’s right.

– [Craig] and it’s about four o’clock in the afternoon.

– [Ian] It’s a cracker of a day outside, I have to say.

– [Craig] It’s so good, but yeah, there’s light, it’s light as we record. Normally, we’re recording late at night so this is a bit of a treat for us.

– [Ian] Onto our growth strategy for the week, Craig, or our growth thought for the week.

– [Craig] Yeah, well, this is something that I’ve said a couple of episodes. We’re gonna chat about our approach to the podcast because this has came up at the HubSpot user group back in September and we’re just gonna mention our approach and this might be useful to listeners because we actually don’t use the podcast as a top of the funnel base, which people might think is weird. Aren’t you trying to get new listeners? Aren’t you trying to grow your audience? Of course everyone wants that and we do want that. And as our listenership grows, that’s great. But once you know the key criteria, actually what we use it for or I’ll talk about it myself, you can chat maybe a little bit different, but it’s a credibility piece. So, for me and our agency, it’s very much bottom of the funnel. It’s about showing our expertise. It’s also about our credibility. And so, rather than generating leads from the podcast, it’s more about when we get a prospect, we’re chatting with them, they look to the podcast to get confidence in us. So, it’s more of a closer. It’s actually more of a sales tool at the end than a marketing tool at the top. How do you feel? Is that similar for you?

– [Ian] It has been very similar for me, Craig, and even more so probably for this year, I would say that’s been a big part of it. So, I think I am trying to with some of the stuff we’re doing internally in our business and like we’ve been doing for ourselves is try to drive more of that to the top of the funnel, so to get people interested.

– [Craig] And here’s the thing. A lot of our work just comes through referral. So, the question for, well, other agencies and small businesses is if you’re getting a lot of work through referrals, should you actually be spending time at the top of the funnel awareness and all these kind of bigger company play books? And well, no, not really. Why would you spend money and time and effort focusing on completely new audiences, if you’re getting referral, right? That makes sense for small business. But as you grow, of course, referral kind of plateaus and you do need to move more to and inbound marketing piece and much more top of the funnel. So, we will be pushing that as we’re growing and I think that’s probably our 2020 goal. We’ll be doing a lot more of that. Pushing the podcast out there, a bit more awareness. But anyway, I just thought that was, perhaps, interesting for our listeners and marketers in general. It’s always about thinking what’s the goal for each piece of content and the strategy behind it. Anyway, just an insight into ours.

– [Ian] All right, Craig, onto our HubSpot Marketing feature of the week. And this is about how to change your email in HubSpot. Now, why I’m gonna highlight this is I had a customer of ours that has moved their email from a dot com domain to a dot com dot au or vice versa and they wanted to know well, how do I change this? Now, in previous times, I would’ve gone oh, you need to create a new user for yourself, go through the whole process, then reassign all the contacts to yourself. Anyway, you don’t need to do that. You go to your profile preferences. You can actually edit your email address that’s associated to your account and then you have to go through the reverification process again, but it means that now you don’t have to go through all that malarkey that you used to do before. So, there you go.

– [Craig] Who would’ve thought it was that simple, eh?

– [Ian] I know.

– [Craig] Just go to your profile and update it.

– [Ian] Thank you to HubSpot Support for pointing that out to us.

– [Craig] By the way, I was listening when you had that HubSpot ’cause you called them, right?

– That’s right.

– And, well, apart from some interesting on hold music.

– [Ian] I know that, the on hold music, I don’t know about the on hold music.

– [Craig] Worth calling ’em just to listen to that, my goodness. But anyway, it’s super helpful. I’m sure we have, but have we ever had a bad support experience? Gee, they’re good.

– [Ian] I think about this is the marketing and growth thought of the week. That’s one thing that they’ve nailed, support. All right, onto our HotSpot sales feature of the week Craig. Territory rotation with work flows. Shout out to Kyle for this blog post

– Jepson.

– Yep. They’ve been pushing a lot on round work flows and you know how we love work flows.

– I know.

– I love work flows.

– [Ian] I read this when I got the email notification. It was actually really good.

– [Craig] I think the message from this more generally is you can do anything with work flows. That’s where we’re getting to the point where when someone has a question how do I do this? It’s not a standard feature. It’s like, well, my go-to is I’m pretty sure we can work out how to do that in a work flow. So, this is a good article in this. In this case, territories and assigning them, rotation. So a good post so just go through and get an insight into that.

– [Ian] All right, onto the HubSpot gotcha of the week Craig and this has to do with the side effects of merging contacts. Now, I’m liking this feature in HubSpot, right? And been getting notifications and my customers are getting confused. They’re like what is this merging contacts stuff? Anyway, we’re gonna tell you that there is a gotcha to this that would happen, especially if you’re running work flows on the backend that rely on contact properties. There are things that get triggered when you merge work flows. So, tell us more, Craig.

– [Craig] Well, I almost wanna say with work flows after just talking about how awesome they are, as we do every episode, it’s kind of like with great power comes great responsibility, so to speak. Work flows, they can be very powerful but they can also have gotchas like this. Now, we actually mentioned this way back I think at the start of the year in episode 149.

– [Ian] Yes, we did.

– [Craig] Where we talked about merging contacts. and basically this side effect that many people I don’t think are aware of. And what it is, let’s say you’ve got contact A and you’re gonna merge it into contact B. Now contact B, let’s say they signed up on the site, they filled in a form and then it sent some thank you emails, put them in a nurture, right? Let’s say they did that a year ago, so that’s contact B and that’s the one you’re merging into. Now contact A might just be a variation of their email address and you happen to notice it because you get one of those nice notifications from HubSpot, thanks for sending those out. So you go along, you go right, I’ll just put HubSpot contact A into B, so you merge it. Bang, suddenly all those work flows that contact B has already been through get triggered again for contact A. And so, this can be quite puzzling, quite distressing for clients, as well. It’s like right, well, how did this happen? Well, here’s the side effect. And you know what? A slight criticism of HubSpot for this ’cause even though they’ve got a support article that talks about potential downsides and we’ve got that linked in the show notes. When they send these emails out saying you’ve got all these contacts to merge and they have that list, they don’t make it clear. There might be a little message, you know, oh be aware that there could be these effects, but I actually think this is a big gotcha and it’s causing confusion for clients and I think it’s gonna be a big problem that HubSpot’s got on their hands. Anyway, how do you get around it? Which, of course, is the key. Now, we’ve got a bit of a workaround and we went through this back in episode 149 and it involves creating exclusion lists. And one of the things you might know in work flows, is you can have exclusion lists or suppression lists that basically if someone is in one of these exclusion lists they don’t go through the work flow. And we have this process with the clients. We have this whole process where if we’re gonna merge contacts, we put those contacts into an exclusion list so that they don’t get triggered into work flows. Or if they do, they’re just excluded from work flow. We put the into those exclusion lists, we then merge the contacts and then we take those contacts out of the exclusion lists. Well, the resulting, finalized contact list. And that’s the way you get around it, so it’s quite manual. You actually have to go through all your contacts and put them in these exclusions lists, then remember to take them out in order to stop this side effect of the work flows. Now, that’s the workaround at the moment. I hope HubSpot comes up with a better kind of option. For example, what I’d love is just when you merge and option that says do not trigger any work flows. As simple as that. That’s really what they need. I think they’ll bring that out ’cause I think there’s gonna be a problem for clients.

– Yes.

– Anyway, that’s the gotcha and that’s the workaround at the moment. Find us in episode 149 shot to for more details on that.

– [Ian] Excellent. Now onto our marketing tip of the week, Craig. No more mixed http and https content messages and Chrome will block http content. So this, listeners, is sites that haven’t been transitioned to a secure… have a security certificate and are secure. And within that, there’s obviously images and other assets that get caught, so previously people might’ve know of this as mixed content warnings where the site might actually be secure but it’s calling as if it’s on an insecure server. And what Chrome does is it basically highlights to you and says oh this is unsafe. Do you wanna proceed, right? So, what have they done, Craig?

– [Craig] Well, this is in an upcoming release. What they’re going to do is instead of just giving warnings they’re just gonna block that resource. Your page loads and let’s say there’s an insecure http resource–

– Yeah, like an image, yeah.

– They just won’t show it. It’ll just be kind of rendered out, yeah.

– [Ian] Rendered out, yeah.

– [Craig] Yeah, so that there’s no chance.

– [Ian] so, I mean, this is really interesting. I’ll tell you why. Because people that haven’t gone through the due diligence and the process of upgrading to a secure site properly are gonna have this problem. Like I’m only telling you this because we have gone through a process with customers over the last few years where we’ve actually gone through, checked all the mixed content warnings, made sure that everything’s being called correctly. And then there are are other people that we’ve dealt with who are just like oh, no, don’t worry, just apply the certificate, don’t worry about it. It’ll all be good. These are the people that are gonna suffer very soon when it comes to these–

– [Craig] Yeah, look and I think it depends on the hosting and also plugins, like in WordPress you can get plugins that force all the resources. One of the things I will say about this upcoming chrome release is that they’re gonna be smart about it. So, they’re going to, let’s say it’s just an http image, so non secure, they will check the https version and if it’s there, that’ll load that instead. So, it’s doing some smarts in the background. Thanks Chrome, that’s actually a good thing. But, if they can’t find the secure, bang, they’re just gonna leave it out.

– [Ian] First thing, make sure you’ve got a security certificate. Second, once you’ve done that check for mixed content warnings and then go through appropriate remediation to get all of that fixed before this rolls out so you don’t get affected. All right, Craig, onto our insight of the week. A little a, what do I call? Our maxim. Test and measure that we always talk about. And thinking of Chris, we just spoke to Chris–

– [Craig] Chris Mottram, our producer who is helping us test and measure to get our audio quality even better. Thanks, Chris.

– [Ian] And this is something that you were telling me over lunch which totally bypassed me, but metrics on videos in Facebook are totally wrong.

– [Craig] That’s right. So let me give you a bit of the background to this just quickly because the background’s interesting but, I guess, the ramifications of it are even more important. So, this all goes back a couple years to when Facebook was rolling out video and are giving stats on average video view time, but they calculated it incorrectly. And I think this goes back to starting in 2015 and the reason it’s came to light is ’cause there was a class action or legal action actually taken against Facebook in 2016 about them incorrectly reporting the stats. Now, just quickly what they had done is in terms of calculating average view time, they were taking all the time that it was viewed and then instead of dividing by the total number of people who might have just started watching. Remember how the videos used to auto play just starting as you were scrolling through? They only divided it by the number of people who were actually called a viewer. So, the kinds of people that watched for at least three seconds or four seconds count as a view. The difference is, if you only divided by that smaller number of people, the average view time looks really high. Whereas if it was divided by actually the number of people that indirectly just started it, then it was must lower. So the point is that their numbers or the metrics were inflated by well, multiples up to, and some people claim 800%, et cetera. So, that’s all the background. Now, that all started in 2016. It’s all come out now recently because it’s part of that ongoing legal action. They’ve had access to internal Facebook communication. Like hundreds and hundreds of pages of emails and so forth. And it turns out, Facebook knew about this for more than a year before they did anything about it. Even though, they’re saying oh sorry, small calculation error. Yeah, we fixed it, minimal effect, right? What’s coming out now is that it was massively overestimated or overinflated numbers and they knew about it for ages. They did nothing about it and they didn’t bother. It wasn’t a concern, right? Okay, so that’s the history. What’s the ramifications of that? The ramifications are lots of things. First of all, people were moving ad budgets from other platforms onto Facebook because you remember a couple years ago everyone’s all like oh video, video is the future, right? And, of course, it is but the numbers on Facebook seemed so good and so cheap, as a result that people were pushing whole budgets away from, say, YouTube and other platforms onto Facebook. And the problem is because the numbers were inflated, they weren’t getting the results they expected. Maybe you’re expecting similar results to what you get on YouTube but it’s not happening on Facebook, et cetera. So, there’s been whole, I guess, marketing budgets pushed into a platform or a medium, which has been false. Like, in fact, not only a mistake, but you could actually say deliberately withheld. So, here comes the question ’cause we are always saying test and measure. How do we test and measure if we can’t actually measure accurately? If we can’t be confident? So that’s what I wanna chat about today in this insight. So, but before we go on, I’ve spoken for a bit there. Did you wanna make any comments about that and maybe some action items from your point of view before I, yeah, go on a bit?

– [Ian] Yes, so I think one of the actions here is we all know that, especially where we work within HubSpot, there’s a little bit of leaks in there. We also always put in the Google Analytics so we have a second point of reference. Now, it might not always be exactly 100% because people measure things differently in terms of what’s the duration that this measurement takes into account before it actually gets measured, which can be different, so give me your different results. But, regardless to say, there are all these different points or analytics packages that we can use to collect data. So if you’re using a particular package to collect data about your videos, then you should be able to tell is the video playback, or the points at which people are dropping off or playing, is it that the same as what’s being reported? That’s essentially what I wanted to say, so like having a second point of reference.

– [Craig] Actually, you’ve highlighted one thing, which is you wanna get them off Facebook onto your site in some point. So, one of the keys to coming around this is not only engagement but actually conversion stats, so you get them to your site. So, you might have a Facebook video but the call to action is to get them to your site so that you can actually compare whether it’s working. So for all those people who moved away from YouTube to Facebook, there should have been an end result, which was is it actually building audiences that drive people to your website, or to some other conversion action, not just an engagement metric. However, your point around having multiple analytics packages is perfect because there’s multiple video platforms. So another, I guess, takeaway from this is don’t just choose one channel and solely put all your budget there. You might start with one channel but then you gotta grow it out. So for example, if you’re running a number of videos on Facebook, run them on YouTube, run them on LinkedIn, run them on twitter. Run them on various platforms and check across each because if Facebook is looking ridiculously good in terms of engagement, perhaps something’s wrong. And this could be any of the other platforms you know, it could be Twitter in the future, it could be LinkedIn, who knows? THey’re probably all gonna have problems, but at least by having multiple platforms that you’re using you can actually compare and work out some anomalies. But then, the main takeaway is you’ve gotta get them back to a conversion action. And by conversion action, we’re ultimately talking about getting an email address. If you can get that, that’s I guess, the goal at the end to compare across the channels.

– [Ian] All right, Craig, on top podcast of the week and this is a business casual podcast from Morning Brew. And Morning Brew is one of the probably of the emails we read every day.

– [Craig] I love this, in terms of a daily email newsletter. We’ve talked about this before. There’s not many I read every day.

– That’s right.

– Morning Brew’s one of them.

– [Ian] Anyway, they’ve got a great podcast and they’ve been interviewing some really interesting people so I would encourage you to listen to it. It just broadens your horizon on the different things people are out there doing and I love it.

– [Craig] Isn’t it interesting how these, we’ll call them news sites, are moving into other mediums? So, Morning Brew, moving away. Not away, but complimenting an email newsletter, which is what they’re famous for, with a podcast. I’m not sure where it was, Netflix maybe the other day, but New York Times, of course, and they have these little video documentaries. I think it’s called “15 Minutes.” Little stories by the New York Times turning what is a written piece into a video piece. And they’re all really good. So yeah, we’re seeing this move into other mediums.

– [Ian] All right, now we’ve got a couple of resources of the week, Craig. Ask Google webmasters, there was a question in there. Is it a problem if my page has multiple hitting one tags? And the answer is–

– The answer’s no. This actually came as a surprise to me ’cause as a longtime SEO, it’s always been look, just trying to have one H1, hitting one, that’s a hitting one, H1. I only have one H1 tag on your site and there still is good reason to do it ’cause Google looks at it as a sign of what this page–

– Hierarchy, right?

– Yeah, hierarchy. But yeah, Google is like no, have as many as you want, that’s fine, if it highlights important things, that’s good. Use it for readability. So we’ve got John Muir from Google Little Webmaster Hangout talking about that in the show notes.

– [Ian] Yeah, and listeners if you don’t know about John Muir and those hangouts that he does, I encourage you If you’re not in your business doing this, share this with the person that is. Because I think there’s some really good information in there that you can often use and pick up. And often a lot of myths get dispelled and what we often hear out there in the marketplace. If you listen to the source and go, oh, hang on, that’s just rubbish. You don’t have to worry about it, right? You don’t have to waste your time thinking about it.

– [Craig] Well, look, let me put a caveat on that. ‘Cause, you know, I’m always cynical about Google.

– [Ian] Yes.

– [Craig] When they give guidance like this, I’m like yeah, okay, that’s fine. But when they give some other guidance, sometimes, I’m like yeah, well, that seems to work well for Google, maybe not for people. Always be running ads on your brand. It’s like yeah, okay, so, I don’t know if that’s the best advice from Google, but yeah.

– [Ian] Anyway, test and measure, I say.

– [Craig] Test and measure.

– [Ian] All right, the quote of the week, Craig.

– [Craig] Okay, so why’d you pick this?

– [Ian] Well, I picked this because you gave me a book. It’s called “The Suit Book: Everything “You Need to Know about Wearing a Suit” by Clare Sheng. And one of the quotes in this book was “Dressing well is a form of good manners.” And it’s from Tom Ford. Now you’ve read this book and you really liked this book.

– [Craig] I really liked this book and and listeners, I’ll just say like I’m your typical nerdy geek, I dress badly… Well badly, I just, I dress comfortably.

– [Ian] Craig, let’s put it this way. You dress comfortably and every since I’ve know you, you have like this, let me say it, you’ve got five shirts that are all the same. But you probably have more, right?

– [Craig] I have 10 shirts.

– [Ian] 10 shirts that are all the same. He’s got 10 T-shirts that are all the same. He’s got three pairs of shoes that are all the same. So, if that’s any indication–

– [Craig] Look, It’s just efficiency. It’s easy. I’m not gonna pretend I’m Barack Obama or Zuckerberg, I’m so busy that it solves decisions. It’s just like it’s easy and it’s comfortable, right? So I’ve been like this anyway. I’m trying to dress better. Can you believe this?

– That’s right.

– I’m trying to lift my game.

– It’s good, I’m impressed.

– We’ll see how it goes.

– [Ian] So far, Craig has gone with a new pair of R.M. Williams. I’m really excited about that.

– [Craig] I’m trying to wear better shoes, better pants, I’m actually getting things tailored now. I don’t know. But anyways, we’ll see how it goes. Actually, why are we telling the listeners this? I don’t know if they need to know this but anyway, this book had an impact. Oh, I know what I was gonna say. ‘Cause this book had an impact on me because we were chatting before, ignorance is bliss.

– [Ian] That’s exactly right.

– [Craig] After reading this how to dress well, now I’m actually like oh my gosh. I’m badly dressed and I notice it all the time, and so ignorance was bliss when I didn’t know. Oh well, I’m trying to improve.

– [Ian] There we go, listeners. Now, there are a couple of bonus links in this show so I encourage you to check it out. What else can I say?

– [Craig] Test and measure.

– [Ian] Test and measure. Well Craig, until next time.

– [Craig] Catch ya later, Ian.

– [Ian] Thank you for listening to this episode of HubShots. For show notes, resources, HubSpot news including practical strategies you can implement, visit us as hubshots.com.