Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat about HubSpot Snippets and how they can help you systematise a whole bunch of processes. Plus scheduling HubSpot popup forms.
Listen to the episode here: https://soundcloud.com/hubshots/158-the-magic-of-hubspot-snippets
HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Thursday 16 May 2019 | Published: Friday 24 May 2019
Michele’s book for introverts, titled How to be an Introvert in an Extrovert World is now a finalist in two book awards. If you are an introvert - or interested in how introverts think - check it out.
Testing new HubShots covers - let us know what you think:
Scheduling on popup forms: For existing popups you can now set an End time:
If your popup is not yet published, you can also set Publish Start times:
Only seems to be available in Pro and Enterprise, not in Starter or Free.
Collecting all the data you need in the right contact properties.
Why is this important? Because we discovered sales teams have internal processes that they do adhere to. Like sending an email to accounts to have an account set up in SAP. So we created a snippet that all the necessary bits of data so it could be used in a task for account setup.
There’s no way to tell from the contact timeline which social post a person clicked on that brought them to the site.
Would be nice if HubSpot could incorporate that into the timeline.
There’s an Ideas forum entry you upvote if you agree:
Using Google search operators:
The Exclude operator is handy eg you can exclude terms or sites from the search results eg:
hubspot podcast -hubspot.com
This will return a list of results that excludes anything from the hubspot.com domain.
Google’s new advertising features
https://adsonair.withgoogle.com/events/marketinglive/watch?talk=day1-keynote3
“En route to a client meeting across town in a taxi cab but need to launch a last-minute holiday campaign? Google’s Android and iOS app now lets you write the search copy, optimize the headline, place bids and set budget constraints from your smartphone.” lol
https://marketingland.com/key-takeaways-for-brands-after-google-marketing-live-2019-261115
Shoutout to the HubCast - a long time favourite and inspiration of ours
https://www.impactbnd.com/hubcast-podcast-hubspot-strategies
With Carina Duffy and Markus Sheridan
Fun tool for generating filler text, related to a topic (rather than using lorem ipsum) - it pulls from Wikipedia:
https://www.boom-online.co.uk/lorem-ipsum/
A quote on advertising:
“Don’t tell me how good you make it; tell me how good it makes me when I use it.” - Leo Burnett
Things to review when doing a website redesign, so that your SEO isn’t adversely affected:
https://www.suganthan.com/blog/website-redesign-seo/
Please rate and leave us some feedback as this helps us improve and reach more marketers.
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