Welcome to Episode 174 of HubShots!
HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about Brian’s keynote at Inbound, play further with Quotes in HubSpot Deals, and being relaxed about Google’s changes to rel=nofollow in links.
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Recorded: Wednesday 18 September 2019 | Published: Friday 27 September 2019
Shot 1: Inbound Thought of the Week
Breaking down Brian’s keynote on Experience Disruptors
- Get Experience-Market Fit
- Remove Friction
- Sell Through Your Customers
- Attack Your Business Model
(No mention of blockchain, AI)
How you sell is why you win.
Impact had a good roundup of the keynote:
Related: another reason why I love Amazon:
Shot 2: HubSpot Marketing Feature of the Week
Using your Marketing Dashboard wisely!
There are lots of reports you can add to your dashboard.
Tip: Think about what you want to achieve by having that report. We often use a longer timeframes on certain reports to see trends in enquiries and sessions by source. This will give you a good idea of what is happening.
Also, don’t forget you can click through on the report and see the detailed data.
Shot 3: HubSpot Sales Feature of the Week
Diving into Quotes on Deals
- Simple to use, nice template designs
- Simple to add contact and products
- Mix recurring and one-off items
- eSignature is being enabled for Pro in November (currently only in Enterprise)
- Use Snippets to fill in comment and payment term boxes
- Can’t edit Quotes after sending them
- Can’t search for Deals that have Quotes, can’t find Deals that have Quotes accepted etc
- Can’t use your own domain in the links
- Doesn’t support tax automatically eg GST
- No protection of Quotes on Deals that are Closed (eg you can easily delete a quote, even if the Deal is Won, and there’s no audit trail)
Shot 4: HubSpot Gotcha of the Week
Finding Deals that have quotes attached
Add your own custom Deal properties, and make sure to update at the time of adding the quote
Recommend using a date field to mark the date the quote was added
You can then create Deal Views that use the Quote property:
You can then add other criteria eg All Deals that active (ie not Won or Lost) and have a Quote date set.
Shot 5: Marketing Tip of the Week
Don’t be concerned by Google’s announcement about changes to rel=”nofollow” in links.
Google’s rel= changes
Key insight: it highlights that links are (still) definitely a key input/consideration for Google
Shot 6: Insight of the Week
Why I moved my social posting over to my blog:
Five main reasons:
- A permanent record
- A searchable record
- Share the link love
- Time management – avoiding the timeline time suck
- Mental health – avoiding the dopamine hit of social likes
Interested in my ramblings? My personal blog is at https://craigbailey.net
Shot 7: App of the Week
Google Maps app
Make sure you are optimising for it. It is showing more information about businesses that have updated their Google MyBusiness listings. Even showing video.
Shot 8: Resource of the Week
A collection of famous speeches:
I enjoyed JK Rowling’s Harvard address:
Shot 9: Quote of the Week
“The more people use my inventions, the better the country will be.”
- Sakichi Toyoda
Shot 10: Bonus Links of the Week
Btw reminder of Moz’s Beginner’s Guide to SEO:
Please rate and leave us some feedback as this helps us improve and reach more marketers.
Episode 174 Transcription
– [Ian] Hi everyone. Welcome to HubShots episode 174. In this episode we chat about Brian Halligan’s keynote at INBOUND, we play further with quotes in HubSpot deals, and, what to do with the whole malarkey and Google, and about the changes with links. You’re listening to HubShots, Asia Pacific’s number one HubSpot focus podcast, where we discuss HubSpots tips, tricks, features and strategies for growing your marketing and sales results. My name is Ian Jacob from Search & Be Found, and with me is Craig Bailey from Xen systems. How are you Craig?
– [Craig] Oh really good, I’m having a great week. You know what, and this is just a bit of a weather update for our oversees listeners, because Sydney, well Sydney weather is just awesome.
– It was beautiful.
– [Craig] September’s my favorite time of year, and the first half this month has just been so beautiful and then last couple of days absolutely pouring with rain, torrential, and so it’s just what is going on? Apparently, there’s this thing called climate change, Ian, have you heard of this?
– [Ian] Apparently so, Craig and we’re sitting over an ozone hole as well I heard.
– [Craig] But apart from that it’s been great.
– [Ian] That’s right. It felt like sunshine one day and winter the next. Anyway our inbound thought of the week, Craig.
– [Craig] You know what you could almost say that the climate is facing disruption. Sorry. We’re gonna talk about disrupters aren’t we? Apologies, is that a dad joke? that was terrible.
– Yeah that was a dad joke. All right so you know at INBOUND, Brian gave his keynote and so did Dharmesh, and I actually, I got up to watch this, and I actually loved it. So there were five main things that he went through. I’m just gonna quickly go through all of them, so you can get out and see, but I would encourage people to actually take the time to go over to YouTube and watch the keynote. You will actually learn a lot from it.
– [Craig] I’ll just mention you don’t have to watch it I’ve listened to this. Like I’ve got the YouTube app, and I just listened on audio on the way home. It’s actually, you don’t really need the slides. There’s a few jokes and stuff in there that you get, but just listening to it, it could quite easily be a podcast, his keynote, which is very hard to do. It’s very hard to cover multiple mediums so that you can get a lot of value out of it just in audio, but then also being in present, it’s kind of enhanced. So full marks, this is a masterpiece in giving presentations, as is Dharmesh’s, who we’re gonna chat about next week.
– [Ian] Yeah and so really his keynote was about experienced disrupters, and all of these businesses, they’re all billion dollar businesses, and he kinda went through five things. The first one was these disrupters get experienced market fit. Number two they remove friction from the sales process. Number three they use personalization really well. Number four they sell through customers, and they attack their business models. So they don’t just stick to traditional business models. And then there was no mention of blockchain or AI in there Craig.
– [Craig] I think that was an interesting point ’cause he was talking about disruption and innovation, and yep, blockchain, AI and machine learning, they weren’t in any of his slides. Yeah it’s really about the experience, isn’t it and the model?
– [Ian] I don’t know whether I mentioned this on last week’s podcast but one of the things with selling through your customers, he was talking about an experience he had with his dog.
– [Craig] Oh yeah about the little T-shirt?
– [Ian] Yes.
– [Craig] Actually that was all, well it kinda was selling through customers, but that was more around business buster, no, business model busting.
– [Ian] Yes.
– [Craig] Where, yeah, the T-shirt didn’t fit and then he said, oh, I contact them and they said oh, that’s fine, you keep the shirt, give it to a friend, and we’ll send you a new one. It’s like, how many people do that, besides Amazon? But yeah, how many companies? Well it’s kind of becoming more normal but this is the disruption, and the incumbents can’t do that, they can’t change their models quick enough. So yeah it was a really good example.
– [Ian] Yeah, and that was one of his things I think, was selling through your customers, where telling Brian to give that shirt to somebody else was actually them selling through him onto a friend of his, who then experience the product from that business.
– [Craig] Right, well he actually gave another example of selling through customers as well, which was, I think it was a cosmetics company, and he was talking about how a lot of the content and the views on YouTube are not actually the products’ companies but people that use their products, and basically talk about how awesome it is, and that is the way it’s selling the message and creating awareness, and yeah, selling through your customers in that way.
– [Ian] That’s right. Now we also have in there, IMPACT had a good round up of the keynote.
– [Craig] IMPACT Branding. Yeah they, and Carina Duffy, hey, shout out to Carina, we love Carina. Really good post covering keynote, actually.
– Both keynotes.
– [Craig] -Yeah, did a really good job, I’ve really found them valuable.
– [Ian] All right, Craig unto HubSpot marketing feature of the week.
– [Craig] Hey, before we do that, I just want to talk about the experience that I had, and continue to have with Amazon, because when I was listening to Brian’s keynote, I kinda felt like Amazon ticks a lot of those boxes.
– [Ian] Correct.
– [Craig] And actually in the keynote, the talks about how they do actually talk with people like Amazon and Atlassian and things like that to get that kind of feedback about what’s a better model for selling. But I had this great experience with Amazon. So I read a lot of friction, ah friction!
– Friction really are you reading friction books, Craig?
– [Craig] I read a lot of fiction on my Kindle, as in the Kindle app. Anyway I tend to read those junky, you know, spy and action ones and detective stories. Anyway, I read this detective story, and the end was so bad, I hated it so much. I don’t use that word lightly, I hated this book, I hated it.
– I know, I’ve not heard you say that.
– [Craig] I had such a strong emotion because, I’m not gonna tell you the book, well maybe I should, but I’m not gonna, but, at the end of this detective story, the protagonist, she chasing the killer of two women. Finally, finds the killer, and the killer kills her and gets away with it.
– [Ian] Yeah right!
– [Craig] That was the end. In hindsight, the book was leading that way, it was kind of going down a dark path so to speak. And I’m like, I really hate that, and I felt like there’s hours of my life I’m not going to get back. Well, I’ll tell you what I did get back, I got back the price of that damn book, ’cause I got straight on to Amazon, and I said I want a refund for this outrageous book. And straight away I got a refund. No questions asked,
– Oh wow!
– Amazon just bang. And in fact, you can actually do it on the Kindle, you just log into Amazon, you just request a refund for this, they take it off your app and bang refund’s just… I love Amazon thank you. So even though there was no justice in that book, slight bit of justice in terms of getting my money back. Anyway that’s my disrupter story for you.
– [Ian] That just goes to show, that experience that you had, now you’ve just spoken about it to everybody, and you know, people are gonna go and start returning their Amazon books.
– [Craig] Well you can do it on Kindle, I wonder what they do with the paper. I have never tried this with Amazon to return a physical book. But can you imagine going into any bookstore, like Dymocks here in Sydney, and going, “I want to return this book”, “Why”, “I hated it”. I wonder if they’d give you a refund?
– [Ian] Maybe we should try that next week–
– [Craig] The bookstores of tomorrow will probably do it.
– [Ian] Yeah. All right now Craig, onto our marketing feature of the week, and this is about using your marking dashboard wisely, and why we’re talking about this is experiences with customers this week, but there are lots of reports you can add to the marking dashboard in HubSpot, and I think one of the key things is that you’ve gotta understand, with all of these reports, is what do you want to achieve? What do you wanna see, and what numbers really make sense to you? One of the things that we often do is have longer timeframes on certain reports. So one of the ones that I often put is the number of contacts that are created by month, and we look at this historically over time, so when we are talking to our customers, we can actually see over time, is inquiry consistent, and is it following a pattern? So when they go, “Oh, it’s really down this month”, I’m like, oh hang on let me go and check back the last two years of this same point in time and see whether there’s a correlation. And that really helps up understand, is it something that we’re doing or something that we’re not doing, versus something of the way the market and the business is operating, and that’s a really key insight. So I think, tip here is, understand what you want to achieve on these dashboards. Now, you can slice and dice this and do whatever you want, but have the information that’s important to you, and don’t be afraid to add some new reports. Like there are new reports that are being added all the time. Add them onto your dashboard, see how they’re performing, if you like them you can keep them, if you don’t like them get rid of them. But also you can click through to these reports and see the underlying data. That’s one of the biggest things that we have seen change in the reporting part of HubSpot recently, which has been a really good change.
– [Craig] So I’ll just ask you, do you have like a set of go-to reports that you have? Because one of the things I’ve found with clients when we go through the dashboard, when you go to add a report to it, or, I wish they’d call them widgets, but add a report to the dashboard–
– [Ian] Correct.
– [Craig] You go in, there’s a list, there’s so many, and you can kinda get overwhelmed, and go, oh, maybe I’ll take that one and this. And then the other thing of course, you can do is those custom reports where you can have your own kind of dimensions in a way. Do you have a set of go-to’s? You’ve got a screenshot here in the show notes, but life cycle stages, sources, Have you–
– Correct. Yeah, they’re definitely ones. So marketing performance is one of them, and that’s pretty standard. Sessions by source, we do contacts, generated by day generally. Sometimes, if we’re looking at longer timeframes, by month. A new one that I like which they’ve put in there is the marketing influence revenue report. That’s quite good.
– [Craig] Go the extra.
– [Ian] We have by lifecycle stage that’s a really good one. There is like like stacks in the deals that I like seeing. I like to see time in deal stage, and to see whether the people are missing certain deal stages, that’s another one that I really enjoy. And in that whole, deal stage funnel, to understand where people are in that funnel as they’re going through. And what’s actually interesting, the default setting on that report, in the deal stage funnel, is that people have to actually pass through every stage of that funnel to actually show up. And that’s the default. Now if you check and you go hang on that doesn’t look right, it’s because this is a default setting. If you uncheck that, you will then start to see all the data flow through, because people can skip certain stages.
– [Craig] That’s a great, I remember that was a gotcha the week–
– [Ian] It was.
– [Craig] A fair while ago. You know we should’ve have a bit of a recap show where we pull out or best gotchas.
– [Craig] ‘Cause that was a beauty, that one.
– [Ian] Yeah so look, I think go with the standard to start off with, and then experiment with what you want. Over time, I’ve noticed businesses that we work with on a weekly basis, come back and say, oh look, I wanna know more about this, or what’s happening with that, and then I try to uncover a report that will ask that question or better understand how we can get to that data in a meaningful manner that they can use to make business decisions from.
– [Craig] Cool, what about just a straight contacts per day? Do you use that with many clients?
– Yeah I do.
– [Craig] That’s one of our certain go-tos because, especially if we’re doing this scheduled weekly report you know, and so listeners if you’re not familiar with this you can actually just share your dashboard to get automatically sent out as a PDF or an email, straight email, weekly, we normally set it up weekly for clients, and if you just got contacts for the week, it’s a great snapshot, they just get it first thing Monday morning, bang, oh okay, I don’t even log in or anything.
– [Ian] You know I’ll tell you one thing I do with one of our customers is, we check because certain leads that get generated are manually assigned because of the way they’re handled. And one thing we discovered that leads weren’t being assigned quick enough, so they’d appear and there was no contact owner. So I added this report to a dashboard that got emailed out every Monday morning to the head of the business, which said oh here are all the unassigned contacts.
– [Craig] So why, who, someone manually assigns them?
– [Ian] Yes.
– [Craig] Why, what’s the reason in that case?
– [Ian] Okay so they have a national sales team. In certain states we were automating the assignment of leads to certain sales people, certain sales teams. There were a few different states that we couldn’t do that based on certain criteria that was a bit more complex than what we could achieve.
– [Craig] Right, gotcha.
– [Ian] So somebody in the office actually gets it and they go, oh yeah this should be, ’cause based on this, it may be this type of equipment, with this person experience it has to go over here, and we’ve just discovered that this wasn’t happening in a timely fashion. So I’ll actually said oh well, we’ll keep a tab on this. So I added this into the dashboard, and then you did their scheduled email every Monday morning, which sent this report to the head of the business.
– [Craig] You know what you could do? You could set up a list that is unassigned contacts, and you could trigger a workflow that anytime say, unassigned contacts goes over three, you could say triggers the workflow which sends an internal email, that basically says warning warning, there’s more than three unassigned contacts. Now of course as long as you’ve got that re-enrollment,
– Criteria in place, you could just be going, and that person would just be then, knowing they were in strife, on top of that, bang there’s an email going out internally, and you can send it to key managers. That’d get them going.
– [Ian] Correct.
– [Craig] That’d solve the problem right there.
– [Ian] You can just see here the different uses of the dashboards that we have, based on what we’re trying to achieve.
– [Craig] We could call them reprimand workflows. You know how you choose oh, contact, company, deal workflow, oh reprimand workflow. Someone’s KPI on the line here .
– [Ian] That’s right, and then you send them out a, what do you call it, what’s that survey thing?
– [Craig] Oh the MPS kinda survey.
– The MPS survey.
– [Craig] All right, moving on.
– [Ian] All right, onto the HubSpot sales pitch of the week, Craig, and this is diving into quotes on deals. Now why are we talking about this? Because…
– [Craig] Well you know what? I got a call from one of our clients. He was in an airport in the US coming back from a conference, called me and he said, “Oh, I’m just catching up on some work, “I’m looking at these quotes in HubSpot, “and I just want to shoot out a quick quote “to a client or prospect. “What do you think? “Are the quotes any good?” So that’s the call. Are quotes in HubSpot any good? So I thought is was worth having a bit of a chat about that on the show today to give you, here’s what I told him, these were my thoughts on it. And I said there’s pros and cons, ’cause we’ve kind a applied with it, but we haven’t embraced it. In fact, we still do most of our quotes out of Xero, as Xero quotes, cause then we can flip them into invoices pretty easily.
– [Ian] I thought you did Qwilr?
– [Craig] Qwilr for proposals.
– [Ian] Oh right, yes.
– But for quick quotes–
– For quick quotes out of, yes
– [Craig] We go out of Xero. Which has it’s own problems with scalability with my team and things like that. So we are looking to move quotes, simple quotes within HubSpot.
– [Ian] That’s interesting, because what’s gonna happen when we have a fantastic Xero HubSpot connection, Craig?
– [Craig] Well that’s what I’m waiting to see. And this was actually one of the things I highlighted. So, here’s the pros of quotes, and if you’re not familiar with this, it’s actually kinda hard to find. You go to a deal, and then it’s on your right-hand sidebar, and then you create a quote. Like, it’s tucked away. There’s no list so you can get a list of quotes or anything like that. It’s like just an attachment to a deal, and it’s hidden away. So there’s pros and cons. So, well, that’s almost one of the cons. I’ll come to that, but the pros are, really simple, got three little templates that they use, they’re all pretty good.
– [Ian] And they actually look really good.
– [Craig] – They do look good. And we’re using the modern one, so I’ve got a bit of a screenshot in the show notes about that. Simple to add contacts and products, and in fact once you’ve got a product can log in place, it actually becomes really good, I think. I’ll tell you another nice thing about quotes is you can add recurring and one off items, and it will give you subtotals, say oh here’s your cost today and here’s the recurring cost. I think that’s quite nice. Like, Xero won’t, it won’t handle that. E-signature is currently in Enterprise, but they’re gonna bring that down to Pro I think, in November. So I know a lot of people just have Sales Pro. So e-signature’s gonna be nice. Prospect can get, and approve.
– [Ian] And that buy button too Craig.
– [Craig] Yeah, oh, the buy button. But that’s on a product isn’t it? You don’t actually get the buy, oh, sorry, you mean the buy–
– No, you need Sales Pro to get the buy button.
– [Craig] Oh okay, got you yeah. So there’s the e-signature, and then there’s also the Stripe integration so that they can actually approve the quote and pay. So that’s nice. And here’s a nice little one. I’ve actually got this in the screenshot. As you’re preparing the quote, there’s two fields, one is payment terms and one is comments for the buyer. And you kinda have to manually type them in, but I saw there’s little snippets. So you can build snippets, HubSpot snippets, which can include personalization, I’ve tested this. Just go to snippet, bang, so I’ve actually got two snippets set up now, that’ll pre-fill comments and payment terms.
– [Ian] That’s a really smart tip, Craig.
– [Craig] It’s really not, it was just hidden out there. So that’s gold in a way. So that’s good. So they’re the pros. Let me tell you some of the cons. The main one is you can’t edit a quote after you’ve sent it. I find this infuriating. I assume there’s good reasons for it, but it’s probably the big thing stopping me. I can imagine if it’s been approved and accepted.
– [Ian] Well the thing is you can, right, if you look at, Well I was testing out PandaDoc, early this week. Like once you’ve sent that quote, you can actually go in and edit it, and it’ll show up as the different–
– [Craig] No not in HubSpot you can’t.
– [Ian] No, not in HubSpot. In PandaDoc.
– [Craig] Right, but that’s my point right? Cause in HubSpot you can’t,
– You can’t edit a quote. In Xero we can. That’s probably the biggest barrier. As I was alluding to before, you can’t search for deals that have quotes. There’s no criteria or filtering. I actually contacted HubSpot Support about this. I said, “Look, how do we do it?” They came back and it’s kind of the path I was going down anyway, which is you create custom properties on the deals. So that’s what I do, and in our next gotcha of the week, I’ve talked about how I’ve implemented that. It doesn’t support tax automatically, so GST. You can add a tax line, but you manually have to calculate it, there’s no kind of tax codes or anything. It uses a HubSpot domain so you can’t use your own domain and everything. But that’s the same with Xero, it’s the same with a lot of tools actually. And there’s no protection on quotes on deals. So let’s say you, although, let’s say the deal is closed as one, you can still just go in and delete a quote. There’s no audit log, no trail or anything like that. So you can have quotes, I haven’t actually tried it if they’re paid, whether you can delete a paid quote. I’m gonna assume you can’t, but maybe you can. So there’s no real protection. So they’re some of the downsides. I assume they’ve got plans for it, so yeah. Anyway, that’s the summary of it. Did you have anything to add to that, Ian?
– [Ian] I was testing this for a customer, because they asked for, in their products, to have a image of the product, because they sell physical products. And you can’t actually do that, so that was one of the barriers with using this to get that done. And yeah, look apart from that, I love how simple it is to get going quickly. That’s one of the best things I’ve actually discovered by using this. So if you’ve got a pretty simple way you can do quotes and you just gotta get stuff out there, maybe you just need to get a one off payment or you need to simply get paid, It’s a great thing to use. It’s not a tax invoice.
– [Craig] That’s true, it’s not a tax invoice although it does include your ABN. If you’re in Australia that’s our tax ID. So one of the reasons that I like quotes in Xero is because someone approves it, and then I can immediately turn it into an invoice. Here I’m gonna have to manually, then go over to Xero. Which I would do normally if I had a proposal, say through Qwilr, anyway, but it just shortcuts that preparation piece. It doesn’t give you any benefit in terms of the overall process.
– [Ian] And there you have it listeners. There’ll be more on quotes later on.
– [Craig] Now we better rush along. I’ve been yabbering so much, we’re almost at time already, but shot four is really just around the gotcha of the week, which is to do with quotes, and that’s just to say what I’ve added is a custom deal property. I’ve made it a date picker, and what I manually have to do is when I send a quote, create a quote attached to a deal, I manually update this date field on the deal to say here’s when I created a quote. Now that’s only gonna work if you create one quote. If you create multiple quotes then you’re gonna have to have some other way. But yeah, it’s the way I get around it and then, of course, you can do filters or views on your deals. So I actually wanted to list how many deals have I got that have quotes on them? That’s the simple thing I wanted to do. So custom property is your friend there.
– [Ian] All right Craig, onto our Marketing Tip of the Week, and this is about Google announcement about changes to rel equals no follow, or, in other words, people that build links, or have people linking to their sites, because they might actually guest post on another site and have a link back to their site. There’s been a bit of hoo-ha this week about that and how Google’s gonna de-rank people’s sites, take it off and all sorts of things.
– [Craig] Who is saying that? Google’s not saying that, and in fact, no one in the SEO community that I respect is saying it. Where is all this misinformation coming from?
– [Ian] That’s a good question, because I got an email this afternoon with someone saying our site’s gonna disappear in March because, you know.
– [Craig] Oh my goodness. Look, listeners, if you’ve got no idea what we’re talking about, that’s actually fine. There’s nothing that you have to do. If you’re a bit more savvy on the SEO piece, and you understand the relevance of links, and perhaps your even actively trying to get links to your site, which you should, create good content, have other people link to it, that’s a very worthwhile exercise, we know that Google sees links as votes of confidence. Even then it won’t even affect you, but you’re just to be aware of it, And we’ve got in the show notes links to three key resources that I respect. I used to be an SEO consultant as many people know. So these are three resources you can read up about it. But for 95% of people, there’s nothing to do. And really, it’s like if you’ve got big media sites or things like that, you might wanna change. It’s a just a change to the rel equals no follow attribute in links, and they’ve got two new parameters that you can choose from. Full details in the show notes, but the summary, do not worry about it. There’s almost nothing you have to do.
– [Ian] All right, Craig, onto our insight of the week.
– [Craig] Well you know what we’re coming up to time. This is a blog post I write about why I’m not really sharing much on social, I’m doing a lot on my personal blog. So I’ll just leave the link, I won’t dive into it.
– [Ian] So I wanna read you five main reasons you’re doing this Craig.
– [Craig] Oh okay, go.
– [Ian] Number one is you have a permanent record of it. Number two you have a searchable record because you can search your blog, You can share the link loves, so that’s a good one. Time management, avoiding the timeline, time suck. I think that’s a really good one. And number five, mental health, avoiding the dopamine hit of social likes. And I think these are all valid points, and I totally agree. It’s like, we were in a little rabbit hole just before we started recording this, looking at stuff, and we were like, oh hang on, we need to get out of there and get on with the show. So I totally agree with you and it’s something that we’ve gotta constantly be aware and keep in check in our lives. All right Craig, onto our app of the week, and this is the Google Maps app.
– [Craig] You know, when you were showing me this, I was like, oh, this is the Google My Business app, ’cause it’s got all the Google My Business criteria and that, and you’re like, no, it’s the Google Maps app. So what’s the Google Maps app got?
– [Ian] I was doing this because I added in a new location for a customer of our, and then when I opened the app, the other day, I saw oh, it’s showing me the weather. Oh what else is there? And then I went on a little wander around and I discovered that all the data in basically Google My Business that’s available to a business is now appearing in the maps app. So if you search for something, a business for example, whatever data Google can pull off the listing, it’s gonna show you videos, it’s gonna show you a post, it’s gonna show your location, it’s gonna show your business hours, it’s gonna show your products that you have on there, some updates that you made. So it’s like it’s all there. People don’t have to leave and go somewhere else. They can find everything about your business right from the Google Maps app. So, my key thing is here, is make sure your Google My Business is actually up to date, and that you’ve checked it, with all the new features that are available, because it’s showing up in places that you’re probably now aware of.
– [Craig] We must sound like a broken record how much we talk about the importance of your Google My Business listing, but listeners, please, just get this in place. This is not a senior person required job, this is a junior co-coordinator piece. You just get a process, you gotta do it every week, update the Google My Business listing. We do this for all of our clients. It’s kinda the first thing we tick a box, gotta get the Google My Business. And seriously, it’s so easy. Like I think we schedule out things and organize, it takes an hour or two for each of our clients. It’s not a big task, and the amount of value they get. That’s the other thing, Google My Business listing, you see how many impressions and clicks it gets. And I compare this with companies that don’t do it, and then they spend all this money on a huge content strategy, I’m just like, get your Google My Business listing in place, you’ve just like, you’ve… Yeah, anyway, you get the point.
– [Ian] Yeah look, and I tell you it’s important because if you look at the Google stats, the number of people that do a search and then visit a local business, and the time frame, I think think it’s like, within hours of them doing a searching, trying to find a product or service and then visiting that local business. It’s not long between, and if you don’t have your information there, you ain’t around. So I would encourage you to do that. Now Craig, we’ve got some resource of the week, and a collection of famous speeches with transcriptions.
– [Craig] This is nothing to do with marketing. It’s just an awesome resource. So James Clear has put together famous speeches. I was watching J.K. Rowling’s Harvard commencement speech from 2008 thanks to this site highlighting it. Wonderful speech, just awesome content from really famous people giving really useful, insightful advice. Totally recommend it.
– [Ian] All right, Craig, onto our quote of the week. And this is from Sakichi Toyoda. “The more people use my inventions, “the better the country will be.”
– [Craig] And what were his inventions?
– [Ian] He’s the founder of Toyota Motor Company, Craig.
– [Craig] Wow, so cars.
– [Ian] So I mean obviously he’s got lean manufacturing and a whole bunch of other things that he’s come up with. But, you know what, I love cars, and I wanted a quote from somebody to do with automotive.
– [Craig] Fair enough, too.
– [Ian] And how I was relating this is, in marketing, we test and measure a lot of stuff. We talk about it on this show, and we share with a lot of people that we know and that we’re close to. And you know what? I never hold things with a closed fist, and I know you do the same, is that we are happy to share and happy to help others to get a better result.
– [Craig] Is that the expression? Hold it with a closed fist?
– [Ian] Yeah.
– [Craig] I’ve never heard that, that makes total sense. Wow, I love it when I learn things like that.
– [Ian] Well there’s the drop of wisdom for the day, Craig.
– [Craig] Sure is.
– [Ian] Well listeners, I hope that you have enjoyed this show and you’ve learned something. We would appreciate it if you could share with people that are close to you that would actually enjoy this. We would love you to also send us a message on Instagram, and we’d love to hear from you. Email us. Our details are on the site. If you wanna message us, we’d love to hear from you.
– [Craig] I think we’ve got it behind a form with multiple fields and a Captcha, and all kind, no we don’t, just contact us.
– And they’re also the people we don’t want to work with, right?
– [Craig] Just checking.
– [Ian] All right, I hope you guys have a great week. Until next week, see you later, Craig.
– [Craig] Catch you later, Ian.
– [Ian] Thank you for listening to this episode of HubShots. For show notes, resources, HubSpot news, including practical strategies you can implement, visit us at hubshots.com.
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