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Episode 175: Contact Cleanliness, Contact Smarts

Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does.

This episode we chat about recording a live podcast, about podcasting. Plus more on keeping your database contact list clean.

Listen to the episode here: https://soundcloud.com/hubshots/175-contact-cleanliness-contact-smarts/

 

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Thursday 26 September 2019 | Published: Monday 14 October 2019

Shot 1: Inbound Thought of the Week

Sydney HubSpot User Group HugCast

The HugCast was last night at the Sydney HubSpot User Group. A lot of fun with Moby, Ian and Craig recording a podcast about podcasting live in front of the HUG audience.

hubcasthugcast 2

You can view the slide deck here:

https://docs.google.com/presentation/d/17jXNPOM4M6rH99rwx97vZbNoEcQkThrrtgQoaGbtcr4/edit?usp=sharing

Shot 2: HubSpot Marketing Feature of the Week

Find hard bounce contacts:

https://www.hubspot.com/product-updates/keep-your-database-clean-by-creating-a-list-of-hard-bouncing-contacts

Marketing Email   HubSpot 3

Make sure you tick this option for added insight:

Marketing Email   HubSpot 2

Better yet, run NeverBounce over your database before you ever sound out an email.

https://neverbounce.com/

The first tip here about adding a Meeting link to contacts you own is really good:

https://blog.hubspot.com/customers/4-hacks-to-simplifying-your-workflow

Shot 3: HubSpot Sales Feature of the Week

You might think this is a marketing feature, but I think it is going to help out sales teams even more:

https://www.hubspot.com/product-updates/collect-contact-information-without-disabling-cookie-tracking-on-your-forms

Especially at tradeshows, events, etc

Shot 4: HubSpot Gotcha of the Week

Not being able to see who could also be responding to messenger conversations.  Had one of our customers and myself responding to a customer enquiry.  Only when the conversation ended did I realise that our client started to respond!

Inbox

Shot 5: Marketing Tip of the Week

A tool from Google: Find My Audience https://www.thinkwithgoogle.com/feature/findmyaudience/

Find My Audience helps you understand who your most valuable customers are on YouTube — so you can discover new audiences and learn how to reach them individually with relevant messages.

Find My Audience will help you:

  • FIND: Identify new audiences that match your current business goals, whether you’re focused on building awareness or growing consideration.
  • IDENTIFY: Get insights into your unique audiences’ interests, habits, and what they’re actively planning to purchase.
  • BUILD your YouTube audience strategy with your free and shareable audience profile

Shot 6: Insight of the Week

Where do podcasts fit in the sales and marketing funnel?

There are a number of considerations including:

  • Industry
  • Size of your business
  • Format you want to use

Here’s how we consider HubShots in terms of our marketing funnel.

Shot 7: App of the Week

Overcast https://overcast.fm/

Our favourite podcast player!

Overcast on the App Store

Shot 8: Resource of the Week

https://www.semrush.com/blog/guide-to-biggest-seo-myths-on-web/

Shot 9: Quote of the Week

“I view life as one big adventure. I’m always learning, and finding new things to try and challenges to overcome.” – Sir Richard Branson

Shot 10: Bonus Links of the Week

https://blog.hubspot.com/customers/hubspot-automations-for-the-buyers-journey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

Episode 175 Transcription

– [Ian] Hi everyone, welcome to HubShots episode 175. We talk about contact cleanliness and contact smarts. You’re listening to Asia Pacific’s number one, HubSpot focus podcast, where we discuss HubSpot tips, tricks, features, and strategies, for growing your market and sales results. My name is Ian Jacob from Search & Be Found, and with me is Craig Bailey from XEN Systems. Craig, welcome to the late-night episode of HubShots.

– [Craig] Yes, that’s right. It’s just gone 10 o’clock at night as we’ve started recording this. We’ve spent far too much time getting distracted as we were planning tonight’s show.

– [Ian] I know, and you know what, this is after a night of running the HubSpot user group in Sydney. So it’s kind of like we’ve had two late nights. This is like the tail end of HUG, isn’t it?

– [Craig] It’s so much HubSpot Goodness, that’s all I can say. And we’re gonna, we’re actually gonna cover a whole bunch of things today in the episode, which I think will be really practical and useful. But before we do, let’s chat about last night and the HUGCast.

– [Ian] Last night at the Sydney HubSpot User Group, we had, well, we attempted to record, the third HUGCast, which was a combined podcast between Inbound Buzz and HubShots, with Moby Siddique.

– [Craig] Yeah, this was the brainchild of Moby. So he thought, “Well, we’ll talk about what podcasting is “and how to get started, and tips and tricks, and equipment, “and all kinds of things.” And to make it kind of meta, he said, “We will record it in front of an audience.” So it was a podcast recorded live in front of a user group audience talking about podcasting, and some good questions came of it as well. And we’ve got some photos in the show notes, and also a link to the deck, so, the slide deck that Moby put together. And look, it was just good to have kinda the third crossover episode of InboundShots. Always good chatting with Moby, isn’t it?

– [Ian] It was a good night, just after INBOUND ’19. And we, thank you to WeWork, because they generously have our set.

– Such a good venue. It’s such a cool vibe there at WeWorks. Get along to our next one in November, November 27, if you’re in Sydney, or else check out the global site for HubSpot user groups. You’ll find them all around the world actually just before we move off the user group. It was great start to the night from Elliot Chapman, giving an excellent tip.

– Yes Elliot, in gold. Actually we should put–

– We could steal that and put it in our tip of the night, because he covered, what did he cover?

– [Ian] He talked about contact views.

– Filters.

– Filters, yes.

– [Craig] In all objects, contacts, companies, deals, yeah.

– [Ian] And actually, if you’re keen, we should put a link in the lesson. There is a HubSpot Academy lesson, that Elliot has, which actually talks about all those contact filters.

– [Craig] Well, that’s right. Well, actually, if you follow the link in our show notes to the deck from last night’s HubSpot user group, and then you find one of the slides, that we, slide that actually links off to Elliott’s HubSpot Academy mini-course. So, check that out before we leave. Sorry, I know I’ve done a double exit on this one. But before we leave, the final session had Tony Eades and Jaime Schell talking about their insights and takeaways from INBOUND, so that was good. Now, that was all recorded as well, I think. So we can actually make that available. It was just a great night and so many people were so kind and came out and gave us good feedback about it. The food was good, as usual.

– [Ian] Now, Craig, talking about INBOUND ’20. I think we’ve got some speaker suggestions.

– [Craig] You know what? I think HubSpot really need to go for it big time next year. And in terms of speakers, you know, who I’m wanting to see? Well actually, you say, who do you want to see first?

– [Ian] I think I’d love to see Sir Richard Branson.

– [Craig] Richard Branson, and I’d like to see Tony Robbins, if they could get both of them.

– [Ian] That would be fantastic.

– Like–

– We’ll be there, right?

– [Craig] Yeah, that’s right. By the way, you were telling me, how many people actually attended?

– [Ian] So, yesterday, when we were at the Sydney HubSpot User Group, there was a mention of 26,000 people descended on Boston for INBOUND ’19.

– [Craig] Wow, ’cause when I went back, when was that, I went for three years in a row.

– Three years ago.

– [Craig] And the first time I went, I think there was just on 10,000 maybe or they’d just got over 10,000. Now it’s almost triple the size, wow.

– [Ian] And it’s not just about marketing, it’s really about what I described it to be.

– [Craig] It’s about an experience.

– [Ian] It’s an experience, it’s an event, right?

– [Craig] It’s an event, yes.

– [Ian] But anyway, regardless, we’d love to see Tony Robbins and Sir Richard Branson. All right, Craig, on to HubSpot Marketing Feature of the Week. And this is going back to contacts, and about finding the hard bound contacts. Now, I’m gonna take it one step back. What is a hard bounced contact, Craig?

– [Craig] Well, the best example is when they’ve left the company and their email is no longer in existence. So it’ll just bounce right back. You can get it from some other events happening, but that’s kind of the main one.

– [Ian] Yeah, now, I have seen, in terms of other bounces, that happen and it might be marked as hard, certain companies in their spam filters might say that they don’t want to get email from certain providers and that gets marked as well.

– [Craig] Okay, so blocked providers, yeah.

– Correct.

– And I think, you know, the other one, I think this might be a soft bounce, though, is when the inbox is too full, comes back as a soft bounce. But yeah, it’s still not a good sign. Deliverability issues nonetheless.

– [Ian] Correct, so what we want to highlight is that there, under more tools, in your list, there’s actually a really easy way of creating a list of hard bound contacts or adding hard bounce contacts to an existing list. So we’d encourage you to actually have a look at that because this really should be reviewed pretty much after every time you’re sending email marketing.

– [Craig] Why this is good is because previously what you’d have to do after you’d send an email is go into the individual email, “Oh, those are the ones that bounce, “okay, I’ll add them to a static list.” The time-saving here, ’cause this is new, and we’ve got the link to the HubSpot post about it, is it just means you can do it from lists and you can get them all, so that’s–

– Fantastic.

– Yeah, a time saver. Now, there’s one other thing, though. It’s something called global bounces. Global bounces, yeah, now, I’m not entirely sure of the full details of this, but you tick it on. And what they do is, because HubSpot’s across so many portals, if there’s an email address that’s in your portal that they know has bounced, because other portals have tried to send to it. There’s this global sense of it’s a bounce, and so you can include those and automatically get them, even though you might not have sent them out, to get them back and had the bounce. HubSpot helps you out, and I think that’s really cool.

– Yeah, you know–

– That’s the real benefit of this kind of system.

– [Ian] Exactly, and you know one thing I discovered, how I realized this is happening, was one day when I added a contact in, I don’t think it was our portal, but when we were doing some work with a customer, and I was adding it in, and they said, “Oh, we cannot send email to this contact “because of this particular reason.” I was like, “How did it know that?” And this is probably the reason why. And so the ability to do this globally is pretty good, keeping the deliverability clean.

– [Craig] You know what I’d like to know? I would like to know what percentage of all the contacts in all the HubSpot portals out there, what percentage of contacts are in multiple portals? What do you reckon the overlap would be?

– [Ian] I think there’d be a fair bit bit of overlap, Craig.

– [Craig] There would be, but what would you expect, like 10%, 50%?

– [Ian] I reckon probably like 20 to 30%.

– 20 to 30%.

– We’re just talking random numbers here now.

– [Craig] And see, the thing is, over time, that overlap is just gonna grow.

– [Ian] Correct, because we are a platform.

– [Craig] That’s right, until that one day, which, you know, will come, when every single company and person in the world is using HubSpot, right. We know that day’s coming, that meant by definition. And therefore, every single person in the world will be in a HubSpot database somewhere. The overlap would have to be incredibly high. Imagine the bounce stats they’ll have there. Their deliverability will just be incredible. They’ll know exactly which contacts, okay, anyway.

– [Ian] Okay, now coming back, we spoke about a tool that we’re using called NeverBounce, to actually help clean up lists. And I think this is a really good thing. This is where, we’re putting in both of our businesses. We’re putting this a part of our process–

– This is so good. Thanks to you, I actually used this today, this afternoon on a client’s database just to find all the invalid ones and, yeah, clean out the junk.

– [Ian] Yeah, I’ll tell you why. I’m still stuck in my little malarkey of, you know.

– [Craig] Oh, you’re still in the HubSpot quarantine!

– I’m still in quarantine.

– We talked about this three or four episodes ago.

– [Ian] That list, my customer list is still quarantined. My get out of jail free card isn’t working. What do I have to say? I’ve got to produce all the documentation now, which I’ve got to get off my customer, which is proving incredibly hard. But regardless, what I want to say, this is a really good process to have. And if you’re an agency or you’re somebody in marketing, that manages data that’s given to you to put into marketing from other systems within your business, even though they might be communicated, asking the right questions, running them through something like NeverBounce, and checking your list cleanliness, is a big key thing to do.

– [Craig] Seriously, I’m gonna use NeverBounce on every client now. I was chatting with this client, they’re only small, a HubSpot Starter. they got 1,200 contacts, thereabouts. And they had had an issue with, they got a warning chatting about, “Oh, we’re gonna do up that list.” I said, look, I’ll run it through NeverBounce. I said, look, it’s an external tool. It does have an additional charge. It’s like, “Oh, okay, no worries. “Well, I’ll have to get approval for that. “How much do you think it’s gonna cost?” I don’t know what was in his mind, but I think he was thinking, oh, it’s gonna be a dollar per contact, or something like that, to get it checked.

– Course it’s a dollar per contact, Craig.

– Dollar per contact. Anyway, I said, “Oh, okay, look, I’ll just look at their pricing.” And you know it’s point eight of a cent per contact. I said “Oh, it’s gonna cost you about $10.” It’s like it’s a no-brainer, $10 to check that your database list is clean.

– [Ian] Don’t get caught in the situation we’re in. And do your due diligence when you’re putting contacts in. All right, Craig, on to our Sales Tip of the Week, and this could also be a marketing feature. This is the ability to collect contact information without disabling cookie tracking on forms. Now, this is great if you’re going to trade shows, or maybe you had a stand at INBOUND and you were collecting leads, you could use this feature because one of the things you would know when you fill out a HubSpot form, you get the cookie tracking so you don’t have to fill out your details again on that form. And then you used to have the ability to actually disable the tracking if that one form was being used multiple times. The feature now is that it can still have the tracking on or does it gets switched off on it?

– [Craig] I don’t know. So, this one, is basically, it’s a setting that says if the email address is different, create a new contact. You could be the same person in submitting this form. So a new email address, I will create a new contact. Whereas before, with the cookie–

– [Ian] You’d get it overwritten.

– [Craig] Yeah, the cookie would tie them together, and before, you’d have to say, oh, well turn off that cookie thing to try and avoid it.

– [Ian] See, that’s an interesting, yeah, it’s an interesting scenario. I’m just thinking of a scenario that I’m just coming up against with one of my customers. When we’re collecting additional details.

– [Craig] It’s put as a marketing feature because, you know, maybe it happens on websites or communal terminals in some places, but I think I see this in a sales feature, trade shows.

– Yeah, absolutely, it is a–

– [Craig] If you think about some of your businesses, you know where they go up to people, they’ve got a just an iPad with a simple form, just typing people in and all of this, creates new contacts, bang, bang, bang. And you know, the thing about this, this should have been in there right from the start. Before, we would explain to clients, oh, there’s this cookie thing, and you gotta do this, and they’re like, “Ah, right.” You show them this, ah, new email, new contact, aah. It’s just so much simpler, right? It’s kind of obvious in hindsight.

– [Ian] Now, Craig, there was one thing I wanna talk about, and this is actually probably helpful for sales. It’s about adding a meeting link to your contacts. It’s a feature that you can actually implement, and put it into a contact property. It’s to actually run a workflow, so obviously you’ve got to be having a sales professional or marketing professional to do this, running a workflow to insert the contact owner’s meeting link against their contact, which you can then use in the emails or communication that you send out to your contacts.

– [Craig] Yeah, that’s right, so let’s go back a step just to explain this. So, let’s say you’re sending out a bulk email to all these different people on your list, and you want to include a link so that the recipient can book in a meeting with whoever their account manager is. Now, previously, you couldn’t really do that. So this nice little hack, this is from a HubSpot blog, is, as you said, create a custom property, populate it with the meeting link. However, you need a workflow that goes through to populate that property with the meeting link. Now, I was thinking about this and I was thinking, well, you know, if we know who the contact owner is, couldn’t we somehow say, “What’s the contact owner’s meeting link?” And if they only had one meeting link, well maybe that would make sense. But, of course you can have multiple meeting links. So the reason for the workflow is to say, oh, well, you’ll pick the meeting link and put it in. I still think there’s an opportunity to make this simpler by having, this is my default meeting link.

– [Ian] Yes.

– And so then–

– Well, there is a default.

– Is there?

– Yeah, there is, when you create multiple, there is always a default.

– [Craig] Oh okay, well, in that case I think you should be able to just pull that contact. I think that should be able to be accessed from a contact property where you say, contacts, contact owner’s default meeting link.

– Correct.

– And I think you should be able to access anything that’s from the contact on his profile in the contact record in itself as a personalization token.

– Agreed.

– Surely, that would get around it.

– [Ian] Anyway, here’s another way to get around it.

– [Craig] Yeah, this is a nice little hack for the meantime.

– [Ian] All right, Craig, on to our Gotcha of the Week. Now, here’s a little gotcha, sir. We’ve been talking about messenger integration into conversations.

– Which is fantastic.

– [Ian] And we love it, so, I’ve actually integrated this for a customer of ours. And my customer, who has, as somebody knew in customer support, was being very proactive outside of business hours. So here I was, I was working away, I saw this message come through, and it is one of our customers that they roast and sell coffee. So, I quite enjoy working with them. You know, we love coffee, sir. So I thought, okay, cool, someone’s on there. I think I could answer this question. Anyway, somebody jumps on, I kind of missed the first bit thinking, oh, he’s just asked a few questions, I get in on the conversation, start having a chat. It’s actually one of our friends who works there now, Jerry, so he looks after customer service, so I figured, okay, I know who this is gonna go to. I’ll assign this to Jerry, when he gets to work tomorrow morning he’ll sort it out. Anyway, well here we are having a chat. The guy’s asking me questions. “Can I come and get this?” Yeah, sounds all right. “Do I need to order it online?” I said no, should be all right. You should be able to come in and collect this, okay? Anyway, so, conversation’s going on, I ask him for his phone number so we can contact him in the morning. And he goes, “Great, see you later, all done.” Anyway, I thought, okay, I’m gonna just go to check this. I’ll just go up the chain here to check the conversation. Anyway, I see that Jerry actually started responding at the start, but it showed up as an automated message, and I couldn’t tell who it was. And then when I’ve gone back to the chat transcript, I can see it says it’s an automated message, even though Jerry has signed off at the end. So there’s the gotcha for the week, because if he didn’t contact me, I would not have realized that it was actually him who actually put that message, it actually shows up as an automated message.

– Right, so the gotcha is incorrect labeling.

– Yeah.

– [Craig] So can I just check? Do you have a chat bot on this particular conversation channel? Or is it only Facebook Messenger.

– [Ian] Only Facebook Messenger.

– [Craig] I don’t know why it’s got automated then. Are you sure you don’t have a chat? That’s weird.

– I’m pretty sure I don’t. Maybe I need to go check it.

– [Craig] Because I suspect it might be a bit of a bug with, I don’t know actually, because we don’t get that in ours. They don’t show up as automated.

– [Ian] Let me go check it out.

– [Craig] Yeah.

– What is this?

– Live troubleshooting.

– [Ian] Live troubleshooting on the podcast.

– [Craig] So, let me go check that out, and we will have to get back to you guys, but there you go. I am pretty sure it’s not. So, Shot 5, our Marketing Tip of the Week. And this is one you found. This is a new tool from Think with Google.

– [Ian] Yes, Craig, I love finding new tools, as you know. And I love it when people like Elliott send me new tools, as well. So, this is a tool that I found on Think with Google. It’s called Find My Audience, and it helps you understand who your most valuable customers are on YouTube. So you can discover new audiences, and learn how to reach them individually with relevant messages. So there’s kind of three things that they said it would do. I have to admit it was a bit of a confusing experience we were having.

– [Craig] This was a terrible user experience. I’m not gonna hold back alright, because you saw how much I was struggling. I was pressing this button, Find My Audience. And it’s going, “No, errors.” and all, just–

– You were having a user, not a very good user experience.

– [Craig] No, look, and I don’t know if that was the classic id10t error. You know, I found out where the problem was, it’s between the chair and the keyboard. But look, I actually just, yeah, I found it frustrating. And I, well, I challenge our listeners. Go to this link, the Find Your Audience link, and see how long it takes you to work out what you have to do in order to get your audience profile.

– [Ian] I’ll just tell you the three things they are trying to set there, find, identify, and build. So, identify new audiences that match your current business goals, whether you’re focused on building awareness, or growing consideration. So they’re talking funnel language here. Next is to identify, get insights into our unique audiences, interests, habits, and what they’re actively planning to purchase. And the third was build your YouTube audience strategy, with your free and sharable audience profile. So, as a little example, we went through this, and we chose, okay, we wanted to target people that were interested in business services and marketing, specifically. It was really interesting, there were the five top channels that people that were in our target were looking at on YouTube. Grant Cardone was one of them. There were a few other people that I’d never heard of, which is really interesting.

– Or CNBC, and then TLC. I’m like, really?

– That’s right. And then they were also interested in other things that they were kind of related to. So, it is an interesting insight because, as you would know, in Google Ads, you have this ability to select affinity audiences and in-market audiences. So people not necessarily, especially for in-market, not really searching for your product or service. But Google knows they are in the market to buy that. So it gives you the ability to get in front of them because they’re actually in the buying process. Anyway, this is the way to do it on YouTube, and this tool is supposed to give you the ability to find those channels that people are actually going to.

– [Craig] You know, the thing I’ll say about this, ’cause I’m very dubious about affinity audiences, I have to say, unless you’re a huge brand with a massive budget. However, I’m gonna counter that and say we’ve just been doing some testing on Facebook lately where we’re making our audiences massive. We’re starting with very large audiences.

– [Ian] So, broad, would you say?

– [Craig] Really broad, like three million-size audiences. And we’re letting Facebook’s algorithms and machine learning, based on conversions do the hard work, and it’s very good. So I wonder if YouTube’s algorithms for targeting your ads over time work on that same principle, like starting really broad, and then just by iterative, they’re learning, and they’re actually getting you down. But it’s really gonna be conversion pace that you can measure, so ,for us on Facebook, it’s normally tied to something on a website conversion. Whereas on YouTube, I think that a lot of their conversion metrics are actually within or staying on the platform. So, I’m just wondering how you track an actual conversion in a meaningful way so that machine learning can trigger.

– [Ian] And there you have it. I guess we just got to test and measure that, eh?

– [Craig] Well, we just need smarter people than, well, me, maybe, I don’t want to bring you down to my level, but we need smarter people that are doing this YouTube advertising. So listeners, if you’re doing this on a big scale and getting really good results with these kind of tools, I’d love to hear from you, because this whole affinity and in-market audience, we hear Google promoting it so highly.

– [Ian] In our business, I do a lot of the paid advertising, or I look after it, and I have used a lot of in-market. And what I’ve found, over time, starts really well, but kind of fizzles out. Probably, let’s say, good for about two to three months, and then fizzles out to not really working. So I’ve actually ended up stopping.

– [Craig] And do you find that in specific industries? So, for example, in-market audiences. Say, very good, say in automobile. They’re very good in, say, health and fitness. That comes–

– Finance.

– [Craig] And finance, but once you get into other industries, they’re nowhere near as focused, right?

– Correct, yes. And I think it’s all to do with the way data is being collected and how much that they can associate or tie things together within that industry. So you’re absolutely right, it’s all to do with the data that we’re getting. All right, Craig, on to our Insight of the Week.

– [Craig] All right, now, I’m actually gonna cut this short because I was gonna talk about, in light of what we discussed at the HUG, just around how we target this podcast. So we’ll save that for next week ’cause we have come up, we’re pretty close to time, but here’s what we’re gonna cover. We’re gonna cover when we think about promoting our podcast. Are we talking top of the funnel, middle of funnel or bottom of the funnel, because I think–

– [Ian] And the middle of the flywheel

– [Craig] And the middle of the flywheel, ’cause I think it might surprise some people how we approach it, and based on our circumstances. And it’s really to do with the size of our business, the target audiences that we have, and the actual goals behind it. And so, the way we approach it might be different and perhaps useful for listeners, so hang out for that next week.

– [Ian] Absolutely, now, App of the Week, Craig, is Overcast, and if you go to overcast.fm, this is our favorite podcast player and it is only available on Apple devices. So if you’ve got one of those fancy new iPhones, it’ll work on it for sure. But if you’ve got an Android device, no. But one of the reasons we love this podcast player is the ability for it to do smart speed on playback, cut out all the pauses, and it’s just a great experience. Ever since you introduced it to me, I’ve been using it and I love it.

– [Craig] Do you know anyone that listens to a podcast on one time speed?

– [Ian] I’m sure there are some people that do.

– I don’t know anyone. Everyone listens to podcasts–

– Well, actually, my wife, Charlene, she probably does.

– [Craig] Really, why, doesn’t she get bored?

– [Ian] When she listens to me, listening to podcasts, she goes, “Oh, this is too fast, can you slow it down?” So anyway, so there you go, I’ve told you one person.

– [Craig] Okay, well there you go. It only takes one to dispel my thinking, so, well done.

– [Ian] All right we got our Resource of the Week, which is the guide to the biggest SEO myths on the Web. And this is from SEMrush.

– [Craig] Barry Schwartz actually wrote a guest post for Mrush. This is excellent, it talks about biases, cognitive biases. The way we think about things. The way people embrace myths in SEO. The way they get perpetuated, often because, you know, it’s people that don’t know, or people trying to make a name for themselves, or small sample size, all this kind of thing. Anyway, it’s a massively long post. And I will admit, I did not finish reading this.

– [Ian] Is this is a piece of pillar content, Craig?

– [Craig] It is a monster post, it is so good. The first half is all about the biases and the setup, which I have read. The second part is, he goes through a whole bunch of the myths, which I haven’t yet finished. And here’s the thing, this post is so good, and so big, and so long, of course–

– That you have to share it.

– [Craig] Of course it got shared by so many people. I bet 90% of the people that shared this post didn’t read any of it, they just went, “Wow, this is a monster post, I’ll share this “and look as though I’m informed.” It is a monster. So yeah, well worth, well, note to self, well worth finishing.

– [Ian] And here is a quote from our new speaker at INBOUND 2020, from Sir Richard Branson .

– [Craig] Disclaimer.

– [Ian] “I view life as one big adventure. “I’m always learning, and finding new things to try, “and challenges to overcome.” There you have it, Craig, I just thought it was so apt because I think a lot of what we do, and how we work with businesses is a lot of learning, a lot of big adventures, and a lot of overcoming challenges. So, there you go. Well listeners, thank you so much for tuning in. We would love you to share this podcast with somebody else that would find it useful. And we would love if you could leave us a review.

– [Craig] Ah, when you showed me that review that we got recently, oh, it was so good, thank you so much for that. I think people don’t realize how much of an impact it has, and all, when we get really nice–

– [Ian] ‘Cause we’re so lonely here.

– [Craig] Yeah, you get a few nice comments, and it just makes our day, so thank you so much for that, really appreciate it.

– [Ian] All right Craig, I hope you have great week.

– [Craig] Catch you later, Ian.

– [Announcer] Hey there, thanks for listening to this episode of HubShots. For show notes and the latest HubSpot news and tips please visit us at at hubshots.com

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About the Author

HubShots: A weekly podcast for Marketing Managers discussing HubSpot and Inbound Marketing. Hosted by Ian Jacob and Craig Bailey.

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