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Episode 2: Sidekick for Business

This episode of HubShots brought to you by our HubSpot HealthCheck service:

Welcome to Episode 2 of HubShots!

Recorded: Wednesday 14 October 2015

The episode 2 transcript is available here.

In this episode we cover:

Shot 1: Inbound thoughts of the week

Shot 2: HubSpot product discussion of the week

Sidekick for Business: http://www.getsidekick.com/pricing

  • document tracking
  • sequences
  • templates

Shot 3: HubSpot feature of the week

Email signatures

Shot 4: Opinion of the week

HubSpot connectors

Shot 5: Challenge of the week

  • convincing clients to consider Facebook advertising
  • AdWords has mindshare, LinkedIn some (especially with B2B), but FB is often rejected

Shot 6: Resource  of the week

State of Inbound Report: http://www.stateofinbound.com/
see also Craig’s post: http://xen.com.au/hubspot-state-of-inbound-2015-report/

  • p12 graph at bottom: increasing leads/conversions is highest priority, reducing cost of conversion is low priority
  • proving ROI is a big ‘problem’ and is cited more the larger the company
    • why so important? because proving ROI gets you more budget
    • that said it is getting less important each year (p19)

Shot 7: Community recommendation of the week

inbound.org: http://inbound.org/
eg Customer forum: http://inbound.org/group/hubspot-customer-forum

This episode of HubShots brought to you by our HubSpot HealthCheck service:

About the Author

HubShots: A weekly podcast for Marketing Managers discussing HubSpot and Inbound Marketing. Hosted by Ian Jacob and Craig Bailey.

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