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Episode 31: Ghostwriting, HubSpot campaign improvements and changing Buyer behaviours

Welcome to Episode 31 of HubShots!

Recorded: Wednesday 27 April 2016

Welcome

The countdown to Inbound 2016: http://inboundcountdown.com – check how long to go!
https://hubshots.com/inbound-countdown/

Shot 1: Inbound Thought of the Week

We’re planning a HubShots Inbound16 Meetup
Nervous about not knowing anyone at Inbound? Don’t worry – we’re organising a meet up on the first night so you can meet a friendly face.

Shout out to Jenny Donnithorne

Craig who do you think will speak?

Prediction: Dan Ariely author of Predictably Irrational : http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
Decoy pricing – https://en.wikipedia.org/wiki/Decoy_effect

Shot 2: HubSpot feature/tip of the Week

Having Campaign next steps while creating the campaign! Eg. When building landing pages it helps create a thank you page too

HubSpot Campaign Helper

Advice: Just start a campaign!

Shot 3: Challenge of the Week

Convincing your boss you want to attend INBOUND!
http://www.inbound.com/blog/how-to-convince-your-boss-to-send-you-to-inbound-2016

Shot 4: Opinion of the Week

Is It Morally Okay to Ghostwrite Thought Leadership?

Interesting thoughts about the *morality* of ghost writing thought leadership pieces. And a suggestion around whether ghostwriters should get a mention (eg in a byline or bio section)

Shot 5: General Tip of the Week

Do we really understand inbound?
The benefit of the HubSpot training and certification

Shot 6: State of Inbound Item of the Week

When buyers want to meet with sales

The good news for sales is that the majority of business buyers want to meet with sales during the consideration phase — after they’ve done some research and know they need more information to make a sound decision. After finding out what the buyer knows, a well prepared sales representative can elaborate on their product and share advice they are best equipped to provide. This advice should be new to the buyer and educate them further on the product or service.

HubSpot research - when buyers want to connect with sales

Action item: Think about where you are engaging buyers in your business. May be you need to talk to them in your consideration stage!

Shot 7: Community Item of the Week

HubSpot email signature generator: http://www.hubspot.com/email-signature-generator – from Mads & Ryan!

HubSpot Beacon integration: http://www.hubspot.com/integrations/beacon – well done Kevin!

The HubShots Interviews ebook: https://hubshots.com/the-hubspot-interviews/

Leave us your feedback – how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: https://hubshots.com/contact/

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HubShots Episode 31

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About the Author

HubShots: A weekly podcast for Marketing Managers discussing HubSpot and Inbound Marketing. Hosted by Ian Jacob and Craig Bailey.

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