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Episode 33: Outsourcing Tips, HubSpot Paid Social Channel, App of the Week

Welcome to HubShots Episode 33

Recorded: Monday 09 May 2016

Welcome

Feedback from Ian’s Google Partner event:

– Businesses are realising that sales and marketing really do need to co-exist and be on the same page.
– Everyone loved the Google Cardboard and experiencing some virtual reality.

Inboundcountdown.com –

Shot 1: Inbound Thought of the Week

The value of Thank You pages, and the importance of thinking through the goal of thank you pages:

– Have another offer (while they are waiting)
– Give them confidence their request has been recorded, include a timeframe for when they will receive an email or reply

Shot 2: HubSpot feature/tip of the Week

New Paid Social channel in the Sources report:

HubSpot Paid Social Report Source

If utm_medium=”paid” and utm_source = the name of a social network OR utm_medium=”paid” and referring domain is a social media site OR utm_source OR utm_medium =”paidsocial”

They don’t support utm_medium=”cpc” or “ppc” which is a little strange – Craig is raising that with HubSpot.

Eg here’s a typical parameter string we use with Facebook advertising:

utm_source=facebook&utm_medium=cpc&utm_content=feed&utm_campaign=your-campaign-name

this will now have to change to:

utm_source=facebook&utm_medium=paidsocial&utm_content=feed&utm_campaign=your-campaign-name

Here’s an example of how it looks in Facebook Power Editor when editing an ad:

Facebook URL parameters

Shot 3: Challenge of the Week

Finding people to help with specific tasks – outsourcing can be daunting!

Tips for Outsourcing

It’s not just overseas, there’s also lots of local freelancing options available.

Finding freelancers:

https://www.upwork.com/

http://jobs.problogger.net/

http://freelancer.com/

https://www.onlinejobs.ph/

http://www.virtualstafffinder.com/ – Chris Ducker – VirtualStaffFinder – included contract stuff, did the testing of applicants

Key skills they can help with

– Research

– Graphic design

– Data migration

– Content population

– Writing blog posts, articles and ebooks

– Social media management

– Outreach research

Tips for managing freelancers

– Be very specific about their tasks, define the processes and results required

– Check in regularly (communication is very important)

– Make sure they know they can contact you easily eg Skype, Slack, IM

– Give them a test task as a first project, so you can gauge strengths and weaknesses, don’t expect perfection at first

– Give regular feedback and bonuses

– Have a daily report they can complete so you can track progress…I use a Google Form

– If they work for you fulltime, know their birthday, special holidays etc.

– Visit them!

Shot 4: Opinion of the Week

Be careful of setting up shop on rented land eg putting all your effort into Facebook.

Ian share’s insights from a conversation with a legal marketing person.

Also be careful to use medium.com as a channel, not your full site blog host

Shot 5: General Tip of the Week

Check your site speed. Use Google https://developers.google.com/speed/pagespeed/insights/ or http://website.grader.com/

If you want help optimising your site and hosting talk to us.

Shot 6: State of Inbound Item of the Week

Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/

Direct link to the survey: https://soi2016.questionpro.com/

Shot 7: App of the Week

Scannable – https://itunes.apple.com/au/app/evernote-scannable/id883338188?mt=8
No need for a big clunky scanner these days – instead just use your phone.

Get a copy of Inbound Marketing by Dharmesh and Brian:

https://www.facebook.com/HubShotsPodcast/photos/a.1034322543255392.1073741828.1013403638680616/1122408647780114/?type=3&theater

Episode 33 of HubShots

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About the Author

HubShots: A weekly podcast for Marketing Managers discussing HubSpot and Inbound Marketing. Hosted by Ian Jacob and Craig Bailey.

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