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Episode 44: HubSpot Cold Contact Lists, Morality of Popups

Welcome to Episode 44 of HubShots!

Recorded: Monday 25 July 2016 – Published: Friday 05 August 2016

Welcome

Shot 1: Inbound Thought of the Week

Within 100 days of INBOUND16! http://inboundcountdown.com

Inbound agendas are up
http://www.inbound.com/inbound16/speakers
Love the diversity – at least 64 women speakers (out of 141)

#Inbound16 meetup is a go! George B Thomas tweeted
https://twitter.com/craigbailey/status/757454391297257472

Join our HubShots WhatsApp Group
https://hubshots.com/whatsapp/

Shot 2: HubSpot Feature/Tip of the Week

Building a Cold Contact list – here’s a very simple way you can build a cold contact smart list:

Shot 3: Opinion of the Week

The “morality” of popups

Finding the balance between generating leads and giving the user a great experience.

Consider less intrusive options:
Exit intent
Side reveal – less intrusive

Solve for the problem.
Is lead gen growth really your problem? e.g. is an engaged audience more valuable to you.

Love how Marco Arment approaches everything to do with app design and usability

e.g. it never pops up with annoying requests to ask you to rate the app (see the Feedback section below):

Shot 4: General Tip of the Week

HubSpot – Drift – Slack integration
http://www.hubspot.com/integrations/drift

btw love the menu on the Drift site that changes as you scroll down the page – since it signals your intent
https://www.drift.com/

Shot 5: State of Inbound Item of the Week

The Effectiveness of Advertising in Asia Pacific: https://research.hubspot.com/reports/effectiveness-of-advertising-in-asia-pacific

Popup and telemarketing has an extremely negative experience on people!

Shot 6: HubSpot Resource of the Week

Easily Add an Image Gallery to Your Landing Pages or Website

When you’re working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we’re happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery.

The new image gallery has a number of enhancements, but one of the most notable is that it features progressive loading. When adding multiple images to your gallery, don’t want them to load all at once for visitors. It’s bad for their load times, and does not provide a great experience unless they are on a really fast internet connection. The new module will load the first image and progressively load other images based on the visitor clicking through each.

Shot 7: Listener Tip of the Week

How to use login pages to communicate to customers

Shot 8: Podcast of the Week

George B Thomas followed us! https://twitter.com/HubShots/status/757451896365854720

HubCast podcast: https://www.thesaleslion.com/hubcast-podcast/

Shot 9: Quote of the Week

“Vision without Action is Hallucination” – Thomas Edison

Shot 10: App of the Week

Overcast podcast app for iOS: https://itunes.apple.com/au/app/overcast-podcast-player/id888422857?mt=8
Check out the skeptics FAQ!

Adjust podcast playing speed – the most efficient, and lossless player I’ve used.

HubShots Episode 44

This episode of HubShots brought to you by Michele’s wonderful book for introverts:


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About the Author

HubShots: A weekly podcast for Marketing Managers discussing HubSpot and Inbound Marketing. Hosted by Ian Jacob and Craig Bailey.

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