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Episode 6: Tech Industry Trends

This episode of HubShots brought to you by our HubSpot HealthCheck service:

Welcome to Episode 6 of HubShots!

Recorded: Tuesday 10 November 2015

The episode 6 transcript is here.

Spectre opens this week – Craig is excited.

Emojis versus Emoticons (Craig got the terms confused last week!)

In this episode we cover:

Shot 1: Inbound Thought of the Week

Triple Lead Flow by Lisa Toner
  1. Nurture the relationship.
  2. Invite to guest post.
  3. Share their content.
  4. Become an advisor.
  5. Re-promote the campaigns.

Shot 2: HubSpot feature/tip of the Week

  • Where is the HubSpot Content Calendar? -> How do you usually get to it?

Ahhhhh, so that’s what that calendar icon is for 🙂

Shot 3: Challenge of the week

We are challenge-less this week. Let us know your challenges.

Shot 4: Opinion of the Week

Instant messaging is more popular than social media in the APAC:

  • According to a recent eConsultancy roundup post, messaging has surpassed social media in popularity in the Asia-Pacific.
  • APAC mobile-first markets showed particularly high daily usage of instant messaging. China (69%) and Malaysia (77%) stand in stark contrast to the UK (39%) and the US (35%).
  • If your brand is active in the APAC, finding ways to integrate your social channels with messaging apps will become more and more vital in the coming year.
  • http://simplymeasured.com/blog/top-10-social-stats-this-week
Wee chat example

Shot 5: General Tip of the week

  • Thinking time outside of your space…
  • Take time out and go help someone who does something totally different

Shot 6: State of Inbound Item of the Week

  • p22 the increasing use of freelancers and outsourcing
  • Marketing content creation no longer limited to in-house writers

From the report:

“According to the tenets of inbound marketing, marketers should createcompellingcontent that re ects their company’s voice and brand while helping the consumers of this content turn into website visitors, leads, and customers. However, the people capturing that unique voice and providing that value don’t always need tobe your own employees. This year’s data showed an increase in the number of respondents who indicated they use freelancers and agency partners for content creation.”
Content outsourcing trends
  • Ian – yokohama example
  • p65-67 Sales challenges: #1 is manual data entry
From the report:
“While executives identify manager non-adoption as the most pressing hurdle, managers themselves report lack of integration with other tools, with manual dataentry close behind.
At the lowest level, the number one issue for salespeople was manual data entry. Considering that reps are primarily responsible for data entry, this is not surprising. However, manual data entry was also the most pressing challenge at the VP/ director level, which might raise some eyebrows.
Keeping in mind the high ranking of manual data entry at three out of four levels within the sales organization, sales teams would be wise to either adopt a CRM with more streamlined and automatic data entry, or simplify the data input process in their existing system.”

Shot 7: Motivation of the Week

Shot 8: Resource of the Week

This episode of HubShots brought to you by our HubSpot HealthCheck service:

About the Author

HubShots: A weekly podcast for Marketing Managers discussing HubSpot and Inbound Marketing. Hosted by Ian Jacob and Craig Bailey.

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