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Episode 70: HubSpot Sales Templates and How NOT to do SEO

This episode of HubShots brought to you by our HubSpot HealthCheck service:

Welcome to Episode 70 of HubShots!

Another Late Night Special

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: http://hubshots.com/whatsapp/

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Recorded: Wednesday 01 February 2017 | Published: Thursday 02 February 2017

Shot 1: Inbound Thought of the Week

Matt Barby on SEO (or what not to do)

http://content.inbound.com/content/how-to-suck-at-seo-and-drive-your-business-into-the-ground

Good beginner overview (not for advanced marketers).

If SEO is new to you, then this is a good one to watch.

7 quick points:

  • The need for promoting content (Content – promotion = failure)
  • The importance of user experience
  • The value of testing (and not just believing things you read online)
  • The level of analysis eg comparing topics with links, comparing word count with shares, etc
  • 2.5 million blog posts published every day
  • Backlinks matter
  • Re-optimise content and CTAs to see improvement
[youtube https://www.youtube.com/watch?v=RPOnDiyHINA?rel=0&w=640&h=360]

Shot 2: HubSpot Marketing Feature of the Week

A quick reminder about the HubSpot URL Builder:

https://knowledge.hubspot.com/articles/kcs_article/settings/how-do-i-create-a-tracking-url

Available from Reports > Home, Reports > Sources and Reports > Events

Two reasons I like the HubSpot builder compared to the Google one:

  • Keep a history of the links you’ve created
  • Generates a short URL for you as well

Useful for creating tracking URLs, getting shortcut links, and having them saved.

Shot 3: HubSpot Sales Feature of the Week

HubSpot Template library

Creating email templates in HubSpot CRM

Ie Sales > Sales Tools  > Templates

hubspot template from library

Some good templates:

hubspot template library

And some that can just be teaching people to be insincere:

hubspot template example

Here’s more sales email examples:

https://blog.hubspot.com/sales/sales-email-template

https://blog.hubspot.com/sales/sales-email-templates-guaranteed-to-get-a-response

Aim for genuineness

Be wary of just telling fibs/flattery to get a result.

Shot 4: Cafe Consulting

We had our first Cafe Consulting session last week – went really well.

Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:

https://hubshots.com/cafe-consulting/

Shot 5: Opinion of the Week

Practitioners versus Managers:

https://m.signalvnoise.com/this-is-why-we-have-working-managers-at-basecamp-and-why-microsoft-and-apple-stumbled-when-they-ac8e1ebd444c#.wd7xj4xxz

Good read discussing the value of managers who are competent in the work their team does.

Shot 6: Creative Top 10 of the Week

Craig’s challenge: come up with 10 ideas to promote awareness of a cloud computing services company.

  1. Infographics showing benefits of new vs old way of infrastructure support & maintenance
  2. Write in the sky your URL
  3. Promote and target on Facebook content/images that show benefits
  4. Promote content and target it to CIO’s & CTO’s on LinkedIn
  5. Educate & target groups on LinkedIn that talk about hosting, not cloud based
  6. Create case studies and share them with existing database
  7. Review who in your database would be a good candidate to move to cloud services
  8. Write in depth content about issues people have that don’t use cloud computing
  9. Present at CIO’s & CTO’s conferences about the cloud computing advances
  10. Network with CIO’s & CTO’s at events that they would attend like sailing days..
  11. Get a call center in India to call all CIO’s and CTO’s with an offer

It’s Lenny to the rescue – https://www.youtube.com/watch?v=b3D7OrxZrSk

Shot 7: Podcast of the Week

HubSpot To Go:

http://www.togo.fm/podcast/hubspot-to-go/htg-234/

Good tips for improving email open rates.

Using names in emails – the benefits of not using marketing@ email addresses => avoid being lumped into Google’s Social or Promotions tabs.

Another shout-out to The Daily Hub with Samantha Alford:

https://inboundaddons.com/category/thedailyhub/

She interviewed us today – it will live in the next week or so.

Shot 8: Resource of the Week

Analysis of hero images:

https://blog.kissmetrics.com/hero-images-that-boost-conversions/

Good in-depth post covering the 7 types of hero images, when to each, how to choose colours, plus thing not to do (eg avoid sliders)

Shot 9: Quote of the Week

“Companies aren’t families. They’re battlefields in a civil war.”

― Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business

Huh?

Shot 10: Bogus Tip of the Week

Use QR codes in your marketing:

https://www.craigbailey.net/hell-uses-qr-codes/

Shot 11: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://exchange.telstra.com.au/2017/01/31/one-step-closer-to-5g-with-gigabit-speeds/

https://contently.com/strategist/2017/01/30/b2b-paid-content-distribution/

https://www.craigbailey.net/just-say-thank-you/

https://growthmarketingconf.com/net-promoter-score-the-growth-marketers-secret-weapon/

https://thinkgrowth.org/10-things-ai-can-do-for-you-today-2350cc5ae4bf#.w2n45iri8

For the lols:

https://blog.wordable.io/2017-marketing-trends/

Potential new tool to use:

http://app.bloomberry.com/questions;q=hubspot

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Craig’ book recommendations

Disrupted by Dan Lyons – book review coming in the next few weeks

Please rate and leave us some feedback as this helps us.

Book in for Cafe Consulting here:

https://hubshots.com/cafe-consulting/

HubShots Episode 20

This episode of HubShots brought to you by our HubSpot HealthCheck service:

About the Author

HubShots: A weekly podcast for Marketing Managers discussing HubSpot and Inbound Marketing. Hosted by Ian Jacob and Craig Bailey.

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