Episode 110: Inbound18, Sitemaps, SSL in HubSpot and Workflows vs Sequences

Welcome to Episode 110 of HubShots!

Asia-Pacific’s #1 HubSpot focused podcast

This episode we chat about Inbound 2018, the Sydney HubSpot User Group, XML Sitemaps in HubSpot, forcing SSL in HubSpot, Mobile Search Ranking factors, HubSpot Workflows versus Sequences, plus a good post from Seth Godin.

Listen to the show here: https://soundcloud.com/hubshots/110-inbound18-sitemaps-ssl-in-hubspot-and-workflows-vs-sequences

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Monday 22 January 2018 | Published:

Shot 1: Inbound Thought of the Week

Only 225 days to Inbound 2018 as we record this episode:

https://hubshots.com/inbound-countdown/

But only 30 or so days until the first Sydney HUG for 2018.

http://sydney.hubspotusergroups.com/

Sydney HUG at the end of February, and aiming for last Wednesday of every second month

Shot 2: HubSpot Marketing Tip of the Week

Getting your XML sitemap from HubSpot

Content menu > Content Settings > Sitemaps

Select your site, and the tick/untick which pages to include, and publish any updates.

Video: Adding your HubSpot site XML sitemap to Google Search Console

https://www.youtube.com/watch?v=jf1Y_ejFv-8

https://www.youtube.com/watch?v=jf1Y_ejFv-8

Shot 3: HubSpot Gotcha of the Week

Enabled SSL versus Enforced SSL

It’s easy to miss enforcing SSL on your site - you’ve setup the DNS for https:// but find that some links (eg XML sitemap links) are still http://

This can also happen with landing pages not forcing to https:// versions.

The solution is simple - you need to Require SSL ie force the SSL in domain manager:

Content menu > Content Settings > Domain Manager > Edit domain

Tick this option and Save:

Note: Can take upto an hour for all links (eg in XML sitemap) to be updated.

Shot 4: Marketing Tip of the Week

Mobile Search Ranking Factors

Mobile Search ranking factors - page speed becoming a factor in July 2018 (following the footsteps of Desktop which has had speed as a ranking factor for a while)

https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html

Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says.

https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904

https://searchengineland.com/faqs-new-google-speed-update-amp-pages-search-console-notifications-desktop-pages-289929

Shot 5: HubSpot Marketing & Sales Feature of the Week

Workflows versus Sequences

1:M versus 1:1

Marketing versus Sales

Workflows: Automated nurturing for lists (usually by Marketing)

Sequences: Automated follow up for individuals (usually by Sales)

https://blog.hubspot.com/customers/using-sequences

Here is a list of sample Workflows > https://knowledge.hubspot.com/articles/kcs_article/workflows/list-of-sample-workflows

Shot 6: Opinion of the Week

Voice Search - Neil Patel comment

http://marketingschool.io/the-marketing-advice-you-need-to-hear-but-dont-want-to-ep-539/

Neil talks about it here [01:05] SEO is changing because of voice searches.  We mentioned this last week and how things will change.

So we need to diversify and be prepared for changes.  Never assume that things will remain.  Always be ready for change.

Shot 7: Podcast of the Week

Our Top 5 episodes from 2017:

Our Top 5 Episodes of all time:

Here’s the link to the Brian Halligan episode:

https://hubshots.com/episode-100/

Shot 8: Resource of the Week

Seth Godin post - Please don’t kill the blogs

http://sethgodin.typepad.com/seths_blog/2018/01/an-open-note-to-google.html

Shot 9: Quote of the Week

"While others make noise, quietly create value. While they fight for attention, just follow your heart."

• Dharmesh Shah (Co-founder of HubSpot)

Shot 10: Bonus Links of the Week

https://blog.hubspot.com/customers/instagram-content-strategy

https://gaps.com/future-of-link-building/

https://shift.newco.co/pinterests-third-way-a1877c5f1001

https://www.farnamstreetblog.com/2017/12/best-farnam-street-2017/

https://getuplift.co/distribute-your-content-in-a-crowded-market/

Delightful:

https://25iq.com/2017/12/22/investing-and-business-lessons-from-the-princess-bride/

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

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