Episode 114: Video Trends across YouTube & Facebook, Quarantined Contacts & Sales Workflows

Welcome to Episode 114 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot's CEO, Brian Halligan does: "Thanks for creating this podcast, it's awesome, ... I listen to it, and I enjoy it."

This episode we chat about video trends, HubSpot Quarantined contacts, understanding empathy and compassion, and creating tasks in HubSpot workflows.

Listen to the episode here: https://soundcloud.com/hubshots/114-video-trends-across-youtube-facebook-quarantined-contacts-sales-workflows

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

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Recorded: Thursday 22 Feb 2018 | Published: Sunday 04 March 2018

Shot 1: Inbound Thought of the Week

Join us in our Facebook Group - we’re regrouping there :-)

https://www.facebook.com/groups/hubshots

Check out the latest HubSpot research on global content trends:

https://research.hubspot.com/content-trends-global-preferences

Shot 2: HubSpot Marketing Feature of the Week

CTA tools

https://www.hubspot.com/product-updates/now-live-visual-refresh-of-the-ctas-tool

Starting to see greater consistency across HubSpot Tools now!

Also keep a lookout for the Instagram integration in social.

Shot 3: HubSpot Gotcha of the Week

Marketing: Check Support feedback

Could not find the smart list of Quarantined Contacts!

https://knowledge.hubspot.com/articles/kcs_article/email/what-does-it-mean-if-my-lists-have-been-quarantined

A list will be quarantined if it directly contributes to a high hard bounce rate (15% or higher) on emails you've sent through HubSpot. A newly imported contact list may also be quarantined if our system detects a history of high hard bounce rates for the emails included on the list.

How can I see all the contacts in my account that have been quarantined?

Navigate to Contacts > Lists.

Search for and click on the smart list titled Quarantined Contacts.

What to do? If you are able to verify that some of your quarantined contacts have valid email addresses and you've successfully reached out to them outside of HubSpot, please contact HubSpot Support.  

From HubSpot Support:

“We are moving some things around on our back end that are changing a few specific HubSpot-generated lists are populated, sorry for the inconvenience! You can also view your Quarantined Contacts by going into the Contacts tool and adding a filter of "Email Address Quarantined is Equal to True".”

Sales:

Deal properties in emails

HubSpot has been adding some nice additions to deals with respect to Workflows eg the ability to set Deal properties on Deals you create from a workflow.

https://www.hubspot.com/product-updates/set-custom-properties-when-creating-a-deal-in-workflows

However, you still can’t add Deal personalisation tokens in emails.

Here’s the community item about it:

https://community.hubspot.com/t5/HubSpot-Ideas/Add-deal-properties-to-email-personalization/idi-p/10974

This would be especially useful in internal emails - add your comment to the thread.

Was chatting with Charles McKay about this last week.

Shot 4: Marketing Tip of the Week

From Rand Fishkin

Become known for one thing extraordinarily well:

https://www.youtube.com/watch?v=emO-PeEH8Fs

Wonderful chat with Ross Hudgens and Wil Reynolds

Shot 5: HubSpot Sales Feature of the Week

Creating workflows that assign tasks to your team for actioning from form fills.

This stemmed from a discussion with a customer that received a lot of different form notifications.  So we removed them from all notifications and created workflows to create tasks that they actioned each morning.

Shot 6: Opinion of the Week

Making Compassionate Decisions: The Role of Empathy in Decision Making:

https://www.fs.blog/2017/12/against-empathy/

Relates to this book: Against Empathy by Paul Bloom

https://www.amazon.com/Against-Empathy-Case-Rational-Compassion-ebook/dp/B01FJ5WB0C/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=

Empathy:

• Emotional empathy could be simply described as “feeling what others feel”,
• Cognitive empathy as “understanding what others feel”, and
• Compassion as “caring about how others feel.”

“We will always have emotional reactions, but on average our decision making will be better served by improving our ability to reason rather than by leveraging our ability to empathize.”

“While Paul Bloom is unabashedly against empathy as an inherent force for good in the world, he is also a firm supporter of being and doing good. He believes that the “feeling with” nature of emotional empathy leads us to make biased and bad decisions despite our best intentions and that we should instead foster and encourage the “caring for” nature of compassion while combining it with our intelligence, self-control, and ability to reason.”

HubSpot culture code update:

https://www.hubspot.com/careers-blog/how-we-fixed-a-critical-bug-in-hubspots-culture-code

“In this day and age, I think empathy is more important than ever. As we scale our company, what will differentiate us in the future is what has differentiated us in the past: We fundamentally care about our customers and each other.”

Shot 7: Video of the Week

2018 Best Marketing Strategies from Noah Kagan

3 things to look out for:

2:52 Owning a Facebook group for maximum attention

5:46 The next content upgrade: Free software
7:35 A second marketing tool recommendation (from the CMO of HubSpot)

https://www.youtube.com/watch?v=xaU09TNwaok

Shot 8: Resource of the Week

Featured Snippets (HubSpot Research)

https://research.hubspot.com/winning-googles-featured-snippet

This is gold!

Key section on how to format for #0 snippets by formatting with H1, H2 and li tags:

https://research.hubspot.com/winning-googles-featured-snippet#FS5

Think with Google:

Takeaways:

• 14.7M spent 20 hours per month on YouTube
• Usage is across wide age group
• And split even male/female
• But majority is on mobile (67%)

Shot 9: Quote of the Week

“Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it. And you can count on Apple doing that.”

• Tim Cook, Apple CEO

Shot 10: Bonus Links of the Week

https://ahrefs.com/blog/keyword-research/

https://ahrefs.com/blog/long-tail-keywords/

https://ahrefs.com/blog/link-building/

Tool to investigate:

How Much Should I Spend on Marketing:

http://www.alsofpublishing.com.au/how-much-should-i-spend/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

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