Episode 119: Forms in HubSpot Free, Sales Hub Free Features, Running Your Business on Free and Starter

Welcome to Episode 119 of HubShots!

This episode we chat about HubSpot’s decision to add Forms in HubSpot Free and Starter. Plus look forward to Shopify integration. And then we chat about how growing companies can effectively run their business on HubSpot Starter.

Listen to the show here:
https://soundcloud.com/hubshots/119-forms-in-hubspot-free-sales-hub-free-features-running-your-business-on-free-and-starte

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot's CEO, Brian Halligan does: "Thanks for creating this podcast, it's awesome, ... I listen to it, and I enjoy it."

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wed 11 April 2018 | Published: Fri 13 April 2018

Shot 1: Inbound Thought of the Week

3 quick thoughts and thanks...

Podcastily

Before we get into the show, we want to mention our producer Christopher Mottram and his company Podcastily:

https://podcastily.com/

Chris has been producing our show right from the start, and he does a fantastic job editing out all our waffle and stuff ups.

He produces some of the top podcasts globally, and as of today, the shows he’s produced have had a combined 20M downloads.

Hoppe7

A big thank you to the Hoppe7 agency in Germany who included us in their 10 Best Inbound Marketing Podcasts of 2018 post:

https://www.hoppe7.de/blog/online-marketing-podcasts

We were very excited to get an email from Isabell Weiss letting us know we were number 5 in their list. Thanks for listening Isabell, and thanks for your wonderful message!

Native Shopify Integration

Shopify Integration BETA rolling out - we’ve started playing with it, will be doing a full episode on it in 2 weeks time.

https://www.hubspot.com/ecommerce-marketing

https://knowledge.hubspot.com/articles/kcs_article/integrations/how-do-i-use-the-shopify-integration

Shot 2: HubSpot Marketing Starter Feature of the Week

Forms in HubSpot Marketing Free (with HubSpot branding!) & Marketing Starter.

You can now easily add very functional forms - even includes the ability to add File Upload type form fields.

Also includes reCAPTCHA spam bot prevention.

Plus HubSpot is rolling out Email sending in HubSpot Free as well. Look out MailChimp.

Wouldn’t be surprised if they roll out a stripped down version of landing pages in HubSpot Free as well in the coming months.

Shot 3: HubSpot Gotcha of the Week

Not realising all the free features available to Sales Hub Free!

Shot 4: HubSpot Marketing Tip of the Week

Check page bounce rates on your sites.

You can do this in HubSpot under Marketing > Reports > Analytics Tools > Traffic Analytics

You can also see this data in Google Analytics.

Plus, another bonus of the Traffic Analytics report is that the Page Type selector can tell the difference between blog pages and web pages of WordPress sites (unlike the Content Strategy tool which doesn’t seem to know about blog posts on external sites…)

https://knowledge.hubspot.com/articles/kcs_article/reports/why-do-hubspot-and-google-analytics-not-match

https://blog.hubspot.com/marketing/what-is-bounce-rate-fix

Shot 5: HubSpot Sales Hub Free Feature of the Week

We wanted to highlight 4 features that you can be using straight away for $0!

• Email notifications (stream of 200 recent opens)
• Email templates (5 per portal) - to have a process for standardised  responses to people
• Documents (5 per portal) - great for sharing ebooks and reports to people that you can track and see their engagement with it
• Meetings (1 meetings link, additional limits) - a time saver if you want to make booking meetings  efficient

Shot 6: Opinion of the Week

Should other marketing tools eg MailChimp & ActiveCampaign be concerned about HubSpot?

You can start running your business on Hubspot Marketing Starter & Sales Hub Free - and get a ton of value.

Shot 7: Podcast of the Week

HubnSpoke is back:

https://www.thekingdom.com.au/hubnspoke/episode47-hubspot-features-9months

Shot 8: Resource of the Week

Hyperlocal SEO: How to Optimize for Micro-Moments

https://www.searchenginejournal.com/hyperlocal-seo-micro-moments/243221/

BrightEdge reported that 79 percent of keywords overall and 47 percent of the top 20 SERPs are different on a mobile device.

Shot 9: Quote of the Week

"Wisdom is the reward you get for a lifetime of listening when you'd have preferred to talk." - Doug Larson

He also said:

“Life expectancy would grow by leaps and bounds if green vegetables smelled as good as bacon.”

And tons more: https://www.brainyquote.com/authors/doug_larson

Shot 10: Bonus Links of the Week

http://www.seerinteractive.com/blog/behavior-driven-marketing-personas/

https://martechtoday.com/gartner-offers-first-magic-quadrant-for-content-marketing-tools-213526

https://hubshots.com/hubspot-lead-flow-setup-service/

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