Episode 125: Sending SMS from HubSpot, and Back to Basics

Welcome to Episode 125 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at getting back to basics with personas and targeting, plus some neato HubSpot features such as sending SMS from workflows.

Listen to it here: https://soundcloud.com/hubshots/125-sending-sms-from-hubspot-and-back-to-basics

Or listen on YouTube:

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 13 June 2018 | Published: Monday 25 June 2018

Shot 1: Inbound Thought of the Week

Shout out to Schnubbs

#gotheextra

We have about 80 days to #INBOUND18 > http://inboundcountdown.com/

HubSpot’s State of Inbound 2018 report is out:

http://www.stateofinbound.com/

What’s harder to do in sales compared to 2 to 3 years ago - from slide 23 of the State of Inbound report:

Answer: Everything!

Shot 2: HubSpot Marketing Feature of the Week

Publish videos to Twitter and LinkedIn

We can now post videos to both Twitter and LinkedIn, just as you post videos to Facebook, within HubSpot social publishing tool.

This is important because video is king. 90% of consumers say video helps them make buying decisions in 2018.

https://www.hubspot.com/product-updates/now-live-publish-videos-to-twitter-and-linkedin

Shot 3: HubSpot Gotcha of the Week

Internal SMS notifications in workflows

Limited to 1000 in Marketing Pro and Enterprise.

https://knowledge.hubspot.com/articles/kcs_article/workflows/is-there-a-limit-to-the-number-of-sms-messages-i-can-send-through-workflows

Make sure you have your Phone number in your Profile & Preferences

See also Samantha Alford's Inbound SMS product: https://inboundaddons.com/inbound-sms/

Shot 4: Marketing Tip of the Week

Audiences and Targeting

Think about your persona’s and develop them.  Revisit them every quarter.

https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas

Learn how to identify the people your marketing and sales teams should be focusing on by watching this video as a start >

https://academy.hubspot.com/lessons/using-buyer-personas-in-sales-enablement

Listen also to episode 120 where we discuss Buyer Profiles and Buyer Personas:

https://hubshots.com/episode-120/

Shot 5: HubSpot Sales Feature of the Week

Meetings

Why we want to highlight this is you give people the least resistance option when trying to buy your services.  Ian was able to make a sale as it gave the person he was communicating with options to talk.

Our advice is to start by using the free features!

https://www.hubspot.com/products/sales/schedule-meeting

Shot 6: Opinion of the Week

Religion isn’t the opiate of the masses — AI is

https://thenextweb.com/contributors/2018/06/09/religion-isnt-the-opiate-of-the-masses-ai-is/

In 2007, just 33 percent of leisure time was spent on screens; today, that number has increased to 47 percent — over three and a half hours per day.

Shot 7: Guide of the Week

The Wistia Guide to Video Marketing

https://wistia.com/blog/video-marketing-guide

Also checkout Moby's presentation on Video marketing fundamentals:
https://www.redpandas.com.au/ep91

Shot 8: Resource of the Week

YouTube Hub

https://backlinko.com/hub/youtube

Brian Dean’s done it again!

Shot 9: Quote of the Week

“If everyone is moving forward together, then success takes care of itself.”

• Henry Ford

Shot 9a: Bonus Quote of the Week

“Maybe the threat of AI isn’t robot overlords turning the world into the Matrix, but rather a day when AI has us so effectively hooked on screens that overall human happiness declines.”

Sascha Eder (link)

Shot 10: Bonus Links of the Week

https://ahrefs.com/blog/learn-seo/

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