Episode 13: Goal Setting

Welcome to Episode 13 of HubShots!

Recorded: Tuesday 29 December 2015

Welcome

We’re halfway to being credible: http://contentmarketinginstitute.com/2015/11/podcasting-trend-tips-tools/

“About 50% of podcasters who start will quit when they hit episode seven,” he says. “Then 50% of those remaining will quit by the time they hit episode 23. If they make it beyond the 25-episode show mark, they have a pretty good chance of lasting two years.”

Our next goal: get to episode 26!

Action item: ship it!

Shot 1: Inbound Thought of the Week

45 weeks to go until Inbound 2016
8-11 November 2016: http://www.inbound.com/

Action item: start planning your learning activities for 2016

Shot 2: HubSpot feature/tip of the Week

• Don’t neglect workflows: http://knowledge.hubspot.com/workflows-user-guide-v2/how-to-set-up-a-workflow-in-hubspot
• From Sep 2012, updated Oct 2015: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx

Action item: Ensure workflows are a key part of your marketing process. Review your existing workflows, and use them to improve the quality of your database.

Shot 3: Challenge of the Week

Challenge your hunches

From June 2015:
https://www.distilled.net/resources/your-hunch-is-probably-wrong-the-importance-of-testing/
Sam Nemzer -  Hierarchy of evidence for digital:

Action item: review the assumptions you’ve made previously and consider re-testing them e.g. Facebook Advertising, Content Strategy, Persona definitions

Shot 4: Opinion of the Week

http://mashable.com/2015/12/18/content-marketing-predictions/

From the list:
#9. Focus will shift from engagement to goal-based outcomes

"Over the last twelve months, we’ve seen marketers start to focus away from traditional publisher-centric metrics (page views, uniques, likes) to engagement metrics (attention minutes!). But next year we will see another significant shift to goal-based metrics. For most marketers, this means measuring conversions. Whether it’s a lead capture or signing up for sweepstakes/emails/coupons, conversion-based content marketing will get us closer to the holy grail of real marketing ROI; the ones that can measure multi-touch attribution will win."

Action item: for 2016 review your KPIs and make them based on conversions

Shot 5: General Tip of the Week

From Jan 2014: https://raventools.com/blog/meta-descriptions-how-to-guide/

Action item: the start of the year is a good time to review all the page Titles and meta descriptions for your site pages

Shot 6: State of Inbound Item of the Week

• State of Inbound 2016: http://www.stateofinbound.com/
• Content Marketing in Australia 2016: http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/

Action item: review the reports

Shot 7: Motivation of the Week

https://moz.com/rand/my-complicated-relationship-with-no-longer-being-ceo/

Action item: be honest about your strengths and weaknesses, get help where you need it, excel where you don't

Shot 8: Resource of the Week

• Raven Social Checklist: https://raventools.com/socialchecklist/
• HubSpot daily checklist: http://blog.hubspot.com/customers/social-media-daily-checklist

Action item: choose the 2 or 3 social channels you are going to focus on (based on data), and do them well

Shot 9: Podcast of the Week

• HubSpot To Go - http://www.togo.fm/

Shout out to Chris Mottram - http://www.mottrammediagroup.com/

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