Episode 131: Hidden HubSpot Hacks

Welcome to Episode 131 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at some little known HubSpot tips, tricks and hacks. Plus we chat about Google’s new marketing features including the push into automatically creating ads and landing pages for you.

Listen to the episode here: https://soundcloud.com/hubshots/131-hidden-hubspot-hacks

My name is Ian Jacob from Search & Be Found and with me is Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

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Recorded: Wednesday 01 August 2018 | Published: Thursday 30 August 2018

Shot 1: Inbound Thought of the Week

What we see coming shortly is Google will start to automatically building landing pages and set up campaigns with auto optimisation called  Smart Campaigns.

https://www.blog.google/technology/ads/machine-learning-hands-advertisers/

https://www.youtube.com/watch?v=MmfaZV96x7A

Another exciting thing is responsive search ads where Google Machine Learning Technology will build the right ad for the right customer! > https://www.wordstream.com/blog/ws/2018/07/10/responsive-search-ads

These Responsive Search Ads contain up to 90% more information

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Redirect Manager - URL Mapping:

Flexible Pattern URL Mapping

https://knowledge.hubspot.com/articles/kcs_article/cos-general/how-do-i-set-up-a-flexible-pattern-url-mapping

This is even better than the way we’d usually do it in WordPress, using RegEx on WP Engine.

Shot 3: HubSpot Gotcha of the Week

Keep getting Unsubscribed from HubSpot emails

Every few weeks I seem to get unsubscribed from HubSpot emails - eg I’ll go to sign up for a Beta feature and get an email like this below:

“Looks like you’ve opted out of email communication. Click here to get an email and opt back in.”

I have no idea why this keeps happening… HubSpot support is on the case…

Shot 4: Marketing Warning Tip of the Week

Be wary of ‘viral content’ providers like Providr - they may get your Facebook page punished:

https://www.smh.com.au/technology/facebook-s-executioner-style-bans-put-popular-pages-at-risk-20180726-p4ztp0.html

Shot 5: HubSpot Sales Feature of the Week

Notifications from the Prospects tools

Set Favourites, and add notifications.

Goto: Reports > Analytics Tools > Prospects

Plus you can subscribe Team members to the notifications as well.

Using OR command in filters

Bonus hack: You can use the OR command in filters eg:

Shot 6: Opinion of the Week

Processes versus Platforms

The best software tools are powerless without decent data.

Decent data is often a result of proper processes being followed (eg Sales reps keeping contact lifecycle stages updated).

Proper processes are often a result of smart incentives.

Think about how you incentivise your teams to keep data up to date.

Shot 7: Retirement of the Week

HubSpot Prospects Recent Activity

HubSpot removed the Recent Activity from the Prospects tool:

https://www.hubspot.com/product-updates/recent-activities-removed

You can no longer see page views from anonymous visitors

See also: https://community.hubspot.com/t5/Sales-Tools/What-happened-to-Prospects/td-p/191731

Shot 8: Resource of the Week

Matthew Barby’s latest SEO Podcast by HubSpot Academy:

https://www.hubspot.com/podcasts/skill-up

Shot 9: Quote of the Week

“is there anything ever under our total control? Yes, two things are: your actions and your attitude.”

― Mo Gawdat, Solve For Happy: Engineering Your Path to Uncovering the Joy Inside You

Shot 10: Bonus Links of the Week

Some tips for using the Lead Status field on contacts:

https://blog.hubspot.com/customers/do-it-in-hubspot-sales-enablement-certification

https://knowledge.hubspot.com/articles/kcs_article/contacts/how-can-i-use-the-lead-status-property-in-my-sales-process

All the other HubSpot goodies released this month:

https://blog.hubspot.com/customers/july-2018-product-updates

CData integration:

https://www.hubspot.com/product-updates/cdata-integration

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