Episode 134: HubSpot General Roundup

Welcome to Episode 134 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we get a bit geeky investigating some of the recent HubSpot releases including time on page calcs and topic discovery, plus a few gotchas. And a wonderful piece by Seth Godin.

Listen to the episode here:
https://soundcloud.com/hubshots/134-hubspot-general-roundup

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Wednesday 22 August 2018 | Published: Thursday 20 September 2018

Shot 1: Inbound Thought of the Week

This week’s thought: there’s so much to get through this episode we’re going to jump right into it...

Shot 2: HubSpot Marketing Feature of the Week

Topic discovery

https://www.hubspot.com/product-updates/now-live-topic-discovery-in-content-strategy

Changed: How HubSpot Calculates Average Time on Page

Why does it matter?

The old calculation for average time on page took into account page exits. For any page that had a high exit rate, the average time on page that you would see would be lower than expected as a result. By removing exits from the calculation, you can expect your average time on page metric to be more accurate, and align better with industry standards.

https://www.hubspot.com/product-updates/now-live-were-changing-how-we-calculate-average-time-on-page

Shot 3: HubSpot/User Gotchas of the Week

Facebook Sync with HubSpot

Not adding your Facebook Page into the Ads settings to sync all leads into Facebook.  Discovered this when we inherited an issue where lead ad data was partially being sent into HubSpot and the source was direct traffic.

Deal tokens in email templates

https://www.hubspot.com/product-updates/deal-personalization-tokens-in-templates-and-snippets

Note: In order for deal tokens to populate, the contact you are emailing must have an associated deal in HubSpot. If there are multiple deals associated with the contact in question, HubSpot will populate information from the most recently created deal.

Shot 4: Marketing Tip of the Week

Facebook Is Removing More Than 5,000 Ad Targeting Options To Prevent Discrimination

Advertisers will no longer be able to hide their ads from people interested in things like “Passover,” “Evangelicalism,” “Native American culture,” “Islamic culture,” and “Buddhism.”

https://www.buzzfeednews.com/article/alexkantrowitz/facebook-is-removing-ad-targeting-options-race-religion

Shot 5: HubSpot Sales Feature of the Week

Parent and Child Companies

Companies in HubSpot can now be assigned to have parent companies and child companies

https://www.hubspot.com/product-updates/unlimited-parent-child-relationships

But this is just a link between them, there’s no sharing of timeline items eg a Parent company pulling in notes from a Child company.

Also, there’s no extra functions for assigning notes to parent or child companies from the current company you are on.

Zoho Reports integration

https://www.hubspot.com/product-updates/zoho-reports-integration

Ian is currently testing this for a client site - will report back once he’s covered it in detail.

Shot 6: Opinion of the Week

Take a Step Back

Think back to where your sales process or marketing process was 12 months ago.

Compare it to where you are now.

Have you made massive progress in the last year?

If so, congratulations.

If not, why not?

A good sign: you are pushing HubSpot to its limits and hitting walls. Congratulations, and look out for Inbound 2018 announcements.

Shot 7: Podcast of the Week

Your call isn’t important to us

Seth Godin talks about customer service call centres - the decline of customer service:

https://art19.com/shows/akimbo/episodes/c8ff65aa-4370-44a1-b51d-2fee138aed4d

It is gold!

And for clarification:

https://micheleconnolly.com/call-important/

Shot 8: Resource of the Week

Google Strategy Teardown from CB Insights:

https://www.cbinsights.com/research/report/google-strategy-teardown/

Shot 9: Quote of the Week

“...Bots don’t know trends.”

One of the speakers at Digital Marketer Down Under

Thanks to Suellen for highlighting this to me

Shot 10: Bonus Links of the Week

Chrome extension of the week:

https://chrome.google.com/webstore/detail/colorpick-eyedropper/ohcpnigalekghcmgcdcenkpelffpdolg?hl=en-GB

See if you are doing any of these > 10 Common UI Design Mistakes That Are Killing Your Conversion Rate

https://www.crazyegg.com/blog/ui-design-mistakes/

Tools to try

Easy Redirect: http://ref.ezrdr.com/m1Gl6RKX

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