Episode 142: HubSpot Lead Rotation, Testing Assumptions & How To Be an Introvert in an Extrovert World

Welcome to Episode 142 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at HubSpot Lead Rotation, testing assumptions and how to be an introvert in an extrovert world.

Listen to the show here:
https://soundcloud.com/hubshots/142-hubspot-lead-rotation-testing-assumptions-how-to-be-an-introvert-in-an-extrovert-world

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

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Recorded: Thursday 15 November 2018 | Published: Tuesday 10 December 2018

Shot 1: Inbound Thought of the Week

Good use of CTAs on the HubSpot blog when viewing on desktop - adding a CTA at the top left of the post before the content even starts:

Shot 2: HubSpot Marketing Feature of the Week

Email database clean up

Database hygiene - keeping our portals minty fresh!

To consider: should we delete any contact who bounces?

If so, easy to create a list and delete.

But if we want to only delete hard bounce contacts, then we need to go through the following process:

https://knowledge.hubspot.com/articles/kcs_article/contacts/how-can-i-delete-contacts-who-have-unsubscribed-or-hard-bounce

Shot 3: HubSpot Gotcha of the Week

Captcha on Lead Flow Follow up emails

If you use Follow Up email from a Lead Flow it will show a recaptcha field - very ugly.

Upvote this request to disable it (or at least an option to disable it):

https://community.hubspot.com/t5/HubSpot-Ideas/Lead-Flows-Allow-Removing-reCAPTCHA-Code/idi-p/193063

Shot 4: Marketing Tip of the Week

Using HotJar to check how people are interacting with your page:

https://www.hotjar.com/

Don’t make assumptions about your audiences as this can have a big impact on conversions on our site.  Never assume anything.  Test and Measure.

Shot 5: HubSpot Sales Feature of the Week

Doing Lead Rotation in a Workflow

https://knowledge.hubspot.com/articles/kcs_article/contacts/how-to-set-an-owner

If you have a Sales Hub Professional account, you can also automatically rotate contacts among specific paid users or teams in your account using the Rotate leads action in your workflow. Rotating your leads with a workflow will evenly distribute incoming contacts to specified contact owners. The lead rotator will randomly assign leads to whichever owner has the lowest lead count.

Shot 6: Insight of the Week

Running Pain versus Benefit versions of messaging.

Running a new campaign for a client, we built 6 banners with paid-avoidance messaging, and 6 with benefit messaging and tested against a number of target audiences.

Which do you think performed better?

Never assume anything.  Test and Measure.

Shot 7: Podcast of the Week

Perpetual Traffic - 10 Facebook Best Practices

http://digitalmarketer.libsyn.com/ep173-10-facebook-best-practices-to-optimize-your-auction-strategy

Moving up the funnel until you find traction.  This may be the case as Facebook (and Google) are doing more machine learning and more data is needed to facilitate the result.

Shot 8: Resource of the Week

How to be an Introvert in an Extrovert World

This is for Dharmesh.

Are you an introvert?

Michele’s new book for introverts is now available:

https://louderminds.com/new-book/

https://louderminds.com/introvert-book/

The new handbook for introverts - full of strategies, humor, inspiration, and psychological insights into the introvert life.

Amazon.com: https://www.amazon.com/How-Be-Introvert-Extrovert-World-ebook/dp/B07JJFTQ94/

Amazon.co.uk: https://www.amazon.co.uk/How-Be-Introvert-Extrovert-World-ebook/dp/B07JJFTQ94/

Amazon.com.au: https://www.amazon.com.au/How-Be-Introvert-Extrovert-World-ebook/dp/B07JJFTQ94/

Apple Books US: https://itunes.apple.com/book/how-to-be-an-introvert-in-an-extrovert-world/id1439542485?mt=11

Apple Books AU: https://itunes.apple.com/au/book/how-to-be-an-introvert-in-an-extrovert-world/id1439542485?mt=11

Shot 9: Quote of the Week

About Social Media

“No doubt I miss out on potential audiences by limiting my social media channels.  But the stress and faint sense of desperation I feel when I extend myself further on social media is not worth it to me.  Much better to be authentic and sane with fewer followers and readers.  Like you!”

How to Embrace Depth (Page 78) - Michele Connolly

Shot 10: Bonus Links of the Week

Profile of Yuval Noah Harari

https://www.nytimes.com/2018/11/09/business/yuval-noah-harari-silicon-valley.html

Some

https://www.wsj.com/articles/tech-consultants-are-the-new-mad-men-1541765256

https://www.gartner.com/doc/reprints?id=1-4TOZK37&ct=180322&st=sb

If that link doesn’t work, try this one instead:

https://www.wsj.com/articles/tech-consultants-are-the-new-mad-men-1541765256?emailToken=a716d575795ce346e129a9f4f4bd3f44jgSUsiZWE3uW4sJMFaTndYQYOpWIeTN7QwJvNfx6WZZ+OXEqB4UGhz+oiWTYbfjecAqIqtYP2RyZYGv2XMx1nw%3D%3D&reflink=article_copyURL_share

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