Episode 143: 5 Ways to Improve Your SEO Using HubSpot

Welcome to Episode 143 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at 5 ways you can improve your SEO using HubSpot.

Listen to the show here:
https://soundcloud.com/hubshots/143-hubspot-seo

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

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Recorded: Thursday 28 November 2018 | Published: Friday 14 December 2018

Shot 1: Inbound Thought of the Week

SEO is our focus this week.

We’re going to highlight 5 of the key ways you can use HubSpot to improve your website rankings.

Shot 1.1: Most Important Business Item of the Week

Shout out to 2 of our youngest listeners, Eli & Max!  This shot was the Eli’s suggestion...as business of the week!

Shot 2: HubSpot SEO Marketing Features of the Week

[1] HubSpot SEO Optimisation

Using the Blog Optimisation suggestions to improve the SEO of your blog posts:

This is also available in Web and Landing pages when editing.

[2] Optimising Images

Set ALT tag on images when adding them into posts and articles

[3] AMP Setting

To enable AMP or not?

https://www.ampproject.org/learn/about-how/

https://moz.com/blog/amp-digital-marketing-2018

Some considerations:

• If speed is your key focus, then AMP is a strong consideration
• If appearing some of the news carousels is a key focus, then AMP is a strong consideration
• If in-depth metrics is a key focus, then AMP is to be avoided (since most javascript tracking is prevented from firing)
• If control of the complete page experience is a key focus, then avoid AMP

Enable the Google AMP setting for blogs

https://knowledge.hubspot.com/articles/kcs_article/cos-general/how-to-use-accelerated-mobile-pages-amp-in-hubspot

Shot 3: HubSpot Gotcha of the Week

Template image assets that need ALT text show up in the optimisation suggestions!

See the above screenshot for an example.

Shot 4: Marketing Tip of the Week

[4] Content Strategy Tool

A useful way to pull together content ideas and map them between pages.

https://academy.hubspot.com/content-strategy-onboarding

https://knowledge.hubspot.com/articles/kcs_article/content-strategy/create-topics

Listen to episode 127 where we go through this in detail:

https://hubshots.com/episode-127/

The Content Strategy Tool is now also referenced in the Optimisation tools - you can link directly to a Contact Strategy item from the Blog Optimisation section on a page

Shot 5: HubSpot Service Feature of the Week

[5] Knowledge Base

Useful for creating SEO optimised pages - especially targeted to people looking for product specific details.

Suggestion: use Blogs for industry news, thought leadership, topics and company announcements, and use Knowledge Base for all Product related content.

https://www.hubspot.com/products/service/knowledge-base

https://knowledge.hubspot.com/articles/kcs_article/knowledge-base/how-do-i-set-up-and-customize-my-knowledge-base

Shot 6: SEO Insight of the Week

Using Social to improve your SEO

Owning the page for your brand terms by having up-to-date social channels eg LinkedIn, Facebook and Twitter.

https://neilpatel.com/blog/seo-with-twitter/

Ian has had success with content being indexed and found quickly by using twitter.

Shot 7: SEO Podcast of the Week

https://www.hubspot.com/podcasts/skill-up

There is a whole season - 7 episodes on very practical SEO.

Shot 8: SEO Resource of the Week

https://backlinko.com/blog

Shot 9: SEO Tools of the Week

Ahrefs > https://ahrefs.com/

https://neilpatel.com/seo-analyzer/

Quick, somebody let Matt Barby know there’s a few SEO issues with the HubSpot site:

http://tools.neilpatel.com/en/analyze/www.hubspot.com

This is a good tool for testing page speed and seeing what is happening is happening when the page loads.

https://www.webpagetest.org/

Shot 10: SEO Quote of the Week

“Don’t Build Links. Build Relationships.” — Rand Fishkin

Shot 11: Bonus Links of the Week

This episode is proudly brought to you by Hokkaido Baked Cheese Tart

http://www.hbctaus.com.au/

Please rate and leave us some feedback as this helps us improve and reach more marketers.