Episode 165: Drag and Drop email editor gotcha and workaround, plus Google Analytics Intelligence

Welcome to Episode 165 of HubShots!

Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot's CEO, Brian Halligan does.

This episode we revisit the new drag and drop email editor and discover that it doesn’t support CTAs, but there is a workaround. Plus Google’s Analytics Intelligence. And a really simple way to qualify leads to determine if they are sales ready.

Listen to the episode here: https://soundcloud.com/hubshots/165-drag-and-drop-email-editor-gotcha-and-workaround-plus-google-analytics-intelligence/

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Tuesday 09 July 2019 | Published: Friday 19 July 2019

Shot 1: Inbound Thought of the Week

Always be helping.

#helpbetter

Here is something we encourage everyone to do > Inbound Sales Training

Shot 2: HubSpot Marketing Feature of the Week

A bit more on the new HubSpot email drag and drop editor (following our initial thoughts back in episode 161)

Some good things:

• Very simple to use and move sections around
• Simple styling
• Adding new sections is easy (much nicer than when using the traditional editor eg using repeaters)

Some puzzling things:

• Can’t add any html scripts for that matter eg can’t add CTA embed code to try to get around the missing CTA functionality
• Can’t control some basic styling eg line height of paragraphs, better styling of links etc

Some solutions:

UPDATE 24 July 2019: This is no longer required – the CTA option is now available in the Button control – however, we’ve left it here as a quick overview of how to create custom modules:

• To get around the CTA issue, you can create a global email Custom module that will show a CTA (see the code below) and then drag that onto the email. Big thank you to Mun Shuen from Hubspot Support who got this working for me.
• Here’s the code to add:
  

Steps:

1. Create a local custom module that is used in emails:
   
2. Add a CTA field:
   
3. Add the code in the main module code window:
   
4. Drag the custom module into your email editor:
   
5. Select the CTA to use

Note: the CTA might not render properly in the email editor. However it should render fine when the email is read in the email client.

More updates from June:

https://blog.hubspot.com/customers/the-complete-list-of-june-2019-product-updates

Shot 3: HubSpot Sales Feature of the Week

Be Direct - don’t disguise your intentions

How to determine if leads are sales ready.

Ask on forms: Are you ready to speak to us?

Alternatives:

• Would you like us to call you?
• Would you like to speak to sales?

Shot 4: Marketing Gotcha of the Week

See above: You can’t put CTA natively into emails using the drag and drop editor.

Shot 5: Marketing Tip of the Week

Google Analytics Intelligence

Insights in Google Analytics - just ask questions at the top of the page:

Use the Analytics Intelligence list on the right hand column to see other suggested insights:

Shot 6: Insight of the Week

Marketing should do one thing: Build more trust.

That’s a paraphrase of Seth Godin’s approach to marketing.

Ask yourself: Does this ad, article, email, campaign, strategy help people and build more trust in us?

Shot 7: Retirement of the Week

Some social reports are leaving us - two Twitter reports (Timelines and Sent Messages)

Shot 8: Resource of the Week

Understanding all the different Google sections in the search results:

https://weareroast.com/news/serp-features-2019/

• Answer boxes
• How to boxes
• Knowledge boxes and panels
• People also ask (PAA)
• Refine by
• etc

Shot 9: Quote of the Week

“If you deliberately plan on being less than you are capable of being, then I warn you that you’ll be unhappy the rest of your life.”

Abraham Maslow

Shot 10: Bonus Links of the Week

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