Episode 166: HubSpot vs MailChimp, plus social robots

Welcome to Episode 166 of HubShots!

HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast as much as HubSpot's CEO, Brian Halligan does.

This episode we chat about HubSpot’s decision to include basic email sends in HubSpot free, plus Social Robots.

Listen to the episode here: https://soundcloud.com/hubshots/166-hubspot-vs-mailchimp-plus-social-robots/

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Thursday 18 July 2019 | Published: Friday 26 July 2019

Shot 1: Inbound Thought of the Week

Thinking about ‘temporal subscriptions’ thanks to the This Old Marketing podcast (which returned this week - we chat about the podcast further in shot 7).

Temporal subscription behaviour is becoming more common - it’s the tendency to just subscribe temporarily eg subscribe to Netflix for just a series (eg Stranger Things) and then cancel. It’s the drop in and out mentality.

Worth considering in your industries - even if you are a B2B business - because all purchase behaviour eventually follows personal (consumer) behavior. Start planning for it now.

More on this:

https://www.craigbailey.net/temporal-subscriptions-this-old-marketing-podcast-is-back/

See also:

https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html

Shot 2: HubSpot Marketing Feature of the Week

HubSpot has enabled sending up to 2000 emails in the free accounts

https://blog.hubspot.com/customers/customer-experience-email-hubspot-crm-free-marketing-tools

https://blog.hubspot.com/customers/sending-free-marketing-emails-hubspot-crm-user

Here’s what you’ll see the first time you go into Emails in a free Marketing Hub account:

I wonder how concerned is about this getting abused by spammers - I’m guessing plenty:

https://www.craigbailey.net/hubspots-free-email-with-crm-play/

Shot 3: HubSpot Sales Feature of the Week

https://blog.hubspot.com/customers/6-simple-hubspot-reports-your-dashboard-needs

Apparently the What’s New report is considered a dashboard report…

One we like is the Average Time to Respond Over Time

You can measure how quickly team members are responding to tickets over time. This report displays the average time it takes users to send an email reply to a ticket once it has been created, and compares this to the previous time period.

Shot 4: HubSpot Gotcha of the Week

Issues with turning a form in a template into a smart form.

You’re in a template, that has a section with form eg a Contact Us area. You want to make the form into a smart form (eg to switch out the form based on a list).

In the template it doesn’t give you the option to make it smart:

However, according to the KB article it should:

https://knowledge.hubspot.com/articles/kcs_article/cos-general/create-smart-forms

On to HubSpot Support, and Steve on chat - 15 mins later he’s given me a workaround:

• Add a second form module, but make sure you select a default Form

It shows the option to make the form smart

Use this second module, and delete the first module

Probably a bug - but that’s the workaround for now.

Shot 5: Marketing Tip of the Week

Track how many visits you are getting from Google My Business

https://www.clairecarlilemarketing.com/blog/how-to-add-utm-tags-to-your-google-my-business-posts/

Shot 6: Insight of the Week

http://www3.weforum.org/docs/WEF_Top_10_Emerging_Technologies_2019_Report.pdf

Want to highlight 2 things from this report:

1. Social Robots

Like most robots, social robots use artificial intelligence (AI) to decide how to act on information received through cameras and other sensors.

Worldwide sales of consumer robots reached an estimated $5.6 billion in 2018 and the market is expected to grow to $19 billion by the end of 2025, with more than 65 million robots sold a year.

There is a wave of robots like BUDDY (Blue Frog Robotics), a big-eyed mobile device that plays

games in addition to acting as a personal assistant and providing home automation and security.

2. Collaborative Telepresence

Although collaborative telepresence is still very much emerging, all the pieces are in place for it to become transformative within three to five years.

As the parts are come together, expect to see changes in daily life and work that are as dramatic as those sparked by the widespread adoption of smartphones.

Takeaway: Be aware as these could be other channels to reach your audience as they become more comfortable with AI driven robots and interacting with others in different mediums.

Shot 7: Podcast of the Week

Joe Pulizzi and Robert Rose are back with their This Old Marketing Podcast

https://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/

Shot 8: Resource of the Week

Beautiful images

https://unsplash.com/ - The internet’s source of freely useable images.   Not like stock photos!

Shot 9: Quote of the Week

"The secret of getting ahead is getting started." -Mark Twain

Shot 10: Bonus Links of the Week

Interesting form layout choice of the week:

Why have email as a small third field and the employee dropdown as so large?

https://contentmarketinginstitute.com/2019/07/abm-content-marketing/

https://velocitypartners.com/blog/b2b-marketers-take-back-your-website/

https://builtvisible.com/google-analytics-resource-guide/

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