HubShots
Episode 293: Notes permissions confusion, reducing contact friction, power of lists, AI
Welcome to HubShots Episode 293: Notes permissions confusion, reducing contact friction, power of lists, AI This edition we dive into: Obligatory...
Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.
This episode we chat about the new, deeply powerful, HubSpot Marketing Enterprise 2020 re-launch. Plus multi IF/THEN workflow branching.
Listen to the episode here: https://soundcloud.com/hubshots/187-deeply-powerful-hubspot-marketing-enterprise-2020-review/
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Thursday 23 January 2020 | Published: Friday 7 February 2020
Shot 1: Growth Thought of the Week
Welcome to a deeply powerful 2020.
Connect with us personally on LinkedIn:
Connect with Ian on LinkedIn here: https://www.linkedin.com/in/ianjacobau/
Connect with Craig on LinkedIn here: https://www.linkedin.com/in/craigbailey/
Thanks to everyone who has connected with us in the last few weeks.
Shot 2: HubSpot Marketing Feature of the Week
Multi IF/THEN branches in Workflow branches
You can now have multiple branches in an IF/THEN branch:
https://knowledge.hubspot.com/workflows/use-if-then-branches-in-workflows?zorseWidget
They are checked in order, and the first that is met will be followed (ie no multi paths being followed).
HubSpot Marketing Enterprise 2020
Deeply Powerful HubSpot Marketing Enterprise 2020:
https://blog.hubspot.com/customers/introducing-marketing-hub-enterprise-2020
Kipp Bodnar blog:
https://blog.hubspot.com/marketing/marketers-deserve-enterprise-doesnt-suck
Product updates blog:
Although it is branded as new, most of the stuff has been in portals for a while (some in beta). ABM is the main new item and is in beta for a subset of users.
[1] Multi-touch Revenue Attribution
We’ve covered this before in episode 176:
https://www.hubshots.com/episodes/episode-176
See also:
https://blog.hubspot.com/customers/a-closer-look-at-attribution-models-in-hubspot
Reminder about the Attribution Reporting academy course:
https://academy.hubspot.com/lessons/hubspot-attribution-reports?library=true
[2] Partitioning
We started discussing this back in episode 140:
https://www.hubshots.com/episodes/episode-140
Keeps getting better. Still can’t partition social channels though.
[3] Account-based Marketing
This looks really good, but is in limited beta - we don’t yet have access. Watch from the 5:26 mark in this video:
[4] Adaptive Testing
We discussed this in episode 182:
https://hubshots.com/episode-182/
It’s about using AI to automate A/B/C/D/… testing
[5] Advanced Targeting in Conversations
This is basically just the new targeting that we have in Popup Forms now being available in Chatflows as well:
Similar to how we mentioned in episode 185 for Popup form targeting, this is really good for allowing ‘Funnels’ of bots:
https://www.hubshots.com/episodes/episode-185
[6] Higher Capacity
We touched on this in a recent episode, it is just increasing workflows from 500 to 1000 and report widgets on a dashboard from 10 to 20.
It’s Deeply Powerful
https://www.hubspot.com/products/marketing/enterprise
A good overview from Moby Siddique on InboundBuzz:
Where does HubSpot fit in the market?
We’ve had a client go down the Marketo path recently, and they are spending a fortune to rip out Pardot and replace it with Marketo. Will be fascinating to see how they go.
Part of the problem HubSpot has is that in corporate mindshare they still aren’t seen as an enterprise tool. Certainly that’s the case in our client’s mind. They’ve chosen Marketo, even though I’m very confident HubSpot Enterprise is a much better fit for them.
Shot 3: HubSpot Sales Feature of the Week
From one of our listeners Scott Ingram
Sales Success Stories Podcast https://top1.fm/
Shot 4: HubSpot Extra of the Week
HubSpot Search Insights Report mini course:
https://app.hubspot.com/academy/306227/tracks/74/615/3090
Via this blog post:
https://blog.hubspot.com/marketing/how-to-create-search-insights-report
Interesting that they never mention the SEO tool - for managing Clusters
Bonus: SEO Recommendations:
https://www.hubspot.com/product-updates/a-brand-new-seo-recommendations-home
Shot 5: HubSpot Gotcha of the Week
The inability for the email drag and drop editor to read the colour settings!
Goodbye to the Links tool:
https://www.hubspot.com/product-updates/the-links-tool-is-going-away-on-january-10
Shot 6: Marketing Tip of the Week
How to clear the social caches
https://www.socialmediaexaminer.com/how-to-clear-facebook-cache-twitter-cache-linkedin-cache/
Shot 7: Insight of the Week
It’s so good to be healthy again.
Be grateful.
Which got us talking about the benefits of Apple Watch and the health features. https://www.apple.com/au/apple-watch-series-5/health/
Shot 8: HubSpot Throwback of the Week
Here’s what HubSpot was announcing 12 months ago:
They were removing Google+ support:
And renaming the Content Strategy tool to be the SEO tool:
https://www.hubspot.com/product-updates/content-strategy-is-now-called-seo
Shot 9: Resource of the Week
Google Search Console training video series (from Google):
https://webmasters.googleblog.com/2020/01/search-console-training-videos.html
Shot 10: Quote of the Week
“The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.”
― Ryan Holiday, The Obstacle Is the Way: The Timeless Art of Turning Adversity to Advantage
Shot 11: Bonus Links of the Week
Social media stats:
https://blog.hubspot.com/marketing/state-of-social-media-demographics
Scaling organic traffic
https://cxl.com/blog/scale-organic-traffic/
Please rate and leave us some feedback as this helps us improve and reach more marketers.
Full Transcript of HubShots Episode 187
- Hi everyone, welcome to HubShots, episode 187. In this episode we chat about the new deeply powerful HubSpot Marketing Enterprise 2020 relaunch, plus multi if/then workflow branching. You're listening to Asia Pacific's number one HubSpot focused podcast where we discuss HubSpots tips, tricks, strategies, features for growing your marketing and sales results. My name is Ian Jacob from Search and Be Found and with me is Craig Bailey from Zen systems. How are you Craig?
- So good to be back, welcome to 2020. It's going to be a deeply powerful.
- It's a deeply powerful year I say.
- It's a deeply powerful year and. Yeah, and so I know we're recording this on the 23rd of January, so we're almost in February, but this is actually our first episode of 2020. So good to be back.
- It is and it's good to be in good health, Craig.
- It is we'll chat about that in an upcoming shot.
- Now, growth thought of the week, Craig is for us to connect better, is it?
- Yes, so thanks to everyone who's connected with us personally on LinkedIn, we just put a bit of a shout out in the last couple of episodes connect with us on LinkedIn and a whole bunch of people did, and were very kind.
- Yes.
- And said very nice things.
- Yes.
- And I'm proud about that. So thank you and if you haven't yet, we've got links in the show notes, please connect with both of us on LinkedIn, we'd love to chat with you.
- And just search for us in LinkedIn, right? Ian Jacob or Craig Bailey, actually both not either or. Okay, onto our HubSpot marketing feature of the week, Craig. And this is something that kind of got slipped in.
- This is gone in under the radar. And this really is much more exciting for me because when we were planning the show, we're like, "Oh, let's talk about "the new deeply powerful HubSpot marketing enterprise 2020."
- But then I showed you some deeply powerful if then branching and workflows that got you excited.
- This has got me really excited, so let's talk about this. This is an awesome feature. I don't know why they aren't sharing about this.
- Maybe they'll show a shout out about it in seven days time .
- Maybe they will. But and this is in prior right? This is not even you don't even need enterprise for this.
- Exactly.
- But basically listeners what you get if you haven't seen it already is when you're doing an if/then branch previously you can have if/then and it was yes or no. Now you can have multiple yes options. So you go if this or this or this or this or this, otherwise go to the no brands so you can have up to 20 branches.
- Which is pretty phenomenal.
- It's fantastic and this is going to save so much frustration.
- I know.
- We've all seen those workflows when they have if/then branch.
- They did .
- If/then and then it goes to another if/then, then have like, this massive thing that's.
- I know.
- Really wide .
- I was actually just thinking of a customer, as I did that. Now I'm gonna go back and probably use this new feature in reaching the whole workflow.
- Absolutely right. And we also use child workflows and times to get around this.
- Yes.
- So we kind of atomize little workflow components and then we just basically show the child.
- Call the child, yes.
- We're will we definitely using this for a number of our clients, so thank you HubSpot for this.
- And I guess the takeaway from this is actually go and review your workflows, and check to see if you can make some improvements to it. Because, as you probably know, we've been talking about closing loops and so on. So you know that's within the sales part of workflows. But here's a great example, you can clean stuff up, make it cleaner, make it better, and keep improving.
- Refactoring workflows.
- Yes.
- Should be a key place, because it is probably one of the main things that changes. I wouldn't say go back and refactor landing pages and refactor forms and all this kind of thing. But workflows are a good candidate for that. You know, in code, there's this idea of code dead and after a while, after years of using kind of built up all these workflows that have kind of no one knows what the hell they're doing, they're sitting there and no one wants to touch them. Really, if you're doing regular maintenance and refactoring on your workflows, just keeps them nice and efficient. And when features like this, come in, here's the perfect excuse to go in and review some of your most complex workflows.
- I think now's a great time of the year to actually go through and review your workflows and just have a, I guess one tip is make sure you have a good naming conventions, be probably using, you should be using folders to organize stuff. But also renaming stuff just to make sure that you actually got them. You are the ones you want to actually look at. Or maybe phase out. Well you can, yeah.
- Names are appropriate.
- You can turn off workflows. So I actually went through our own portal over the Christmas break and I actually turned off a whole ton of workflows that were just no longer doing anything. You know, they had triggers, there were for campaigns.
- Yes.
- So back, you know, years ago and yeah, I cleaned it up, I've really reduced and because you know, in the list because you can just not show inactive, ones.
- Yes.
- And the active ones makes a lot neater.
- Excellent. All right, onto our deep but powerful HubSpot marking Enterprise 2020 review, Craig.
- It's deeply powerful a little Easter egg for listeners go onto deeplypowerful.com, tell me what you find. Anyway, moving on. So, HubSpot, and you know, Mobi Inbounder has had a good, I'm going to say a take down
- A take down, yes.
- Or not actually, let me take that back, a bit of a take down of my kiddo actually correct. And Adobe brought some Adobe products, which I don't disagree with, I have to say. But yeah, talking about HubSpot's, relaunch, or kind of bundling of a bunch of enterprise features and relaunching it because and we're going to go through a few of them in the coming minutes. But really, they've taken a whole bunch of things that have been there for ages, or are still just in beta, by the way, one of them ABM.
- Okay.
- It's, that's still in beta for a small, like, it's not actually available to most people. And then other things like increasing limits, they've called that out as part of the deeply powerful HubSpot, right. That's just like, what? Anyway, this is marketing at its finest, this is HubSpot doing, you know.
- A great bit of marketing.
- A great marketing and bundling a whole bunch of features up, but it's also about positioning. And I guess we'll get to that after we talk about just what the components are of this enterprise relaunch.
- Now multi touch revenue attribution is being one of the biggest things and we covered this back in Episode 176. So I think this is one of those things where you can really tie things down to where your efforts are being utilized, and whether that's actually producing revenue. Now, one thing I did like about this update, which I saw was, they actually had the common things that marketers would want in the revenue attribution reporting, which you could select, so they had they always pre selections and the other part was, if you wanted something really specific, you could go and select that and create the report yourself. So you know, there's some great time saving features just in that alone to show value.
- That's right. This is very powerful, this is useful, this is revenue attribution. It's very powerful and it's very easy to use. And if we look at Kip Badan as Bob Post where he amongst a cast thousands it's almost like didn't anyone in HubSpot not promote this on social on blogs?
- It's very well orchestrated,
- It's really well orchestrated and as Mobi talks about it in his podcast is like we can learn from how HubSpot coordinate these things. We've talked about it previously, in the past when you know, they acquired PieSync it's like, all you ever saw on LinkedIn was pricing, pricing, pricing. But here's another one, it's they've really done a good job of getting the news out on this one. But yeah, this is a good feature and it is really easy to use and it does compare to other products out in the market, but it's easier to use.
- Yes
- And as maybe talks about the beginning from Marquette. Oh, of course, and I've got a bit of a comment later when we talked about one of our clients going down the Marquette path.
- Correct.
- But yeah, revenue attribution. It's really good, but it's been there for a while.
- Yeah.
- Sounds like this has just been launched and as you said, we talked about it months ago.
- Correct and there is a really great academy course about attribution reporting, which we'll put a link to so encourage you to have a look at that. Now, number two, Craig is partitioning. And we talked about this back in Episode 140.
- That's when we first talked about it. And that's when the HubSpot, we're rolling it out more than a year ago, partitioning, and it's got better and better. And so I think it is pretty feature complete, there's still a few things like you know, your competition, social channels. This is a frustration for one of our clients, their own enterprise, but they've got a UK sort of social channels, and then also a local one, and they want the UK team to only see the UK social channel . We can't actually partition that yet, I'm hoping that's coming. But it's one of those things that's problematic because that's almost partitioning in settings versus partitioning in the social.
- That's exactly right, yes.
- So it's a bit of a work for them to do there.
- And you know, like anything just like it, they have been working through the interface design and updating, you know I think it's just time, it's just incremental progress. And we will see this happen, I'm sure.
- I agree, I'm pretty sure we will. But their partitioning tool is now very good. And remember, even probably when we were talking about it back in 140, we talked about issues like, if someone could only be in one sub team.
- Yes.
- And a thing like that, they fixed all of that, all those issues that we had, then it's really it's nice. It's quite a mature offering there in partitioning.
- Okay, and the next one we're going to talk about is account based marketing. And this is in beta so not everybody will have it.
- We don't have access to it and I'd love to talk about it. All we can do is refer you to a video on the product updates blog.
- That's right And also I guess for you to know, note, it's not just enterprise only feature this is actually, works in marketing professional too, it said in the video.
- Fantastic.
- So with that there's obviously particular properties that they collect, which you can see in the contact record, and there's reporting around ABM. So I guess if you are interested or you are doing ABM account based marketing, I would definitely request that feature to be added.
- Yeah, look, I'm gonna request it because a number of our clients talk about this and.
- Absolutely
- When we talk about our Marqueta client in a few minutes. That's this ABM and recording with the two key things and they didn't feel that HubSpot could deliver it. So they went to Marqueta, and I'm, anyway, we'll get to that.
- All right, and number four adaptive testing. And we've discussed this in Episode 182. And it's all about artificial intelligence to automate the testing and then choosing the winners. So in the video that you will probably see they talk about AB testing being flawed, one because we have to choose we choose between two choices, we split the traffic evenly. And then we have to kind of work out which one's the one that's working where this way we let that artificial intelligence work it out for us based on the different things we want to test and change to test out. Number five Craig advanced targeting in conversations. So this is good or actually, it's really more around chat flows, which I guess feed into conversations. So a couple of episodes ago, we talked about how we love the new behavioral targeting.
- Correct.
- On lead forms, I mean, pop up forms, I still call lead flows, where not only could you have normal URL tagging, but you have behavioral targeting. And in that episode we talked about, well, you can basically create funnels of forms because you can have if they've filled out this particular form, they go into a list.
- Yes.
- And then of course, you use that as an exclusion so that they may no longer see that pop up form, they see a different pop up forms, you can have funnels. Well, now they've added that also to chat flows. What I find interesting though, is and I may have misunderstood this, but it seems like this is only available in enterprise. Like if you've got chat flows, it's only available in enterprise whereas that whole same targeting is available.
- In professional.
- In professional, in late forms, in pop up forms. So there's kind of an inconverted there, but.
- You're right.
- Again, I'm glad to see this target. If you've got enterprise happy days, you know, you can make those consistent funnels really.
- Funnels, yes.
- And run them across all your pop up forms, and chat flies.
- All right. And then finally, we saw high capacity. And we touched on this in recent episodes, where they've increased workflows from 500 to 1000 and report widgets from the dashboard from 10 to 20.
- I mean, that's great. I don't know if it's worthy of you know, I think they're scraping the bottom of the barrel like, "We've gotta get another feature into the HubSpot," sorry, that, the deeply powerful HubSpot marketing enterprise 2020 launch. And so they decided to go increase capacities as number six.
- That's right. So Craig, knowing all these features, and there are many more features in enterprise, that people are using or have the ability use, but where does HubSpot fit in the market? When we when we're talking about this? Where does it fit?
- Okay, so I think it's no, it's pretty clear that, well gunning for enterprise I think as Mobi, and many others have said, they've got Marqueta in their sites probably part out as well. They are looking to go into that enterprise market. And you know, their ease of use, I think is in some ways, their hurdle, because when you're in corporate, and I think Kipps Post talks to this.
- Yes.
- It's kind of like, well, if it's an enterprise tool, it's got to be clunky and hard to use, and complex I've got to get a whole team in and I need, you know, a whole bunch of expensive consultants. Otherwise, it's not really an enterprise tool. And when you see HubSpot, you know, you do a demo, and you can kind of show it in five minutes. It's kind of like, "Ah, oh, well, it's probably "pretty simple," you know, it's not, where we're after something we don't understand. I joke but I think that's a corporate mentality. There's almost a, there's almost a comfort in knowing that it's too complex.
- You know what I think you probably hit the nail on the head there. And I've had a similar experience talking to a large organization recently. Where there we're suggested that they should use Salesforce and they should use Marketing Cloud. And one of the things was usability, they were like, we just, we looked at him, like, how do we use this? Like, we're going to need some very specialized help to actually use the system and get the most out of it. And one of the reasons they were keen to have a look at HubSpot was can we use it? Is our ability to use it and get the results we need, and have people across the organization use it all the time? That was a really key component in the proof of concept.
- Right.
- So there you go.
- But that's good. And that is representative of the shift in mindset that we're seeing in corporate and enterprise. People are starting to go, "Well, you know what, "it shouldn't be complex," and that's what Brian Halligan has been saying for ages and of others at HubSpot. It should be easy to use and people are starting to now feel like and look I had to use the iPhone as an example, but you know, it took a while for people to get, "Well hang on, "it's a really cool tool, we can use them in enterprise "where it's got that consumer usability." Everyone expects that now. So now even with enterprise software, they want it to be easy to use and this is where HubSpot comes in. So that's, what I'm going to say is mindset is changing, but in some ways, being easy to use, there's still a whole segment that it will find that off putting they want the complexity, because that's what they used to. But it is changing. So pros and cons. But in terms of where they're positioning in the market, yeah, I think they are going after these big enterprise tools and the ease of use, and why they calling it deeply powerful is for exactly that reason, to show that it's actually not a simplistic tool. When I think of my client, I just had a client who we've built their, this is a multinational global company in, I don't know, more than 40 countries. We've built their website in HubSpot CMS. They use Pardot currently for the marketing automation and Salesforce for their CRM, they are checking out Pardot because they hate it. But they're replacing it with Marqueta. And even though we've done multiple demos, we've had the HubSpot team in there doing demos about HubSpot enterprise, they were adamant that they wanted to go with Marqueta, they just felt it had far more sophisticated features set on attribution and account based marketing. Sorry, I was just having a mental blank there. Campaigns tracking because they're getting visible, and things like that, bringing all these clunky tools together trying to get working with Salesforce, our social no, I haven't thought about that yet. Our events, we haven't thought about that yet. Anyway, this is a half a million dollar project that they're putting in place to roll out Marqueta and then get a Marqueta partner in for the next nine months to set it up and implement it. And I'm just going to be fascinated to see how this rolls out because compared to how easy it would be to achieve a lot of what they want in HubSpot. I'm just kind of bewildered and I know a bunch of the guys on the HubSpot's sales team, are just scratching their heads going, "What are they gonna do?" Because they love HubSpot for the CMS. They love the website. They love even getting they're making changes. They're going to try and implement Marqueta with that and keep, anyway, we'll see how it goes. I find it frustrating, but then I use this as an example of that mind share, they're just so fixated on, "Oh this really complex toppler, "top of the line premium system," I think they're going to be disappointed and ultimately pay.
- They'll get something Craig, it's just that well, what they will get what they want out of it is another question.
- You know, they might get comfort from all that money they paid, "We paid so much money, it must be good, "must be working for it and we're happy." I don't know, let's see.
- All right on to our HubSpot sales pitch of the week, Craig, shout out to Scott Ingram, who connected with us after this podcast, and I discovered he had a podcast called Sales Success Stories. And I have actually been listening to Episode 84 where he had someone caller Carl Crews, and he was talking about successful selling in a small company. And it was really fascinating. So he basically interviews the top 1% of sales leaders in organizations. And I have found it deeply encouraging and insightful just to learn for myself. So Scott, thanks for connecting with us and then also introducing this podcast to us. So listeners, have a listen. I'll put a link in there, it's called Sales Success Stories. All right, onto HubSpot extra of the week, Craig.
- You know, we spoke back I think in November, you told me that everyone at Apple.
- Yes.
- The first hour of the day, they do training every day.
- Yes.
- And at the time, I was astounded. And I said, "You know what? "I'm going to do that with my team," anyway, for the entire January.
- Yes.
- The first hour of every day we just spend training. So we've been going through a lot of the HubSpot Academy courses.
- Right.
- And a few other courses.
- Yep.
- It is working really well. Everyone in the team loves it. We're just learning so much stuff I've actually been going back through, because I'm doing it as well. I'm going back through the content strategy courses and the certification and they've got a bunch of these mini courses. The one I'm going to shout out today is the Search Insights Report mini course, and found this through a blog post recently by Ajah, by the way, she's awesome.
- She is.
- Yeah, but she's got this mini course as well. And it's all about how they, I mean HubSpot, manage their clusters and the keyword research and pulling it all together into spreadsheets. So that's what I'm going to recommend. I think it's a great little course and I've actually been implying this because I'm doing a whole review for one of our businesses, a whole SEO review, content strategy review. I've gone through every single blog post. I'm looking how it feeds into clusters, I'm really embracing this whole hub and spoke model and using clusters and I'm actually putting a whole strategy around it. Now why would that sound strange? It's because as you know, it's like Palmer's bathrooms, right? Or cobblers, cobbler's shoes, right?. What else? Mechanic's car, right? We never do it for ourselves, I'm doing it for ourselves and that's a result of training.
- Yes.
- Coz training's motivated me and we're doing it and it's really good.
- That is fantastic to hear, Craig, well done and well done to your team. All right HubSpot gotcha all the way Craig. I want to highlight this because we were onboarding somebody that has upgraded from mapping status to professional who was setting it up, setting all the standard colors in the email tool, putting the addresses and so on. And then my client tells me she goes, "Why do I have to keep changing these colors? "Can we just set this up once in the drag and drop editor?" And I thought, yeah, that seems pretty reasonable. Anyway, tried to do it. Make sure I've actually set all these things up correctly. Check colors are all good. My scratching my head, I'm like, "What's going on here?" Anyway, on HubSpot support, which we love, and I find out, Oh, in there is an ability, there is an inability in the email, drag and drop editor, to read the color settings. So they actually have a feature, someone's put in a feature request to make sure that it actually reads it from the color settings.
- Hang on, that's not a feature request, that's a bug. Surely that's a bug.
- So I had to upload it. Anyway, I have upgraded this, hopefully we'll see it soon. But here's a thing for listeners. Now I know and some people are using Marketing Started probably doesn't matter so much, because going from nothing to using something is a massive step. And you know what the default templates and the text and everything is actually really nice. When you start to go, I need these particular color links, or I need this to be like this and you're very particular about your brand, this is when you're going to have in probably, gonna have problems and you're gonna have to either have one email that you keep cloning and editing, or you're gonna have to keep redoing those colors and fonts every time you do it.
- Look, surely that's a bug. I can't believe .
- I wouldn't say. I wouldn't say so but.
- And what are they expecting, thanks, when they implement that feature?
- Hey, that's going to be a new marketing professional feature, right? out of any deeply.
- Now Craig, you did mention there is a good buy to the links to in HubSpot, which is actually has gone away.
- Yeah, the gotcha is, did anyone actually know about it?
- That's why it's gone away.
- Yeah, and I think that probably the least missed feature there. I did occasionally used to look at that, but I haven't tried it, so it's good.
- You know, I you know what, I'll get it. I'm gonna divert from our conversation here. I'm going to relate this to cars. Got a Mazda CX nine, which my wife drives, and it has a head up display, now ever since we've had the car, every time it goes in for service, they do a software update, and my head up display changes. So I'm a bit of a con that as most of you probably realize, I love having, reading different bits of information. So I like, you know, the engine revs on the head, the engine revs on the head up display, they had this speed, they have navigation. So here I am, I go to the service. So this is like the second time it's happened, I go back to the service. I gotta go to service, pick the car up, turn on the car. I'm like, hang on, where's my attacker disappeared to on the head up display? Anyway, they're going, "Oh, yeah, that's strange." Call the service guy back out, he's like, "Oh, yeah, okay." He's like, making sure the software is up to date. "Yep, okay, cool." Anyway, I'm like, "Okay, can you just go check on a new car "that you have that this is the case?" Oh yeah, it's the same thing. Anyway, they've discovered obviously in the head up display, what information is the most important that people utilize. And that's relevant when they're driving, right? So there's a speed indicator. There's the speed limit display, and there's a whole bunch of other things. So it's really interesting in this whole time that we've had the car which has been for the last three years, that has changed pretty much every time we've gone in for a service, because they're constantly monitoring, what's actually giving value to people in the head up display unit. And to me, I'm like, "Wow, that's really interesting," that car manufacturers are doing this, and constantly updating stuff, so anyway.
- I find that interesting. First of all, how do they work out, what's the most useful? Like is there any feedback that you provide that says, you use this on head up starter?
- I am pretty sure that when cars go in for service, and they plug in their computers to read the diagnostics, they would read what's actually being utilized on the head up display.
- Oh, you can actually configure it yourself?
- Yes, there are certain things you can configure there's show and not show.
- All right. So you configure it, but then when you go back, they've changed it on you.
- Correct.
- Wow, so.
- And they've taken features out.
- So that's a bad experience shurely.
- I think so .
- What's different from that just being in a piece of software, is that the head up display is to help you when you're driving.
- Correct.
- So basically, you're going to be driving, and go "Oh, hang on, we're is it? "Oh distracted, oh, hang on," and you'll be fixated on the head up display drive into the back of something, it's possibly a safety issue, removing something like that.
- Look, it's the tacker, right? So it's not that important, really the speed.
- No, no, I'm not talking say specifically of the tacker, I'm just saying the concept of changing what you're used to, and perhaps even they change the position of something you're used to using the head of which is going to When they change, it's like that's a distraction.
- True and so in saying that they actually have changed the placement of certain things. And I guess you don't fully understand until you until you start using the different systems in the car. And then you realize, oh that's why this has moved to this particular place. And then you go, "Oh that makes sense now," but in the initial instance, you kind of like, "What just happened here?" But you know, here you go, the perfect example and I just see this happening across the board. Now back from my total divergents about talking about cars. Marketing tip of the week, Craig. How to use social cases. Now why should we worry about this?
- Look, I think we talked about this every 20 or 30 episodes or so what we run in a client's posted something on a blog post, I shared it to Facebook. Then they change the blog post and they go and share it back on Facebook again, but it's really got the old thing that had an error or a typo or something like that. And so we talk about the Facebook debugger.
- That's right.
- How it's linked in order to get what is one anyway, so we, this comes up ever again, so I think we should just have a recurring mention of this.
- We should create recurring tasks .
- Recurring shots, and here's just another post about it. So if you ever have those issues, where you share something on a social channel, and it's not showing how you feel it should because you've already changed the blog post.
- Exactly.
- Check this post will give you links.
- When titles and image changes but then it doesn't pick it up. All right now inside of the week, Craig and for 2020 I think you've learned the value of it's good to be healthy because I think you started this year really very sick.
- I've been very sick yeah, I had sickle cell, been in the long time.
- I know you've been ever since I've known you.
- Yeah, because I actually have to go to the doctor.
- That's right.
- That's how bad anyway, I got wallow in that but the reason why I mention it is because I am so grateful, when the great thing about when, you get well again is you just feel so happy and appreciate good health. So be grateful, don't take it for granted. Yeah, I just think, attitude of gratitude kind of thing.
- That's right.
- I don't want to be too cliche answer so, that.
- And you know what, after your little episode, and we're going to highlight we started talking about the health benefits of having an Apple Watch and what that means. I've put a link in the show notes about the Apple Watch and the health features, which I think you know what? Pretty good, because I use an Apple, I've been using Apple Watch for a while and I really enjoy the health features and benefits out of that. Just to keep a track and be aware to myself, it's like, like my head up display. Time to breathe, time to stand up, time to move some more so getting stuck, it
- Does it have a prompt to be grateful?
- I'm sure we could make one up, Craig.
- Is it after that and the deeply powerful level watch, there we go.
- All right on to HubSpot, sorry HubShots throwback of the week, Craig. Now 12 months ago, what was HubSpot announcing?
- I like to go back to Atlanta to, you know, when they we're announcing, the end of support for Google Plus.
- Wow.
- Remember Google Plus?
- I know, seemed like it eternity, and also, they had renamed the content strategy tool to what we know now as the SEO tool.
- Yeah, which I've been getting into for the classes of pace, by the way I forgot to mention this when we were chatting about I was giving that call out to the search engine or search insights report course because that's all around clusters, but nothing in that academy courses about using the SEO tool, probably because it's not applicable for HubSpot itself. And they've got so many clusters.
- Yes
- And so many things but yeah, they didn't even mention it. And I wonder, I'd love to know the telemetry on that SEO tool. They're putting this SEO recommendations based now. Which is correct, which is actually quite good.
- Yes.
- But they've got the topics part and this cluster thing, it's just no one's taking it.
- Okay.
- I don't think people are embracing it. So be interesting to see how long that stays around.
- Now we have a resource of the week, Craig, which is a Google Search console training video series. And this is actually from Google, on the webmaster blog. So I'd encourage you to look at that, I think this is actually important, there are actually features being added to this tool pretty much, probably weekly. So I would encourage people to actually to get skilled up on it and utilize the tools that you're given because you'll be amazed at the things you can find out from using Google Webmaster.
- Yeah, this course is really good and shout out to Edwards on my team who went through this training and it's just a search console for our clients now. And it's such a wonderful tool, Google's search console. This training just brings it makes it really easy to use.
- And finally, Craig, our quote of the week, and this is from Ryan Holiday, from his book, The Obstacle is The Way. The time must art of turning adversity to advantage. The obstacle in the path becomes the path. Never forget, with every obstacle is an opportunity to improve our condition, deeply powerful. Now listeners we'd love you to leave us a review on Apple podcasts and we would love if you would connect with us on LinkedIn. So just search Craig Bailey and Ian Jacob, and connect with us and let us know, we loved hearing from all the people. So shout out to you know who you are. And I've actually had conversation with some of you. We really do appreciate your listening and we really hope that you guys have your best year ever and make 2020 a real year of setting foundations that will take you for this next decade. Well, Craig, until next time.
- Catch you later Ian.
- Hey there thanks for listening to this episode of HubShots. For show notes and the latest HubSpot news and tips please visit us at hubshots.com.
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