Episode 19: Preventing Potholes

Welcome to Episode 19 of HubShots!

Recorded: 09 February 2016

Welcome

Shot 1: Inbound Thought of the Week

Brian Halligan on how he is leading HubSpot now that it has moved from being a start-up to being a scale-up: https://readthink.com/scale-up-leadership-lessons-i-ve-learned-over-9-years-as-hubspot-s-ceo-39521f5b7567

Action: Preventing potholes!

HubSpots Culture Code: http://www.slideshare.net/HubSpot/the-hubspot-culture-code-creating-a-company-we-love

Slide 17:

Slide 64:

Shot 2: HubSpot feature/tip of the Week

Using the Recent Conversion field: http://knowledge.hubspot.com/articles/kcs_article/contacts/list-of-hubspot-s-default-contact-properties

Full working example of using it: http://xen.com.au/using-the-hubspot-recent-conversion-contact-field/

Action: Go setup a workflow so you can utilise this feature

Shot 3: Challenge of the Week

Having conversations with sales/people that followup leads. Keeping a track.

Action: Do you on a weekly/fortnightly basis analyse leads with Sales and see if you can extract information that will help to better target campaigns?

Shot 4: Opinion of the Week

Sales alignment predictions for 2016: http://blog.hubspot.com/sales/sales-experts-predict-improve-sales-productivity

"In 2016, sales and marketing managers will map sales and marketing processes to how prospects actually buy -- from awareness to close. While CEB states that almost two-thirds of the buying decision is already made before a prospect ever makes contact with a sales team, prospects do not stop their research at that moment. Client acquisition used to be a relay race. Marketing captured the lead and then nurtured the lead part of the way. Then, Sales ran the rest of the race by themselves. The two did not need to communicate to win, they just needed to hand off the baton properly. But today, it’s a three-legged race with Sales and Marketing’s legs tied together. In the three-legged race, the prospect receives stimuli from both Marketing and Sales throughout the buying process. In order to win, a firm must have two partners with clear shared goals, a defined process, and open continuous communication."

- Chris Handy, Founder & CEO, Thinkhandy: http://www.thinkhandy.com/

Action: think about how you can make your process better...

Shot 5: General Tip of the Week

Instagram tips: http://blog.hubspot.com/marketing/instagram-features-tricks

Action: Look and see if you can make changes that help your Instagram

Shot 6: State of Inbound Item of the Week

New HubSpot Research Hub: http://blog.hubspot.com/marketing/hubspot-research-hub

http://research.hubspot.com/

http://research.hubspot.com/reports/native-advertising-rises-as-consumers-opt-out

Why people unsubscribe from emails:

Action: Review the emails you are sending out.

Next episode we'll be looking at what forms of advertising people like/dislike:

Notice the bottom 6 - they were the least negative e.g. Sponsored LinkedIn Posts had a very low negative response: big opportunity!

Shot 7: Resource of the Week

The cost of bad sales data: https://blog.kissmetrics.com/bad-data-killing-sales

Action item: clean data saves sales time, reduces database sizes, makes analysis more accurate. Look at cleanup workflows.

Shot 8: Community Item of the Week

The best time to post on Facebook:

http://www.slideshare.net/buzzsumo/how-to-improve-facebook-engagement-insights-from-1bn-posts

Shot 9: Podcast of the Week

Foundr - Learn from Proven Entrepreneurs & Startup Founders: https://foundrmag.com/podcast-with-nathan-chan/