Episode 1: Growth Driven Design

Written by HubShots | 06 October 2015

Welcome to episode 1 of HubShots

Recorded: Tuesday 06 October 2015

The episode 1 transcript is available here.

In this episode we cover:

Shot 1: Inbound thoughts

Still on a high?

shout out to Ryan, Niti, and the Sydney HubSpot team

Key takeaways

Ian: the possibilities
Craig: reminder about inbound marketing essentials: personas, lead scoring, buyer’s journey

Shot 2: Growth Driven Design

the rise of growth driven design: http://www.growthdrivendesign.com/

Shot 3: Tip of the Week

HubSpot Emails

new click visualisation map in emails

Shot 4: Resource of the week

HubSpot’s persona generator : http://makemypersona.com/

Shot 5: Opinion of the week

Craig: the US is way ahead of AU, good motivation to lift our game...

Shot 6: Challenge of the week

Public holidays

HubSpot workflows to the rescue! http://knowledge.hubspot.com/workflows-user-guide-v2/how-to-set-up-a-workflow-in-hubspot

Shot 7: Community recommendation of the week

Sydney HubSpot User Group: http://sydney.hubspotusergroups.com/

Chris Fell and the team: http://www.g2msolutions.com.au/chris-fell-g2m-solutions

Shot 8: Sales

HubSpot CRM: http://www.hubspot.com/products/crm

using the HubSpot CRM app
we’ll be talking more about the 'HubSpot Sales platform’ next week, especially Sidekick for Business

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