Welcome to Episode 2 of HubShots!
Recorded: Wednesday 14 October 2015
The episode 2 transcript is available here.
In this episode we cover:
Shot 1: Inbound thoughts of the week
- Seth Godin - take responsibility
- Dharmesh's Inbound 2015 Keynote presentation tips: http://inbound.org/post/view/16-back-stage-presentation-tips-from-the-14-000-person-hubspot-inbound-keynote
- technical hitch as it started
- see also the comments, Devendra leaves a comment, Dharmesh responds!
Shot 2: HubSpot product discussion of the week
Sidekick for Business: http://www.getsidekick.com/pricing
- document tracking
- sequences
- templates
Shot 3: HubSpot feature of the week
Email signatures
- new email signature personalisation token based on HubSpot owner: http://knowledge.hubspot.com/articles/kcs_article/cos-general/which-are-the-different-personalization-token-categories-i-can-use-when-personalizing-my-content
- requires connection to HubSpot CRM
Shot 4: Opinion of the week
HubSpot connectors
- Zendesk: https://www.zendesk.com/
- Zopim (integrates with zendesk): https://www.zopim.com/
Shot 5: Challenge of the week
- convincing clients to consider Facebook advertising
- AdWords has mindshare, LinkedIn some (especially with B2B), but FB is often rejected
Shot 6: Resource of the week
State of Inbound Report: http://www.stateofinbound.com/
see also Craig's post: http://xen.com.au/hubspot-state-of-inbound-2015-report/
- p12 graph at bottom: increasing leads/conversions is highest priority, reducing cost of conversion is low priority
- proving ROI is a big ‘problem’ and is cited more the larger the company
- why so important? because proving ROI gets you more budget
- that said it is getting less important each year (p19)
Shot 7: Community recommendation of the week
inbound.org: http://inbound.org/
eg Customer forum: http://inbound.org/group/hubspot-customer-forum