Recorded: Monday 04 April 2016
Welcome
Predictions for Inbound 2016
- Loving the HubSpot COS and think the potential for this tool is under-estimated
- Craig is predicting that HubSpot announces big improvements to the HubSpot COS including a plugin marketplace (ie similar to the Template Marketplace)
Choosing your sessions for Inbound
http://www.inbound.com/blog/growth-growing-pains-and-what-were-doing-about-it
Pre-registering for sessions in the weeks before inbound
Inbound Sales Certification
http://blog.hubspot.com/marketing/inbound-sales-methodology-and-certification
http://academy.hubspot.com/isc16/intro-to-inbound-sales
Inbound sales transforms selling to match the way people buy. This class will introduce you to the world of inbound selling and the Inbound Sales Methodology.
Comparing Inbound Sales to Legacy Sales
The Sales Acceleration Formula by Mark Roberge
http://www.amazon.com/The-Sales-Acceleration-Formula-Technology/dp/1119047072
He is one of the instructors in the Inbound Sales Certification training videos
Adapting.
https://readthink.com/why-the-most-talented-people-copy-7b61ab4a3086#.wmu68u4x1
“We live in an agile age,” Earls said. “We’ve got to move faster than we’ve ever done before. Traditional strategy and creative strategy thinking isn’t yet equipped to do that. I found myself bemused by why it would take 6 months to come up with a fairly original and vague idea. That’s not good enough anymore. We have to work much harder.”
Copy the good things (that people and companies make available) and learn from them.
Creating a list based on people who have opted out of all email
Be part of the 8th annual survey:
https://soi2016.questionpro.com/
Welcome to HubSpot's State of Inbound 2016 Survey!
The survey will take approximately 15 minutes. Your individual response will be completely anonymous when we publish this report, as they will only publicly report the data in aggregate.
Mindset by Dr Carol S Dweck: http://www.amazon.com/Mindset-The-New-Psychology-Success/dp/0345472322
(btw Another of Craig's predictions is that Dr Dweck wll be a speaker at Inbound)
Growth Mindset versus Fixed Mindset
https://www.gatesnotes.com/Books/Mindset-The-New-Psychology-of-Success
Feedback about the recent Sydney HUG
Moby gave an excellent interview, Chris Fell (from g2m) provided a super useful overview of matching content with different stages of the buyer’s journey.
InboundBuzz by Moby: https://itunes.apple.com/us/podcast/inboundbuzz/id1090718627
Got a cold outreach email with the ‘Sent from my iPhone’ note under their name, but then there was all the unsubscribe link details after that.
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