Recorded: Wednesday 13 April 2016
Breaking news versus valuable news
Thinking through some of the big benefits from attending Inbound:
Craig's latest HubSpot prediction: HubSpot (CRM and Marketing) adds social chat feature to allow teams to chat with each other within the product (i.e. similar to Salesforce chatter)
*Finally* Send workflow internal notifications to multiple recipients: https://app.hubspot.com/notifications/1639603/Product/2722864
Watch out of where the Save button is!!!
Has the Workflows layout changed?
New Productivity Beta -> Confusingly named ‘Projects'
Reminder to listen to Sam Shoolman's interview: https://hubshots.com/episode-27/
Customer trying to change the definitions of what a lead is to fit their rapidly growing business processes - much better to embrace a known and proven approach
eg wanting to change the Lifecycle stages: http://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages
Following on from last week’s episode about the inbound sales certification:
Link to post by Mark Roberge > http://blog.hubspot.com/sales/inbound-sales-transforming-the-way-you-sell
Here’s an example of a hypothetical sales process, mapped to the buying journey:
The 1-10 Closing Technique from the Inbound Sales Certification training: http://academy.hubspot.com/isc16/intro-to-inbound-sales
Taking feedback from Sales and using it as an input in your content strategy.
There's a shift in how buyers operate: https://research.hubspot.com/charts/sales-sees-that-power-has-shifted-to-buyers
btw the latest survey seems to be down:
http://www.stateofinbound.com/
https://soi2016.questionpro.com/
Q: Should I guarantee results for a customer?
A: Whatever you can control, you can guarantee
example: if I can control content and channels I can guarantee 100 B2B leads per month
Dharmesh responds to the Dan Lyons book
https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah
Picking 2 or 3 key channels and doing them well. Social has so many shiny objects...
Is Pinterest something B2B companies should explore?
https://www.exacttarget.com/8-ways-to-make-pinterest-work-for-both-b2c-b2b-marketing
Take a look at how Salesforce are approaching it: but on 6.7K followers (is this indicative, or is it an opportunity):
https://au.pinterest.com/marketingcloud/
Snapchat isn’t for everyone
https://medium.com/life-learning/snapchat-is-not-for-everyone-don-t-believe-the-hype-here-s-why-7d7b87a62417#.po4pwm9nz
Building a Twitter following
https://medium.com/@larrykim/why-buy-twitter-followers-10-things-you-need-to-know-about-followers-campaigns-on-twitter-d1ef6199e7e9#.rbkpjkh9g
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