Episode 2: Sidekick for Business

Welcome to Episode 2 of HubShots!

Recorded: Wednesday 14 October 2015

The episode 2 transcript is available here.

In this episode we cover:

Shot 1: Inbound thoughts of the week

• Seth Godin - take responsibility
• Dharmesh's Inbound 2015 Keynote presentation tips: http://inbound.org/post/view/16-back-stage-presentation-tips-from-the-14-000-person-hubspot-inbound-keynote
  • technical hitch as it started
  • see also the comments, Devendra leaves a comment, Dharmesh responds!

Shot 2: HubSpot product discussion of the week

Sidekick for Business: http://www.getsidekick.com/pricing

• document tracking
• sequences
• templates

Shot 3: HubSpot feature of the week

Email signatures

• new email signature personalisation token based on HubSpot owner: http://knowledge.hubspot.com/articles/kcs_article/cos-general/which-are-the-different-personalization-token-categories-i-can-use-when-personalizing-my-content
• requires connection to HubSpot CRM

Shot 4: Opinion of the week

HubSpot connectors

• Zendesk: https://www.zendesk.com/
• Zopim (integrates with zendesk): https://www.zopim.com/

Shot 5: Challenge of the week

• convincing clients to consider Facebook advertising
• AdWords has mindshare, LinkedIn some (especially with B2B), but FB is often rejected

Shot 6: Resource  of the week

State of Inbound Report: http://www.stateofinbound.com/
see also Craig's post: http://xen.com.au/hubspot-state-of-inbound-2015-report/

• p12 graph at bottom: increasing leads/conversions is highest priority, reducing cost of conversion is low priority
• proving ROI is a big ‘problem’ and is cited more the larger the company
  • why so important? because proving ROI gets you more budget
  • that said it is getting less important each year (p19)

Shot 7: Community recommendation of the week

inbound.org: http://inbound.org/
eg Customer forum: http://inbound.org/group/hubspot-customer-forum