Episode 55: HubSpot Email Reporting, Delivering the WOW, Conversion Tip, Testing with Newsletters, Facebook Mistakes to Avoid, Blog Post Length Stats, Content Marketing CAC

Welcome to Episode 55 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.

Recorded: Monday 17 October 2016 | Published: Thursday 20 October 2016

Welcome

Shot 1: Inbound Thought of the Week

http://inboundcountdown.com - 22 days left!  

If you could meet one speaker and chat with them, who would it be?

Shot 2: HubSpot Feature/Tip of the Week

The new dashboard offers more robust performance graphs to track the success of emails over time, and provides actionable tips to help boost your email metrics.

• Easily manage your emails.
• More comprehensive email performance data at a glance.
• Tips to improve your emails.
• Easily make comparisons across multiple emails.
• Discover emails with the highest bounces, unsubscribes, and spam reports.
• More control over your reporting timeframe.

http://www.hubspot.com/product-updates/new-email-dashboard

Moving to the familiar Manage and Analyze format of having two tabs for viewing email details

Now Officially Live > HubSpot Projects - listen to episodes 50, 51 and 52 for examples of using the Project tools

Shot 3: Challenge of the Week

Delivering the WOW.

Shot 4: Stat of the Week

Nathalie Nahai - Conversions@Google 2016

https://www.youtube.com/watch?v=Z0JQtCJI84U&app=desktop

A rating of 3.9 and above leads to higher conversions, 3.8 or less can impact conversions

https://www.nathalienahai.com/ 

Shot 5: Opinion of the Week

The One Email Tactic That Publishers Shouldn’t Ignore

https://contently.com/strategist/2016/10/14/better-newsletter/

Consider using newsletters to test exclusive content, as well as testing ideas before they make it into a formal offering.

Shot 6: Pro Tip of the Week

Also our Podcast of the Week: http://www.superfastbusiness.com/list-all/ 

10 Classic Facebook Advertising Mistakes ( And How To Fix Them)

http://www.superfastbusiness.com/business/501-10-classic-facebook-advertising-mistakes-and-how-to-fix-them/

02:07 – Are you tracking conversions?

03:18 – You NEED this pixel

06:18 – Target with dedicated audiences

08:52 – What’s a Lookalike Audience?

10:23 – Not all interests belong together

11:42 – Why you have to exclude

12:59 – Do you really need all those placements?

15:32 – Too broad or too large

17:16 – You have to have a strategy

19:28 – What you need to test

22:27 – Social proof defined

23:08 – The role that images play

24:53 – How to carry over social proof

Shot 7: State of Inbound Item of the Week

http://www.stateofinbound.com/ 

Content

Marketing teams today use a wide range of resources to write their blog content. From what we see the majority of the heavy lifting is done by staff, but executives, freelancers and even guest posters help fill the blog queue.

The participation rates across the board are higher in 2016, pointing to continued investment in creating blog content.

In terms of time taken to write a 500 word blog post in ANZ is looks on par with North America.

Average blog post length is under a 1000 words with a high percentage being 500 words or less.

Shot 8: Resource of the Week

https://inbound.org/article/how-to-calculate-the-cac-of-content-marketing-spreadsheet-model-included

https://www.growandconvert.com/content-marketing/customer-acquisition-cost/

Shot 9: Podcast of the Week

Moby Siddique interviews George B Thomas on Inbound Buzz:

https://www.redpandas.com.au/ep33/

https://twitter.com/georgebthomas

Shot 10: Thought of the Week

What a Decade of Working in Digital Marketing Has Taught Me

https://moz.com/ugc/what-a-decade-of-working-in-digital-marketing-has-taught-me

“Each channel has unique traits that make it right for different purposes. The point is to simply look at your goals and work backwards to see which channel(s) are better for achieving them.”

~ Gabriel Goldenberg

Shot 11: Quote of the Week

“I learned a lesson I’d never forget. The lesson was that, when you have setbacks and failures, you can’t overreact to them.”

― Angela Duckworth, Grit