Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Tuesday 07 February 2017 | Published: Thursday 09 February 2017
Review of the latest HubSpot certification updates
Craig just renewed his Inbound Certification, and is really impressed with the updates. It adds some new sections on sales and marketing alignment.
The Content Marketing Certification is well worth going through as well.
Btw HubSpot’s Digital Marketing Hub:
https://www.hubspot.com/digital-marketing
Not sure if this is new or not, but everyone we follow at HubSpot is tweeting about it, so it’s obviously a focus at the moment.
Note: this description on the page is a little unhelpful in Craig’s opinion:
“Digital marketing doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). In other words, digital outbound tactics aim to push a marketing message directly in front of as many people as possible online -- regardless of whether it’s relevant or welcomed. For example, the irritating, flashing banner ads you see at the top of lots of websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.”
This is misleading because there’s good digital marketing and bad digital marketing, just as there’s good inbound and bad inbound. For example, there’s plenty of sites that will throw an annoying popup in your face - the HubSpot blog is a prime example.
Exit intent popups are a good example of an idea that is good in theory but bad in practice eg I often am reading a blog and will move my mouse out of the way - and get an annoying exit popup show.
We’re discussing content repurposing in this episode.
Here’s three quick ways to check which content is working well:
1. Page Performance report (under Reports).
Scroll through pages to view which ones have the highest CTA click through rate.
2. Attribution report (need to create a new Report from Reports Home)
This is what you see in Professional:
3. Blog post Analyze - Top Blog Posts by Conversion
View which posts have driven the most conversions.
Then click through to the full report to view Blog conversions.
BETA HubSpot Marketing tip - email prompt to suppress low engagement users:
How does HubSpot calculate low engagement?
HubSpot Marketing want of the week: Would love to be able to A/B test website pages (ie same as you can with Landing Pages).
Call Queue
https://knowledge.hubspot.com/articles/kcs_article/calling/how-do-i-use-my-hubspot-call-queue
Pro tip: The country code must be included when dialing to or from a country outside of the United States. The format may include a "+" or not. So example have +61 416 005 578.
We had our first Cafe Consulting session last week - went really well.
Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:
https://hubshots.com/cafe-consulting/
The ‘I left a comment’ entitlement.
If you leave a comment on ‘rented land’ you have no control over whether it will get deleted or not.
Bigger point: anything on ‘rented land’ is at risk of being deleted eg your Facebook page
Mentioned:
Louder Minds: http://louderminds.com/
Louder Minds Facebook page: https://www.facebook.com/LouderMindsBlog/
Ian’s challenge to Craig: come up with 10 ideas to help
Commercial Cleaning company starting in Melbourne and already established in Sydney for 10+ years
Thanks to Samantha Alford for having us on The Daily Hub - you can listen to the interview here:
https://inboundaddons.com/14-get-close-personal-hosts-hubshots-podcast-craig-bailey-ian-jacob/
Refurbishing old content:
https://moz.com/blog/refurbishing-top-content-whiteboard-friday
Good Whiteboard Friday presentation by Britney Muller
Including taking existing content, putting it in other formats (see Neil’s post below for good suggestions), and then posting on other sites.
Eg I’ve seen a lot of people write blog posts that answer a question, which they add on their own site, then they add to Medium, then they add as answers on Quora (sometimes straight copy and paste) - James Altucher is a good example of doing this.
https://www.quicksprout.com/2017/01/11/11-advanced-techniques-for-repurposing-old-content/
I’m reluctant to link to any Neil Patel sites these days because the popups and takeover banners are so annoying, but I think this one is worth reviewing.
Other examples including taking an existing blog post, and turning into a Slideshare deck.
"But that's not what I meant"
By Seth Godin
There's no more urgent reason to write.
It keeps you from insisting that people read your mind, understand your gestures and generally guess what you want.
If you can learn to share what you hope to communicate, written in a way that even a stranger can understand, you'll not only improve your communication, you'll learn to think more clearly as well.
The person who most benefits from your writing might be you.
http://sethgodin.typepad.com/seths_blog/2017/02/but-thats-not-what-i-meant.html
Focus on subject lines:
Other stuff we’ve been reading and recommend, but had to cut from the show:
https://blog.bufferapp.com/facebook-advertising-cost
Potential new tool to use:
We are in the process of using Leadsbridge - https://leadsbridge.com/
Some of Craig’s reading:
https://getpocket.com/@craigbailey
Disrupted by Dan Lyons - book review coming in the next few weeks
Please rate and leave us some feedback as this helps us.
Book in for Cafe Consulting here:
https://hubshots.com/cafe-consulting/