Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248
https://m.me/g/AbYPyswc4gtK5d5c
Recorded: Monday 27 February February 2017 | Published: Thursday 23 February 2017
HubShots ChatBot is born - http://m.me/HubShotsPodcast
Created this using Chatfuel - recommended by Matt Barby in his recent post: https://www.matthewbarby.com/chatbot-marketing/
BTW some chatbot related stuff here if you are interested:
https://chatbotsmagazine.com/10-links-to-learn-about-chatbots-in-an-hour-74466577f3c8#.vcc1bblnn
Reminder: Keyword history in the HubSpot Keyword tool:
This isn’t new - it’s been in the product since the start - but many people don’t realise you can click through on keywords to see the keyword history.
Note: only keeps 12 months of keyword history
HubSpot Marketing Free LeadIn stats reporting - if you click on a Lead Flow:
Has the URL format of:
https://app.hubspot.com/lead-flows/999999/details/100802
But HubSpot Marketing Pro Lead Flows don’t have that view - clicking on a Lead Flow takes you into Edit mode.
Pinned Notes on contact records
Modified Date on Deals has been updated due to new fields being added and getting automatically calculated. Even if you haven’t made any changes to the deal. Very confusing (and frustrating).
Upcoming Cafe Consulting
Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:
https://hubshots.com/cafe-consulting/
BTW Sydney HUG coming up on 30 March 2017:
https://www.linkedin.com/groups/6501165
The power of HubSpot smart lists: working on a new HubSpot implementation and going through a few scenarios of targeting. We were able to produce a few smart lists in a few minutes that had taken them hours to produce from previous systems (MailChimp + WooCommerce + Xero integration).
Here’s a good indicator or whether HubSpot is a potential fit - calculate how much time you’ve spent trying to pull together lists from disparate systems - if you can manage that in HubSpot easily, then it may be worth the cost.
Craig’s challenge to Ian:
10 Facebook audiences for promoting natural cosmetics line to
HubShots Episode 73
https://hubshots.com/episode-73/
The hosts cover a range of HubSpot topics including some useful tips.
Shout Out to Chris Mottram who edits and produces the show. Thanks Chris!
Ross Hudgens explaining the Skyscraper technique, and when it applies:
http://www.siegemedia.com/seo/skyscraper-technique
Summary: before you put in a ton of effort preparing an incredible content piece, make sure it is realistic that you can ever really rank for the term/topic.
Don't raise your voice, improve your argument."
~ Desmond Tutu
Web page inspiration:
From a Quora thread:
“If you’re having trouble when buying a gift for your friend, send them a simple text. I wanted to buy my classmate a gift for her birthday, but I didn’t know what she really liked. So, I texted her : Guess what I got for your birthday! Hint: It’s your favorite thing! She immediately began guessing what I got her, and that way, I had a whole list of ideas of what present she wanted.”
I’d tweak it a bit to: Guess what I’m getting you for your birthday! Hint: It’s your favourite thing.
Other stuff we’ve been reading and recommend, but had to cut from the show:
http://www.hobo-web.co.uk/link-building-strategy-for-beginners-a-month-of-free-tips/
Tool to investigate:
Some of Craig’s reading:
https://getpocket.com/@craigbailey
Disrupted by Dan Lyons - book review coming in the next few weeks
Please rate and leave us some feedback as this helps us.
Book in for Cafe Consulting here:
https://hubshots.com/cafe-consulting/