Episode 084: HubSpot Workflows, Databox Dashboards/Datawalls, Creative Business Ideas!

Welcome to Episode 84 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Listen to the episode here: https://soundcloud.com/hubshots/084-hubspot-workflows-databox-dashboardsdatawalls-creative-business-ideas

Recorded: Wednesday 03 May 2017 | Published: Friday 12 May 2017

Shot 1: Inbound Thought of the Week

Landing page optimisation guide from Talia Wolf:

http://getuplift.co/landing-page-optimization-complete-guide/

Step #5 Content and Design Analysis

Part 1: #1 Headline Optimization

1. Does the headline address the current state of awareness of your prospect? For example, if your customer is unaware of the problem they have, the title “The #1 SAAS Communication Platform” won’t work.
2. Does the headline clearly state the promise to your prospect?
3. Is the headline about the customer? Remember, customers don’t buy into features, pricing or products, they buy better versions of themselves. Once your prospects understand the WHY, they will read on to figure out the WHAT.

Continue reading: http://getuplift.co/landing-page-optimization-complete-guide/#headline-optimization

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Workflow of the Week

Using HubSpot Workflows:

https://knowledge.hubspot.com/workflows-user-guide-v2/a-quick-tour-of-workflows

The simplest type of workflow is a Standard workflow eg for sending a Thank you email.

• A contact fills out a form
• When they fill out a form they are entered into a workflow
• In the workflow they are sent a Thank You email
• And also an internal email notification (eg to the sales team) is sent

Next episode we’re going to start looking into some interesting Workflow features.

Shot 3: Marketing Tip of the Week

Using Databox to view HubSpot stats in an easily shareable Dashboard:

https://databox.com/

They have a free level - gives you access to 3 sources and 3 datacards

Use your HubSpot Marketing Free account as a data source and then use the ‘HubSpot Free Essentials - Inbound Dashboard’ template from their template gallery

Here’s an example built from one of our customer sites:

Shot 4: HubSpot Sales Feature of the Week

New dashboard reports available:

I think I’ve seen these in HubSpot Marketing Free for a while now…

Wondering: Do HubSpot test things in HubSpot Marketing Free before they roll out in the paid versions?

Shot 5: Opinion of the Week

Challenging assumptions

I’ve always disabled Google Display Network ads appearing on parked domains. However, someone actually tested it and found they can be very effective in some circumstances:

http://searchengineland.com/study-q1-google-display-network-placements-272791

The takeaway: always challenge your own assumptions and learnings - they may have changed, or perhaps you never actually tested them yourself in the first place.

Shot 6: Creative Business Idea of the week

Share My Workshop - sharemyworkshop.com

It’s like airbnb but for automotive workshops

How would you test the idea?

1. Google search for others already doing the idea or discussing it
2. Build a simple landing page explaining the idea with a quick survey form
3. Drive traffic to the site via an existing audience you have access to (the power of cross promotion)
4. Drive traffic from relevant forums/groups
5. Purchase banner ads on auto sites
6. Search on Facebook groups
7. Spend some money on Google Display Network via targeted placements to drive people to the survey site (need to ensure the landing page has enough content that it isn’t disapproved)
8. Use Facebook ads to test driving traffic to the landing page
9. Hand out flyers at an automotive event
10. Test by sharing a single workshop via a Gumtree or Craigslist ad - to gather feedback

Shot 7: Tool of the Week

Databox - go try it out

Shot 8: Resource of the Week

Adding Schema markup to sites by using Google Tag Manager:

http://searchengineland.com/add-schema-markup-site-using-google-tag-manager-272516

http://schema.org/Organization

Great site tool:

https://www.schemaapp.com/tools/jsonld-schema-generator/Organization/

https://search.google.com/structured-data/testing-tool/u/0/

Btw Moby mentions this in episode 61 of InboundBuzz:

https://www.redpandas.com.au/ep61/

Shot 9: Quote of the Week

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

• Colin Powell

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

http://searchengineland.com/googles-project-owl-attack-fake-news-273700

http://marketingland.com/linkedins-new-matched-audiences-feature-just-blew-facebook-custom-audiences-water-b2b-212213

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.